Latest / Indie Film Hustle® - A Filmmaking Podcast / IFH 784: Mastering the Art of Connection: Kristen Maldonado's Journey Through Pop Culture and Social Media

Transcript

IFH 784: Mastering the Art of Connection: Kristen Maldonado's Journey Through Pop Culture and Social Media · Indie Film Hustle® - A Filmmaking Podcast

• 0:03
  Speaker 1: You are listening to the ifh podcast Network. For more
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  Speaker 2: Welcome to the Indie Film Muscle Podcast, Episode number seven
• 0:15
  Speaker 2: eighty four, Cinema Should Make You Forget You're sitting in
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  Speaker 2: a theater, Roman Polanski.
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  Speaker 1: Broadcasting from the back alley in Hollywood. It's the Indie
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  Speaker 1: Film Hustle Podcast, where we show you how to survive
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  Speaker 1: and thrive as an indie filmmaker in the jungles of
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  Speaker 1: the film biz.
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  Speaker 3: And here's your host, Alex Ferrari.
• 0:35
  Speaker 2: Welcome, Welcome to another episode of the Indie Film Huscle Podcast.
• 0:38
  Speaker 3: I am your humble host, Alex Ferrari.
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  Speaker 2: Today's show is sponsored by Rise of the Film Entrepreneur
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  Speaker 2: How to turn your independent film into a profitable business.
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  Speaker 2: It's harder today than ever before for independent filmmakers to
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• 1:50
  Speaker 2: today's episode with guest host Dave Bullis.
• 1:53
  Speaker 4: My next guest is a pop culture content creator and reviewer,
• 1:56
  Speaker 4: and she's a social media manager for MTV's Total Us Live.
• 2:01
  Speaker 4: In this episode, we're gonna be talking about social media. Uh,
• 2:04
  Speaker 4: Wendy Savage Twitter accounts, running social media for for a
• 2:07
  Speaker 4: multi billion dollar company like MTV, all that good stuff.
• 2:11
  Speaker 4: With guests Kristin Maldonado.
• 2:15
  Speaker 5: Yeah, for sure. I was part of the radio station
• 2:18
  Speaker 5: in my school that was like the main the main
• 2:20
  Speaker 5: like journalistic thing that I was a part of. And actually,
• 2:24
  Speaker 5: it's funny, I didn't really start out in journalism. I
• 2:28
  Speaker 5: was always a theater kid. So I actually went to
• 2:32
  Speaker 5: school for three years studying theater, and then I was like,
• 2:35
  Speaker 5: you know, like I kind of like to talk about
• 2:37
  Speaker 5: entertainment too, not just you know, participate in it, I guess.
• 2:41
  Speaker 5: So from there, I like switched my major, like going
• 2:45
  Speaker 5: into my junior like the end of my junior year
• 2:47
  Speaker 5: of school, and you know, got into the radio station
• 2:50
  Speaker 5: and kind of just like did a whole one eighty
• 2:52
  Speaker 5: of where I was going career wise.
• 2:56
  Speaker 4: So so being a theater kid, you know, like, what
• 2:59
  Speaker 4: were some of your face plays that you did while
• 3:01
  Speaker 4: you were in college?
• 3:02
  Speaker 5: Oh, we did Rent, which was fun. What else? Even
• 3:09
  Speaker 5: before then, I had done like Rocky Horror Picture Show
• 3:12
  Speaker 5: and Ada. I'm a big fan of like contemporary musicals,
• 3:16
  Speaker 5: so you know, like R and B pop sounding music.
• 3:21
  Speaker 4: So you know, I actually and you spoke of the
• 3:24
  Speaker 4: radio station, I actually helped out.
• 3:27
  Speaker 3: Not a lot, not a lot at all.
• 3:28
  Speaker 4: I don't want to take away from anybody, but I
• 3:30
  Speaker 4: used to help out with the radio station at the college.
• 3:32
  Speaker 4: I worked out from time to time, and one thing
• 3:35
  Speaker 4: that I actually always said was this would make like
• 3:39
  Speaker 4: a perfect web series. It would be a web series
• 3:42
  Speaker 4: about a college radio station, just because you know, for
• 3:46
  Speaker 4: the people that actually really enjoy it and make shows
• 3:49
  Speaker 4: and stuff like that, it almost suits.
• 3:51
  Speaker 3: It, you know what I mean.
• 3:52
  Speaker 4: You kind of have you kind of have all you
• 3:54
  Speaker 4: have all your cast of characters right in there.
• 3:56
  Speaker 3: You know what I'm trying to say, Yeah, for sure.
• 3:59
  Speaker 5: I mean, like you have that newsroom aspect, but then
• 4:01
  Speaker 5: like you have like the music aspect, so like you
• 4:04
  Speaker 5: can get it's sort of like you know, I'm trying
• 4:08
  Speaker 5: to think of like what news related television shows are
• 4:11
  Speaker 5: there are out there, but maybe even kind of like
• 4:12
  Speaker 5: a thirty rock but like college level.
• 4:15
  Speaker 3: You know, yeah, it's almost you ever see the TV
• 4:19
  Speaker 3: show Frasier.
• 4:21
  Speaker 5: I've seen a little bit of it.
• 4:22
  Speaker 4: Okay, we know he's he's a radio psychiatrist, you know,
• 4:26
  Speaker 4: and since you know radio is still around, you know,
• 4:30
  Speaker 4: in that sense. It's it's just I think it'd be
• 4:32
  Speaker 4: funny if you had like almost like a college radio
• 4:35
  Speaker 4: station like that's you know what I mean, And I
• 4:37
  Speaker 4: think it would work in a different way, but it
• 4:40
  Speaker 4: just make it a web series.
• 4:42
  Speaker 3: That would be cool, you know.
• 4:44
  Speaker 4: So you graduated and you ended up going and you
• 4:47
  Speaker 4: graduated from from from college and you ended up applying
• 4:50
  Speaker 4: to to MTV.
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  Speaker 3: Correct, Yes, So how did that process work?
• 4:55
  Speaker 4: I mean, did you hear about, you know, an internship
• 4:57
  Speaker 4: or something in like your senior year. Well, I ended.
• 5:00
  Speaker 5: Up staying an extra semester because I switched my major
• 5:03
  Speaker 5: so late, and in that semester, I did an internship
• 5:07
  Speaker 5: at Viacom, which is like the parent company of MTV
• 5:10
  Speaker 5: and a whole bunch of other places. And I was
• 5:11
  Speaker 5: interning at teen Nick and Nicktoons and the nineties or
• 5:15
  Speaker 5: all that.
• 5:16
  Speaker 3: And from there.
• 5:18
  Speaker 5: I kind of like reached out to people and was like,
• 5:20
  Speaker 5: I want to learn more about what people do at
• 5:22
  Speaker 5: MTV or at other companies within Viacom. And this one
• 5:27
  Speaker 5: guy that I reached out to actually responded. He was
• 5:31
  Speaker 5: the only person to respond, and he I met with him.
• 5:36
  Speaker 5: He told me about what he does, and I happened
• 5:38
  Speaker 5: to bring my resume because I'm that person that's like, oh,
• 5:41
  Speaker 5: there's spring a million resumes with me just in case,
• 5:43
  Speaker 5: because it wasn't even an interview, and he took my
• 5:47
  Speaker 5: resume and then he also suggested places like other places
• 5:50
  Speaker 5: within MTV that were hiring, and I applied to those
• 5:53
  Speaker 5: and I didn't get them. And then he reached out
• 5:55
  Speaker 5: to me and was like, oh, actually we're hiring for
• 5:58
  Speaker 5: a PA right now if you're interested, and I was like, oh,
• 6:00
  Speaker 5: of course, of course, and I applied and then I
• 6:02
  Speaker 5: got the job. So the rest is history, I guess.
• 6:07
  Speaker 4: So so it's about all see, it's about networking, it's
• 6:09
  Speaker 4: about getting your name out there, you know. And it's
• 6:12
  Speaker 4: it's awesome too that you got to choose your internship
• 6:15
  Speaker 4: because I know a lot of times, you know, working
• 6:18
  Speaker 4: because I've worked at a college. I also obviously I
• 6:20
  Speaker 4: worked at the college that I graduated from, and you know,
• 6:23
  Speaker 4: I've seen it before where you know, like I couldn't
• 6:25
  Speaker 4: pick my internship, you know, I had to have one
• 6:28
  Speaker 4: that was selected for me.
• 6:30
  Speaker 3: And I was like, yeah, yeah, well they like picked
• 6:34
  Speaker 3: it for you.
• 6:35
  Speaker 1: Yeah.
• 6:35
  Speaker 4: They they basically would give you what you had to do.
• 6:38
  Speaker 4: And I so later on I heard that you could
• 6:42
  Speaker 4: actually if you came to them with one, they would
• 6:45
  Speaker 4: they would let you do that. But what happened was
• 6:47
  Speaker 4: with me, they gave it to me and I ended
• 6:50
  Speaker 4: up like interning at an insurance uh an insurance, whatever store,
• 6:56
  Speaker 4: whatever location, whatever you would call it. And I was
• 6:59
  Speaker 4: doing a lot of cold call, so I was like,
• 7:02
  Speaker 4: I don't think this is a good internship.
