Latest / Hurdle with Emily Abbate / 230. Jessica Robertson, Co-Founder & Chief Content Officer of TOGETHXR
Transcript
- 0:00Speaker 1: Your gut is your compass. You already know you feel
- 0:02Speaker 1: it in your bones. You will not be satisfied unless
- 0:07Speaker 1: you do this thing, because that's who you are. You
- 0:09Speaker 1: live and die by your gut. Take that chance. There's
- 0:11Speaker 1: no such thing as failure, There's only lessons.
- 0:27Speaker 2: What is going on? Everyone, Emily A Body Here.
- 0:30Speaker 3: You are listening to episode two hundred and thirty of
- 0:34Speaker 3: Hurdle a While, this focus podcast where I connect with
- 0:37Speaker 3: everyone from your favorite athletes to top experts and industry
- 0:41Speaker 3: CEOs about their highest ties, toughest moments, and everything in between.
- 0:45Speaker 3: We all go through hurdles in life, and my goal
- 0:48Speaker 3: through these discussions is to empower you to better navigate
- 0:51Speaker 3: yours and move with intention so that you can stride
- 0:55Speaker 3: towards your own big potential and of course have some
- 0:58Speaker 3: fun a law the way. For today's episode, I am
- 1:03Speaker 3: chatting with the chief content officer and co founder of Together,
- 1:08Speaker 3: Jessica Robertson. I am elated for this conversation. It's always
- 1:12Speaker 3: fun for me to be able to wrap with someone
- 1:15Speaker 3: in the industry, and not just as a fellow journalist,
- 1:18Speaker 3: but as a fellow a woman in sports enthusiast. I
- 1:22Speaker 3: love that for us now Together, you have definitely seen
- 1:25Speaker 3: them on social media.
- 1:27Speaker 2: Let me refresh your memory.
- 1:29Speaker 3: Together as a brand new media and commerce company, they've
- 1:31Speaker 3: got a mission to feature a diverse and inclusive community
- 1:34Speaker 3: of game changers, culture shapers, thought leaders, and barrier breakers
- 1:39Speaker 3: to say that five times fast. They're founded in twenty
- 1:42Speaker 3: twenty one alongside not only Robertson, but a few of
- 1:46Speaker 3: the world's top athletes, including Sue Byrd, Alex Morgan, Chloe Kim,
- 1:52Speaker 3: and Simone Manuel. Maybe just can give me the hookup
- 1:55Speaker 3: to get in on some of those conversations. But as
- 1:59Speaker 3: Together's Chief content officer, Just has done truly unbelievable work
- 2:04Speaker 3: pushing boundaries to promote all the things that are in
- 2:07Speaker 3: their mission statement, including inclusivity and visibility for women in sports,
- 2:12Speaker 3: and her journey to doing this.
- 2:14Speaker 2: It did not happen overnight.
- 2:16Speaker 3: In today's episode, Jessica gives us some of her backstory,
- 2:20Speaker 3: talking to me about what it was like to grow
- 2:22Speaker 3: up in a small town and make the move to
- 2:24Speaker 3: New York to follow her dream of at the time
- 2:27Speaker 3: being a music journalist. We chat about what that chapter
- 2:32Speaker 3: of her career was like, what it felt like to
- 2:34Speaker 3: be one of the only women in her space, and
- 2:37Speaker 3: the evolution of transitioning from music to sports. Jessica shed
- 2:43Speaker 3: some insight into the creation of Together, what those first
- 2:48Speaker 3: meetings were like. We talk about what it is like
- 2:50Speaker 3: for her to constantly be surrounded by so many impressively talented,
- 2:55Speaker 3: strong women, both in sport and beyond, and what she
- 3:00Speaker 3: hopes for the future of coverage for women's sports, what
- 3:03Speaker 3: we can expect moving forward, and how she herself plans
- 3:07Speaker 3: to be a part of the conversation. I really really
- 3:10Speaker 3: appreciated jess for opening up with me, not only about
- 3:14Speaker 3: her career path, but also about what it was like
- 3:17Speaker 3: for her as a gay woman coming up, like I said,
- 3:20Speaker 3: in a small town, transitioning to different markets New York
- 3:23Speaker 3: and now LA, and finally feeling as though she herself
- 3:27Speaker 3: has found a community that embraces her for who she
- 3:30Speaker 3: is and she couldn't feel more fortunate. If you're not
- 3:34Speaker 3: doing so yet, make sure you're following Together, and also
- 3:37Speaker 3: make sure you are following Hurdle over at Hurdle Podcast
- 3:40Speaker 3: on social I am at Emily a body and with that,
- 3:46Speaker 3: let's get to it. Let's get to hurdling.
- 4:07Speaker 2: Today.
- 4:07Speaker 3: I am sitting down with Jess Robertson. She is the
- 4:10Speaker 3: co founder and chief content officer for Together.
- 4:14Speaker 2: How are you doing today, Jess, I'm doing great.
- 4:16Speaker 1: Thank you so much.
- 4:17Speaker 2: How are you? I'm good, I'm good. I am trying
- 4:20Speaker 2: to find the right word here.
- 4:21Speaker 3: I am excited to sit down with someone who has
- 4:26Speaker 3: such an extensive background as a journalist, as a fellow journalist,
- 4:31Speaker 3: because I feel like we're going to geek out a
- 4:33Speaker 3: little bit together.
- 4:34Speaker 1: I love that storyteller to storyteller. Those are my favorite conversations.
- 4:38Speaker 3: Oh for sure, for sure. Well, thanks so much for
- 4:40Speaker 3: the time today. Am to have you here. And first
- 4:44Speaker 3: and foremost, I mean we have to write off the
- 4:46Speaker 3: bat address a commonality between the two of us, which
- 4:51Speaker 3: is that you started out your career in a completely
- 4:55Speaker 3: different sector than women's sports and storytelling. So can you
- 5:01Speaker 3: tell me a little bit about the decision to go
- 5:04Speaker 3: from music based content to this kind of content?
- 5:09Speaker 1: Such a great question. I've always loved music and sports.
- 5:13Speaker 1: Those are two of my biggest passions in life. I
- 5:16Speaker 1: was an athlete. I also studied music business and my
- 5:20Speaker 1: minor was journalism, and I thought at some point I
- 5:22Speaker 1: would work at a record label and bring great music
- 5:24Speaker 1: to the world as an A and R person, But
- 5:28Speaker 1: I didn't love the business of it all, But I
- 5:30Speaker 1: still loved the artistry and the impact that music can
- 5:34Speaker 1: have on culture and the stories behind the music that's made.
- 5:37Speaker 1: So even though I worked in music as a music journalist,
- 5:41Speaker 1: I still identify as a storyteller, and I see sort
- 5:45Speaker 1: of my lane kind of similar in sports and that
- 5:48Speaker 1: I think sports are a prism for culture, as is music,
- 5:52Speaker 1: and sports move culture forward. When we think about sort
- 5:56Speaker 1: of icons of culture who have greatly impacted it and
- 5:59Speaker 1: made an impact on this world, on politics, on communities,
- 6:02Speaker 1: marginalized communities, and people, it's athletes and musicians. I think
- 6:06Speaker 1: about that all the time, and I think about their
- 6:08Speaker 1: role and the responsibility that they have as sort of
- 6:12Speaker 1: icons of culture. So even though I'm in sports now,
- 6:15Speaker 1: but I was in music before, I'm still a storyteller
- 6:18Speaker 1: and I still get to work with incredible people who
- 6:21Speaker 1: are impacting the world that we live in.
- 6:23Speaker 2: For sure.
- 6:24Speaker 3: For sure now, to give some context, I was writing
- 6:26Speaker 3: about everything from God, food and holiday and news and
- 6:31Speaker 3: the royals too. Then making the decision to go into
- 6:35Speaker 3: writing and editing content about health, wellness and fitness full time,
- 6:40Speaker 3: a while back, now, before way before the Hurdle chapter.
- 6:44Speaker 3: You made this pivot in twenty fifteen. I'd be curious
- 6:48Speaker 3: if when you made the pivot you had any reservations.
- 6:51Speaker 3: Despite knowing that maybe the industry made you feel some
- 6:54Speaker 3: kind of way, were you still hesitant to drift away
- 6:58Speaker 3: from this music content space.
- 7:02Speaker 1: I really wasn't. And the reason I say that is
- 7:05Speaker 1: because I found that in my sort of day to
- 7:09Speaker 1: day life personal life, I was talking about sports more.
- 7:13Speaker 1: I'm watching more sports, I'm going to more sporting events.
- 7:15Speaker 1: I was a lifelong athlete. I still compete today in
- 7:19Speaker 1: rec leagues or you know, I've been taking up boxing
- 7:23Speaker 1: and I'm gonna have an amateur fight, like I just
- 7:24Speaker 1: I've not It's true. It's so true. I shortly, yeah,
- 7:31Speaker 1: just please don't tell my mother. So I just found that,
- 7:35Speaker 1: like my in my personal life, my passion for this
- 7:39Speaker 1: space was increasing, and my passion for music had changed,
- 7:43Speaker 1: not that it was lessened, it just had changed. And
- 7:45Speaker 1: I've been in the music industry for almost twelve plus
- 7:48Speaker 1: years at that point. It's a young person's industry to
- 7:53Speaker 1: be able to taste, make, and influence culture the way
- 7:56Speaker 1: that I used to and or wanted to do that,
- 8:00Speaker 1: change my ability to do that, and I didn't want
- 8:02Speaker 1: to be going to shows and clubs, you know, late
- 8:05Speaker 1: at night and writing all night and then being up
- 8:07Speaker 1: the next day, and you know, running a consumer facing brand.
- 8:09Speaker 1: It was just it's a different we're all the older
- 8:12Speaker 1: that you get and the longer you've been in it.
- 8:14Speaker 1: But my personal passion had really swelled around sports. And
- 8:19Speaker 1: in twenty fourteen, I vividly remember I was working in
- 8:22Speaker 1: music and I read a story by Michael Carter Williams
- 8:26Speaker 1: on the Player Stripute. The player Stripune had just launched
- 8:29Speaker 1: in October twenty fourteen. That's Derek Jeter's athlete lad Media company,
- 8:33Speaker 1: and I felt like I was in this really intimate,
- 8:37Speaker 1: beautiful storytelling experience because it was through his voice, his words.
