Latest / You Minding Your Own Business / Episode 61- My Pre-conversation with Jimi Gibson About Marketing When It Comes to Content Creators.

Transcript

Episode 61- My Pre-conversation with Jimi Gibson About Marketing When It Comes to Content Creators. · You Minding Your Own Business

• 0:02
  Speaker 1: Okay, mister Jimmy Gibson, tell me about you your journey
• 0:07
  Speaker 1: and how you got into marketing.
• 0:10
  Speaker 2: Uh, well, it's kind of an interesting twist attorney ride.
• 0:19
  Speaker 2: I guess. I was looking through some boxes a couple
• 0:22
  Speaker 2: of years ago and I found this little membership card
• 0:25
  Speaker 2: to Merlin's Mail Order Magic Club. And I was four
• 0:29
  Speaker 2: years old, and I was like, wow, that was really
• 0:32
  Speaker 2: young to get involved in that. And so yeah, through
• 0:35
  Speaker 2: middle school, I was doing birthday party shows for my
• 0:38
  Speaker 2: friends and getting paid twenty five bucks to entertain my
• 0:41
  Speaker 2: friends their parents would pay me. I thought I was
• 0:44
  Speaker 2: a business mogul at that point. And then in high
• 0:47
  Speaker 2: school I met a gentleman who was an account executive
• 0:50
  Speaker 2: for a fortune one hundred company at an advertising agency,
• 0:55
  Speaker 2: and he was looking for a promotional entertainer for this company.
• 1:00
  Speaker 2: So I landed the gig, and for the next sixteen
• 1:03
  Speaker 2: years I was a professional magician. I like thought, this
• 1:06
  Speaker 2: is the coolest thing ever. But I got to hang
• 1:08
  Speaker 2: around the advertising agency and I thought, you know what,
• 1:11
  Speaker 2: if there was any career that was most like magic,
• 1:14
  Speaker 2: it would be marketing. Because you have to capture people's attention,
• 1:17
  Speaker 2: you have to keep them interested, and then you know,
• 1:20
  Speaker 2: there's the finale of the trick, and you know, in
• 1:23
  Speaker 2: marketing there is a call to action. The business owner
• 1:26
  Speaker 2: wants to make some money, so you've got to drive
• 1:28
  Speaker 2: them to some sort of conclusion. And so I still
• 1:33
  Speaker 2: do magic, But my career started in advertising agencies and
• 1:38
  Speaker 2: now you know they're called digital marketing agencies. And I'm
• 1:43
  Speaker 2: just fascinated with human psychology why a business owner believes
• 1:49
  Speaker 2: their product or service is the best ever, and so
• 1:52
  Speaker 2: we have to talk them through that. And you know,
• 1:54
  Speaker 2: I would say I've seen a lot over my career.
• 1:57
  Speaker 2: I've been with Thrive Internet Marketing for the last five
• 2:00
  Speaker 2: and a half years. The company's been around for twenty
• 2:04
  Speaker 2: and I really have never seen a fork in the
• 2:07
  Speaker 2: road like we have now related to marketing and AI
• 2:11
  Speaker 2: and the importance of making sure you're doing the right
• 2:14
  Speaker 2: things at the right time. And yeah, it's just a
• 2:16
  Speaker 2: dynamic world. So that's probably not the backstory you were
• 2:20
  Speaker 2: looking for, but that's me, and yeah, I just kind
• 2:23
  Speaker 2: of want to help point people in the right direction
• 2:25
  Speaker 2: with all this confusion.
• 2:27
  Speaker 1: No, I think that's exactly what I was looking for,
• 2:29
  Speaker 1: because I think that when you said about you being
• 2:32
  Speaker 1: four years old, and then knowing right then and there
• 2:36
  Speaker 1: that's what you wanted to do, and you never steered
• 2:40
  Speaker 1: away from that. I think that's commenable because there are
• 2:43
  Speaker 1: a lot of people that are not doing what their love,
• 2:47
  Speaker 1: what they love, They're doing what's expected. You're making everybody
• 2:50
  Speaker 1: else money. And I remember my dad being in the military.
• 2:55
  Speaker 1: He was drafted, they went to Vietnam Award and he
• 2:58
  Speaker 1: was in solid waste managed meant.
• 3:01
  Speaker 3: And I remember the traveling.
• 3:03
  Speaker 1: I remember seeing the world, and I think the best
• 3:07
  Speaker 1: marketing is you and your experiences. So to travel and
• 3:13
  Speaker 1: see the world when I was a kid, going to
• 3:16
  Speaker 1: Germany twice, going to all these different places as far
• 3:20
  Speaker 1: as state wise, I think that gives you a more
• 3:25
  Speaker 1: better experience of marketing because you know there's a world
• 3:28
  Speaker 1: outside of just America, and a lot of people are
• 3:33
  Speaker 1: only selling in the United States. When I went on
• 3:38
  Speaker 1: a cruise on Margueritaville, I saw Popeye's, I saw KFC.