• 7:04
  Speaker 5: Yeah, that's so interesting. At my college, you got three
• 7:06
  Speaker 5: credits of an internship, and so what people would do
• 7:09
  Speaker 5: was they would do some for no credit just to
• 7:12
  Speaker 5: get experience, and then they would do like you could
• 7:15
  Speaker 5: put the three credits to however you wanted, so they
• 7:18
  Speaker 5: would do like three internships with each credit. So I
• 7:21
  Speaker 5: think at school I ended up doing maybe like seven internships,
• 7:25
  Speaker 5: just because I was like, I want the experience, especially
• 7:28
  Speaker 5: because I thought I was so late in the game,
• 7:30
  Speaker 5: you know, switching my major. So but that one at
• 7:36
  Speaker 5: VICOM was my last one, which landed me my job,
• 7:38
  Speaker 5: so I'm very appreciative for that one.
• 7:41
  Speaker 4: So what are some of the things you did at
• 7:44
  Speaker 4: the internship of VICOM.
• 7:47
  Speaker 5: Some of the things that I did. I did a
• 7:50
  Speaker 5: little bit of writing. I remember I got to write
• 7:53
  Speaker 5: an article about Degrassi's I think it was their three
• 7:55
  Speaker 5: hundredth episode, So that was cool because I'm a huge
• 7:59
  Speaker 5: Degrassi So that was like one of the huge perks
• 8:02
  Speaker 5: of getting to work on teen nick stuff. I was like,
• 8:05
  Speaker 5: I love de Grossi and then I got to help
• 8:09
  Speaker 5: out with some of the social media posts. What else
• 8:14
  Speaker 5: I'm trying to think?
• 8:17
  Speaker 4: So, uh so, Christen, I'm not very cool and I'm
• 8:20
  Speaker 4: not very hip. So so so what exactly is de Grossi?
• 8:24
  Speaker 5: Oh, it's like a Canadian teen drama. That's what de
• 8:28
  Speaker 5: Grassi is. Okay, it's an excellent Canadian teen drama that's
• 8:33
  Speaker 5: been around four years. It's actually where Drake first was discovered.
• 8:37
  Speaker 5: You know, he back when he was Aubrey Graham, before
• 8:39
  Speaker 5: he was like you know, Drake the mute, the rapper.
• 8:41
  Speaker 5: He played a character on this Canadian teen drama show Degrassi.
• 8:46
  Speaker 4: Oh wow, see I didn't know that, And I'm glad
• 8:50
  Speaker 4: you clarified that too, because when you said Drake, I
• 8:52
  Speaker 4: was like Drake Bell from from.
• 8:54
  Speaker 3: Drake and Josh.
• 8:54
  Speaker 5: He's also excellent.
• 8:56
  Speaker 4: So but but but you see that it's cool because
• 9:00
  Speaker 4: I had to do something you liked. And so when you
• 9:03
  Speaker 4: do this internship, they you were able to continue with
• 9:08
  Speaker 4: it because you became you know, the coordinator of digital strategy.
• 9:10
  Speaker 4: So let me ask you this, how did you how
• 9:12
  Speaker 4: were you able to stay in that position or I'm sure,
• 9:14
  Speaker 4: how would you How were you able to sort of
• 9:16
  Speaker 4: parlay that into another position?
• 9:19
  Speaker 5: Well, that just happened to be.
• 9:20
  Speaker 3: Well.
• 9:21
  Speaker 5: Another part of my internship was working in like the
• 9:25
  Speaker 5: content management system for Nickelodeon shows, so we would like
• 9:28
  Speaker 5: build out the episodes within the website so that people
• 9:33
  Speaker 5: could watch it online. So that was like a big
• 9:35
  Speaker 5: part of my internship, and that was actually probably my
• 9:38
  Speaker 5: least favorite part of the internship, but that was the
• 9:41
  Speaker 5: part that that was like the job that MTV was
• 9:43
  Speaker 5: looking for as a production assistant. They were looking for
• 9:46
  Speaker 5: people that would be able to like build out episodes
• 9:48
  Speaker 5: in their content management system, and I had a little
• 9:50
  Speaker 5: bit of experience with it, so that really helped me
• 9:54
  Speaker 5: actually get that job. Which is funny because you know,
• 9:57
  Speaker 5: so this was like, you know, five years ago.
• 9:59
  Speaker 2: Now we'll be right back after a word from our sponsor,
• 10:07
  Speaker 2: and now back to the show.
• 10:10
  Speaker 5: When I first started, our job was literally to build
• 10:13
  Speaker 5: out you know, full episodes and clips online, and now
• 10:16
  Speaker 5: our job has completely changed and it's someone else's job
• 10:19
  Speaker 5: to do that, and we mostly do like the social
• 10:22
  Speaker 5: and digital strategy around TV show, So it like really
• 10:25
  Speaker 5: it changed a lot over the you know, over five years.
• 10:29
  Speaker 4: Yeah, because you know, now if you look at Twitter
• 10:32
  Speaker 4: and Facebook and YouTube and Instagram, which I consider to
• 10:36
  Speaker 4: be the Big four, I know some people like Snapchat.
• 10:38
  Speaker 3: I don't like Snapchat.
• 10:39
  Speaker 5: I don't really snapchat either.
• 10:41
  Speaker 4: I'm glad you you don't like it either, because I
• 10:43
  Speaker 4: sit there and I'm like, you know, I love social media,
• 10:46
  Speaker 4: and I heard so much about Snapchat, and I'm sitting
• 10:48
  Speaker 4: there going, what is this?
• 10:50
  Speaker 3: You know?
• 10:51
  Speaker 5: Yeah, I think it's it's more of a personal kind
• 10:54
  Speaker 5: of account. I feel like, you know, people, I feel
• 10:56
  Speaker 5: like Instagram story is a place that's a little bit
• 10:58
  Speaker 5: more polished, whereas on Snapchat you can like send a
• 11:01
  Speaker 5: picture of like a goofy face to your friend and
• 11:03
  Speaker 5: it disappears and like it's fun in that way.
• 11:07
  Speaker 2: You know.
• 11:08
  Speaker 4: Yeah, it's I don't know, maybe I'm just looking for
• 11:11
  Speaker 4: like a more of a maybe it didn't speak to
• 11:12
  Speaker 4: me right away as like a marketing tool, you know,
• 11:14
  Speaker 4: That's what kind of what I was looking for. It's
• 11:15
  Speaker 4: kind of like that old saying if everything looks like
• 11:19
  Speaker 4: if all you have is a hammer, everything looks like
• 11:20
  Speaker 4: a nail.
• 11:21
  Speaker 5: Yeah, yeah, I mean that makes sense because you can't
• 11:24
  Speaker 5: even really you know, search for people on Snapchat, like
• 11:26
  Speaker 5: it's a lot harder than like if you're just on Instagram,
• 11:29
  Speaker 5: you know.
• 11:30
  Speaker 3: Yeah, yeah, and Instagram.
• 11:31
  Speaker 4: I think it's probably Instagram and Twitter are probably the
• 11:34
  Speaker 4: most friendly social media channels. And you know, to tie
• 11:38
  Speaker 4: all this in, you just touched about, you just touched
• 11:41
  Speaker 4: upon you know, building a strategy for a TV show,
• 11:44
  Speaker 4: And that's I'm really interested in that because sometimes, you know,
• 11:47
  Speaker 4: like when a new movie's coming out, you know, they'll
• 11:49
  Speaker 4: follow me and maybe they'll send me a message, and
• 11:52
  Speaker 4: sometimes they won't.
• 11:53
  Speaker 3: And you know, some I always, you know.
• 11:55
  Speaker 4: When I ever say I see a new movie coming out,
• 11:57
  Speaker 4: I always try to you know, if they if they
• 11:59
  Speaker 4: follow me or what have you. That's that's great, But
• 12:01
  Speaker 4: I'm always wondering, you know, what is the end sort
• 12:03
  Speaker 4: of the end goal of that. The TV show obviously
• 12:06
  Speaker 4: a little it's a little different because that's a continuation.
• 12:09
  Speaker 4: So so Christen, if you could, and and I mean,
• 12:13
  Speaker 4: please feel free to give me as much info as
• 12:15
  Speaker 4: possible because I'm really I really like this stuff. What
• 12:18
  Speaker 4: are some of the things that they do or maybe
• 12:20
  Speaker 4: they even tell you about when they when they when
• 12:23
  Speaker 4: they say let's build a strategy around a new TV show.
• 12:26
  Speaker 5: Yeah, yeah, So, I mean the main our main goals
• 12:30
  Speaker 5: really are to you know, bring awareness to the show,
• 12:34
  Speaker 5: you know, get people to engage with it, and to
• 12:38
  Speaker 5: really tap into like strong and passionate audiences and build
• 12:42
  Speaker 5: a community. So when we're coming up with stuff, you know,
• 12:47
  Speaker 5: we're thinking about digital video, we're thinking about social content,
• 12:51
  Speaker 5: and we're just trying to see like what's gonna like
• 12:53
  Speaker 5: what is like the voice of this show, and how
• 12:55
  Speaker 5: are we gonna like resonate with our audience, like who
• 12:57
  Speaker 5: is our audience? And so those are things that we're
• 13:00
  Speaker 5: really thinking about. And you know, we're using all the
• 13:03
  Speaker 5: different platforms out there Instagram, Twitter, Facebook, YouTube, snapchat, musically
• 13:07
  Speaker 5: and just like creating engaging and impactful content. We're really
• 13:14
  Speaker 5: paying attention to like trending topics and and what's like
• 13:17
  Speaker 5: popular right now, you know, and just you know, trying
• 13:24
  Speaker 5: to be authentic voices. I think that's like a huge
• 13:29
  Speaker 5: thing right now in social you know, in just like
• 13:32
  Speaker 5: the way you present yourself on social media is just
• 13:34
  Speaker 5: to like you know, be an authentic, real voice. And
• 13:37
  Speaker 5: I think that's something that we really put into I
• 13:39
  Speaker 5: mean every show that I've worked on. You know, you
• 13:42
  Speaker 5: don't want it to be like this is a robot
• 13:44
  Speaker 5: talking to you, like there's a real person behind there.