- 8:42Speaker 1: It felt like I was sitting in a bar next
- 8:44Speaker 1: to him and someone was telling me a really intimate
- 8:46Speaker 1: story about something that I would have had a thousand
- 8:48Speaker 1: questions on and through his own POV, which felt like
- 8:52Speaker 1: he was free to express, was telling me something I
- 8:57Speaker 1: never would have heard through a traditional means, And it
- 9:00Speaker 1: felt like a really interesting landscape shift in content period
- 9:07Speaker 1: forget sports or music, like we've seen the democratization happening
- 9:12Speaker 1: in digital, the rise of blogging in the early aughts,
- 9:15Speaker 1: to social media and the insertion of eye and I thought,
- 9:19Speaker 1: just as a storyteller, like, Wow, what amazing impact you
- 9:23Speaker 1: could have and what really rich stories you could tell
- 9:27Speaker 1: if you sat with your subject and you allowed them
- 9:30Speaker 1: to be vulnerable in a safe space where ultimately they
- 9:33Speaker 1: had some version of control over what their personal story is,
- 9:37Speaker 1: which they should And I met the co founder and
- 9:41Speaker 1: president at the Players Should You and Jamie Mussler shortly
- 9:43Speaker 1: after that, and said, this is where I want to be.
- 9:46Speaker 1: I believe in this type of storytelling. I see what
- 9:48Speaker 1: you're doing, and I think we could impact the world,
- 9:51Speaker 1: especially through sport. And I was hired within maybe twenty
- 9:54Speaker 1: four hours, and it was one of the most transformative
- 9:57Speaker 1: experiences in my life.
- 9:59Speaker 2: That's awesome, awesome to hear.
- 10:00Speaker 3: I hear you on the I just wasn't in the
- 10:05Speaker 3: place in my life anymore where I wanted to be
- 10:08Speaker 3: out late doing the all nighter. I think we all
- 10:12Speaker 3: in regardless of whatever industry you're in, you know, we
- 10:15Speaker 3: go through these phases where we put in the time.
- 10:18Speaker 3: And I'm sure that in the position that you're in now,
- 10:22Speaker 3: you have an opportunity often to offer advice about getting
- 10:27Speaker 3: through maybe those earlier, super transformative years for anyone who
- 10:33Speaker 3: could be interested in making a little bit of a
- 10:37Speaker 3: career pivot. You clearly weren't afraid to change the plan.
- 10:42Speaker 2: What do you say to them?
- 10:43Speaker 1: Oh? I think there's a couple of answers to that.
- 10:48Speaker 1: Number one is your gut is your compass. I firmly
- 10:52Speaker 1: believe that if I didn't feel such conviction and passion
- 10:56Speaker 1: over sport as a potential lane for me, but in
- 11:02Speaker 1: particular the types of storytelling I wanted to do within
- 11:04Speaker 1: the sport, I think I would have had more reservations.
- 11:07Speaker 1: If I was like, Oh, I just want to get
- 11:08Speaker 1: into sports, but what does that look like? I would
- 11:10Speaker 1: be a little more nervous. I actually had something made
- 11:13Speaker 1: visible to me that gave me a path, and that
- 11:16Speaker 1: happened to be fortunate timing. I couldn't imagine working at
- 11:20Speaker 1: a place like ESPN. Not that I don't like, Yespian,
- 11:23Speaker 1: It's just it was too traditional for me. I wanted
- 11:25Speaker 1: something new and innovative that could impact the way we
- 11:28Speaker 1: tell stories, and it happened to be visible to me,
- 11:31Speaker 1: so it helped the transition be a little bit more
- 11:34Speaker 1: comfortable because I could see it. So one, listen to
- 11:37Speaker 1: your gut. It is your compass. If you're feeling something,
- 11:41Speaker 1: it's probably for a reason. But the second is do
- 11:44Speaker 1: your homework and know the people that are in that
- 11:45Speaker 1: space and ask them questions, like make those connections, because
- 11:50Speaker 1: if you don't have a path and you don't have
- 11:51Speaker 1: that network, which for many reasons some of us don't,
- 11:55Speaker 1: some of us are more advantage than others. I think
- 11:59Speaker 1: if I had not had that path visible to me,
- 12:02Speaker 1: and I also didn't make that connection with the president
- 12:05Speaker 1: of the company and know how to pitch what I
- 12:07Speaker 1: wanted to pitch, I don't know that I would be
- 12:10Speaker 1: in this position. So it's know what you're feeling and
- 12:14Speaker 1: why you're feeling it is probably real, and look to
- 12:18Speaker 1: lay a path to get yourself there, and oftentimes that
- 12:20Speaker 1: path is through people.
- 12:22Speaker 3: So make those connections, make those connections. That path is
- 12:26Speaker 3: through people. I also love the tidbit about not being
- 12:31Speaker 3: afraid or above let's say, asking questions, right, because there's
- 12:38Speaker 3: always that opportunity to learn, and we learn through listening,
- 12:42Speaker 3: which is clearly something that you had a strong awareness
- 12:47Speaker 3: of at this point in your career.
- 12:50Speaker 1: Listening makes you an amazing storyteller. I don't know how
- 12:54Speaker 1: you tell stories if you're not listening to people, if
- 12:56Speaker 1: you're not curious to know more about them and their
- 12:59Speaker 1: life experience is shared or different from yours, if you
- 13:02Speaker 1: don't listen with intent and also with empathy. Those two things,
- 13:06Speaker 1: those three things actually are really really critical, along with curiosity.
- 13:11Speaker 1: I am this way in my work, but I'm also
- 13:13Speaker 1: very much this person in my personal life. I love
- 13:17Speaker 1: talking to people and knowing people and making people feel seen.
- 13:21Speaker 1: And I don't know where that comes from, because it's
- 13:23Speaker 1: not like I was an extrovert as a kid and
- 13:25Speaker 1: I was innately curious about I was observant of people.
- 13:29Speaker 1: But now my desire to talk with them, to know them,
- 13:31Speaker 1: to connect with them and make them feel seen is immense,
- 13:36Speaker 1: and I get to do that through my work, but
- 13:38Speaker 1: I would also do that in my private life.
- 13:41Speaker 3: Before we talk more about what you're doing now at
- 13:45Speaker 3: Together and Woman in Sport, I do want to talk
- 13:49Speaker 3: a little bit about Jessica as a kid to get
- 13:53Speaker 3: that understanding. Because you said at the time of making
- 13:57Speaker 3: this pivot to the player's Tribune and then ultimately two
- 14:00Speaker 3: together that you had a vested interest in sport, But
- 14:04Speaker 3: was that nurtured in you from a young age.
- 14:07Speaker 2: What was life like for you growing up.
- 14:10Speaker 1: I grew up in a really small town in Kentucky.
- 14:13Speaker 1: It's not a place where many people leave and beyond
- 14:19Speaker 1: high school, there's not much of a path unless someone
- 14:22Speaker 1: has again made it visible and sort of invested in
- 14:26Speaker 1: you and made it known that that could be your
- 14:29Speaker 1: journey beyond just your primary education. It's a pretty simple place,
- 14:34Speaker 1: and it's a place where, you know, if New York
- 14:39Speaker 1: and LA are places where when you meet someone you
- 14:41Speaker 1: ask them like, well, what do you do where I'm from?
- 14:43Speaker 1: Is a place where you ask people how they are?
- 14:45Speaker 1: It's actually really rude to ask what do you do
- 14:47Speaker 1: where I'm from? So I grew up with the sort
- 14:53Speaker 1: of innate trait to pay attention to the people around
- 15:00Speaker 1: me and make sure they're okay. I started playing sports
- 15:05Speaker 1: at the age of four. My dad and my mom
- 15:08Speaker 1: both greatly invested in my twin sister and I. I
- 15:12Speaker 1: remember my dad we played basketball and softball. Tea ball
- 15:16Speaker 1: at that age would put my twin sister and I
- 15:19Speaker 1: on either side of the tea, and that's how I
- 15:22Speaker 1: learned to like swing in bat left handed, because we
- 15:24Speaker 1: would fight over who got to bat first, so we
- 15:26Speaker 1: would just bat at the same time. I don't remember
- 15:30Speaker 1: much of my early life and certainly middle school and
- 15:33Speaker 1: high school life without either like a cassette player or
- 15:37Speaker 1: CD player walkman in my hand and a basketball or
- 15:40Speaker 1: softball or glove on my other hand. Like those two
- 15:43Speaker 1: things are just so ingrained in me. And I remember
- 15:47Speaker 1: being thirteen and nineteen ninety six, which were those really
- 15:51Speaker 1: incredible Summer Olympic Games held in Atlanta, and having this
- 15:56Speaker 1: very sort of transformative informative experience of watching particular all
- 16:00Speaker 1: the incredible American athletes dominate that summer and there was
- 16:05Speaker 1: the softball team, the soccer team, the basketball team, the
- 16:08Speaker 1: gymnastics team that was a fantastic four like watching all
- 16:12Speaker 1: of them when gold and dominate. And then the WNBA
- 16:16Speaker 1: was announced and it was like, oh, we have a
- 16:18Speaker 1: like first of its kind professional women's basketball league outside
- 16:23Speaker 1: of the ABL and others that come before it, like
- 16:25Speaker 1: backed by the NBA, and it just felt like this
- 16:27Speaker 1: big moment for like a young girl like me who
- 16:32Speaker 1: finally had maybe a future in sport. If I was
- 16:35Speaker 1: a better athlete, I probably would have been. So that
- 16:37Speaker 1: was a very formative experience. But it was also happening
- 16:40Speaker 1: at the same time where there's a swell of girl
- 16:42Speaker 1: power happening in popular culture. So I also remember like
- 16:46Speaker 1: in the music side, like there was Lilith Fair, there
- 16:49Speaker 1: was a Riot Girl, there was the Spice Girls, and
- 16:52Speaker 1: girl power. There was like like then the rise of
- 16:54Speaker 1: like c Elliott and Lauren Hill and what was happening
- 16:57Speaker 1: in hip hop and R and B, and I was
- 16:58Speaker 1: just like, wow, like women are it. I don't know
- 17:02Speaker 1: what that means because I'm only thirteen, but like, I
- 17:05Speaker 1: was so inspired by the generation maybe two generations before me,
- 17:10Speaker 1: who created and laid a path that up until that point,
- 17:14Speaker 1: I didn't know what I was going to do. I
- 17:16Speaker 1: didn't see an opportunity to get outside of my small town.
- 17:21Speaker 1: And from then on it was I knew I would leave.
- 17:24Speaker 1: I knew I wanted to tell stories. I didn't know
- 17:26Speaker 1: what that meant, and I didn't know what lane that
- 17:28Speaker 1: would be in. But I also had the fortune of
- 17:32Speaker 1: having a supportive family who knew that staying in Paduca,
- 17:38Speaker 1: Kentucky was not gonna satisfy me.
- 17:42Speaker 3: It sounds like you had your own gender rank moment
- 17:46Speaker 3: in Paducah, Kentucky.
- 17:49Speaker 1: Yes, exactly exactly.
- 17:52Speaker 3: And so going from that, how are you culture to
- 17:57Speaker 3: then coming to New York say and immersing yourself head
- 18:03Speaker 3: first Rollingstone dot com.
