Every Click You Make: Article 6(5)’s Search for a Limiting Principle
When does a “directions” button become a competition-law violation? When it points to Google Maps, according to the European Commission. A law meant to police search rankings is becoming a license to police the whole page.
On July 23, the Commission fined Alphabet €460 million for favoring nine of its own services on Google’s search results page: comparison shopping, flights, trains, hotels, local places, Google Maps, a translation box, sports scores, and even the games that appear when you search for “solitaire.”
The Commission’s cease-and-desist…
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