• 13:46
  Speaker 5: You might not know who it is, but like the
• 13:50
  Speaker 5: they have a personality, they have you know, likes and dislikes,
• 13:54
  Speaker 5: and their goal is to you know, kind of fan
• 13:58
  Speaker 5: out over the things that you're fanning out over, you know.
• 14:01
  Speaker 5: So like on other shows I've worked on, it's maybe
• 14:04
  Speaker 5: you know, fanning out over a specific show that has
• 14:08
  Speaker 5: you know, like a you know, maybe a subscripted show
• 14:09
  Speaker 5: that has like a specific storyline. For TRL, it's you know,
• 14:13
  Speaker 5: we're tapping into, you know, the artists that we love
• 14:17
  Speaker 5: or the influencers we love, and trying to connect with
• 14:20
  Speaker 5: people who love it as well.
• 14:23
  Speaker 4: Yeah, so that's something I always worry about too, is
• 14:26
  Speaker 4: when whenever you know you have a channel, people worry
• 14:29
  Speaker 4: about getting spammed, like they don't want to follow you,
• 14:31
  Speaker 4: and all of a sudden they're just getting spammed by
• 14:33
  Speaker 4: d ms, which you know, does it can't happen anymore
• 14:36
  Speaker 4: because Twitter change those rules but for the auto dms.
• 14:39
  Speaker 4: But you know, they don't want to follow a channel
• 14:41
  Speaker 4: and just to get hit with constant stuff like like
• 14:44
  Speaker 4: a robot like you said, you know, like hey, you
• 14:46
  Speaker 4: know watch this or et cetera. So you know, what
• 14:50
  Speaker 4: are some of the things that you do to avoid
• 14:52
  Speaker 4: that you know, for for a new show, Because I
• 14:55
  Speaker 4: imagine it's kind of like a balance because you can't
• 14:57
  Speaker 4: show too much footage because you want people to to
• 15:00
  Speaker 4: to watch it on whatever, you know, medium it's on,
• 15:03
  Speaker 4: and at the same time you want people to be
• 15:05
  Speaker 4: aware of what the show actually is.
• 15:08
  Speaker 5: Yeah, I think the balance there is like finding little
• 15:13
  Speaker 5: ways to add like tune ins in places that like
• 15:16
  Speaker 5: are not overtly like in your face kind of you know,
• 15:20
  Speaker 5: so it's like you can enjoy the content, but oh,
• 15:23
  Speaker 5: by the way, it has the tune in at the
• 15:24
  Speaker 5: end of the video, you know, or you know, if
• 15:29
  Speaker 5: you know, putting out a card with like who's going
• 15:31
  Speaker 5: to be on the show and putting the tune in there,
• 15:33
  Speaker 5: or giving it to talent to let them kind of
• 15:35
  Speaker 5: share with their audiences. And I think when you have
• 15:38
  Speaker 5: like good talent on the show that have their own
• 15:41
  Speaker 5: fan bases, you can rely on them to kind of
• 15:44
  Speaker 5: help as well, like make people aware that they're gonna
• 15:47
  Speaker 5: be on or that you know, the show exists.
• 15:51
  Speaker 4: So so do you think Kristin like, this is why
• 15:53
  Speaker 4: a lot of the times, you know, like shows that
• 15:55
  Speaker 4: maybe get rebooted or or because you know, or the movies.
• 15:58
  Speaker 4: Now you see it's a lot of Marvel movies, there's
• 16:00
  Speaker 4: a lot of DC movies, a lot of superhero stuff.
• 16:02
  Speaker 4: Do you think that one of the strengths of that
• 16:06
  Speaker 4: happening is when you do social media marketing for something
• 16:09
  Speaker 4: like a new like a show like this, or a
• 16:11
  Speaker 4: show that that's based on existing property, you know, you
• 16:14
  Speaker 4: already know what because you don't have to really introduce
• 16:16
  Speaker 4: people to what it is. You know what I mean,
• 16:18
  Speaker 4: they already know what Batman and Superman is. You know,
• 16:20
  Speaker 4: they already know what. You know, even like Drake or
• 16:24
  Speaker 4: you know, coming out with a new CD, they kind
• 16:25
  Speaker 4: of already know what that is, what that is.
• 16:29
  Speaker 5: I think in some cases it can definitely be a strength.
• 16:32
  Speaker 5: In other cases, you know, it might be coming back
• 16:35
  Speaker 5: at a time when people are not familiar with it.
• 16:36
  Speaker 5: Like I would say a great example is Guardians of
• 16:39
  Speaker 5: the Galaxy. People love that franchise, but before it came out,
• 16:44
  Speaker 5: people were like, what is this? And if you were
• 16:46
  Speaker 5: a big comic book fan, you knew who the Guardians were,
• 16:48
  Speaker 5: but if you weren't, it's like why are they making
• 16:50
  Speaker 5: this movie about a raccoon and a tree? You know,
• 16:53
  Speaker 5: like what is this? And then they were able to
• 16:56
  Speaker 5: turn that into something that people love, you know, like
• 16:59
  Speaker 5: a franchise that people maybe even as maybe even more
• 17:03
  Speaker 5: popular than Avengers. You know.
• 17:06
  Speaker 3: Yeah, it's yeah, I always wondered about like that.
• 17:10
  Speaker 4: You know, how how to actually you know, market like
• 17:12
  Speaker 4: new TV shows and things like that, because even even
• 17:14
  Speaker 4: marketing this podcast, for instance, it can be a little
• 17:17
  Speaker 4: bit tricky at times because you know, again, people don't
• 17:19
  Speaker 4: want to be spamed too and sometimes it's kind of hard.
• 17:22
  Speaker 4: You want to get because you want to get the
• 17:24
  Speaker 4: message out, but at the same time you're like, well
• 17:26
  Speaker 4: I don't want to spam too much. And then how
• 17:28
  Speaker 4: you know, how how many how you know how many
• 17:30
  Speaker 4: tweets or too much?
• 17:32
  Speaker 3: And do you tweet too much?
• 17:33
  Speaker 5: I would I would definitely say A big thing that
• 17:35
  Speaker 5: I've learned in my career is like quality over quantity
• 17:38
  Speaker 5: one hundred percent. Like you could post something one hundred
• 17:41
  Speaker 5: times and you're gonna not get as much reach as
• 17:45
  Speaker 5: like the one one or one or two times that
• 17:47
  Speaker 5: you posted it. And just like had really great you
• 17:50
  Speaker 5: know copy or really great visuals around it. You know.
• 17:55
  Speaker 4: So, so what's something that that you've seen, Kristen with
• 17:57
  Speaker 4: one of your campaigns, it just says really taken off,
• 18:00
  Speaker 4: Like was there like ever a video or a photo
• 18:02
  Speaker 4: you maybe posted on like uh a Twitter or Facebook
• 18:05
  Speaker 4: or YouTube that's just that is just you know, not
• 18:08
  Speaker 4: not even just going viral, but just has been very popular.
• 18:13
  Speaker 5: Yeah. I worked on Ridiculousness for a while, and there
• 18:16
  Speaker 5: was a bunch of times when like we'd have viral
• 18:19
  Speaker 5: clips that we cut and made them a little bit
• 18:20
  Speaker 5: shorter and made them more memeable that would get like,
• 18:23
  Speaker 5: you know, millions upon millions of views, and that's like
• 18:26
  Speaker 5: always a really cool feeling. And I mean it's it's
• 18:29
  Speaker 5: probably mostly due to the fact that it's like a
• 18:30
  Speaker 5: funny viral clip, but yeah, I would definitely say that's
• 18:35
  Speaker 5: that's one of the times where I've seen something do
• 18:37
  Speaker 5: really well. A lot of times it's it's about just
• 18:41
  Speaker 5: like what that content is and just like putting a
• 18:43
  Speaker 5: good spin on it, you know.
• 18:46
  Speaker 4: Yeah, you know that that's uh, I've noticed that too,
• 18:49
  Speaker 4: like just just you know, if you know a channel
• 18:51
  Speaker 4: you're on and maybe making the media for that. That's
• 18:54
  Speaker 4: something I've noticed too is if you're on Twitter, Twitter
• 18:57
  Speaker 4: has a different way of people can how they consume it.
• 19:00
  Speaker 4: Same thing with YouTube, saything with Facebook, s anything with Instagram.
• 19:03
  Speaker 4: But sure, you know, it's kind of like people expect
• 19:05
  Speaker 4: a certain type of media when they go to.
• 19:08
  Speaker 5: Those channels, definitely, and like it's it's like always cool,
• 19:11
  Speaker 5: like learning like as you go on, like what works
• 19:15
  Speaker 5: best where like maybe square videos do better on certain platforms,
• 19:19
  Speaker 5: or you know, just regular sixteen by nine videos do
• 19:22
  Speaker 5: better on other platforms. Just even like small things like
• 19:24
  Speaker 5: that can have a big impact on video being seen.