- 18:07Speaker 2: Was it a culture shock for you?
- 18:11Speaker 1: Yes and no in some ways. I remember the first
- 18:13Speaker 1: time I visited in New York City. It was also
- 18:14Speaker 1: the first time I ever got on a plane, which
- 18:17Speaker 1: is wild. To say that is wild wild. We drive
- 18:21Speaker 1: where I'm from, We don't. We are not a flying people.
- 18:24Speaker 1: I landed in New York and I was like, this
- 18:26Speaker 1: is it. This is where I want to be. I
- 18:28Speaker 1: had dreamed of living there, and when I got there,
- 18:30Speaker 1: it felt right, like the place felt right. What was
- 18:34Speaker 1: sort of more of a culture shock for me, especially
- 18:37Speaker 1: at a place like Rolling Stone was, and maybe it
- 18:39Speaker 1: was more my insecurity and less culture shock, was the
- 18:42Speaker 1: people I You know, there weren't many others with my background.
- 18:48Speaker 1: I went to a state school. I was surrounded by
- 18:50Speaker 1: people who came from family that had worked in media
- 18:55Speaker 1: and industry and had connections right, or who went to
- 18:59Speaker 1: an Ivy League school, or just had different privilege and
- 19:01Speaker 1: opportunity than I did. So there was a little bit
- 19:04Speaker 1: of inferiority complex more than anything. And I wouldn't call
- 19:08Speaker 1: it culture shock, just am I good enough to be here?
- 19:12Speaker 1: Like one of these is not like the other? And
- 19:15Speaker 1: it was me. So I had to really work to
- 19:19Speaker 1: develop self confidence, which now looking back and I just
- 19:24Speaker 1: think about like that twenty one year old kid, that
- 19:26Speaker 1: twenty year old kid feels normal because in your twenties
- 19:31Speaker 1: or it's like your second adolescence, right, Like, that's that's
- 19:34Speaker 1: I think everyone goes through that and maybe it continues
- 19:37Speaker 1: throughout the course of your life. But I had that
- 19:40Speaker 1: confidence going into that role, but as soon as I
- 19:42Speaker 1: got into it, I was like, am I do I
- 19:44Speaker 1: fit here? So that that was the big trans That
- 19:48Speaker 1: was a big transition for me.
- 19:50Speaker 3: And that's so understandable that you felt that way coming
- 19:54Speaker 3: in to such a big opportunity, knowing your backstory up
- 20:00Speaker 3: till this point when you say that there was a
- 20:04Speaker 3: need for you to develop self confidence, where did you
- 20:09Speaker 3: garner that from? How did you strengthen that muscle so
- 20:12Speaker 3: to speak?
- 20:13Speaker 1: I think it comes with reps a little bit. I
- 20:18Speaker 1: also think it comes with the people you surround yourself
- 20:21Speaker 1: with I also think it comes with time. I'm sure
- 20:26Speaker 1: you find this to be true. The older you get,
- 20:28Speaker 1: sort of those things that you worry about and those
- 20:30Speaker 1: insecurities you have just sort of fall off a little
- 20:33Speaker 1: bit like leaves. You know, you just say, I'm not
- 20:35Speaker 1: carrying that weight anymore. I've lived enough life to know
- 20:39Speaker 1: that this thing will be okay, or this problem or
- 20:44Speaker 1: this path will solve itself or reveal itself. Like life
- 20:47Speaker 1: is going to happen, and I will be okay because
- 20:50Speaker 1: I know how to navigate it now. But reps to
- 20:54Speaker 1: me are really important. I mean, in that role in particular,
- 20:57Speaker 1: at that age, surrounded by these people who seem to
- 21:00Speaker 1: so experienced and so smart and so funny and so
- 21:04Speaker 1: you know, charming, and all the sort of like the
- 21:06Speaker 1: social skills they had that I didn't, and being able
- 21:08Speaker 1: to navigate a place like Rolling Stone or a city
- 21:11Speaker 1: like New York and I just didn't know. It was
- 21:13Speaker 1: just like dropped into the pool. I needed a lot.
- 21:17Speaker 1: There were a lot of first that happened for me.
- 21:19Speaker 1: And after first and seconds and thirds and fourths, you
- 21:23Speaker 1: start to find your rhythm and your groove and you
- 21:25Speaker 1: start to discover like what you're really good at and
- 21:29Speaker 1: the things that maybe you're not as good at, and
- 21:31Speaker 1: you lean into those sort of superpowers that you have,
- 21:33Speaker 1: and you're not trying to be every single superpower at once.
- 21:37Speaker 1: You just you know, you know what you have to offer,
- 21:40Speaker 1: and you're confident in what you have to offer. Again,
- 21:41Speaker 1: it takes time, and then you find that people tend
- 21:45Speaker 1: to pour into you around those things. I was fortunate
- 21:48Speaker 1: enough to have an editor at that age and in
- 21:52Speaker 1: that role who would literally wheel a chair over next
- 21:56Speaker 1: to him and his desk, and we would edit stories together,
- 22:00Speaker 1: like line by line, comma by comma, paragraph by paragraph.
- 22:05Speaker 1: So I learned not only how to tell a story,
- 22:06Speaker 1: but how to construct and really build a story, and
- 22:08Speaker 1: it made me ultimately better storyteller in the long run.
- 22:10Speaker 1: But if it weren't for him seeing something in me
- 22:13Speaker 1: and knowing that I could add value to even a
- 22:16Speaker 1: conversation like that one, which is relatively small in scale,
- 22:20Speaker 1: you know, I don't know that I would be the
- 22:21Speaker 1: same person. I was very, very lucky to have that
- 22:24Speaker 1: at a young age.
- 22:26Speaker 3: It's special to be able to reflect on that mentorship
- 22:29Speaker 3: experience and how beneficial it was for you to then
- 22:35Speaker 3: move forward and know that you have the opportunity to
- 22:38Speaker 3: be that type of individual for others, younger in the
- 22:44Speaker 3: field coming up.
- 22:46Speaker 2: Is it not?
- 22:47Speaker 1: It's amazing. And I also just think about privilege and power,
- 22:53Speaker 1: and I firmly believe at least in my position as
- 22:57Speaker 1: a storyteller and now is sort of a co founder
- 23:00Speaker 1: of a company that's impacting the world. I mean, what
- 23:04Speaker 1: good is my power, my privilege if I don't give
- 23:07Speaker 1: it away to people? Like, what's the saying? What use
- 23:11Speaker 1: is it when you take the elevator up if you
- 23:12Speaker 1: don't send it back down? There's no what's the point? Like,
- 23:17Speaker 1: it doesn't mean anything. And because I was invested in
- 23:21Speaker 1: not just by one person, multiple people over the course
- 23:23Speaker 1: of my life and my career, I see it as
- 23:26Speaker 1: a responsibility to do that to other people, especially people
- 23:29Speaker 1: who don't have the privilege that I have in this world.
- 23:32Speaker 1: I think it's critical.
- 23:34Speaker 3: Yeah, reflecting on those early years, I don't want to
- 23:38Speaker 3: call it a mistake, but do you have a story
- 23:42Speaker 3: or a takeaway of a moment that perhaps you made
- 23:47Speaker 3: an error that at the time felt catastrophic.
- 23:51Speaker 1: I want to come back to that one.
- 23:52Speaker 2: I need to think about that one Okay, marinate on that.
- 23:55Speaker 2: I'll tell you a story while you think about it.
- 23:57Speaker 3: So, when I was at Self magazine, we did a
- 24:00Speaker 3: package leading up to the Olympics. I believe this must
- 24:04Speaker 3: have been the twenty sixteen Olympics. I'm like, my years
- 24:08Speaker 3: are all a player now after COVID, but leading up
- 24:11Speaker 3: to the sixteen Olympic Games.
- 24:13Speaker 2: And there was a line that.
- 24:15Speaker 3: Somehow made it into the print magazine that insinuated that
- 24:21Speaker 3: one of the athletes we featured lifted weights I want
- 24:25Speaker 3: to say, like six days a week instead of five
- 24:27Speaker 3: days a week. It wasn't a big it wasn't a
- 24:30Speaker 3: large error, but it was an error. And this athlete
- 24:33Speaker 3: also happened to be the only athlete that we didn't
- 24:36Speaker 3: show her face. She was in a sport that like,
- 24:41Speaker 3: she just had the most beautiful strong back, and the
- 24:44Speaker 3: photos of her, like from behind, doing her sport were
- 24:48Speaker 3: just stunning, and that's what we went with. And so
- 24:50Speaker 3: I'll never forget the call I got from the entertainment
- 24:56Speaker 3: director at the time basically telling me that I had
- 25:00Speaker 3: royally messed up.
- 25:01Speaker 2: She couldn't believe that I had done X and Y.
- 25:04Speaker 3: And really this frustration was coming from the fact that
- 25:07Speaker 3: the entertainment director had been contacted by this athlete and
- 25:11Speaker 3: the athlete was upset, and I remember going into the
- 25:14Speaker 3: office that day and thinking like this is it, Like
- 25:16Speaker 3: this is how I lose my job. I can't believe
- 25:19Speaker 3: that this whole thing happened. And in retrospect, again not
- 25:22Speaker 3: a big error. But I tell this story and that's
- 25:24Speaker 3: why I asked this question of you, because I look
- 25:28Speaker 3: back on that experiences as you put it, a true
- 25:32Speaker 3: rep like that was a moment where I had to
- 25:37Speaker 3: experience what it felt like to disappoint someone higher up
- 25:40Speaker 3: than me, navigate their feedback and their criticism based on
- 25:45Speaker 3: feedback and criticism that they received from someone else, and
- 25:48Speaker 3: also worry about what it would be like if I
- 25:51Speaker 3: were to lose my job that day, which ultimately I
- 25:54Speaker 3: don't need to tell you, but that's what ultimately ended
- 25:58Speaker 3: up happening months later when self folded.