• 3:42
  Speaker 1: I'm just sitting like they have a Popeye's and KFC
• 3:46
  Speaker 1: in Jamaica, right, So I'm just saying, like, wait a minute,
• 3:50
  Speaker 1: am I missing something here? And then when I started
• 3:53
  Speaker 1: learning about coaching, and I was in this one webinar
• 3:59
  Speaker 1: where I saw people from Scotland, people from England, people.
• 4:03
  Speaker 3: From all around the world.
• 4:05
  Speaker 1: It was more people from around the world in that
• 4:09
  Speaker 1: seminar in that webinar than there were Americans for business coaching.
• 4:15
  Speaker 3: So it really blew my mind.
• 4:17
  Speaker 1: And I'm just sitting there like, so it's not just
• 4:20
  Speaker 1: about selling in the United States. It's not about just
• 4:23
  Speaker 1: having clients in the United States. And then when you
• 4:26
  Speaker 1: do content creating, I did a video and I said,
• 4:31
  Speaker 1: I can either do my podcast and just do it
• 4:35
  Speaker 1: and put it out there and then just expect people
• 4:38
  Speaker 1: to show up, or I have to promote it, which
• 4:41
  Speaker 1: I'm glad. I learned graphic design and I took marketing
• 4:44
  Speaker 1: and retailing.
• 4:44
  Speaker 3: In high school.
• 4:46
  Speaker 1: And people said, you took marketing and retailing in high school.
• 4:48
  Speaker 1: I said, I did. I said because I wanted to
• 4:52
  Speaker 1: learn how to build a business correctly. And I think
• 4:57
  Speaker 1: a lot of people, yeah, you have the talent, but
• 5:00
  Speaker 1: if you cannot market yourself, it doesn't matter what you sell.
• 5:05
  Speaker 1: It doesn't matter if you have like Nicki Minaj's one
• 5:07
  Speaker 1: hundred and twenty five million followers, but then when I
• 5:12
  Speaker 1: looked at her Avim sales, it was six hundred and fifty.
• 5:15
  Speaker 3: I said, that's not.
• 5:16
  Speaker 1: Really good, which made me question, how is it that
• 5:20
  Speaker 1: artists can have two million followers?
• 5:23
  Speaker 3: How can a content creator have.
• 5:27
  Speaker 1: Like three hundred thousand followers and you only have five
• 5:31
  Speaker 1: thousand people that watch your commentary when it first comes out.
• 5:34
  Speaker 1: So I'm just trying to get a little bit of
• 5:36
  Speaker 1: understanding how that works when it comes to having all
• 5:41
  Speaker 1: the followers versus views versus sales. Is there a difference
• 5:48
  Speaker 1: when it comes to that, I should.
• 5:50
  Speaker 2: Say yeah, absolutely, And I think that goes into what
• 5:54
  Speaker 2: is your end goal? And if your end goal is
• 5:57
  Speaker 2: to be an influencer to gain followers, then that is
• 6:03
  Speaker 2: how you go about creating what you create. If your
• 6:06
  Speaker 2: goal is to have a business where somebody takes out
• 6:08
  Speaker 2: their wallet and pays you some amount of money for
• 6:12
  Speaker 2: a product or service, then that's a different way. And
• 6:17
  Speaker 2: so I would say, in the world that we live in,
• 6:20
  Speaker 2: there's often the bright shiny object of impressions and followers
• 6:24
  Speaker 2: and shares and all of those things, But if they
• 6:28
  Speaker 2: don't result in somebody taking out some money and paying
• 6:32
  Speaker 2: you for it, then you have to think through what
• 6:37
  Speaker 2: am I doing wrong or what was my initial intent?
• 6:41
  Speaker 2: And you know, it's much more profitable to have a
• 6:45
  Speaker 2: thousand followers who are paying you over the course of
• 6:48
  Speaker 2: many years than one hundred thousand followers who really don't
• 6:53
  Speaker 2: see any value in what you're saying to be able
• 6:55
  Speaker 2: to pay you for that. And so I think it
• 6:58
  Speaker 2: starts with what are you trying to accomplish? And then
• 7:02
  Speaker 2: what is the real value that you can communicate through
• 7:07
  Speaker 2: whatever the content is that you put out, and then
• 7:09
  Speaker 2: how do you lead them? Just like we talked about
• 7:11
  Speaker 2: the magic trick, right, so I'm gathering your attention. There's curiosity,
• 7:17
  Speaker 2: and so we've moved into Okay, I've got a crowd,
• 7:21
  Speaker 2: I've got an audience sitting in the theater, you know, metaphorically,
• 7:26
  Speaker 2: how do I bring them to the point where they
• 7:28
  Speaker 2: stand up and give me a standing ovation or open
• 7:31
  Speaker 2: their pocketbook or their wallet and say here's my money.
• 7:35
  Speaker 2: I want more of that. That's a whole different mindset.
• 7:39
  Speaker 2: And yeah, we could probably talk for hours about that,
• 7:42
  Speaker 2: but I would say we get into these conversations a
• 7:46
  Speaker 2: lot when we speak with business owners and they want
• 7:49
  Speaker 2: to chase some of those fluffy metrics, and we go, well, sure,
• 7:55
  Speaker 2: if that's what you want in the end. But I
• 7:56
  Speaker 2: believe you're a business that wants to be profitable now
• 8:00
  Speaker 2: in the future, and here's the way that can happen.