• 19:29
  Speaker 5: And another thing is like posting things natively. Like you
• 19:33
  Speaker 5: if you're on Facebook, for instance, and you post a
• 19:36
  Speaker 5: link to a website, like there's a there's a good
• 19:40
  Speaker 5: chance that like YouTube is not going to surface that
• 19:42
  Speaker 5: sorry not YouTube. Facebook is not going to surface that
• 19:45
  Speaker 5: as high as if you had like let's say you
• 19:46
  Speaker 5: had a video and you literally uploaded it to Facebook,
• 19:49
  Speaker 5: that will get more reach. Even just like certain language
• 19:55
  Speaker 5: use like saying share this or like this or watch
• 19:59
  Speaker 5: this will bring things down because Facebook.
• 20:05
  Speaker 2: Will be right back after a word from our sponsor
• 20:11
  Speaker 2: and now back to the show.
• 20:14
  Speaker 5: Can see that you're like overly you know, overtly promotional
• 20:18
  Speaker 5: when their main goal is to you know, kind of
• 20:21
  Speaker 5: have people more sharing things personally, you know. And I
• 20:24
  Speaker 5: think that's why things like Chewbacca mom can can go
• 20:28
  Speaker 5: viral and trend because it's like a fun native thing
• 20:30
  Speaker 5: that like, you know, it's not like someone being like
• 20:34
  Speaker 5: watch this, you know, promo this, you know what I mean.
• 20:38
  Speaker 3: Yeah, yeah, I know exactly what you mean.
• 20:40
  Speaker 4: And so one channel I thought really that has done
• 20:43
  Speaker 4: really well is, uh is Wendy's.
• 20:45
  Speaker 3: Have have you ever seen their Twitter their Twitter channel?
• 20:47
  Speaker 4: How?
• 20:48
  Speaker 5: Yeah, they're very sassy.
• 20:50
  Speaker 4: Yeah, it's amazing, how how well that they've done. And
• 20:53
  Speaker 4: I'm always like, man, all of this from a from
• 20:55
  Speaker 4: a fast food Twitter channel, I can't believe it.
• 20:58
  Speaker 5: Yeah, I mean, when you have someone who has like
• 21:00
  Speaker 5: a really great voice and brings that to the table
• 21:04
  Speaker 5: and can really channel something that you know that people
• 21:09
  Speaker 5: are interested in, you know, people go to see like
• 21:12
  Speaker 5: what's Wendy's gonna say next? You know.
• 21:15
  Speaker 4: And that's a kind of a question I was going
• 21:17
  Speaker 4: to lead into you with is when you want to
• 21:19
  Speaker 4: change a voice, because I mean, before that, I'm sure
• 21:22
  Speaker 4: you know, the higher ups at Wendy's probably said all right, look,
• 21:25
  Speaker 4: we're gonna get social media channels.
• 21:27
  Speaker 3: We have no idea what we're gonna put on any
• 21:29
  Speaker 3: of them, but we were. But you know, you're.
• 21:31
  Speaker 4: You're told you have to have all these channels, right.
• 21:33
  Speaker 4: You got to have Facebook, you gotta have Twitter, you
• 21:34
  Speaker 4: gotta have all these channels. So where where does that
• 21:38
  Speaker 4: person come in who finally just says, you know what,
• 21:42
  Speaker 4: I'm just gonna talk crap on other people and I'm
• 21:45
  Speaker 4: gonna do this. And it just I can't imagine some
• 21:47
  Speaker 4: managers signing off on that, you know what I mean.
• 21:49
  Speaker 4: I can't because everyone is so careful nowadays, because that's
• 21:53
  Speaker 4: what social media is, right, everyone owns marketing now with
• 21:56
  Speaker 4: social media. So I can't imagine, you know, a manager
• 21:59
  Speaker 4: at some point being like, yeah, just go just go
• 22:01
  Speaker 4: balls to the wall.
• 22:02
  Speaker 3: And uh, you know, I just.
• 22:04
  Speaker 4: Always wondered, you know, where that shift came in and
• 22:07
  Speaker 4: who actually approved that, if anyone did, or if some
• 22:10
  Speaker 4: some social media manager Wendy's just went off with it
• 22:12
  Speaker 4: one day and it ended up being a hit and
• 22:15
  Speaker 4: they just kind of.
• 22:15
  Speaker 3: Stuck with it.
• 22:17
  Speaker 5: I mean, my only thought, you know, I think I
• 22:20
  Speaker 5: think working on a brand like Wendy's or like versus
• 22:24
  Speaker 5: working on a TV show or a movie. Is that,
• 22:27
  Speaker 5: you know, I agree with you. It's very surprising that
• 22:31
  Speaker 5: they would let a brand like that kind of go
• 22:35
  Speaker 5: ball to the wall and and kind of take that
• 22:38
  Speaker 5: big leap. But I think they must have, you know,
• 22:41
  Speaker 5: higher ups on their team who you know, are very
• 22:44
  Speaker 5: innovative and are really looking at what's going on like
• 22:48
  Speaker 5: trending wise and in pop culture and are like, you
• 22:51
  Speaker 5: know what, let's try this, and then you know, sometimes
• 22:54
  Speaker 5: you take that big leap it works. I don't know
• 22:57
  Speaker 5: exactly who you know, would approve that on their side,
• 23:01
  Speaker 5: because I'm not sure if like Wendy's themselves like have
• 23:05
  Speaker 5: people that are like a social team that runs or
• 23:07
  Speaker 5: if they use an outside source. But if they do,
• 23:09
  Speaker 5: like you know, they obviously are open to taking leaps,
• 23:14
  Speaker 5: and to me, that means they're an even more innovative
• 23:16
  Speaker 5: company then, you know than even just that. So I
• 23:20
  Speaker 5: think that's awesome.
• 23:22
  Speaker 4: Yeah, it's uh, you know, we should tweet them and
• 23:26
  Speaker 4: actually ask them that, you know, I shouldn't even theorize
• 23:28
  Speaker 4: that we should actually ask them like when the hell
• 23:30
  Speaker 4: did this shift come in? And I'm sure they're probably
• 23:32
  Speaker 4: by now. It's probably like, oh, somebody ago, but uh,
• 23:36
  Speaker 4: but I always wondered that if somebody on the last day,
• 23:39
  Speaker 4: you know, grabbed a Twitter channel at some company, like
• 23:42
  Speaker 4: even like Wendy's just said, you know, and I'm just
• 23:44
  Speaker 4: gonna do whatever.
• 23:44
  Speaker 3: I want to do now. And uh and that's happened too.
• 23:48
  Speaker 4: Uh. You know, the last day at someone's job, they've
• 23:50
  Speaker 4: taken a Twitter or Facebook or whatever and they've literally
• 23:53
  Speaker 4: just not only held a hostage, but they've also just
• 23:55
  Speaker 4: tweeted out random stuff.
• 23:57
  Speaker 3: Yeah, I don't know.
• 23:58
  Speaker 5: Did you see TVs like their their last hurrah on Twitter?
• 24:05
  Speaker 5: They recently changed to Paramount Network and they did this
• 24:09
  Speaker 5: really awesome Twitter goodbye where they just kept tweeting all
• 24:14
  Speaker 5: these things about like they were like, oh, it's my
• 24:16
  Speaker 5: last day as a Viacom employee, so like I'm gonna
• 24:19
  Speaker 5: tweet whatever I want. And it was a social strategy
• 24:21
  Speaker 5: that they did and it was so funny and they
• 24:24
  Speaker 5: became like a they became a what is it like
• 24:29
  Speaker 5: a Twitter moment and they were trending all over the
• 24:32
  Speaker 5: place and it was really really funny.
• 24:35
  Speaker 4: See and that works well too because people, I'm sure
• 24:38
  Speaker 4: We're probably thinking themselves, Wow, this is you know, so
• 24:40
  Speaker 4: this this person is gonna either go out guns blazing
• 24:44
  Speaker 4: or they're going to actually, you know, tell some kind
• 24:46
  Speaker 4: of like trade secrets or something.
• 24:48
  Speaker 5: You ever know, Right, Yeah, it was all like part
• 24:50
  Speaker 5: of their strategy, so it was planned. But there were
• 24:53
  Speaker 5: so many people commenting being like, oh, whoever's doing this
• 24:55
  Speaker 5: is gonna get fired or like, but it was all
• 24:57
  Speaker 5: part of their their whole you know, good like goodbye,
• 25:02
  Speaker 5: like you know, going out type of thing. And it
• 25:05
  Speaker 5: was it was really hilarious.
• 25:08
  Speaker 4: I see, that's really cool, and I'm going to link
• 25:10
  Speaker 4: to that. Everyone in the show notes I'm going to
• 25:11
  Speaker 4: find that, and also we'll we'll also link to that
• 25:14
  Speaker 4: Wendy's channel. But so so in so now, in twenty seventeen,
• 25:20
  Speaker 4: you got to be made the manager of social media
• 25:22
  Speaker 4: at MTV's t r L.
• 25:23
  Speaker 3: So how did that happen?
• 25:26
  Speaker 5: I would say it was it was kind of like
• 25:27
  Speaker 5: I was working on the show previously and like before
• 25:34
  Speaker 5: it like really jump started and I was kind of
• 25:36
  Speaker 5: doing it on my own with another coordinator, and it
• 25:40
  Speaker 5: was like so much that they were like, oh, we're
• 25:43
  Speaker 5: going to make a whole new team it's just going
• 25:45
  Speaker 5: to work on this. Do you still want to be
• 25:46
  Speaker 5: a part of it? And I was like, yeah, of course.