- 26:01Speaker 1: I love that story for so many reasons because as
- 26:04Speaker 1: you were telling that story, I could feel that anxiety,
- 26:07Speaker 1: which means I have a thousand berson been there, and
- 26:10Speaker 1: I don't know if it's like one massive mistake or
- 26:14Speaker 1: one that rises to the top, but a lot of
- 26:16Speaker 1: micro mistakes like that that felt really really big in
- 26:20Speaker 1: the moment, and the ones that I'm thinking of, And
- 26:24Speaker 1: if a specific, like really specific one rises to the top,
- 26:27Speaker 1: I'll come back to it lean into it. But it
- 26:29Speaker 1: comes down to something very similar that you're talking about
- 26:32Speaker 1: right now, which I think goes back to, like my
- 26:35Speaker 1: unconscious bias had to do with like descriptions and representations
- 26:40Speaker 1: and especially around women in particular women's sports, which you know,
- 26:44Speaker 1: when I did transition from music to sports, like I
- 26:47Speaker 1: knew a lot about sports because I was a fan
- 26:49Speaker 1: of sports and I played sports, but I didn't know
- 26:51Speaker 1: all like the way a super fan or someone that
- 26:54Speaker 1: did this for a living had to know about sports,
- 26:57Speaker 1: and there was a real learning curve and what was
- 27:00Speaker 1: happening and happens in particular in women's sports. And this
- 27:04Speaker 1: is again a broader lesson, but I feel your anxiety
- 27:08Speaker 1: around decision making what tends to happen, especially in a
- 27:12Speaker 1: sport like women's basketball, for example, as we center the
- 27:16Speaker 1: more feminine quote unquote attractive, maybe straightish appearing white basketball
- 27:26Speaker 1: player versus you know, the real women who maybe dominate
- 27:29Speaker 1: that league because it's predominantly black and predominantly queer, and
- 27:33Speaker 1: that's because they've been deemed unmarketable, and therefore there are
- 27:36Speaker 1: just certain women who tend to be on magazine covers
- 27:39Speaker 1: who tend to get this, like talking head spots, who
- 27:42Speaker 1: tend to be interviewed more than others, and that's clearly
- 27:45Speaker 1: the bias that's happening in the media. But I remember
- 27:48Speaker 1: coming into the sports sector and gravitating towards those women
- 27:53Speaker 1: because they were available to me and they were easy
- 27:56Speaker 1: to get a hold and I just they were there
- 27:57Speaker 1: and you know them, and they start you enter them
- 28:00Speaker 1: in stories, and you learn very quickly if you're paying
- 28:04Speaker 1: attention not just to the sports, but like the women's sports,
- 28:07Speaker 1: but to culture, that we were centering the wrong people.
- 28:12Speaker 1: The people that needed to be centered, and especially having
- 28:14Speaker 1: certain conversations in the women's sports space were black and
- 28:18Speaker 1: queer women because they were the ones that had been
- 28:21Speaker 1: grossly marginalized and should have been centered. And not just
- 28:24Speaker 1: like in sport, but in culture. That's true. Women's sports
- 28:26Speaker 1: is ground zero foreverism. And so I don't remember it
- 28:30Speaker 1: being there's been a series and the stakes like the
- 28:32Speaker 1: one that you're describing, but I remember the theme of
- 28:36Speaker 1: them is an unlearning of unconscious bias and being very
- 28:42Speaker 1: very very mindful about who tells these stories, what stories
- 28:46Speaker 1: we're telling, who's the storyteller through which these stories are told,
- 28:51Speaker 1: and how do you better represent the communities that you
- 28:54Speaker 1: know ultimately create the space through that storytelling. It's been
- 29:01Speaker 1: a big, not learning necessarily, but a really gratifying journey.
- 29:07Speaker 3: Yeah, especially to be at the forefront of and to
- 29:12Speaker 3: have that opportunity to help others, let's say, better understand
- 29:19Speaker 3: maybe they're unconscious bias, so that you can further along
- 29:24Speaker 3: the mission of the specific publication or the outlet that
- 29:28Speaker 3: you are working on.
- 29:29Speaker 2: And then also of course to better yourself right, right.
- 29:33Speaker 1: And it's even those micro things like you mentioned, like
- 29:36Speaker 1: showing those athletes back because it's beautiful, right, and you
- 29:40Speaker 1: want to show that because we don't often celebrate the
- 29:42Speaker 1: physicality of a woman's body, especially as an athlete. We're
- 29:46Speaker 1: trying to shrink them, we're trying to feminize them, We're
- 29:48Speaker 1: trying to do all these things. And you think that
- 29:51Speaker 1: you're doing a great thing, but by not showing her face,
- 29:53Speaker 1: you're making her less visible. I mean, these layers of
- 29:57Speaker 1: decision making that you you have to take into account
- 30:03Speaker 1: and every single one matters, so that learning and the
- 30:07Speaker 1: anxiety of learning through that and being very intentional about
- 30:10Speaker 1: your decision making is Again It's been a really rich experience,
- 30:15Speaker 1: but one that's also critical because, like I said, these
- 30:17Speaker 1: women have been so marginalized and deepowered that we have
- 30:24Speaker 1: the opportunity to pull them into the center and empower them.
- 30:28Speaker 3: Yeah, I mean to your point about the women in
- 30:33Speaker 3: the WNBA and their visibility. I feel lucky and grateful
- 30:37Speaker 3: that I've had the opportunity to talk to so many
- 30:40Speaker 3: WNBA players for the show, ranging from Necho Guimmockay and
- 30:44Speaker 3: Dede Richards too. I sat down with Kelsey Plumb yesterday
- 30:48Speaker 3: and I will say that I think there is a
- 30:50Speaker 3: really beautiful transition happening right now, large in part because
- 30:55Speaker 3: of what outlets like Together are doing to show the
- 31:01Speaker 3: breath of the athlete, to show what it is that's
- 31:08Speaker 3: actually happening instead of, you know, just the random every
- 31:13Speaker 3: eighteen months woman on the cover of women's Health magazine
- 31:16Speaker 3: that happens to play sport.
- 31:19Speaker 1: It's so fascinating to see the shift in sport broadly.
- 31:22Speaker 1: And then I'll talk about women's sports specifically, but for
- 31:25Speaker 1: sure Yeah, around twenty fourteen twenty fifteen, what I'll call
- 31:29Speaker 1: like this athlete empowerment movement happened, and it was really
- 31:33Speaker 1: just the recognition that these athletes come off a dreamalized
- 31:38Speaker 1: performances and then they have a microphone in their face
- 31:42Speaker 1: and they have to answer questions about how they performed
- 31:44Speaker 1: or didn't perform, or if you're Lebron, you're getting asked
- 31:48Speaker 1: about NBA's relationship with China, and like you're just like
- 31:51Speaker 1: you have to answer for anything and everything at all times.
- 31:55Speaker 1: And I can just imagine the tension and the fraught
- 31:58Speaker 1: relationship that's built between built up over time between traditional
- 32:01Speaker 1: media and athletes. Athletes as a whole are just sort
- 32:04Speaker 1: of considered assets to be traded and discarded and embedded
- 32:09Speaker 1: on over time, despite the fact that they are some
- 32:11Speaker 1: of the most culturally powerful and influential people in our world.
- 32:16Speaker 1: So we've dehumanized them for so long. What I love
- 32:19Speaker 1: about this sort of movement that's happened and through places
- 32:22Speaker 1: like the players should beune or uninterrupted in others, is
- 32:27Speaker 1: you give them a space to tell their whole story
- 32:29Speaker 1: in a way that feels authentic to them, because in
- 32:32Speaker 1: the end, their byline is on it. You get to
- 32:34Speaker 1: know them and they can have significant, significant impact through
- 32:39Speaker 1: their personal narrative in a way that traditional media sometimes
- 32:42Speaker 1: doesn't allow for. And I think the two need to coexist.
- 32:45Speaker 1: I think they're very symbiotic. They need to exist at
- 32:48Speaker 1: the same time. But for women athletes, they almost it's
- 32:53Speaker 1: different because they don't even have the visibility and they're
- 32:56Speaker 1: not even respected as athletes, so it's wishing critical to
- 33:01Speaker 1: tell their stories and make them visible. There is this
- 33:05Speaker 1: very vicious cycle that happens in the women's sports space
- 33:09Speaker 1: where of one hundred percent of media coverage, only four
- 33:12Speaker 1: percent of that is dedicated to women's sports. And that's
- 33:15Speaker 1: not even to talk about the quality of that coverage,
- 33:18Speaker 1: the depth of that coverage, the diversity of that coverage,
- 33:21Speaker 1: nothing where you can find it. If you're not telling
- 33:25Speaker 1: these stories and you're not making these women visible, then
- 33:28Speaker 1: it's incredibly hard to grow an audience or community around that,
- 33:32Speaker 1: or to put butts in seats, or to drive viewership
- 33:34Speaker 1: or any of those things that matter to teams, leagues,
- 33:37Speaker 1: media companies, organizations. And if there's no audience in no
- 33:41Speaker 1: community and no people in the stands and nobody watching
- 33:43Speaker 1: then brands don't invest in the space, and then media
- 33:45Speaker 1: companies don't tell the stories because there's no money for
- 33:47Speaker 1: them to be had. It's so vicious, and we think
- 33:51Speaker 1: every couple of years it'll break around a women's World
- 33:54Speaker 1: Cup or an Olympic year because women tend to dominate
- 33:57Speaker 1: those summers, and we think maybe because there's a swell
- 34:00Speaker 1: of investment and coverage then that it will sustain itself
- 34:03Speaker 1: over time, but it doesn't, which is why Together exists.
- 34:06Speaker 1: It's just to make these women visible every single day,
- 34:10Speaker 1: to celebrate them, to dimensionalize them, to recognize the power
- 34:15Speaker 1: in their skill and their athleticism, and respect them as athletes,
- 34:18Speaker 1: but also to embrace that they are incredible multi hyphenates
- 34:22Speaker 1: as women have to be who move culture forward. And
- 34:28Speaker 1: I say this so often, but I think it's incredibly
- 34:33Speaker 1: true and hopefully changing over time. But there's this perception
- 34:38Speaker 1: that women's sports has been behind, and that's because we've
- 34:41Speaker 1: viewed sports through a male lens, and that goes back
- 34:43Speaker 1: to visibility and media stuff. But there's this perception that
- 34:46Speaker 1: women's sports has been behind, And I think, to myself,
- 34:50Speaker 1: knowing what I know about women, women and women's sports
- 34:54Speaker 1: has been so far ahead of culture that culture has
- 34:57Speaker 1: had to catch up. And when you have plate entities
- 35:00Speaker 1: like you know, together just women's sports, when you do
- 35:06Speaker 1: have a publication like GQA others like putting women on
- 35:09Speaker 1: the front, like the cover, like, it actually does matter.
- 35:12Speaker 1: It needs to be more sustained, but it really does
- 35:15Speaker 1: matter because it takes this sort of socially constructed norm
- 35:19Speaker 1: that sports are male inherently and starts to center these
- 35:22Speaker 1: women and just make it more of the norm. Hopefully
- 35:25Speaker 1: we are at the tip of a spear and things
- 35:27Speaker 1: are really changing.
- 35:29Speaker 3: Yeah, and I think we see hints of that change
- 35:32Speaker 3: as time goes on. Right, I mean, prime example the
- 35:37Speaker 3: US woman's national team versus England sellout at Wembley when
- 35:40Speaker 3: sixty five thousand tickets were sold like the day after
- 35:44Speaker 3: they went on sale, and there was a surprise in that.