• 8:03
  Speaker 1: So I agree because when I started doing coaching and
• 8:09
  Speaker 1: doing this podcast, I said I didn't want to make
• 8:13
  Speaker 1: it perfect because I wanted to learn about how to
• 8:16
  Speaker 1: do it in general. And as I've gotten better with it,
• 8:21
  Speaker 1: I didn't think that my podcast was going to take
• 8:24
  Speaker 1: off the way it did.
• 8:25
  Speaker 3: I was in shock and it was.
• 8:27
  Speaker 1: One of those things where I marketed it on my
• 8:31
  Speaker 1: Facebook page, Instagram, YouTube page, TikTok page. I am now
• 8:36
  Speaker 1: taking clips and now posting them. But I just feel
• 8:41
  Speaker 1: like that it's important that you, as a content creator,
• 8:46
  Speaker 1: understand what marketing is because I see a lot of
• 8:48
  Speaker 1: people on YouTube and you know, Instagram and TikTok and
• 8:54
  Speaker 1: they're doing these lives and they're doing these you know videos,
• 8:59
  Speaker 1: and I'm like, you're not promoting yourself. You're looking at
• 9:04
  Speaker 1: the how many people are viewing it, but they don't
• 9:07
  Speaker 1: go in like on YouTube, you can go into YouTube
• 9:10
  Speaker 1: studios and you'll see they only looked at it for
• 9:14
  Speaker 1: two seconds. Well guess what, YouTube is not gonna count
• 9:17
  Speaker 1: that because that could be a Bot, they're not gonna
• 9:20
  Speaker 1: count it. And I tell people that you get on
• 9:23
  Speaker 1: live and you're on here talking about reviews for soap
• 9:27
  Speaker 1: operas and shows, but the company itself.
• 9:31
  Speaker 3: Is not bringing you own and paying you to do it.
• 9:35
  Speaker 1: You're doing it, but you're still working your regular nine
• 9:38
  Speaker 1: to five job.
• 9:40
  Speaker 3: And so when I thought about it, I said, there's
• 9:44
  Speaker 3: got to be.
• 9:46
  Speaker 1: Some type of disconnect because people think that content creating
• 9:50
  Speaker 1: is just you get on and you do dances, you
• 9:54
  Speaker 1: do reviews, you do interviews, but you're not at the
• 9:59
  Speaker 1: level where you're seeing indicated. So I look at Seth Rogen,
• 10:02
  Speaker 1: I look at you know, Joe Budden's, I look at
• 10:06
  Speaker 1: Howard Stern, and I'm like, these people are getting paid
• 10:09
  Speaker 1: millions of dollars. The Breakfast Club is now on Netflix
• 10:13
  Speaker 1: because now Netflix has a podcast thing where they bring
• 10:17
  Speaker 1: people on now. And I just think people need to
• 10:21
  Speaker 1: understand the importance of the marketing side if you're going
• 10:24
  Speaker 1: to take it to the next level, because what's the
• 10:26
  Speaker 1: point of you being a content creator and you're not
• 10:29
  Speaker 1: marketing yourself. You're not getting people that want to like
• 10:33
  Speaker 1: McDonald's and all these different companies that are paying major
• 10:37
  Speaker 1: dollars for commercials to be able to promote their brands
• 10:40
  Speaker 1: and the people and the companies that you're talking about.
• 10:43
  Speaker 1: As far as reviews, you're not getting paid for, you're
• 10:47
  Speaker 1: just doing it. So I think this conversation is important
• 10:51
  Speaker 1: because I think people need to understand it. Before you
• 10:55
  Speaker 1: do something, you need to make sure, like any any route,
• 11:00
  Speaker 1: your foundation is this. So, for example, my coaching is
• 11:05
  Speaker 1: my primary foundation.
• 11:07
  Speaker 3: Then there's the jury, Then there's.
• 11:08
  Speaker 1: The body butters, the oils, the holistic products.
• 11:12
  Speaker 3: Then there's the podcast, the motivational speaking.
• 11:17
  Speaker 1: Then there's the one on one coaching, webinars and seminars,
• 11:21
  Speaker 1: and then travel agency.
• 11:23
  Speaker 3: Those are all branches.
• 11:24
  Speaker 1: But I tell people everything should be under one thing,
• 11:28
  Speaker 1: but you're marketing everything separately.
• 11:31
  Speaker 3: So I think marketing is very important.
• 11:34
  Speaker 1: Even as a content creator, you should be marketing your
• 11:38
  Speaker 1: brand and trademarking and having the copyrights for your brand
• 11:43
  Speaker 1: because people will take your stuff and then get paid
• 11:45
  Speaker 1: off you.