• 25:48
  Speaker 5: So it is kind of from there I moved over
• 25:53
  Speaker 5: and I was just really thankful that I, you know,
• 25:56
  Speaker 5: am able to be a part of this you know,
• 25:58
  Speaker 5: huge reboot. Like it's an iconic show. So that's kind
• 26:03
  Speaker 5: of how it came about.
• 26:05
  Speaker 4: I would say, yeah, it is an iconic show because
• 26:08
  Speaker 4: I remember watching t r L like when I was
• 26:10
  Speaker 4: in high school and just seeing all the different like
• 26:12
  Speaker 4: you know, they the countdowns and stuff like that and
• 26:15
  Speaker 4: Carson Daily. You know, it's just uh yeah. When I
• 26:19
  Speaker 4: saw that, I was like, you know, I'm glad it's
• 26:20
  Speaker 4: still long. Then I saw it's being rebooted.
• 26:22
  Speaker 5: Yeah, yeah, a complete reboot. It's it's different, but it's
• 26:26
  Speaker 5: still a lot of fun. We have a lot of
• 26:28
  Speaker 5: great guests come through all the time, so it's it's great.
• 26:32
  Speaker 3: So so now when when you're when you when the
• 26:34
  Speaker 3: show's running.
• 26:35
  Speaker 4: You know, so as far as social media goes, you know,
• 26:38
  Speaker 4: are you getting a lot of people like saying different
• 26:40
  Speaker 4: things like hey, you know, are they are they able
• 26:43
  Speaker 4: to meaning like are they able to vote for stuff?
• 26:47
  Speaker 5: We do have a little bit of voting. We have
• 26:49
  Speaker 5: a right now, we have a top three countdown of
• 26:52
  Speaker 5: like what's going on in pop culture, and so people
• 26:55
  Speaker 5: are I would say, it's more like they give their
• 26:57
  Speaker 5: thoughts on the number one topic. So for instance, the
• 27:01
  Speaker 5: one that we just had recently was they were talking
• 27:03
  Speaker 5: about Kim Kardashians, like recent nude photos that she released.
• 27:06
  Speaker 5: So it was like the question was like, is she
• 27:08
  Speaker 5: doing too much? Is you know, should we just like
• 27:10
  Speaker 5: mind her own business and let Kim do whatever she wants,
• 27:13
  Speaker 5: which is like, you know, people can kind of cast
• 27:17
  Speaker 5: their votes and share what they think and leave comments,
• 27:20
  Speaker 5: and then they'll talk about it on the show and
• 27:22
  Speaker 5: they'll like actually bring up fan comments and they'll be
• 27:24
  Speaker 5: able to like contribute to the conversation.
• 27:28
  Speaker 4: Yeah, and the Kardashians they kind of have social media lockdown,
• 27:31
  Speaker 4: right especially Oh yeah, yeah.
• 27:33
  Speaker 3: They like own it.
• 27:35
  Speaker 5: They are everywhere. Everything they post does so incredibly Well, yeah,
• 27:41
  Speaker 5: they're just everywhere.
• 27:44
  Speaker 4: So So let me ask you this Christian, just to
• 27:46
  Speaker 4: as we talked about all the different shows and stuff
• 27:48
  Speaker 4: like that, how do you handle Twitter trolls or trolls
• 27:51
  Speaker 4: in general, people who just tweet at you or message
• 27:54
  Speaker 4: you or whatever and say, hey, listen, this thinks or whatever,
• 27:58
  Speaker 4: and they just make sort of these there be like
• 28:00
  Speaker 4: arbitrary comments or just something that's trying to sort of
• 28:03
  Speaker 4: you know, ruffle feathers. How do you handle like people
• 28:05
  Speaker 4: like that?
• 28:06
  Speaker 5: Are we talking specifically around television shows or just in
• 28:09
  Speaker 5: general like online like dealing with haters or either.
• 28:13
  Speaker 3: Well, I was gonna say specifically about TV shows.
• 28:17
  Speaker 5: We mostly we don't answer because you don't want to
• 28:21
  Speaker 5: kind of jump in and cause like a whole you know,
• 28:25
  Speaker 5: fight with someone when like, you know, we're we're we're
• 28:30
  Speaker 5: just focused on doing our job and getting the content
• 28:33
  Speaker 5: out to the people who want to have it. You know.
• 28:36
  Speaker 4: Yeah, yeah, And that's a good strategy to have because
• 28:38
  Speaker 4: I remember one time I was talking to a friend
• 28:41
  Speaker 4: of mine who's a social media strategist, and he pointed
• 28:45
  Speaker 4: something out to me and celebrity. He said, celebrities just
• 28:49
  Speaker 4: tend to to focus on the negative. And if you
• 28:51
  Speaker 4: look at a lot of celebrities, they they will answer
• 28:54
  Speaker 4: a lot of negative stuff. Like me, they will they
• 28:57
  Speaker 4: will always, like say, they always sort of respond to
• 28:59
  Speaker 4: negative stuf. And then then it came out, you know,
• 29:01
  Speaker 4: celebrities read mean tweets, and I'm just like, you know,
• 29:05
  Speaker 4: so much negativity, you know, but at least of mean tweets,
• 29:07
  Speaker 4: you know, can they can make it a little bit funny,
• 29:09
  Speaker 4: you know.
• 29:10
  Speaker 5: Yeah, I mean there's always gonna be hate out there,
• 29:13
  Speaker 5: and I think it's just like paying attention to the
• 29:15
  Speaker 5: people that you know are positive and that actually enjoy
• 29:20
  Speaker 5: your hunting because of the people that don't like it
• 29:21
  Speaker 5: are not the people you're targeting, you know. And I mean,
• 29:25
  Speaker 5: like on my YouTube channel, I've experienced like getting hate
• 29:27
  Speaker 5: on stuff, and my strategy there is like kill them
• 29:30
  Speaker 5: with kindness. If someone doesn't like something that I said
• 29:33
  Speaker 5: or that I posted, my whole thought is like you
• 29:36
  Speaker 5: know what, you still watched it, so that's fine, Like
• 29:40
  Speaker 5: that's great, Like let me know what you think then
• 29:41
  Speaker 5: if you don't like whatever it is, you know.
• 29:44
  Speaker 4: Yeah, And you did start a YouTube channel, and I
• 29:46
  Speaker 4: mean I've seen some of the stuff you have on there.
• 29:49
  Speaker 4: You know, you do some review stuff and you do
• 29:51
  Speaker 4: also I saw you actually had like some celebrity interviews.
• 29:56
  Speaker 2: We'll be right back after a word from our sponsor
• 30:02
  Speaker 2: and now back to the show. So yeah, I.
• 30:06
  Speaker 4: Wanted to know, I know this is this is kind
• 30:08
  Speaker 4: of sort of like an interview show. It's more like
• 30:10
  Speaker 4: I always consider more of a conversation. But you know,
• 30:12
  Speaker 4: so I mean, what is it like? You know, I mean,
• 30:15
  Speaker 4: do you do the YouTube? Like?
• 30:16
  Speaker 3: Do you do you try to upload least once a week?
• 30:18
  Speaker 5: Yeah? I try to upload as many times as I can,
• 30:21
  Speaker 5: like at least once a week. But if I have
• 30:23
  Speaker 5: more things that I want to cover, just I try
• 30:25
  Speaker 5: to be as timely as possible.
• 30:27
  Speaker 3: You know, So would there be a point christ and
• 30:29
  Speaker 3: when you would start uploading like every day?
• 30:32
  Speaker 5: I don't think I have the time right now for that.
• 30:34
  Speaker 5: I wish that would be awesome like that. My goal
• 30:37
  Speaker 5: really is to like grow my YouTube and what not
• 30:39
  Speaker 5: because I love talking about you know, television and movies
• 30:43
  Speaker 5: and books and music, and I wish that I could
• 30:46
  Speaker 5: just like spend all my time talking about that stuff.
• 30:49
  Speaker 5: But you know, there's all you know, all these other
• 30:51
  Speaker 5: things I have to work on as well. But it's
• 30:55
  Speaker 5: a lot of fun like That's I've been doing it
• 30:57
  Speaker 5: for four years now and I don't plan to stop.
• 31:01
  Speaker 5: I just like talking about things and you know, hopefully
• 31:05
  Speaker 5: other people will talk back, you know, Yeah, you.
• 31:07
  Speaker 4: Know I was actually I just got the book Crushing
• 31:10
  Speaker 4: It by Gary Vaynerchuk.
• 31:12
  Speaker 3: Do you know Gary Vee.
• 31:15
  Speaker 5: Gary, Oh wait, vayner Media.
• 31:17
  Speaker 4: Yeah, vander Media, Yes, yes, So you know I just
• 31:21
  Speaker 4: got his new book, Crushing It, and I was just
• 31:23
  Speaker 4: kind of like, you know, I just came out today actually,
• 31:26
  Speaker 4: and I'm just just you know, making little notes here
• 31:28
  Speaker 4: and there about different things. And you know, he talks
• 31:30
  Speaker 4: about people who do social media full time. I mean
• 31:34
  Speaker 4: there's there's tons and tons of people, you know, like
• 31:37
  Speaker 4: I mean if we went down the list of all
• 31:38
  Speaker 4: the top YouTubers and everything else. I mean it's just,
• 31:41
  Speaker 4: you know, the landscape has sort of you know broadened,
• 31:44
  Speaker 4: and especially with TV now you know, episodic things are everywhere,
• 31:47
  Speaker 4: but it's also very segregating in terms of you know,
• 31:50
  Speaker 4: what the shows are and what medium they're on. You know,
• 31:52
  Speaker 4: for every Game of Thrones on HBO.