- 35:48Speaker 3: But the general theme from let's say media and maybe
- 35:53Speaker 3: female focused reporting advocates for women in sport was it's
- 35:57Speaker 3: been here, The demand has been here.
- 35:59Speaker 2: Where Why have you been sleeping on this?
- 36:02Speaker 1: Yes, it's been here. Also, women's sports fans are inherently digital,
- 36:06Speaker 1: They're digitally native. They've had to be. They are here,
- 36:08Speaker 1: they think they've been underserved, they have been starved. It's
- 36:11Speaker 1: not if you build it, they will come. It's like
- 36:13Speaker 1: they're here. So if you create, if you create the
- 36:18Speaker 1: stories and you make them visible, they'll consume them. They'll
- 36:21Speaker 1: engage with them, they'll share them. If you make the
- 36:23Speaker 1: games available for broadcasts, they will tune in. They will
- 36:26Speaker 1: watch them. If you put like massive events and big arenas,
- 36:30Speaker 1: same thing happened in the O two Arena, the women's
- 36:32Speaker 1: boxing match Colorisa Shields and Savannah Marshall in the UK
- 36:36Speaker 1: in the last month, like sell out, Like that's women's boxing.
- 36:39Speaker 1: It's not even women's soccer where we have like the
- 36:42Speaker 1: crest on our chests and we suddenly become really patriotic.
- 36:45Speaker 1: It's like it is. If you just do it, audience
- 36:49Speaker 1: is there. They've been waiting for it. What's been missing
- 36:52Speaker 1: is the investment. And I don't mean just like financial investment,
- 36:55Speaker 1: which is very true. I mean the media and storytelling investment.
- 36:59Speaker 1: It's it's those two things are critical to growing the
- 37:02Speaker 1: overall category. And as you say, sell out stadium Wimbley
- 37:07Speaker 1: is huge, it's a massive event. Because of that, then
- 37:10Speaker 1: Fox decided to broadcast it on their main channel, not
- 37:12Speaker 1: on FS one. Like, imagine if you made a conscious decision,
- 37:16Speaker 1: if you had the power as a decision maker at
- 37:19Speaker 1: a massive media organization to not broadcast an NWSL championship
- 37:23Speaker 1: at nine am on the West coast right which happened
- 37:27Speaker 1: last year, that was out under consideration, and put it
- 37:29Speaker 1: in prime time, not competing against another massive men's sporting event.
- 37:35Speaker 1: What you could do for a viewership on a major
- 37:37Speaker 1: media network, And that just comes down to again, to
- 37:39Speaker 1: go back to conscious decision making. There are people in
- 37:42Speaker 1: positions of power who can make this happen, who can
- 37:45Speaker 1: change it. They just have to decide to invest, cut
- 37:48Speaker 1: the check, tell the story.
- 37:54Speaker 3: Taking a break from today's episode to give some love
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- 40:34Speaker 3: back with your purchase. Again, that's drink Element dot com
- 40:37Speaker 3: slash hurdle. Let's circle back to you joining and helping
- 40:52Speaker 3: as a co founder.
- 40:53Speaker 2: Just start together. Give us some of that origin story.
- 40:57Speaker 1: Yeah, I had been working at the Player's Tribune for
- 41:01Speaker 1: four and a half years by then, about four years,
- 41:04Speaker 1: and I got a call like early twenty nineteen one
- 41:10Speaker 1: day asking if I would be willing to take a
- 41:15Speaker 1: meeting on a potential new athlete, a women's athlete focused
- 41:19Speaker 1: media company, and outside of running content at players should
- 41:24Speaker 1: be in my day to day focus, or at least
- 41:26Speaker 1: what I would bring into a lot of conversations was
- 41:30Speaker 1: insertion and reminding that we were also working with women athletes,
- 41:32Speaker 1: were not just entering male athletes, and we would infuse
- 41:35Speaker 1: that into our content strategy. So over the course of
- 41:38Speaker 1: those four to five years, I had the privilege to
- 41:42Speaker 1: tell some of the greatest stories I think I've ever
- 41:44Speaker 1: told them in my life in partnership with really incredible
- 41:46Speaker 1: women athletes. So I've had sort of built a reputation
- 41:51Speaker 1: for being a storyteller and an ally in the space,
- 41:54Speaker 1: knowing how to build brands and build companies around temples
- 41:59Speaker 1: and ideas and hypotheses, and knowing like potential audience and
- 42:03Speaker 1: consumer demand, and having relationships with a lot of these
- 42:07Speaker 1: women athletes directly. And I took the call and it
- 42:11Speaker 1: was about Alex Morgan and she was going into a
- 42:16Speaker 1: World Cup year. I said, this is twenty nineteen. This
- 42:20Speaker 1: is Alex's observation, which is true. You know she watches
- 42:25Speaker 1: you know Lebron James build Uninterrupted in spring Hill, Derek
- 42:29Speaker 1: Jeter has the Player Subune, Kevin Durant builds his own
- 42:33Speaker 1: venture company, thirty five Ventures. Steph Curry has Unanimous Media.
- 42:38Speaker 1: There's just all these male athletes. They can build their
- 42:40Speaker 1: own platforms and their own brands and their own venture
- 42:43Speaker 1: and companies because the money and the investments made available
- 42:45Speaker 1: to them, because their power and platform is so much bigger,
- 42:49Speaker 1: because they happen to be superstars because they're male athletes.
- 42:52Speaker 1: And even despite like that sort of disruption of athlete
- 42:56Speaker 1: led storytelling, women were still kind of left in the margins.
- 43:00Speaker 1: And she was tired of waiting for any one of
- 43:04Speaker 1: them or traditional media to decide that women's stories who
- 43:08Speaker 1: are worth investing in consistently and telling. So she said,
- 43:13Speaker 1: what do you like, Let's fuck it, let's go build it.
- 43:16Speaker 1: And I remember the first big meeting with Alex in
- 43:22Speaker 1: September twenty nineteen that we were in Los Angeles and
- 43:26Speaker 1: we got in this sort of coworking shared space and
- 43:30Speaker 1: there was just a massive whiteboard and there was nothing
- 43:33Speaker 1: on that board except brains in a room who knew
- 43:36Speaker 1: that we wanted to build a media company, but that
- 43:38Speaker 1: was it. So we asked over the course of a
- 43:42Speaker 1: full day like ourselves. What do we want this to be?
- 43:45Speaker 1: Who do we want this to stand for? What is
- 43:47Speaker 1: the voice of this brand? What is the tone of
- 43:50Speaker 1: this brand? What are the qualities that our stories have?
- 43:52Speaker 1: Like just who do we want to build this in
- 43:54Speaker 1: partnership with? What other athletes do we want to bring
- 43:57Speaker 1: into this, Like who are we representing? It was just
- 43:59Speaker 1: such inspiring, thoughtful, creative, collaborative conversation. And I remember leaving
- 44:07Speaker 1: that room that day and getting on a plane to
- 44:09Speaker 1: go back to New York and knowing that this was
- 44:13Speaker 1: the right move for me, but more importantly, just feeling
- 44:17Speaker 1: so excited by the impact that a brand like this
- 44:19Speaker 1: one could have. And then from there it's like, Okay,
- 44:22Speaker 1: well how do you build it? It's one thing to
- 44:25Speaker 1: have an idea of what you want to make, and
- 44:27Speaker 1: then something else entirely to then go and make that
- 44:31Speaker 1: thing and launch it into the world.
- 44:33Speaker 2: Yeah, definitely.
- 44:35Speaker 3: And so when you sat in there and you started
- 44:38Speaker 3: to outline kind of the brand ethos. Now when you
- 44:43Speaker 3: are asked those questions, who are you reaching, what is
- 44:48Speaker 3: your mission?
- 44:49Speaker 2: What do you say?
- 44:50Speaker 1: Our mission is to make women visible and give them
- 44:55Speaker 1: their power back through storytelling? Who we reach every single day. Right,
- 45:01Speaker 1: there's the technical answer, which is predominantly women eighteen to
- 45:04Speaker 1: thirty five who have never had a brand like this
- 45:07Speaker 1: probably exists for them before, who finally see themselves reflected
- 45:10Speaker 1: back because we're telling stories that represent their own journey
- 45:13Speaker 1: and maybe their own identities. But for me, I think
- 45:18Speaker 1: this brand and if you spend time with the content
- 45:21Speaker 1: and certainly the mission and the voice, which has a
- 45:24Speaker 1: bit of sort of an activist voice to it, we
- 45:28Speaker 1: stand for anyone who hasn't felt seen, who's been disempowered,
- 45:32Speaker 1: or who has been told that they weren't powerful, and
- 45:35Speaker 1: we're taking those people, like I said earlier, from the
- 45:38Speaker 1: margins and pulling them into the center and giving them
- 45:41Speaker 1: their power back. Because women inherently move culture forward.
- 45:45Speaker 2: When have you felt like that in your life? Unseen?
- 45:51Speaker 1: I mean so many times. And that's to say I
- 45:54Speaker 1: have a lot of privilege that others don't. To personalize it,
- 46:02Speaker 1: I was, you know, growing up in this small town.
- 46:04Speaker 1: I was. I knew at a very young age I
- 46:07Speaker 1: was gay, and that was not a place where you
- 46:11Speaker 1: wanted to be, especially at that time the mid nineties,
- 46:14Speaker 1: like you wanted to be out in a conservative town.