• 11:48
  Speaker 2: Right, And you brought up a couple of revenue streams
• 11:50
  Speaker 2: related to being a content creator, and again you've got
• 11:53
  Speaker 2: to figure out which direction you're going. So there are
• 11:56
  Speaker 2: sponsorships which you mentioned so that a company can pay
• 11:59
  Speaker 2: to have them mentioned or they could sponsor a post
• 12:04
  Speaker 2: or an episode, or whatever the case may be. Sometimes
• 12:07
  Speaker 2: you lose creative control because they want to make sure
• 12:10
  Speaker 2: the episode or the promotion goes the way that they
• 12:15
  Speaker 2: want it to go. The other could be affiliate links
• 12:19
  Speaker 2: to various products or services that you're representing somebody else,
• 12:23
  Speaker 2: and then you're getting a piece of that off of that.
• 12:26
  Speaker 2: But obviously what I hear you saying is building your
• 12:29
  Speaker 2: own kingdom of products and services so that you have
• 12:33
  Speaker 2: control over that. And you know, if you think about
• 12:39
  Speaker 2: all the channels that you mentioned, and you know, certainly
• 12:42
  Speaker 2: there's ad revenue, but nobody's going to retire off of
• 12:44
  Speaker 2: ad revenue revenue from YouTube. You really want to have
• 12:51
  Speaker 2: people understand what it is that is behind all of that.
• 12:56
  Speaker 2: And you're treating these channels like you know, a podcast
• 13:00
  Speaker 2: is similar to an old radio show, right, and so
• 13:03
  Speaker 2: YouTube is you basically have your own TV channel. And
• 13:07
  Speaker 2: so if you think about it in that way, then
• 13:09
  Speaker 2: you need a customer journey path to guide them down
• 13:12
  Speaker 2: the path that you want them to go. And when
• 13:15
  Speaker 2: you start looking at these as an advertising channel in
• 13:18
  Speaker 2: and of themselves, but then how do you syndicate or
• 13:21
  Speaker 2: distribute that out to all these other channels. So if
• 13:25
  Speaker 2: you have long form, do you cut that up into
• 13:27
  Speaker 2: small clips and put those on others so it drives
• 13:29
  Speaker 2: them back to the long form. You know, all of
• 13:31
  Speaker 2: these things. You need to be intentional about it, and
• 13:35
  Speaker 2: it sounds like you're going about that and the right way.
• 13:38
  Speaker 2: One thing that you did say was I didn't want
• 13:41
  Speaker 2: it to be perfect. I wanted to learn as I go.
• 13:44
  Speaker 2: That's very attractive to people because you're going to attract
• 13:48
  Speaker 2: an audience who may be just starting out and they
• 13:51
  Speaker 2: want to go on this journey with you, and so
• 13:53
  Speaker 2: you're a couple of head steps ahead of them and
• 13:55
  Speaker 2: you're giving them advice so that they can avoid wrong
• 14:00
  Speaker 2: terms and slips off the cliff and you know things
• 14:03
  Speaker 2: like that.
• 14:03
  Speaker 1: So good for you, Thank you, Because what I'm noticing
• 14:09
  Speaker 1: even in like coaching, because now you're seeing a lot
• 14:11
  Speaker 1: of doctors, You're seeing a lot of people that are
• 14:14
  Speaker 1: travel agents that are on social media now and you're
• 14:18
  Speaker 1: seeing their journeys. Even people that are homeless that are
• 14:22
  Speaker 1: living in their cars, they're living in rbs, are now
• 14:26
  Speaker 1: getting paid and they're even getting brand deals. You got
• 14:30
  Speaker 1: people that are going overseas and being with other people
• 14:35
  Speaker 1: and seeing their journeys. I think now people want to
• 14:38
  Speaker 1: see journeys. People want to see growth. I think people
• 14:42
  Speaker 1: want to see okay. And I say this because I
• 14:47
  Speaker 1: tell people this all the time. People want to do
• 14:50
  Speaker 1: the thirty day challenges. I said, but then what happens next?
• 14:54
  Speaker 3: Right?
• 14:55
  Speaker 1: What happens after your thirty sixty days of going to
• 14:58
  Speaker 1: the gym working out? What happens nowt next? Do you
• 15:01
  Speaker 1: have a next step for these people? And then they're
• 15:03
  Speaker 1: coming back and saying, I didn't lose weight. Six months later,
• 15:07
  Speaker 1: there's still the same weight. And I said, I'm not
• 15:11
  Speaker 1: going to do that. I'm not going to market myself
• 15:13
  Speaker 1: that way. If I'm going to coach somebody, that means
• 15:18
  Speaker 1: it's until not only they achieved their goals, but also
• 15:24
  Speaker 1: them maintaining it and then coming back and saying, well
• 15:27
  Speaker 1: I'm stuck here. Okay, Well then we're going to work
• 15:30
  Speaker 1: through this. It's a journey. And even when I look
• 15:34
  Speaker 1: at Super Bowl commercials, they wonder why people may pay
• 15:39
  Speaker 1: three million, four million for that commercial, And I said.
• 15:43
  Speaker 3: It's the super Bowl. It's the super Bowl, one.
• 15:48
  Speaker 1: Of the biggest, you know, views of all time. But
• 15:53
  Speaker 1: any sports of it, it's going to be huge.
• 15:56
  Speaker 3: So yeah, you have to spend money in marketing.