• 31:55
  Speaker 1: You have.
• 31:57
  Speaker 4: I uh, Stranger Things flex.
• 32:00
  Speaker 3: I almost blacked out there for a second.
• 32:01
  Speaker 4: I always forgot I couldn't take another show, like, you know,
• 32:04
  Speaker 4: it's a golden age of TV and I'm like planking
• 32:05
  Speaker 4: out on shows now. But but you know, and you
• 32:08
  Speaker 4: see all these different you know, channels like and and
• 32:10
  Speaker 4: you see all these you know, wonderful, wonderful shows, and
• 32:13
  Speaker 4: you just kind of wonder the things that fly under
• 32:16
  Speaker 4: the radar. And then you also have your content creators
• 32:18
  Speaker 4: like you and I who you know, I do the
• 32:20
  Speaker 4: podcast and you have a YouTube channel.
• 32:23
  Speaker 5: Uh.
• 32:23
  Speaker 3: You know, it's just.
• 32:25
  Speaker 4: I think the the the the two things that that
• 32:29
  Speaker 4: everyone sort of gives it as advice for all this stuff,
• 32:31
  Speaker 4: for all everything I just said, just sort of encompass
• 32:33
  Speaker 4: this is, you know, to create a brand and to
• 32:37
  Speaker 4: do it very well. And and to those two components
• 32:41
  Speaker 4: are to create a brand you have your own voice,
• 32:44
  Speaker 4: and also just you know, be unique as possible and
• 32:47
  Speaker 4: to do it well, you know, is all the other
• 32:50
  Speaker 4: is all the technical left brain sort of things where
• 32:52
  Speaker 4: it's like, you know, make sure the framing is correct,
• 32:54
  Speaker 4: the lightings correct, stuff like that. And I mean, so
• 32:59
  Speaker 4: have you noticed that, I know you obviously probably have
• 33:01
  Speaker 4: friends that do YouTube a lot. Have you have you
• 33:03
  Speaker 4: noticed that that those components of creating a great media
• 33:06
  Speaker 4: across all these channels.
• 33:08
  Speaker 5: Yeah, I mean I think especially as you like continue
• 33:13
  Speaker 5: making things, you can like see the difference in like
• 33:16
  Speaker 5: you know, the audio or the the video quality, and
• 33:20
  Speaker 5: it like feels good to you know, see not just yourself,
• 33:24
  Speaker 5: but even just like how I guess like in the
• 33:28
  Speaker 5: world of social media and content creation, like everything has
• 33:33
  Speaker 5: been like elevated and people are making really beautiful content
• 33:37
  Speaker 5: like all the time, which is something that like a
• 33:39
  Speaker 5: few years ago, you know, people were just like in
• 33:42
  Speaker 5: dark rooms, like the little lamps on them to try
• 33:46
  Speaker 5: to like you know, make their own content. So it's
• 33:49
  Speaker 5: the quality has improved so much, it's like amazing.
• 33:53
  Speaker 3: Yeah.
• 33:54
  Speaker 4: I actually had a friend of mine. He ended up
• 33:56
  Speaker 4: repping the uh do you remember the new Man Numa guy.
• 34:00
  Speaker 5: Yeah, yeah, yeah.
• 34:02
  Speaker 4: He ended up becoming his his manager slash agent. And
• 34:06
  Speaker 4: what happened was, uh, he put that video up and
• 34:09
  Speaker 4: he knew he he hit he hit it big when
• 34:12
  Speaker 4: the news vans were outside of his house and and
• 34:14
  Speaker 4: his his mom was like, Gary, there's a bunch of
• 34:17
  Speaker 4: fans and stuff from the news out here. They want
• 34:19
  Speaker 4: to talk to you. And it just spiraled out from there.
• 34:23
  Speaker 4: And then my friend and that's when he and my
• 34:25
  Speaker 4: friend met and he was one of the original YouTube
• 34:28
  Speaker 4: uh h you know, viral video hits and YouTube celebrities,
• 34:32
  Speaker 4: and uh, you know, he started to parlay that for
• 34:34
  Speaker 4: a while and he doesn't do YouTube anymore at all,
• 34:37
  Speaker 4: and his channel is actually run by by that same friend.
• 34:40
  Speaker 4: But you know, it's just it's just interesting. So again,
• 34:43
  Speaker 4: reading that book about you know, all the people that
• 34:46
  Speaker 4: kind of go in and maybe they have one or
• 34:48
  Speaker 4: two hit videos and then they kind of.
• 34:50
  Speaker 3: You know, like some guy I see a lot of his,
• 34:52
  Speaker 3: Casey Nystadt.
• 34:53
  Speaker 5: I'm sure, oh yeah, oh yeah, for sure. I actually
• 34:56
  Speaker 5: saw him once walking his like daughter in the streets
• 34:59
  Speaker 5: of New York City. I was like, what, I don't
• 35:04
  Speaker 5: don't I don't know if he was I just know
• 35:06
  Speaker 5: he was like pushing a stroller, so maybe he had
• 35:08
  Speaker 5: something on him that was like recording.
• 35:11
  Speaker 4: I imagine, like he can't record anything now on the
• 35:13
  Speaker 4: streets in New York, Like I imagine if he walks around,
• 35:16
  Speaker 4: like everyone just like walks up to him and starts
• 35:18
  Speaker 4: talking to him.
• 35:19
  Speaker 5: Well, I mean, me and my boyfriend were walking and
• 35:20
  Speaker 5: he was like. My boyfriend was like, hey, it's up,
• 35:22
  Speaker 5: and Casey responded, and I thought that they were friends
• 35:25
  Speaker 5: or something, and I was like, who's that. He was like,
• 35:27
  Speaker 5: it's Casey and I set So nobody had seen him
• 35:30
  Speaker 5: then at that point. I don't know if maybe a
• 35:33
  Speaker 5: few more blocks away he got mommed.
• 35:36
  Speaker 4: See and that's what I mean, Like, I can't imagine
• 35:39
  Speaker 4: he goes because I saw a video what he was
• 35:40
  Speaker 4: doing when he was reviewing a camera that I actually
• 35:42
  Speaker 4: was looking at buying and he actually reviewed it and
• 35:44
  Speaker 4: I was like, wow, it's it's actually a three sixty camera,
• 35:47
  Speaker 4: and like he was like skateboarding down the street and
• 35:51
  Speaker 4: people were still trying to talk to him, Like so
• 35:52
  Speaker 4: he's like whizzing past them and people were like, oh, ca,
• 35:54
  Speaker 4: see what's going on. It's like, I mean, I hopefully
• 35:57
  Speaker 4: nobody thought they were going to have an actual conversation
• 35:59
  Speaker 4: with you know, somebody's skateboarding past you, but you know
• 36:02
  Speaker 4: it's you never know, right.
• 36:03
  Speaker 5: Yeah, yeah, I mean it sounds like all his fans
• 36:07
  Speaker 5: are kind of like his friends, you know, they're all
• 36:08
  Speaker 5: just like, hey, what's up, what's up? Man? Good Senia
• 36:12
  Speaker 5: as he rides by.
• 36:14
  Speaker 4: And that's kind of what you want, right You want
• 36:15
  Speaker 4: to have that brand where you kind of let you
• 36:17
  Speaker 4: know it's it's you notice it, and you want to
• 36:20
  Speaker 4: be able to interact with it, right, So, and I
• 36:23
  Speaker 4: think that's kind of what you know, the k the
• 36:24
  Speaker 4: Kardashian brand. I mean, look, you know what they've done
• 36:26
  Speaker 4: and they you know, love them or hate and they
• 36:28
  Speaker 4: still have that brand, that brand image, that brand name,
• 36:31
  Speaker 4: and you know, they make a ton of money just
• 36:33
  Speaker 4: doing doing you know, just being Kim.
• 36:35
  Speaker 5: Kardashian, Yeah, just being themselves. It's it's crazy that you can, like,
• 36:41
  Speaker 5: you know, have make a career in being yourself nowadays.
• 36:43
  Speaker 5: That's so cool.
• 36:45
  Speaker 4: Yeah, And it's it's always that that magical word to influencer, right,
• 36:49
  Speaker 4: So you're kind of always wondering, you know, what is
• 36:51
  Speaker 4: that influence because I mean, like even when you're doing
• 36:53
  Speaker 4: a TV show on Twitter or Facebook and you're you know,
• 36:55
  Speaker 4: you're as the show is happening, you know, you're maybe
• 36:58
  Speaker 4: you have a tweet chat going on, and you you know,
• 37:00
  Speaker 4: you're trying to influence people to watch or to interact
• 37:03
  Speaker 4: with the show because when they when they interact, they
• 37:06
  Speaker 4: have to watch more, and when they watch more, they
• 37:08
  Speaker 4: want to interact.
• 37:08
  Speaker 5: You know.
• 37:09
  Speaker 4: It's kind of like that, that kind of zigzags back
• 37:11
  Speaker 4: and forth, and I think that's to what everyone's kind
• 37:14
  Speaker 4: of looking for, is how to sort of leverage you know,
• 37:17
  Speaker 4: starting a YouTube channel, like for instance of you Christ,
• 37:19
  Speaker 4: like you started a YouTube channel a few you know,
• 37:21
  Speaker 4: four years ago, and have you been able to sort of,
• 37:24
  Speaker 4: you know, leverage that or use that to sort of maybe, hey,
• 37:29
  Speaker 4: you know, Kristin gets it. You know, you get invited
• 37:31
  Speaker 4: to an event because they say, hey, listen, Kristen has
• 37:33
  Speaker 4: this YouTube channel, she said all this other stuff, you know,
• 37:36
  Speaker 4: should we invite her to this to this event.