- 46:18Speaker 1: So there was a lot of sort of like hiding
- 46:19Speaker 1: of self and identity out of shame and fear, some
- 46:23Speaker 1: fear which was self construct and some fear which was
- 46:25Speaker 1: actually very real. So it took me a while to
- 46:27Speaker 1: feel seen on a personal level, which was part of
- 46:29Speaker 1: my journey. I've also been and I'm sure you have
- 46:33Speaker 1: two and only in a room A lot in the
- 46:37Speaker 1: media industry, if surrounded by men and oftentimes the only
- 46:42Speaker 1: woman in the room, and I see one, they don't
- 46:46Speaker 1: hear me when I talk, which isn't the case anymore,
- 46:49Speaker 1: but for a long time, you know, I could say
- 46:51Speaker 1: something and then the guy sitting next to me could
- 46:53Speaker 1: say the same thing and he would be heard. And
- 46:55Speaker 1: I'm like, I just said that thing. I just said
- 46:58Speaker 1: that thing, or I would be the only woman in
- 47:00Speaker 1: the room. I will never forget. This is actually a
- 47:05Speaker 1: really funny story. I will never forget. It was working
- 47:10Speaker 1: sort of like I hate calling them more room styles,
- 47:13Speaker 1: but you know what I mean. When you're like covering
- 47:14Speaker 1: a big event like the Grammys or the Super Bowl
- 47:16Speaker 1: or whatever, and you have like every employee is in
- 47:19Speaker 1: the same space because you're like deploying and publishing a
- 47:22Speaker 1: lot of content in real time. So I was in
- 47:25Speaker 1: one of those spaces and I was in charge in
- 47:28Speaker 1: that room, and someone came in, an executive came in,
- 47:32Speaker 1: and it was sort of like my show, my event,
- 47:34Speaker 1: my thing to run, and he knew that I was
- 47:37Speaker 1: the one in charge, and he asked me to order
- 47:42Speaker 1: dinner for the entire team, who were all men, because
- 47:46Speaker 1: he didn't know how to get on seamless, and just
- 47:48Speaker 1: order a couple of pizzas. And I remember, I think
- 47:50Speaker 1: like feeling so undermined in my power, and then thinking, well,
- 47:57Speaker 1: that's default for you, and you don't even realize you're
- 48:00Speaker 1: doing it. You just think I know how to get
- 48:02Speaker 1: things done, But the default for you is to turn
- 48:04Speaker 1: to the only woman in the room and make sure
- 48:06Speaker 1: she's servicing all the guys in the room and taking
- 48:09Speaker 1: care of them, making sure they're fed, even though my
- 48:11Speaker 1: job was to actually run the ship that night. And
- 48:17Speaker 1: I felt really small in that space. And it's such
- 48:20Speaker 1: a specific and tiny example, right, there's bigger ones that
- 48:23Speaker 1: I can think of in space as I've been and
- 48:25Speaker 1: where I didn't feel seen, But even something like that,
- 48:28Speaker 1: even when you are seen, but you're still undermined because
- 48:31Speaker 1: you're a woman is infuriating.
- 48:36Speaker 2: Yeah, yeah, and thank you for sharing that.
- 48:40Speaker 3: You spoke about the whiteboard session with Alex right, But
- 48:47Speaker 3: how does it feel ultimately when you start to truly
- 48:53Speaker 3: understand and get to a place where you are going
- 49:00Speaker 3: to be working with so many women that represent a
- 49:05Speaker 3: wide breadth of female athletes, some of the best and
- 49:07Speaker 3: the best, Sue Bird, Chloe Kim Simone, How did that
- 49:12Speaker 3: feel for you?
- 49:14Speaker 1: There are avengers. These women are amazing. They are for
- 49:19Speaker 1: the greatest athletes in the world, I don't have to
- 49:21Speaker 1: say for the greatest women athletes in the world. They
- 49:24Speaker 1: just are. But beyond that, they are incredible humans for
- 49:30Speaker 1: all of sort of their shared greatness and accomplishments, which
- 49:34Speaker 1: you know would take an hour's worth of conversation to
- 49:36Speaker 1: go through. They have incredibly different lived experiences and povs
- 49:41Speaker 1: on the world too, and different personalities and expressions, and
- 49:46Speaker 1: given what together stands for, which is representation and visibility,
- 49:51Speaker 1: to be able to take all of that sort of
- 49:55Speaker 1: like lived experience and aspiration and dedicated and commitment to
- 50:01Speaker 1: the same thing. We all have the same thing that
- 50:03Speaker 1: we're marching towards, but all those different expressions and infuse
- 50:07Speaker 1: it into the DNA of Together has been wildly beyond
- 50:13Speaker 1: my dreams. And the best part is they are all
- 50:19Speaker 1: incredible thought partners and they are also all incredibly selfless,
- 50:24Speaker 1: and I think that's what you see happening with women generally,
- 50:27Speaker 1: Like we know how to come together, form a collective
- 50:31Speaker 1: and move things forward for the better men of everyone
- 50:33Speaker 1: around us and more importantly for those that are coming
- 50:36Speaker 1: behind us. And these for women, embody that every single
- 50:40Speaker 1: day in their life. They are first. They are all
- 50:42Speaker 1: first of different kinds. They also understand what it means
- 50:46Speaker 1: to break glass ceilings and then the cuts and the
- 50:50Speaker 1: bruises that come with that, which we don't even consider.
- 50:52Speaker 1: Sometimes they are wildly creative and entertaining, and they also
- 50:58Speaker 1: just know this space, they know it's missing, So they
- 51:01Speaker 1: know what Together needs to be, what it needs to exemplify,
- 51:06Speaker 1: what it needs to consider, and where it needs to
- 51:08Speaker 1: show up. And it's like just having a focus group
- 51:12Speaker 1: right every single day. They're just a focus group for
- 51:15Speaker 1: where we should go. They're a good litmus test for
- 51:17Speaker 1: where this brand should go. But they are just wildly
- 51:21Speaker 1: creative thought partners and collaborators and champions, not just in
- 51:26Speaker 1: the sense of sport accomplishment and winning, but like true
- 51:29Speaker 1: champions for other people, and it's been a dream.
- 51:33Speaker 3: Honestly when you say breaking glass ceilings and the ramifications
- 51:38Speaker 3: of that, can you expand on that a little bit?
- 51:42Speaker 1: Yeah? I remember. I think in particular about Simone Manual
- 51:47Speaker 1: when I think about this, because for all of her
- 51:53Speaker 1: accomplishments for being a first, I think about there's this
- 51:58Speaker 1: picture of Simone that her family has shown me, that
- 52:02Speaker 1: she's shown and the world has probably seen, where she's
- 52:05Speaker 1: this young girl in a swimming pool in Texas, maybe
- 52:09Speaker 1: six years old, and she's smiling and excited because she's
- 52:14Speaker 1: like she loved it. She was also so good at
- 52:16Speaker 1: at such a young age, but she just loves swimming.
- 52:19Speaker 1: What people don't see about that picture is she had
- 52:22Speaker 1: been intentionally left off a swim team because of their
- 52:25Speaker 1: parents complained that she made the team and it was
- 52:27Speaker 1: really they were racist, and she happened to be the
- 52:30Speaker 1: only black swimmer and they didn't want a black swim
- 52:32Speaker 1: on the team because their white daughter got left off.
- 52:34Speaker 1: And when I think about Simone in twenty sixteen winning
- 52:40Speaker 1: that gold medal and becoming a first, I think about
- 52:44Speaker 1: what she represents to her broader community and how they've
- 52:48Speaker 1: been left out of that space for generations and generations,
- 52:51Speaker 1: and what it must mean for her. But I also
- 52:53Speaker 1: know what she had to go through to get there,
- 52:56Speaker 1: and the racist comments and the unintentionally racist questions she
- 53:01Speaker 1: gets asked all the time, but also the you know,
- 53:03Speaker 1: sort of the weight on her shoulders to represent her
- 53:05Speaker 1: entire community as we go through like social justice movements.
- 53:09Speaker 1: And she has said herself, you know, you guys see
- 53:14Speaker 1: the accomplishment and I break these glass ceilings and I'm
- 53:18Speaker 1: a first But what you don't see, because either I'm
- 53:21Speaker 1: not asked, or you're not thinking, or you're not paying attention,
- 53:24Speaker 1: or you just don't know me, is I am covered
- 53:27Speaker 1: in cuts and bruises, and I have been for so long.
- 53:31Speaker 1: And I think a lot about that. As glorious and
- 53:35Speaker 1: triumphant as it is to be a first period, there
- 53:40Speaker 1: is a long journey that goes into that one moment
- 53:43Speaker 1: that we ultimately see. And when you are first and
- 53:46Speaker 1: you break a glass ceiling, of course, because you were
- 53:49Speaker 1: opening up for the people that behind you, the seconds
- 53:51Speaker 1: and thirds that are coming, we don't think about the
- 53:54Speaker 1: cuts and the bruises and the scrapes that come with that,
- 53:56Speaker 1: and because of her and being an pathetic storyteller. Now
- 54:02Speaker 1: that's almost where my mind goes first. It's like, wow,
- 54:04Speaker 1: what did you have to go through to get there?
- 54:06Speaker 3: Also, top of mind the boundaries that are set as
- 54:10Speaker 3: a result of breaking that glass ceiling and recognizing what
- 54:15Speaker 3: it is that these women need so that they can
- 54:18Speaker 3: continue on in their pursuit of greatness while also protecting
- 54:23Speaker 3: their mental health and their needs.
- 54:26Speaker 2: Right.
- 54:26Speaker 3: I remember some own is actually one of the few
- 54:29Speaker 3: people that I've ever tried to message that I got
- 54:33Speaker 3: a notification that she only allows certain people to message her.
- 54:37Speaker 1: Right.
- 54:39Speaker 2: And so you.
- 54:40Speaker 3: See the parameters that athletes are putting not just on
- 54:46Speaker 3: you know, the boundary between their personal and professional life,
- 54:49Speaker 3: but then also when it comes to social media and beyond,
- 54:52Speaker 3: just so that they can go on living a life
- 54:54Speaker 3: that brings them joy, that brings them that sense of
- 54:57Speaker 3: contentment and enables them to focus on the things that
- 55:00Speaker 3: they feel are to be really important.
- 55:02Speaker 1: Yeah. And also women athletes, Sue has said this before,
- 55:05Speaker 1: they aren't really afforded the luxury of shutting up and dribbling. Right.
- 55:10Speaker 1: They can't just show up and perform and compete and
- 55:14Speaker 1: do their job because number one, we don't actually respect
- 55:18Speaker 1: them as athletes. We don't respect women's sports in the
- 55:22Speaker 1: way that we should. So they have to advocate for themselves.
- 55:27Speaker 1: They have to advocate for their communities. They have to
- 55:30Speaker 1: think about the next generation. They're fighting for equal pay,
- 55:32Speaker 1: they're fighting for visibility. Like their day job may be
- 55:36Speaker 1: an athlete, but their full time job is almost as
- 55:39Speaker 1: an activist. And especially considering most of the communities that
- 55:44Speaker 1: they come from, there's a heavy emphasis on representation. And
- 55:48Speaker 1: you know, because you are a public figure, and maybe
- 55:52Speaker 1: not as public as you could be because of the
- 55:54Speaker 1: inequities and visibility, but because you are a public figure,
- 55:56Speaker 1: people also think they have access to you. And I
- 56:00Speaker 1: think about just the level of mental fortitude you have
- 56:05Speaker 1: to have to compete at that level in the first place,
- 56:09Speaker 1: and then you have to think about and consider all
- 56:11Speaker 1: these other things because you're fighting for so much more
- 56:13Speaker 1: for yourself but also for your teammates, but also for
- 56:16Speaker 1: the women coming behind you. And then you're being asked
- 56:19Speaker 1: questions about social justice and pay inequity and all the
- 56:22Speaker 1: isms and the issues that it exists in the space.
- 56:24Speaker 1: You can't even focus in your sport, and then you're
- 56:27Speaker 1: like all of us when you're on social media and
- 56:29Speaker 1: you have this massive platform. Therefore, people think they have
- 56:31Speaker 1: access to you even though they don't. It's unhealthy, it's wild.