• 15:59
  Speaker 1: And then I I watched these skits and there's one
• 16:03
  Speaker 1: lady in a skit. Her business was not doing well,
• 16:07
  Speaker 1: and the guy came in and said, I charged ten
• 16:09
  Speaker 1: thousand dollars a month.
• 16:11
  Speaker 3: She said ten thousand, she said.
• 16:13
  Speaker 1: He said, well, if you want the best of the best,
• 16:16
  Speaker 1: you're going to have to pay for it. And I
• 16:18
  Speaker 1: think for small businesses, a lot of them do not
• 16:22
  Speaker 1: want to pay the money for the marketing to bring
• 16:26
  Speaker 1: people into their businesses because there's a lot of people
• 16:29
  Speaker 1: losing money left them right A lot of businesses are
• 16:33
  Speaker 1: going out of business that I've seen, especially with the economy,
• 16:36
  Speaker 1: especially with tarots, they're losing money.
• 16:40
  Speaker 3: So now it's okay, what do I do. Now?
• 16:43
  Speaker 1: Do I continue this market where I am or do
• 16:49
  Speaker 1: I start trying to get people on cruises like for example, Miami, Texas,
• 16:56
  Speaker 1: New York have cruising ports. And now it's like, okay,
• 17:01
  Speaker 1: do I just give up my business or do I
• 17:02
  Speaker 1: start figuring out a different way to market to a
• 17:06
  Speaker 1: different side of people.
• 17:08
  Speaker 3: And you have to.
• 17:08
  Speaker 1: And the one thing I learned in the medical field
• 17:10
  Speaker 1: is adapting. They ask you, as a medical biller, can
• 17:14
  Speaker 1: you adapt to change?
• 17:15
  Speaker 3: Yes. I think business is the same thing. You have
• 17:18
  Speaker 3: to adapt.
• 17:19
  Speaker 1: You will go through a slow period, you have to
• 17:22
  Speaker 1: put money back into your business. And I say, you
• 17:25
  Speaker 1: don't start spending money. You don't give up your job
• 17:29
  Speaker 1: until okay, I said, for example, twenty thousand a month.
• 17:32
  Speaker 3: If I'm making twenty thousand dollars.
• 17:34
  Speaker 1: A month and I'm still making more than that, but
• 17:39
  Speaker 1: if i have twenty thousand that I can set aside,
• 17:43
  Speaker 1: then I can say, okay, I can quit my job
• 17:47
  Speaker 1: because for three years I put all my money back
• 17:52
  Speaker 1: into that business and still work a record ninety five job.
• 17:55
  Speaker 1: And I think people are not being realistic when it
• 17:59
  Speaker 1: comes to starting a business because so many people they'll
• 18:03
  Speaker 1: get successful, they sell their companies and then they think, Okay,
• 18:07
  Speaker 1: I have this large sum of money, I can just
• 18:10
  Speaker 1: start another company.
• 18:11
  Speaker 3: Instead of just saying I'm going to keep my company.
• 18:14
  Speaker 1: I'm going to do something else and just branch off
• 18:18
  Speaker 1: of that. Like I said, That's why I said, for me,
• 18:20
  Speaker 1: I don't want to sell my company. I want to
• 18:22
  Speaker 1: branch it off. I'd rather have multiple streams of income
• 18:27
  Speaker 1: and still keep my foundation, then sell my company and
• 18:31
  Speaker 1: then try to, you know, build something else, because now
• 18:35
  Speaker 1: you're starting all the way over and I just never
• 18:37
  Speaker 1: understood that point.
• 18:40
  Speaker 2: Yeah, I think there's probably one hundred different stories of
• 18:44
  Speaker 2: entrepreneurs if you interviewed one hundred people, and there's many
• 18:47
  Speaker 2: paths to that, you know. I think it goes back
• 18:50
  Speaker 2: to what are you passionate about? What is the market
• 18:53
  Speaker 2: willing to pay you for? Where's the overlap in those
• 18:56
  Speaker 2: two and do you are you in for the long haul?
• 19:01
  Speaker 2: Because it always takes more energy and more money and
• 19:06
  Speaker 2: more time than you think from the beginning. So what
• 19:10
  Speaker 2: are you willing to invest time and energy and money into.
• 19:14
  Speaker 2: And it's a little bit of soul searching, it's a
• 19:17
  Speaker 2: little bit of you know, understanding what the market wants.
• 19:20
  Speaker 2: And then it's a little bit of get your calculator
• 19:23
  Speaker 2: out and put a spreadsheet together and figure out how
• 19:26
  Speaker 2: are you going to pay the bills? And what does
• 19:28
  Speaker 2: this look like from a profitability standpoint? And you know,
• 19:32
  Speaker 2: all of those things that are you know, just the
• 19:34
  Speaker 2: basics of business.