• 37:39
  Speaker 3: Has that happened to you yet?
• 37:42
  Speaker 5: Not really?
• 37:44
  Speaker 1: Uh.
• 37:44
  Speaker 5: I've had like a couple of like small opportunities of like, oh,
• 37:48
  Speaker 5: there's like a book subscription service that that once sent
• 37:52
  Speaker 5: me a box to try and like review for free,
• 37:56
  Speaker 5: so that was cool. And and like Tribeca Film Festival
• 37:59
  Speaker 5: I go to every year, but that I didn't really
• 38:01
  Speaker 5: get that opportunity like through doing YouTube. I got it
• 38:03
  Speaker 5: through something else. So I would say, like, right now,
• 38:07
  Speaker 5: I'm kind of like just doing my own thing there,
• 38:09
  Speaker 5: but I would love like the opportunity to like cover
• 38:12
  Speaker 5: more things or you know what not through my YouTube channel.
• 38:16
  Speaker 5: I think that would be awesome.
• 38:18
  Speaker 4: Yeah, because I didn't mean that the way it sounded,
• 38:21
  Speaker 4: by the way, it hasn't happened to you yet.
• 38:23
  Speaker 3: I'm sorry.
• 38:24
  Speaker 5: I know I'm working, you know, working towards kind to grow.
• 38:29
  Speaker 4: Because because sometimes I've had friends who they started a channel,
• 38:34
  Speaker 4: and I mean, for instance, well I started a podcast
• 38:37
  Speaker 4: before this one years ago on a whim and you'd
• 38:41
  Speaker 4: be amazed at the people that I had just not
• 38:44
  Speaker 4: only following the podcast chat the Twitter channel we had
• 38:49
  Speaker 4: for the podcast, but people would follow it and they
• 38:51
  Speaker 4: would ask to come on the podcast.
• 38:53
  Speaker 3: And these are people that were on TV.
• 38:55
  Speaker 4: And I'm like, there's no way this is real, Like,
• 38:57
  Speaker 4: there's no way, and then yeah, it turns out it
• 38:59
  Speaker 4: was real. It was completely real, and I'm like, holy crap,
• 39:02
  Speaker 4: Like why my little podcast at the time, and it's like,
• 39:05
  Speaker 4: now all these people who are on TV, like who
• 39:08
  Speaker 4: are on like different chef shows, different other other shows
• 39:12
  Speaker 4: on History Channel, Discovery Channel, them they wanted to come
• 39:14
  Speaker 4: on my podcast. I was like, what the hell am
• 39:16
  Speaker 4: I doing?
• 39:17
  Speaker 3: Yeah?
• 39:18
  Speaker 4: Yeah, And so that's why I'm kind of like, you know,
• 39:19
  Speaker 4: if you have persistence, it's amazing what could happen. Because
• 39:23
  Speaker 4: I mean, the average podcast last seven episodes and gets
• 39:28
  Speaker 4: fifty to fifty downloads per episode. So that's three fifty
• 39:32
  Speaker 4: and I don't know what the average Twitter or YouTube
• 39:34
  Speaker 4: or anything other analytics are, but you can kind of
• 39:36
  Speaker 4: see it though with podcasts because not only am I
• 39:38
  Speaker 4: end this medium, but you can see when people just
• 39:41
  Speaker 4: start things because they want to see how it works,
• 39:44
  Speaker 4: and maybe they have an idea and there's a lot
• 39:46
  Speaker 4: of furburn energy and they go for it and it
• 39:49
  Speaker 4: kind of fizzles out, and then all of a sudden,
• 39:51
  Speaker 4: you just see it's like it's like a relic.
• 39:52
  Speaker 3: It's like a ghost town. Then we talks about anymore.
• 39:55
  Speaker 2: We'll be right back after a word from our sponsor,
• 40:02
  Speaker 2: and now back to the show.
• 40:05
  Speaker 5: Yeah, I mean I think that people do that on
• 40:07
  Speaker 5: other platforms also, like YouTube, where like you start out thinking, oh,
• 40:10
  Speaker 5: I'm gonna make these videos and it's gonna go viral
• 40:13
  Speaker 5: and get a million clicks and you know it's gonna
• 40:16
  Speaker 5: just like blow up, and then it doesn't. And then
• 40:19
  Speaker 5: a lot of people stop because it's like this is
• 40:22
  Speaker 5: not going where I thought it would. And my goal
• 40:25
  Speaker 5: is to never be like, oh I just gave up,
• 40:28
  Speaker 5: you know, like I think that I have. I'm like
• 40:30
  Speaker 5: slowly growing. And I mainly started my channel because I
• 40:36
  Speaker 5: wanted a place to talk about pop culture. And you know,
• 40:39
  Speaker 5: you know, as a journalism student, you know, I was
• 40:42
  Speaker 5: always you know, I wanted to be an entertainment journalist,
• 40:45
  Speaker 5: and whenever I went to panels and things, they would
• 40:47
  Speaker 5: always say, if you want to do what you have
• 40:48
  Speaker 5: to do yourself, no one's gonna hand anything to you.
• 40:50
  Speaker 5: So I was like, well, no one's gonna just let
• 40:52
  Speaker 5: me be on air. So like, I'll make my own
• 40:54
  Speaker 5: channel where I can be on camera and I can
• 40:57
  Speaker 5: talk about what I want to talk about and we'll
• 40:59
  Speaker 5: see what happens. And I've gotten a few like little
• 41:02
  Speaker 5: opportunities to do things outside of my channel, like hosting wise,
• 41:07
  Speaker 5: Like I've done a few videos for MTV and a
• 41:10
  Speaker 5: few videos for Glamour, and I hosted a recap show
• 41:14
  Speaker 5: for MTV's Faking It when that was on, which was
• 41:17
  Speaker 5: really awesome. And I would love to like find opportunities
• 41:20
  Speaker 5: to do more stuff like that, but but yeah, it
• 41:24
  Speaker 5: was more for me to like have a place to
• 41:26
  Speaker 5: talk about the things that I want to talk about.
• 41:29
  Speaker 3: That I love.
• 41:32
  Speaker 4: Yeah, And I think that's that's one of the things
• 41:35
  Speaker 4: with social media is obviously you know you can sort
• 41:38
  Speaker 4: of run the channel, or you want to run the channel.
• 41:40
  Speaker 4: You know, you don't have to answer to anybody, and
• 41:42
  Speaker 4: you can just sort of do whatever you wanted to do.
• 41:45
  Speaker 4: That's you know, and like, you know, you started that
• 41:46
  Speaker 4: YouTube channel and you know I started a podcast. I mean,
• 41:50
  Speaker 4: it's just you know, you just want to you just
• 41:52
  Speaker 4: sometimes have to just go out there and just do things. Yeah,
• 41:56
  Speaker 4: and you know what I mean, and justa hey, this
• 41:57
  Speaker 4: is what I want to talk about. This is what
• 41:59
  Speaker 4: interests me. Somebody once gave me the advice that if
• 42:01
  Speaker 4: you can just get a thousand true fans and they
• 42:05
  Speaker 4: each pay I forget what them out was, you could
• 42:08
  Speaker 4: easily just substitute that for your day job, like right
• 42:10
  Speaker 4: off the bat. And once I heard that, I was like, wow,
• 42:12
  Speaker 4: that's actually pretty cool. You know, if they were to
• 42:15
  Speaker 4: just whatever, buy your services, buy T shirts, whatever. It
• 42:19
  Speaker 4: hasn't quite worked out that way for me, but it's
• 42:21
  Speaker 4: still it's a cool theory, right.
• 42:23
  Speaker 5: Yeah, And I think you know, it's I think it's
• 42:27
  Speaker 5: it's very commendable to like kind of do stuff like
• 42:29
  Speaker 5: this on your own and like, you know, not rely
• 42:31
  Speaker 5: on other people. And you know, you're putting it out
• 42:34
  Speaker 5: there and if people want to check it out, then
• 42:36
  Speaker 5: they can. And you know, you can even if it's
• 42:39
  Speaker 5: not a huge community, like my community is not that huge,
• 42:41
  Speaker 5: but there are people that do have interest in hearing
• 42:45
  Speaker 5: you know, what I have to talk about, and I'm
• 42:46
  Speaker 5: sure what you have to talk about. And then that's
• 42:48
  Speaker 5: like a cool feeling that there's people there that do
• 42:51
  Speaker 5: want to have that conversation, you know, yeah.
• 42:54
  Speaker 4: And it's you know, I think more and more I
• 42:57
  Speaker 4: had on here, Oh, I forget his name. I can't
• 43:00
  Speaker 4: pluy on blacking out, but he actually works with Pixar
• 43:02
  Speaker 4: and we had him on the podcast and he actually said,
• 43:05
  Speaker 4: he goes, I think in five years you're going to
• 43:09
  Speaker 4: see this huge influx again of people just starting this
• 43:12
  Speaker 4: stuff again. And what's going to happen is people who
• 43:14
  Speaker 4: didn't start it five years ago are really going to
• 43:16
  Speaker 4: regret it. But people who started, you know, five years
• 43:18
  Speaker 4: earlier are already going to have built in analytics, you know,
• 43:22
  Speaker 4: they built in you know, numbers and everything like that,
• 43:24
  Speaker 4: and built in audience rather than just starting fresh, you know,
• 43:27
  Speaker 4: from scratch.
