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How Duolingo Turned Language Learning Into a Viral Marketing Machine
Duolingo has over 500 million downloads and a green owl mascot that has become a cultural phenomenon. But how did a language-learning app build one of the most recognizable brands in tech? In this episode, Lucas and Luna break down Duolingo's marketing playbook: from its irreverent social media voice on TikTok, where the owl roasts users for skipping lessons, to its gamification strategy that drives daily engagement. They explore how the company uses FOMO, streaks, and leaderboards to turn a chore into a habit, and why its 'unhinged' brand personality on platforms like…
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