- 56:38Speaker 1: It's taken them to a place where they have to
- 56:43Speaker 1: be protective and they also have to treat their brain
- 56:45Speaker 1: like they treat their body. Right, we focus so much
- 56:48Speaker 1: on athletes' body and less so their mental well being.
- 56:52Speaker 1: I think for women athletes, it's incredibly important to give
- 56:55Speaker 1: them that space and that support considering all the other
- 57:00Speaker 1: sort of competing and fighting they have to do outside
- 57:02Speaker 1: of the sports arena. It just just it's wild. And
- 57:06Speaker 1: Chloe Kim talks about this too. She's you know, especially
- 57:09Speaker 1: I go back to being first and representing communities. I mean,
- 57:12Speaker 1: there's a lot of women's sports is ground Zegle foreverism.
- 57:15Speaker 1: There's a lot of racism and hate that's targeted towards her,
- 57:18Speaker 1: especially as what we see happening in culture, the rise
- 57:21Speaker 1: of ap I hate in crimes. She's seeing that in
- 57:26Speaker 1: her DMS, you know, and it's just like wow, it's
- 57:30Speaker 1: you can't sub you can't separate the personal and the
- 57:34Speaker 1: professional truly for them, because the stakes are so high.
- 57:38Speaker 1: It's advantageous for them to be visible and to be
- 57:41Speaker 1: advocating for these things because it's bigger than them. But
- 57:44Speaker 1: it's also, you know, a really vulnerable and probably lonely
- 57:49Speaker 1: place to be into.
- 57:51Speaker 3: And that's a place that so many of the people
- 57:53Speaker 3: that whether you're you know, sending those horrible messages or
- 57:58Speaker 3: you're just scrolling through during a break in your workday,
- 58:03Speaker 3: you're not thinking about putting yourself in that position, putting
- 58:06Speaker 3: yourself in their shoes and thinking of the things that
- 58:10Speaker 3: they have to navigate through that lens, right, And so
- 58:14Speaker 3: it makes it easier more often than not to speak
- 58:19Speaker 3: and say things without taking that time to consciously think
- 58:25Speaker 3: about that and again to put yourself in their shoes. Now,
- 58:29Speaker 3: what I find so impressive about you is not just
- 58:33Speaker 3: your fandom of sport and your advocacy for women in
- 58:36Speaker 3: sports specifically, but also your affinity to empower everyone to
- 58:45Speaker 3: be a storyteller and your belief that that is possible
- 58:49Speaker 3: when you come down to it.
- 58:52Speaker 2: How does Jess take care of Jess?
- 59:00Speaker 1: She drinks whiskey?
- 59:03Speaker 2: Yes, do you have a favorite right now?
- 59:05Speaker 1: I am a huge fan of will it Rye and
- 59:09Speaker 1: Pikesvill Rye. I'm a big rye girl if I'm gonna.
- 59:11Speaker 3: Okay, Okay, I'm a bourbon girl, but I'm on a
- 59:14Speaker 3: four Roses small Batch kick for the last few months.
- 59:17Speaker 1: Listen, Whole Foods doesn't have my Willet or my Pikesville,
- 59:20Speaker 1: so I get the four Roses small Batch.
- 59:23Speaker 2: Wait where are you in, La?
- 59:26Speaker 1: Yeah, I'm in Playa Vista.
- 59:27Speaker 2: Okay, I was.
- 59:28Speaker 3: Gonna say, because you know that I'm not walking to
- 59:30Speaker 3: Whole Foods to buy bourbon in New York City.
- 59:33Speaker 1: It's across the street, so it's easy.
- 59:37Speaker 2: Okay, so we're sipping whisky. What else are we doing?
- 59:39Speaker 1: I have to I have a lot of adrenaline because
- 59:42Speaker 1: of my stress, so I have to exercise. I'm also
- 59:46Speaker 1: very competitive person, so when I exercise, it helps me
- 59:50Speaker 1: to have some sort of goal in mind, which is
- 59:53Speaker 1: why I'm now, you know, wanting to compete as an
- 59:56Speaker 1: amateur boxer, which is probably not the smartest decision I've
- 1:00:02Speaker 1: ever made. I have a great community, and I love
- 1:00:09Speaker 1: spending time with my people and talking about the space
- 1:00:13Speaker 1: that I'm in and hearing about the space at they're
- 1:00:15Speaker 1: and laughing for hours. I'm actually really energized by other
- 1:00:21Speaker 1: people and their energy, and when I need to protect
- 1:00:24Speaker 1: my space or give back or feed my soul, people
- 1:00:27Speaker 1: tend to do that for me. So my decompression is
- 1:00:33Speaker 1: a happy hour, probably a sweat session. I also read
- 1:00:39Speaker 1: and consume a lot of things that have nothing to
- 1:00:42Speaker 1: do with sports. So words inspire me and settle me,
- 1:00:45Speaker 1: and you will find me probably lost in a book
- 1:00:48Speaker 1: or like a New Yorker somewhere.
- 1:00:52Speaker 3: I again really appreciated your openness talking about your experience
- 1:00:57Speaker 3: as a gay woman, and when you say community not
- 1:01:01Speaker 3: only with you know the work that you're doing, citing
- 1:01:04Speaker 3: the fact that so many women not just in the WNBA,
- 1:01:07Speaker 3: but of course throughout sport share that in common. How
- 1:01:11Speaker 3: does it feel for you now to be a part
- 1:01:14Speaker 3: of this overwhelming community, that idea that if sometimes to
- 1:01:19Speaker 3: be her, you need to see her like you're surrounded
- 1:01:21Speaker 3: by her now. So how does it feel these days
- 1:01:24Speaker 3: for you knowing that compared to where you came from?
- 1:01:30Speaker 1: Oh, I feel like I have my people. Yeah, I
- 1:01:34Speaker 1: feel settled. It's such a different existence. It actually feels
- 1:01:40Speaker 1: so wild. Like the fifteen year old in Kentucky, it's
- 1:01:44Speaker 1: almost like she didn't happen like it's just it's been.
- 1:01:48Speaker 1: It's so wildly different from that time. Yeah, I certainly
- 1:01:52Speaker 1: feel seen. It's gotten to a point where I don't
- 1:01:54Speaker 1: even think. I don't describe myself as a gay woman, right,
- 1:01:57Speaker 1: I just describe myself. But when I was growing up,
- 1:02:00Speaker 1: that was the big label that I was so afraid of.
- 1:02:02Speaker 1: And now it's just another detail about myself because I'm
- 1:02:06Speaker 1: surrounded by so many people who are like me. I'm
- 1:02:10Speaker 1: comfortable with my skin. I have that community. But also
- 1:02:15Speaker 1: I get to make that community visible every single day.
- 1:02:18Speaker 1: And it goes back to why I do what I do.
- 1:02:21Speaker 1: There is a power and a privilege in my position,
- 1:02:25Speaker 1: and what I love about that is I get to
- 1:02:28Speaker 1: give it back to the people that don't have it.
- 1:02:30Speaker 1: And yes, for me, it was probably as a young
- 1:02:34Speaker 1: queer woman in Kentucky, and for other people it might
- 1:02:38Speaker 1: be something different. And I get to listen and pay
- 1:02:40Speaker 1: attention and use myself, you know, together as sort of
- 1:02:45Speaker 1: a conduit to make sure that that visibility exists, because
- 1:02:48Speaker 1: when I was growing up as a gay woman, it
- 1:02:51Speaker 1: didn't in the mid nineties.
- 1:02:53Speaker 3: I love all of the I get too's within your responses.
- 1:03:00Speaker 2: I to you right now, Jess.
- 1:03:01Speaker 1: This literally, this conversation. I wake up every single day
- 1:03:06Speaker 1: and I get to make micro decisions and sometimes really
- 1:03:10Speaker 1: big decisions that hopefully impact the world and change the
- 1:03:14Speaker 1: world and the culture that we exist in. But I
- 1:03:16Speaker 1: also I get to do it with such an incredible team.
- 1:03:19Speaker 1: I mean, I'm here talking about together as one person,
- 1:03:23Speaker 1: but we are an incredible eighteen person mostly women identifying
- 1:03:30Speaker 1: team who are some of the smartest and coolest and
- 1:03:35Speaker 1: the most wonderful and creatively talented people I've ever met
- 1:03:38Speaker 1: in my life. And that feels like my family. So
- 1:03:40Speaker 1: not only do I get to wake up every single
- 1:03:42Speaker 1: day and you know, change the world through story, I
- 1:03:45Speaker 1: get to do it with my people, and I get
- 1:03:47Speaker 1: to do it with Alex and Sue and Chloe and Simone,
- 1:03:49Speaker 1: And that is just wild to me. What a privileged
- 1:03:54Speaker 1: position to be. And you know, not to say that
- 1:03:56Speaker 1: it's not hard at times, but I this literally being
- 1:03:59Speaker 1: in this moment, being to talk about it with you
- 1:04:01Speaker 1: inspires and excites me.
- 1:04:04Speaker 3: Aside from more representation within the media, what else do
- 1:04:09Speaker 3: you hope for coverage of woman's sport going forward?
- 1:04:16Speaker 1: I think we've all been existing on crumbs for so long.
- 1:04:21Speaker 1: It's it's sort of what I mentioned earlier, it's cut
- 1:04:23Speaker 1: the check and tell the story. I think I want
- 1:04:27Speaker 1: to see not just more, but specific types of more.
- 1:04:31Speaker 1: I want to see really intentional storytelling. I want when
- 1:04:34Speaker 1: there's a you know, NWSL draft happening, for there to
- 1:04:40Speaker 1: be like a pre show that breaks down the draft
- 1:04:43Speaker 1: class and like who's going on and like what's like
- 1:04:45Speaker 1: there's just not even enough. It's not just the quantity
- 1:04:49Speaker 1: of story, it's the type and quality of story. And
- 1:04:52Speaker 1: I think if the goal is to sort of undo
- 1:04:58Speaker 1: that social construct that we view sports through a male lens,
- 1:05:01Speaker 1: the only way we can do that is to reinvest
- 1:05:04Speaker 1: and be consistent and the volume and the quality and
- 1:05:07Speaker 1: the diversity of women's sports stories that we tell every
- 1:05:10Speaker 1: single day, and it comes with intentional decision making. The
- 1:05:16Speaker 1: beautiful thing that's happening right now is we don't have
- 1:05:19Speaker 1: to rely on sort of the larger, more traditional media
- 1:05:22Speaker 1: organizations to do that. What also inspires me is outside
- 1:05:26Speaker 1: of Together, you have other women's sports focused brands that
- 1:05:29Speaker 1: exist and are increasing. You have just women's sports, you
- 1:05:33Speaker 1: have Highlight Her, you have the GISTs, you have a
- 1:05:36Speaker 1: lot of like smaller but hyper focused women's sports newsletters
- 1:05:41Speaker 1: that exist every single day. You have athletes coming into
- 1:05:44Speaker 1: their own power on their own social platforms, growing their
- 1:05:48Speaker 1: own communities, and monetizing against it. The top ten nil athletes,
- 1:05:53Speaker 1: what is it, Seven of them are women and that's
- 1:05:56Speaker 1: with no like massive media organization coming behind them except
- 1:06:01Speaker 1: for maybe pagebackers. Like it is so exciting for me
- 1:06:05Speaker 1: to see because the change has been happening for on
- 1:06:10Speaker 1: the grassroots level for so long. And that again, that's
- 1:06:12Speaker 1: where I say like people have been here, Like it's
- 1:06:15Speaker 1: not like we're creating a new space. Like this space
- 1:06:18Speaker 1: has been existing and just waiting, just waiting for the
- 1:06:22Speaker 1: right time, and culture is catching up. We're having the
- 1:06:25Speaker 1: necessary social conversation, social justice conversations that we need to have.
