Latest / Good Morning From The Chicken Coop! / Season 4 - Episode 133 - Are you presenting yourself well?

Transcript

Season 4 - Episode 133 - Are you presenting yourself well? · Good Morning From The Chicken Coop!

• 0:01
  Hey everybody, welcome to the good morning from the Chicken
• 0:04
  Coop podcast. My name is Kim Johnson and I am
• 0:07
  a mastermindset coach, creative strategist, and also happen to
• 0:10
  be a farmer. This is my chicken coop and I
• 0:12
  come out here every day to record a.
• 0:14
  Podcast. To teach distinctions,
• 0:17
  possibilities, new ways of thinking, and just bring some.
• 0:20
  Joy into the world, so welcome to the.
• 0:22
  Coop and let's start your day off in a fantastic way.
• 0:27
  Hey, everybody. Good morning.
• 0:29
  Last night I was able to have one of my clients come on a Zoom
• 0:34
  call, teaching my other clients that showed up for the Zoom call
• 0:38
  all about LinkedIn and how LinkedIn helps us connect.
• 0:44
  Now, I'm going to be completely honest with you about this.
• 0:46
  I have a LinkedIn profile and it's, you know, OK.
• 0:51
  I mean, I, it's, it's done as well as I ever knew to do it.
• 0:54
  But I learned so much in the last two months about this.
• 0:59
  Because she did a call a month ago where we got on and we
• 1:02
  talked about how important it was to have a great photo on
• 1:04
  there in your circle picture. And then how to have a banner
• 1:08
  photo and how some people immediately went and, and took
• 1:12
  off and did it. Like you put their effort in and
• 1:15
  changed up stuff and made it look a certain way.
• 1:18
  And the reasons why you want to do this, you know, you always
• 1:20
  want to have a good headshot. You don't want to be the person
• 1:22
  that has a headshot from when you were 20 years old and then,
• 1:25
  you know, you get out of the car and you're 50 years old and
• 1:28
  you've never updated your photos.
• 1:30
  It's just not good. Not a good luck.
• 1:32
  But anyway, last night in the middle of this, she was going
• 1:36
  over, you know, seeing if people had done what they were, you
• 1:40
  know, that changed their photos, their banner, talking about the
• 1:43
  description, little tricks because this was all about, you
• 1:46
  know, using LinkedIn in a way where you didn't have to pay the
• 1:50
  higher fee for it. And the whole time I was
• 1:53
  listening and interacting and, you know, hosting the this Zoom
• 1:58
  call, I kept thinking to myself, isn't it interesting that we are
• 2:02
  provided a free tool like LinkedIn or Facebook or
• 2:08
  Instagram And we YouTube, I mean, YouTube is completely free
• 2:14
  to us on when we want to go upload videos and whatnot.
• 2:18
  And the, the amount of that, that we take it for granted
• 2:22
  because I know as I'm getting ready to launch a YouTube
• 2:25
  channel that this is, I was definitely taking it for granted
• 2:29
  what it could do and how it could do it.
• 2:31
  And then listening to her talk about how this is a connection
• 2:35
  platform, I was stunned because I've never thought of LinkedIn
• 2:39
  as a connection platform like that, other than it's a place
• 2:42
  where I've got my quote UN quote online resume.
• 2:45
  People can go look at it and if they need something, they can
• 2:48
  reach out. But what ends up happening is
• 2:51
  it's it's so much more complex than that.
• 2:54
  It's not as simple as one might think.
• 2:56
  So she's running through the process, talking to us about it.
• 3:00
  I'm listening, taking notes, I'm looking at my own profile going
• 3:04
  wow, I really need to work on this.
• 3:06
  And it's making me think about all these other things that we
• 3:09
  have that are given to us in, you know, this free format and
• 3:14
  are we utilizing them at the best level we can?
• 3:17
  So I wanted to bring this to everybody here because I know if
• 3:21
  you're on here, you're definitely in a growth mindset
• 3:24
  and you probably have things that you're trying to grow other
• 3:27
  than just yourself, your business, your hobbies,
• 3:30
  whatever. And are you putting your best
• 3:33
  foot forward and putting it out there?
• 3:35
  And as I started to consider like, okay, I know I, I'm very
• 3:40
  good about things on Facebook, although the last few months I
• 3:43
  have not been posting as much as I normally do just because I
• 3:47
  have been, it's spring is like my time and I'm extremely busy
• 3:52
  and extremely focused with the gardens and everything else.
• 3:54
  And getting ready to launch a YouTube channel is challenging
• 3:58
  because I, I'm, I'm like learning as I'm going, building
• 4:03
  the plane while I'm flying it. So think about, stop and pause
• 4:08
  and think about, are you utilizing all the tools you have
• 4:10
  available to you that are free? Like, are you using them?
• 4:14
  The answer I can guarantee for 99% of us is going to be no,
• 4:18
  you're not utilizing them, at least to the best of the ability
• 4:21
  that they can be utilized before you have to pay for something.
• 4:25
  And as far as LinkedIn goes, I think that it's probably one of
• 4:28
  the most overlooked ones because if you want to have a very
• 4:32
  specific type of client and you want to be able to connect with
• 4:37
  that client, the first thing you have to do is start looking at
• 4:40
  what that person is putting out there and following them, seeing
• 4:45
  what they're, they're talking about.
• 4:47
  I mean, it was not something that I ever thought about doing.
• 4:50
  And last night it was brought up, oh, if you're interested in
• 4:53
  connecting with somebody, well, just follow and see what they
• 4:56
  post on and then comment on their posts.
• 4:59
  It's that simple. And as soon as you start doing
• 5:01
  that, because LinkedIn isn't inundated with 10s of thousands
• 5:05
  of comments on things, you actually have an easier way to
• 5:09
  get in to be noticed with somebody rather than just DM ING
• 5:13
  them a direct request and it being too soon in the
• 5:16
  relationship. Like that's nothing worse than
• 5:18
  doing that. So some food for thought today.
• 5:21
  Look at your free platforms, especially Lincoln LinkedIn.
• 5:25
  See what you're doing that you could be doing better.
• 5:28
  Make some changes and really start to connect with people by
• 5:31
  following them first and seeing what they're up to and
• 5:35
  commenting, liking their posts being what you know, what
• 5:39
  they're putting out there so that they feel that there's a
• 5:41
  connection before there's an ask from us.
• 5:44
  All right, my friends, I hope you have a blessed day.
• 5:47
  And I want to thank my client Mary, who came on and just gave,
• 5:52
  poured her heart out for my other clients.
• 5:54
  I really appreciated that. All right, I'll see you all
• 5:57
  tomorrow. I hope you have a blessed day.
• 5:58
  Bye.