Buying Small to Then Buy Larger ($1m SDE)
The first business Joe Soelberg bought did $400k SDE. The experience and cash flow enabled a second, larger acquisition.
Topics in Joe’s interview:
Leaving corporate for a chance to manage P&L
His toughest pitch was to his wife
Acquiring a 3D design firm
Pivoting hard during Covid
Hiring a manager with a design background
Acquiring a branding agency
Difference between branding and marketing
Retainer model for recurring revenue
Offering less than listing price
His hand-off relationship with his businesses
References and how to contact Joe:
Point B Communications
SONNY+ASH
Mike Curry…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.