- 1:06:29Speaker 1: We're focused on outside of sport and culture right sizing
- 1:06:33Speaker 1: the pay inequity and opportunity for women in the workplace.
- 1:06:37Speaker 1: Were it's sort of like the ground swell and the
- 1:06:41Speaker 1: sort of the perfect storm of all the right things
- 1:06:43Speaker 1: happening at the right time. But the most important thing
- 1:06:45Speaker 1: is we're not waiting for legacy media companies to decide
- 1:06:50Speaker 1: to invest. They have a power, they have massive power,
- 1:06:52Speaker 1: and they could change it and pour like a lot
- 1:06:55Speaker 1: of fuel on that fire. But these women, especially who
- 1:06:59Speaker 1: are starting their own news media organizations or consumer facing brands,
- 1:07:03Speaker 1: who're creating their own merch and selling it to women's
- 1:07:06Speaker 1: sports fans. These athletes who are creating their own platforms
- 1:07:09Speaker 1: on their social channels or with a company like Together,
- 1:07:12Speaker 1: have decided to take it into their own hands and
- 1:07:15Speaker 1: build something so big and so cool and so powerful
- 1:07:19Speaker 1: that everyone else is going to be forced to follow.
- 1:07:22Speaker 1: Brands are going to follow, large media organizations are going
- 1:07:25Speaker 1: to have to follow because it's going to be undeniable.
- 1:07:30Speaker 3: Your excitement is contagious, and we love a page backer,
- 1:07:33Speaker 3: as mentioned because I am a University of Connecticut alumni.
- 1:07:39Speaker 1: Ooh, I'm a Lady Vols fan.
- 1:07:41Speaker 2: Is this where we oh? No good thing? We're coming
- 1:07:44Speaker 2: to a close here?
- 1:07:48Speaker 3: Well, you know, as I wind down here a question
- 1:07:51Speaker 3: I ask everyone that comes on the show. We know
- 1:07:54Speaker 3: you no longer feel like that fifteen year old in
- 1:07:58Speaker 3: Kentucky these days, But when you look in the mirror, Jess,
- 1:08:02Speaker 3: who is it that you see looking back at you?
- 1:08:07Speaker 1: I do I actually see that young girl? I don't.
- 1:08:11Speaker 1: I don't see that life anymore because it's so far
- 1:08:14Speaker 1: from my reality, but I have, especially the work that
- 1:08:18Speaker 1: I do now, I have a lot of full circle moments,
- 1:08:22Speaker 1: a lot of can you can you believe this? Like
- 1:08:24Speaker 1: I went to the White House with Megan Rappino when
- 1:08:28Speaker 1: she got her Presidential Medal of Freedom, and I'm thinking
- 1:08:32Speaker 1: about that girl who was watching the ninety six of
- 1:08:35Speaker 1: the Olympic team or the ninety nine ers and just
- 1:08:37Speaker 1: being so and like, what that is my life now?
- 1:08:40Speaker 1: And I'm outside of I get to tell those stories
- 1:08:44Speaker 1: that were so formative for me. I'm a part of
- 1:08:48Speaker 1: a bigger community that I at once felt very isolated
- 1:08:53Speaker 1: from or didn't think that it existed, and now it's here.
- 1:08:58Speaker 1: So when I when I look at that mirror and
- 1:09:02Speaker 1: I see that girl, I think, Wow, a lot has changed.
- 1:09:07Speaker 1: But I also kind of think she just needed to
- 1:09:10Speaker 1: let life happen. I was so worried about what would
- 1:09:14Speaker 1: be next and creating a path and following a plan
- 1:09:17Speaker 1: and how do I get to Rolling Stone? And then
- 1:09:19Speaker 1: from there what do I do? Because I've peaked at
- 1:09:21Speaker 1: twenty one and like what happens now? Where do I go?
- 1:09:24Speaker 1: And who am I? And who am I Dating's? Who
- 1:09:27Speaker 1: can I say? This like, just let life happen and
- 1:09:31Speaker 1: you can't answer the You can't answer the questions, the
- 1:09:34Speaker 1: life has to answer them for you.
- 1:09:36Speaker 2: Let life happen.
- 1:09:38Speaker 3: I would be remiss if I didn't ask you because
- 1:09:41Speaker 3: we've dropped a few pretty big names over the last hour.
- 1:09:46Speaker 3: Is there anyone that you've met that you just completely
- 1:09:50Speaker 3: geeked out and lost your shit with?
- 1:09:52Speaker 1: I mean there's some like legends and sports, like I
- 1:09:55Speaker 1: met Cynthia Cooper, but it wasn't like this big moment.
- 1:09:57Speaker 1: It was just like, holy shit, that Cynthia Cooper.
- 1:10:01Speaker 3: I guess you know as I asked that question, like
- 1:10:03Speaker 3: it wouldn't be odd if you did. But I also
- 1:10:05Speaker 3: do feel like you get to a certain place in
- 1:10:08Speaker 3: your career at least this is where I am, and
- 1:10:11Speaker 3: I'd be curious if you feel the same that it's
- 1:10:13Speaker 3: like just us shared respect more than a point where
- 1:10:18Speaker 3: I'm like, oh, I can't believe I'm in this situation.
- 1:10:21Speaker 3: Like yes, maybe a little bit of that, and also
- 1:10:25Speaker 3: like I've worked hard to be in this situation and
- 1:10:28Speaker 3: I feel fortunate to be in your company instead of
- 1:10:31Speaker 3: just completely like I'm going to lose my shit.
- 1:10:36Speaker 1: There's a lot of rooms that I get to be
- 1:10:39Speaker 1: in with not just powerful women in sport, but powerful
- 1:10:43Speaker 1: women in culture. Yeah, and the people who take me
- 1:10:47Speaker 1: like a back are more those sort of like cultural
- 1:10:52Speaker 1: icons who have changed the landscape for all of us,
- 1:10:57Speaker 1: including sport. So recently. An example that comes to mind
- 1:11:03Speaker 1: because I do love words and because I lean towards
- 1:11:08Speaker 1: culture when I'm thinking about this question, I was in
- 1:11:11Speaker 1: the same space and got to meet Roxanne Gay and
- 1:11:16Speaker 1: it was such I don't even remember what I said,
- 1:11:20Speaker 1: and not because I was like nervous or anything, just
- 1:11:22Speaker 1: like it was one of those moments where it was like,
- 1:11:23Speaker 1: I have read your words and consumed your ideology, and
- 1:11:28Speaker 1: so much of that inspires me and has infused into
- 1:11:31Speaker 1: some of the work that I do, and so many
- 1:11:34Speaker 1: of the women athletes I work with love your work
- 1:11:37Speaker 1: and connect with you, including Megan Rapino. And it was
- 1:11:39Speaker 1: just sort of this moment where it's like I am
- 1:11:43Speaker 1: in a position to be in the same room as
- 1:11:47Speaker 1: now Roxanne Gay, who is impacting culture in a shared
- 1:11:54Speaker 1: but very different way, and those moments to me are
- 1:11:58Speaker 1: really surreal.
- 1:12:01Speaker 3: Definitely definitely well. I'm so glad again that we were
- 1:12:05Speaker 3: able to carve out the time for this. Before I
- 1:12:08Speaker 3: let you go, one final question. You have an opportunity
- 1:12:11Speaker 3: right now, Jess, to offer yourself a piece of advice.
- 1:12:15Speaker 3: Back when you knew that you were were ready to
- 1:12:18Speaker 3: leave the music space, You are ready to pivot a
- 1:12:23Speaker 3: bit and continue telling stories in a different way. Knowing
- 1:12:27Speaker 3: what you know now, what do you say to yourself
- 1:12:30Speaker 3: back then, during that hurtle moment?
- 1:12:33Speaker 1: Jump jump? Do it? You know your gut is your compass.
- 1:12:39Speaker 1: You already know, you feel it in your bones. You
- 1:12:43Speaker 1: will not be satisfied unless you do this thing, because
- 1:12:47Speaker 1: that's who you are. You live and die by your gut.
- 1:12:50Speaker 1: So take that chance. There is no such thing as
- 1:12:53Speaker 1: There's no such thing as failure. There's only lessons.
- 1:12:56Speaker 3: No such thing as failure, only lessons. Again, so glad
- 1:13:00Speaker 3: we were able to make this happen, Jess. How do
- 1:13:01Speaker 3: the hurdlers follow along with you? How do they keep
- 1:13:04Speaker 3: up with you? How do they keep up with together?
- 1:13:06Speaker 3: Give me the details.
- 1:13:08Speaker 1: Follow together on all your favorite social platforms TikTok, Instagram, Twitter,
- 1:13:14Speaker 1: We'll see what happens there. We're all there. Please follow, YouTube, follow, subscribe, like, engage,
- 1:13:19Speaker 1: share all of those things and together, or at least
- 1:13:22Speaker 1: for me specifically. You'll find me mostly on Instagram at
- 1:13:25Speaker 1: Jess M Robertson.
- 1:13:27Speaker 3: And make sure that you are spelling together right. How
- 1:13:31Speaker 3: do they spell together?
- 1:13:32Speaker 1: It's together with an ex so t og E t
- 1:13:36Speaker 1: XR beautiful.
- 1:13:38Speaker 3: I will say I checked out the YouTube in preparation
- 1:13:40Speaker 3: for this, and I feel as though I could watch
- 1:13:42Speaker 3: the together YouTube for at least seventy two hours straight.
- 1:13:46Speaker 1: Please go do that right now.
- 1:13:49Speaker 2: Amazing.
- 1:13:49Speaker 3: I'm over at Emily Abodi and at Hurdle Podcast Another
- 1:13:53Speaker 3: Hurdle conquered.
- 1:13:54Speaker 2: Catch you guys next time