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Cannes vs Machine: Samsung Ads' glass view of CTV and Kantar's favourite bad ad
"AI is more of an enabling tool right now than it is a replacement for genuine human creativity," said Kantar's EVP, Creative and Media Solutions, Steve Silvers. For a topic that crops up in almost every talk at Cannes this year, no one seems that impressed.
In the second part of PMW's Cannes Versus Machine three-part podcast series we unlock the technologies that have blown up in the last year and how performance marketers can use them. PMW's Editor, Robin Langford, and Lucy Shelley, Multimedia Editor, talk through their best bits, including the Grand Prix winner for the Creative Data Lions…
The skinny
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