Latest / Becker’s Payer Issues Podcast / Angela Perri, President, Medicare Products
Transcript
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- 0:47This is Gracelyn Keller with the Becker's healthcare
- 0:49podcast, and we are live at the 2024
- 0:52fall pay issues roundtable.
- 0:54I am joined right now by Angela Perry,
- 0:57who is the chief Medicare officer at UPMC
- 1:00Health Plan.
- 1:01Thank you so much for being here, Angela.
- 1:02Would love to have you start off by
- 1:03introducing yourself and telling us a little bit
- 1:05more about your role.
- 1:07Sure. Again, I'm Angela Perry. I'm the chief
- 1:10Medicare officer for UPMC Health Plan and UPMC.
- 1:14We are a payer provider organization.
- 1:17So we have both health plan and several
- 1:19hospitals and physicians.
- 1:21My role there is I'm responsible for the
- 1:24Medicare products division.
- 1:26We have approximately
- 1:28200
- 1:29and almost 20,000
- 1:30members
- 1:31in Pennsylvania.
- 1:33We focus on both from a Medicare Advantage
- 1:36perspective,
- 1:37non SNP, which is our HMO and PPO
- 1:39products, as well as our special needs plan,
- 1:42our D SNP product.
- 1:43We have about a 140,000
- 1:46members in our non SNP and about 40,000
- 1:49numbers in our D SNP product.
- 1:52Wonderful. Well, thank you for being here. Mhmm.
- 1:54And let's start our conversation today talking about
- 1:57growth goals. So from improving member experience and
- 2:00expanding value based care to controlling costs, Payer
- 2:04executives have ambitious growth goals for the rest
- 2:06of the year and looking into 2025.
- 2:09So in your role, what is your top
- 2:11priority, and how are you planning to get
- 2:12there?
- 2:13Sure.
- 2:14So from a goals and a growth
- 2:17perspective,
- 2:18every Medicare Advantage Plan is looking to grow.
- 2:22And the last couple of years in the
- 2:24post pandemic
- 2:25era
- 2:26has been challenging to say the least.
- 2:29So our goals
- 2:31continue to be focusing on innovative benefit design.
- 2:34Again, focusing from a
- 2:36quality and and a risk adjustment point of
- 2:40view.
- 2:41So a lot of the policies from a
- 2:43government perspective have changed.
- 2:45And
- 2:46being able to not just comply with some
- 2:49of those
- 2:50changes from quality and stars to risk adjustment,
- 2:54the health equity index that's a part of
- 2:57that. All of these things are our goals,
- 3:00not just to comply with them, but to
- 3:02really understand how we're gonna
- 3:04better impact the health of our communities.
- 3:07We are primarily in Western and Central Pennsylvania.
- 3:11And so being a regional health plan, we
- 3:13are
- 3:14highly engaged in our communities. And our goals
- 3:17are really to connect people from an access
- 3:20and affordability and a stability point of view.
- 3:24Absolutely.
- 3:25And going off of that at an industry
- 3:27level, how would you describe the biggest barriers
- 3:29to effectively serving and engaging members?
- 3:32What opportunities do you see for large scale
- 3:34improvements, and how are you applying all this
- 3:36in your current strategy?
- 3:38So I think some of the biggest barriers
- 3:40really come
- 3:42back to access
- 3:44overall.
- 3:45And the pandemic has taught us not only
- 3:48can we use a myriad way of
- 3:51engaging members digitally
- 3:53through telehealth,
- 3:54but also just your regular brick and mortar.
- 3:57Primary care is central to overall health.
- 4:01And our senior population
- 4:03in Western Pennsylvania
- 4:05and and Alleghany County, which is where Pittsburgh
- 4:07is, Alleghany County has the the 2nd highest
- 4:11aging population behind Miami Dade. So we're number
- 4:142 with with our seniors growing older.
- 4:17And from a a barriers perspective, what we've
- 4:20seen in this post pandemic
- 4:22world is that
- 4:24things are much more complicated.
- 4:26And as a result, our our physicians
- 4:29who still tend to be very fee for
- 4:32service focused instead of
- 4:34really in value models. They're just trying to
- 4:35deal with, enormous volumes and high utilization. And
- 4:36so that doesn't really lend itself to comprehensive
- 4:39evaluations for our seniors. It really is much
- 4:42more episodic
- 4:44in
- 4:45nature. And when you're
- 4:47It really is much more episodic in nature.
- 4:50And when you're dealing with the kind of
- 4:52complexity and acuity that we're seeing,
- 4:55being episodic
- 4:56versus comprehensive
- 4:58tends to make things more expensive,
- 5:01tends to spread things out across the population.
- 5:05Seniors
- 5:06get frustrated that they're not they're only being
- 5:09seen for maybe their diabetes
- 5:11and not for
- 5:12their asthma or their COPD. They have to
- 5:14come back for a second or third visit.