• 19:37
  Speaker 1: So I think that's important too, because I said to myself,
• 19:41
  Speaker 1: my dad was always good with bills, and when he died,
• 19:44
  Speaker 1: he was like a month behind. And the one thing
• 19:48
  Speaker 1: I said I wanted to do was build something that
• 19:51
  Speaker 1: can live past me, because my son has autism, and
• 19:55
  Speaker 1: I learned that your family may not live past you,
• 20:00
  Speaker 1: and I think it's important that you have something that
• 20:04
  Speaker 1: will continue to not only make money, but educate people,
• 20:10
  Speaker 1: that can help people even past you. So those books
• 20:14
  Speaker 1: will continue to sell even past you. You're coaching, your teachings,
• 20:20
  Speaker 1: your social media will live past you even though you're
• 20:24
  Speaker 1: not here.
• 20:26
  Speaker 3: And I'm glad I took those business courses.
• 20:29
  Speaker 1: I'm glad I took marketing retailing in high school because
• 20:33
  Speaker 1: I don't think if I didn't, I would have just
• 20:36
  Speaker 1: jumped into this and said, it's about the money.
• 20:40
  Speaker 3: I get money. I'm gonna buy a new car. I'm
• 20:43
  Speaker 3: gonna get money.
• 20:44
  Speaker 1: I'm gonna buy a million dollar house for what I'm
• 20:47
  Speaker 1: gonna buy the land that it sits on, because my
• 20:49
  Speaker 1: grandmother bought land and the house that she said it
• 20:53
  Speaker 1: sits on, So we have land, and then we have
• 20:56
  Speaker 1: the house I'm currently in. And so it's me that
• 21:00
  Speaker 1: it's not about buying the house, It's about buying the
• 21:03
  Speaker 1: land that it sits on the foundation of it, and
• 21:06
  Speaker 1: then I can build whenever I want to. I can
• 21:08
  Speaker 1: expand have a way I want to. So instead of
• 21:11
  Speaker 1: me going and buying a three million dollar house, I
• 21:15
  Speaker 1: can buy land and say and build that same three
• 21:18
  Speaker 1: million dollar house cheaper. Because I'm building it the way
• 21:23
  Speaker 1: I want to. I can always add, always can construct
• 21:26
  Speaker 1: from it whenever I feel like it. But I'm glad
• 21:29
  Speaker 1: my father instilled that in me because I think back
• 21:36
  Speaker 1: in the nineteen twenties, your retirement was forty when the
• 21:42
  Speaker 1: world first became what it was.
• 21:44
  Speaker 3: It wasn't about you going to college.
• 21:47
  Speaker 1: It was what was your natural talent, and you would
• 21:50
  Speaker 1: go to the market and you would exchange your goods
• 21:54
  Speaker 1: and services and that's what you did. So it wasn't
• 21:58
  Speaker 1: about the act of you doing something because you went
• 22:02
  Speaker 1: to school for it. It wasn't about Okay, you work
• 22:06
  Speaker 1: this and you get paid this. It was you had
• 22:10
  Speaker 1: to have the talent to do it in order to
• 22:12
  Speaker 1: make money. And I think we're missing that because a
• 22:16
  Speaker 1: lot of people are saying, like, for example, cruise lines,
• 22:19
  Speaker 1: for example, there are a lot of people that are
• 22:21
  Speaker 1: doing traveling.
• 22:22
  Speaker 3: They're getting up and they're traveling the world.
• 22:25
  Speaker 1: Now, they're living on ships now and they're now doing
• 22:30
  Speaker 1: you know, group tours and making money that way. I
• 22:34
  Speaker 1: think what people are missing as social media is that
• 22:38
  Speaker 1: meet and greets are important. Those those things are very
• 22:41
  Speaker 1: important because people will pay to see you.
• 22:45
  Speaker 3: Book tours, those things are important.
• 22:48
  Speaker 1: You know, promoting what you have because again you are
• 22:53
  Speaker 1: a brand. Everything centers around you, and so you are
• 22:58
  Speaker 1: the brand and tea shirts, cubs, websites, all of these things.
• 23:03
  Speaker 1: And a a friend of mine, he does documentaries and
• 23:06
  Speaker 1: he gets sponsors for his documentaries.
• 23:10
  Speaker 3: I said, but here's the problem. If you don't put.
• 23:13
  Speaker 1: Those products and services and they're not shown to be used,
• 23:18
  Speaker 1: you're not going to be able to.
• 23:19
  Speaker 3: Repeat those same sponsors.
• 23:22
  Speaker 1: You can't go back to them because they're gonna feel
• 23:24
  Speaker 1: like they're being used. So I think it's important that
• 23:27
  Speaker 1: you want to keep those same relationships with those same
• 23:30
  Speaker 1: sponsors because you never.
• 23:32
  Speaker 3: Know when you might need them again.
• 23:34
  Speaker 1: And what I don't understand is why people don't understand
• 23:38
  Speaker 1: the importance of maintaining the connections that you have, so
• 23:42
  Speaker 1: you don't have to keep going back to new sponsors,
• 23:45
  Speaker 1: and you don't have like you said, you don't have
• 23:47
  Speaker 1: to keep trying to have all of these followers and
• 23:51
  Speaker 1: not enough, fusing people not buying your products, Am I wrong? No?
• 23:58
  Speaker 2: And you've got a lot of awesome metaphors going there.
