322. Do you really need a business plan?
Business plans can feel like something left over from year 12 business studies. But skipping the document is different from skipping the thinking. Your target market, pricing, risks and long-term plans can expose whether the business actually makes sense, and whether it will give you the life you wanted in the first place.
So do you actually need a business plan, or just the thinking behind one?
In this episode, the hosts work through the useful parts of a business plan and separate them from the box-ticking. They look at positioning, pricing, SWOT analysis, risk and succession planning, and…
The skinny
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