- 5:17So that creates access issues, which is an
- 5:20unintended consequence overall.
- 5:23So how we're addressing these is really engaging
- 5:26with our physician and provider partners very differently.
- 5:30Having new conversations,
- 5:31not just about risk adjustment and quality,
- 5:34but also
- 5:35about what their goals are.
- 5:37Because most physicians, frankly, have been burned out
- 5:40in this, again, post pandemic world. They're they're
- 5:43being asked to see huge numbers of people
- 5:46and that doesn't lend itself to good quality
- 5:49care either.
- 5:50So
- 5:51by coming together and trying to solve in
- 5:54a more aligned way, these conversations
- 5:58are the ones that are driving
- 6:00changes in process and changes in focus
- 6:03by both the payer and the provider side
- 6:05of the house at UPMC.
- 6:08Let's shift gears just slightly toward health equity.
- 6:12So as health equity becomes increasingly centered in
- 6:14payer strategies,
- 6:16how are you addressing health disparities? And can
- 6:18you share specific examples of measurable successes to
- 6:21date? Sure.
- 6:23So at at again,
- 6:25UPMC,
- 6:26we are a regional health plan. So we
- 6:28are very community focused and community engaged.
- 6:32And one of the things that we've done
- 6:34for years is not just focus on behavioral
- 6:36health or social determinants as a kind of
- 6:39buzzword,
- 6:39But we understand at the community level, at
- 6:42the community hospital level,
- 6:44what's happening
- 6:45in those different neighborhoods.
- 6:47There's
- 6:48rural. There's urban. There's suburban.
- 6:51There's
- 6:52cultural
- 6:53sensitivities that we need to pay attention to
- 6:55and how people choose to access care.
- 6:57So our strategies have been about engaging people
- 7:00where they are.
- 7:02And not just looking at things like
- 7:05like language or or
- 7:07those kinds of barriers. But instead,
- 7:10looking at at going into churches, we have
- 7:13something called our faith and wellness challenge. It's
- 7:16almost like the biggest loser
- 7:18where different churches, mosques, and synagogues compete
- 7:22to get healthier over, you know, a period
- 7:24of time.
- 7:25We engage with our our local groceries
- 7:29to have
- 7:30mobile access to healthier foods going into communities
- 7:33that have food, you know, that we look
- 7:35at the deprivation index
- 7:37and there's food deserts and
- 7:39and a lot of communities. So we try
- 7:42to partner with those groceries to bring
- 7:45literally
- 7:46mobile trucks that bring in healthy foods. And
- 7:49then from a benefit design perspective, we have
- 7:51a healthy foods card that's particularly focused on
- 7:55our special needs plan.
- 7:57So our members can
- 7:59use that card at those those mobile trucks
- 8:02to buy that healthy food. That's just one
- 8:04example. I could go into several.
- 8:07But primarily,
- 8:08we like to focus on the behavioral aspects,
- 8:11on the social aspects, on the community aspects,
- 8:14and make sure that our benefit designs
- 8:17reflect that sense of values
- 8:20for putting
- 8:21people
- 8:22first.
- 8:23Have a hashtag grandma and grandpa centered care.
- 8:27And that means really understanding what the individuals
- 8:30need
- 8:32and making sure that our community focus
- 8:35is central to all that we do from
- 8:37an operations and a member services execution.
- 8:41And as we wrap our conversation here, is
- 8:43there anything else you'd like to share on
- 8:45the podcast today?
- 8:46I would just say that, you know, there's
- 8:48still a a thought that members are,
- 8:52or seniors or persons with disabilities are not
- 8:54as digitally focused
- 8:56as maybe some younger folks.
- 8:59And I would say at UPMC, we've seen
- 9:01that not to be the case. That our
- 9:04seniors engage with our flex card. They engage
- 9:07with us digitally.
- 9:08They're very comfortable doing telehealth visits even in
- 9:12rural communities.
- 9:13But even they struggle with different things. So
- 9:16creating
- 9:17tech guides or or doing things that, you
- 9:20know, again, meets that individual where they are.
- 9:23There's so much fear
- 9:25when it comes to making decisions
- 9:27in the Medicare space that anything that we
- 9:30could do as health plans
- 9:32to better support and engage our members
- 9:34and make things easy for them, have an
- 9:36easy button,
- 9:38that is the way forward.
- 9:39And our seniors really appreciate that and reward
- 9:42us with high retention and satisfaction.
- 9:45Wonderful. Well, Angela, thank you for taking the
- 9:47time to be here today on the Becker's
- 9:49Healthcare Podcast. Again, we are live at the
- 9:512024 fall payer issues roundtable. Thanks so much.
- 9:55Thank you.