• 24:03
  Speaker 2: My granddad always used to tell me by Land, they're
• 24:06
  Speaker 2: not making any more of it, and I thought that
• 24:09
  Speaker 2: was funny, but it's true. And so when you think
• 24:11
  Speaker 2: about a business, what is your footprint or your real
• 24:16
  Speaker 2: estate or what is the foundation of that business? And
• 24:20
  Speaker 2: then you know, you bring in personal brand and you
• 24:23
  Speaker 2: bring in you know, even in our disconnected digital world,
• 24:26
  Speaker 2: people still want to be in the presence of somebody
• 24:29
  Speaker 2: that they admire and somebody that they're learning from. And
• 24:32
  Speaker 2: so making sure that your audience has access to you
• 24:37
  Speaker 2: in the ways that they want to have access to
• 24:39
  Speaker 2: you and to be in it for the long haul.
• 24:42
  Speaker 2: You talked about legacy and making sure you provided for
• 24:46
  Speaker 2: your family after you were gone, and that's a different
• 24:49
  Speaker 2: way of thinking other than a quick sale or get
• 24:52
  Speaker 2: rich quick or so all of those things take a
• 24:58
  Speaker 2: different mindset them the flash and the pan types of
• 25:02
  Speaker 2: things that we see a lot on social media, and
• 25:06
  Speaker 2: so good for you for leaning into those.
• 25:08
  Speaker 4: Thank you, And that's where I wanted to have this
• 25:10
  Speaker 4: quick conversation with you, because, like I said, I'm trying
• 25:14
  Speaker 4: to build something, and you know, I have all of
• 25:18
  Speaker 4: these ideas, but it's like when you don't have someone
• 25:22
  Speaker 4: to really give you this guy. That's why I said
• 25:25
  Speaker 4: business healing your recovery is important because so many people
• 25:30
  Speaker 4: don't talk about business healing business recovery.
• 25:34
  Speaker 3: I had somebody on my podcast recently, mister Moe.
• 25:37
  Speaker 1: He said he three times lost the business three and
• 25:44
  Speaker 1: had to come back from that. And there are people
• 25:47
  Speaker 1: that are losing their jobs every day and they're still
• 25:51
  Speaker 1: not getting a job, They're still not being hired.
• 25:55
  Speaker 3: And now it's what do I do now?
• 25:57
  Speaker 1: But when you have the job, instead of you taking
• 26:00
  Speaker 1: that little bit of money, when you get your taxes back,
• 26:03
  Speaker 1: instead of you not spending money on all of these
• 26:06
  Speaker 1: unnecessary things, created something that you love.
• 26:10
  Speaker 3: I'm all for going to college.
• 26:12
  Speaker 1: I'm all for learning about you know me and I
• 26:14
  Speaker 1: went to school for early childhood education. I went to
• 26:17
  Speaker 1: school for healthcare management and medical billing and coding. I've
• 26:22
  Speaker 1: done medical billing and coding. Somebody asked me, what part
• 26:27
  Speaker 1: of it do you enjoy? Us at all of it?
• 26:29
  Speaker 1: And they said why because it all goes together. Every
• 26:32
  Speaker 1: piece goes together. Everything is a jigsaw puzzle. Your life
• 26:36
  Speaker 1: is a jigsaw puzzle. Everything, every piece goes together. Your talents, all.
• 26:41
  Speaker 3: Of that is you. All of that is a part
• 26:44
  Speaker 3: of you.
• 26:46
  Speaker 1: But if you're not doing eventually what you love, if
• 26:50
  Speaker 1: you're not advancing where you can have your own physical
• 26:54
  Speaker 1: therapist company, you don't have your own medical building company.
• 27:00
  Speaker 1: You know you're you're not a CEO of a hospital,
• 27:03
  Speaker 1: even though you don't own it, but you're not a CEO.
• 27:07
  Speaker 3: That is what the problem is.
• 27:08
  Speaker 1: Yeah, you could stay stagnant and be a manager and
• 27:11
  Speaker 1: work to sixty five, but in the end, you can't
• 27:16
  Speaker 1: travel like you would like to.
• 27:18
  Speaker 3: You can't have your work life balance. Your health is
• 27:21
  Speaker 3: not going to be because you don't.
• 27:23
  Speaker 1: You can't afford your health care, so you really have
• 27:27
  Speaker 1: to I tell people that healing.
• 27:29
  Speaker 3: Your recovery is about your health and woness.
• 27:31
  Speaker 1: And yes, you do have to make money because of
• 27:33
  Speaker 1: a society that we're in. But I also say, if
• 27:37
  Speaker 1: you want the best of the best, you're gonna have
• 27:41
  Speaker 1: to elevate, evolve, grow and mature into that person that
• 27:46
  Speaker 1: you want to be. And if something is making you stagnant,
• 27:50
  Speaker 1: you're not meant to be there.
• 27:51
  Speaker 3: If you have to chase behind it.
• 27:54
  Speaker 1: Then it ain't meant for you to be there, because
• 27:56
  Speaker 1: no matter what, there are people that can have two
• 28:02
  Speaker 1: five hundred people in there, like you said, in their
• 28:06
  Speaker 1: webinars and seminars and bring home ninety seven thousand dollars.