• 43:28
  Speaker 5: I think that makes a lot of sense. I mean,
• 43:30
  Speaker 5: I already regret and I'm kicking myself for not starting
• 43:32
  Speaker 5: my stuff earlier, and it's because I was too nervous,
• 43:35
  Speaker 5: you know, I was like afraid to put my voice
• 43:39
  Speaker 5: out there. And now I'm like, yeah, whatever, Like I'll
• 43:42
  Speaker 5: talk about, you know, the things I'm interested in and
• 43:46
  Speaker 5: just like hope that people you know will listen. But
• 43:49
  Speaker 5: before I was like really scared to do it. I'm like,
• 43:52
  Speaker 5: what will people think, Like especially like what will people
• 43:54
  Speaker 5: I know think? Will they think it's like lame. It's
• 43:57
  Speaker 5: like you can't really worry about everybody else. You got
• 44:00
  Speaker 5: to just do the stuff you want to do.
• 44:02
  Speaker 4: So did you get any blowback, like any any friends
• 44:05
  Speaker 4: or colleagues or anything where they when you when you
• 44:08
  Speaker 4: say mentioned that they you know, people you know, I
• 44:10
  Speaker 4: think it's lame. Did you get any blowback at all
• 44:12
  Speaker 4: from any like friends or anything like that?
• 44:15
  Speaker 3: Not really?
• 44:16
  Speaker 5: Well, when I first started, I would I would like
• 44:20
  Speaker 5: talk about pop culture and then I would like sing
• 44:22
  Speaker 5: and stuff in my videos. And I did have a
• 44:25
  Speaker 5: friend that was like, yeah, there's kind of lame that
• 44:28
  Speaker 5: you do that. And I was like, oh whatever, And
• 44:31
  Speaker 5: then I slowly not because of what they said, but
• 44:33
  Speaker 5: like just because it worked better for my videos, like
• 44:36
  Speaker 5: stopped you know, like doing adding that like singing element.
• 44:39
  Speaker 5: But now I just do that karaoke you know. But
• 44:43
  Speaker 5: otherwise nobody's you know, I feel like I get like
• 44:47
  Speaker 5: some decently like good feedback of like, oh, I see
• 44:50
  Speaker 5: your your YouTube videos, Like that's really awesome that you're
• 44:53
  Speaker 5: still doing it and like you have some cool content
• 44:56
  Speaker 5: out there. So yeah, do.
• 44:59
  Speaker 3: They act like it? Like meaning that, do they like it?
• 45:02
  Speaker 3: Give it the old thumbs up?
• 45:03
  Speaker 4: Because I have friends who I post stuff on my
• 45:07
  Speaker 4: personal Facebook page, which has kind of become like a
• 45:09
  Speaker 4: mix of both, and they'll say stuff to me like.
• 45:12
  Speaker 3: Oh, yeah, I saw you were doing that and blah blah,
• 45:14
  Speaker 3: and I'm like, well, how come you didn't like it?
• 45:15
  Speaker 3: Then we didn't say anything like you know what I mean.
• 45:18
  Speaker 5: It's kind of yeah, I feel like my my like
• 45:20
  Speaker 5: real close close people will like it, but like the
• 45:23
  Speaker 5: you know, everybody else probably just looks at it and
• 45:27
  Speaker 5: scrolls past and it's like, yeah, I saw that, which
• 45:29
  Speaker 5: is fine. You gotta know who you're you're true, your
• 45:33
  Speaker 5: true fans and friends are.
• 45:36
  Speaker 3: Yeah, you know, I don't know.
• 45:37
  Speaker 4: I always think it's weird if somebody sees something and
• 45:39
  Speaker 4: they don't like it, you know, and they know you
• 45:41
  Speaker 4: know what I mean, And the same time of people
• 45:43
  Speaker 4: that would be if anything ever keep became of this,
• 45:45
  Speaker 4: like something big, like if you got famous or if
• 45:48
  Speaker 4: you got money, from it. Oh, then they'd be.
• 45:50
  Speaker 5: Like, hey, I've been here the whole time. You're like, no,
• 45:52
  Speaker 5: you haven't.
• 45:52
  Speaker 3: Been Yeah, yeah exactly.
• 45:53
  Speaker 4: And I'm always like I gotta make a mental roll
• 45:55
  Speaker 4: deck of those people, you know what I mean, Like
• 45:57
  Speaker 4: you got to you gotta watch those people because they're
• 46:00
  Speaker 4: the vultures. That's like, the minute you fail, they're there
• 46:04
  Speaker 4: to kick you at while you're down, but the minute
• 46:07
  Speaker 4: you succeed, they're there to help you about Oh yeah,
• 46:09
  Speaker 4: we've always been there for you.
• 46:11
  Speaker 3: Yeah.
• 46:15
  Speaker 4: So Christin, we've been talking for about forty five minutes now.
• 46:18
  Speaker 4: Just in closing, I wanted to ask you one question,
• 46:21
  Speaker 4: and that is for anyone starting out on social media now,
• 46:24
  Speaker 4: you know, what advice would you have for them?
• 46:27
  Speaker 5: I mean, I would say the best advice that I've
• 46:30
  Speaker 5: ever gotten, which I mentioned before, is just like do
• 46:32
  Speaker 5: it yourself and hopefully the opportunities will come. So, you know,
• 46:36
  Speaker 5: if you want to run certain accounts, maybe start building
• 46:41
  Speaker 5: your own accounts, make a website, start talking about the
• 46:44
  Speaker 5: things that you want to that you want to focus on.
• 46:48
  Speaker 5: Maybe try to volunteer somewhere if there's an organization you
• 46:52
  Speaker 5: know that like, you know, maybe can't pay you, but
• 46:55
  Speaker 5: you can volunteer, maybe it's a you know, a charity
• 46:59
  Speaker 5: or a band and a local band or something like that,
• 47:01
  Speaker 5: see if you can help them with their social media
• 47:03
  Speaker 5: and kind of get that experience. And always go for
• 47:09
  Speaker 5: the internships, especially if you're in school, like, do as
• 47:11
  Speaker 5: many internships as you can. And I think from there,
• 47:16
  Speaker 5: you know, your work will speak for itself.
• 47:20
  Speaker 3: Yeah, and that's that's really good advice.
• 47:22
  Speaker 4: And uh, I know a lot of times when when
• 47:24
  Speaker 4: when you know anyone sews their channel, it's kind of like,
• 47:26
  Speaker 4: you know, what do you post something I've learned and
• 47:29
  Speaker 4: just to just to sort of piggyback on you what
• 47:31
  Speaker 4: you just said there, Kristen. Uh, you know, I think
• 47:34
  Speaker 4: posting is obviously it's not really a strategy per se.
• 47:38
  Speaker 3: It's more of just being consistent.
• 47:40
  Speaker 4: But that what you're going to post, you know, hey,
• 47:42
  Speaker 4: I'm going to post something that you know, now, maybe
• 47:45
  Speaker 4: a quote, and then the next and then the next
• 47:47
  Speaker 4: post is going to be something else. Maybe it's going
• 47:49
  Speaker 4: to be some other piece of information that can actually
• 47:51
  Speaker 4: help them or you know what what have you.
• 47:53
  Speaker 3: So it's it's kind of going back to Gary Veay.
• 47:55
  Speaker 4: It's kind of like that you know left uh jab
• 47:57
  Speaker 4: jab jab right hook, which is give, give, give, ask.
• 48:00
  Speaker 4: So it's kind of like, you know, you always help,
• 48:01
  Speaker 4: you know, making sure that if people follow you, they
• 48:04
  Speaker 4: know they're not going to get spammed. You know they're
• 48:06
  Speaker 4: going to get something of value.
• 48:08
  Speaker 5: Yeah, definitely.
• 48:10
  Speaker 3: So, Kristin, we're speaking of online. Where can people find
• 48:13
  Speaker 3: you at? Online?
• 48:15
  Speaker 5: You can find me everywhere at kmaldo KA y M
• 48:19
  Speaker 5: A L d O. So I'm there on YouTube, Twitter, Facebook,
• 48:24
  Speaker 5: if you add a one at the end of that.
• 48:25
  Speaker 5: You can find me on Instagram and snapchat. Yeah, I'm
• 48:29
  Speaker 5: all over the social webs, the interwebs.
• 48:33
  Speaker 3: Kristin, I want to say thank you so much for.
• 48:34
  Speaker 5: Coming on, thank you for having me.
• 48:37
  Speaker 2: I want to thank Dave so much for doing such
• 48:39
  Speaker 2: a great job on this episode. If you want to
• 48:41
  Speaker 2: get links to anything we spoke about in this episode,
• 48:43
  Speaker 2: head over to the show notes at any filmuscle dot
• 48:45
  Speaker 2: com forward slash seven eighty four, and if you have
• 48:48
  Speaker 2: it already, please head over to filmmaking podcast dot com.
• 48:52
  Speaker 2: Subscribe and leave a good review for the show.
• 48:55
  Speaker 3: It really helps us out a lot. Guys. Thank you
• 48:57
  Speaker 3: again so much for listening. Guys.
• 48:58
  Speaker 2: As always, keep that HULSEO going keep that dream alive.
• 49:02
  Speaker 2: Stay safe out there, and I'll talk to you soon.
• 49:05
  Speaker 1: Thanks for listening to the Indie Film Hustle podcast at
• 49:08
  Speaker 1: Indie film hustle dot com. That's I N D I
• 49:11
  Speaker 1: E F I L M h U S T l
• 49:14
  Speaker 1: E dot com.