• 28:10
  Speaker 3: That one day. Yeah.
• 28:13
  Speaker 2: Yeah, And so you've got a strong point of view
• 28:16
  Speaker 2: on where your life is leading and what you believe in,
• 28:20
  Speaker 2: and so yeah, I think the listeners would appreciate that,
• 28:25
  Speaker 2: and you're going to draw an audience to you who
• 28:27
  Speaker 2: also believes that. And the more you say what you're about,
• 28:33
  Speaker 2: then it also repels people who you know, and there's
• 28:37
  Speaker 2: no right or wrong. Folks who want to be in
• 28:40
  Speaker 2: that middle management position and have the security of knowing
• 28:43
  Speaker 2: that they have a paycheck coming in and that's right
• 28:46
  Speaker 2: for them, and they're not going to be the audience
• 28:50
  Speaker 2: that gets behind you. And so yeah, I would say
• 28:53
  Speaker 2: all of those are about attracting the right crowd and
• 28:56
  Speaker 2: having them be connected to what you believe in and
• 29:00
  Speaker 2: how you move forward. So yeah, that's a great marketing
• 29:03
  Speaker 2: lesson right there.
• 29:04
  Speaker 1: Yeah, And that's why I wanted to do this pre
• 29:07
  Speaker 1: conversation with you, because you know, I think that people
• 29:11
  Speaker 1: need to really understand the importance of marketing and before
• 29:16
  Speaker 1: they step into being these content creators, because when I
• 29:19
  Speaker 1: stepped into it, there's also the posting of your address.
• 29:26
  Speaker 1: Once you put your stuff on TikTok and Instagram.
• 29:29
  Speaker 3: People have the right to take it.
• 29:31
  Speaker 1: They can dismantle it, they can take your whole entire reputation.
• 29:35
  Speaker 3: And you see it with celebrities.
• 29:38
  Speaker 1: Celebrities go through it every day where there's rumors about
• 29:40
  Speaker 1: them every day. You know, people are getting fired on
• 29:43
  Speaker 1: social media because of the Internet trolls and all of that.
• 29:48
  Speaker 1: So I think people you know, listening to this conversation
• 29:53
  Speaker 1: will understand before you become a content creator, before you
• 29:57
  Speaker 1: start a business, before you start a brand, and you
• 30:00
  Speaker 1: really need to just step into it and say, let
• 30:06
  Speaker 1: me test the waters first, let me learn everything about
• 30:11
  Speaker 1: it first, and then make mistakes before you put all
• 30:15
  Speaker 1: of your money and all your eggs into that basket.
• 30:19
  Speaker 1: You're already prepared for all of the negativity, the family members,
• 30:24
  Speaker 1: the money, all of those things. Because even when you
• 30:27
  Speaker 1: write a book, it's the same thing. You're writing a book,
• 30:30
  Speaker 1: you're putting it out there. You got to promote it.
• 30:32
  Speaker 1: You have to have a website, that's going to bring
• 30:37
  Speaker 1: people in because a lot of people are visual. You
• 30:40
  Speaker 1: may have to bring in models, You may have to
• 30:42
  Speaker 1: bring in because you don't have the look.
• 30:45
  Speaker 3: But at the end of the day, these are things.
• 30:48
  Speaker 1: That before you get into it, take baby steps and
• 30:52
  Speaker 1: take those courses, the marketing courses. Make sure you have
• 30:56
  Speaker 1: the money to hire a someone like yourself that does
• 30:59
  Speaker 1: marketing that's going to really bring your business. But a
• 31:03
  Speaker 1: marketing person is not going to come into it and
• 31:07
  Speaker 1: they look around and they say, well, this needs a
• 31:09
  Speaker 1: change before they.
• 31:10
  Speaker 3: Even touch it.
• 31:12
  Speaker 1: They'll they'll they'll give you all the recommendations of what
• 31:16
  Speaker 1: you need to change, and then when they see that
• 31:19
  Speaker 1: you are serious, then they're like, okay, because I'm not
• 31:21
  Speaker 1: going to waste my time bringing in my people to
• 31:25
  Speaker 1: market you and you're not going to do the recommendations
• 31:30
  Speaker 1: that I told you.
• 31:32
  Speaker 2: Yeah, and you know, the old wisdom is good marketing
• 31:37
  Speaker 2: can't solve a ad product or service, so you need
• 31:40
  Speaker 2: to test the market and make sure people are willing
• 31:42
  Speaker 2: to pay and you can get results for them. I've
• 31:45
  Speaker 2: enjoyed our conversation. I got to jump to another meeting,
• 31:49
  Speaker 2: but yeah, I hope we got to know each other
• 31:54
  Speaker 2: a little bit better through this.
• 31:55
  Speaker 3: Thank you, we did, and I will send you to emails.
• 31:58
  Speaker 1: So whatever time a date works for you, I'm looking
• 32:00
  Speaker 1: forward to it.
• 32:01
  Speaker 2: Awesome.
• 32:03
  Speaker 3: Thank you.
• 32:04
  Speaker 2: Sure we have a good weekend you too, all right Bye,