Why AI won’t save you from bad positioning (and what will) | Justyna Ciecierska
Good content gets attention in the moment. But when 95% of buyers aren’t ready now, recall is what drives revenue later.
In this episode, I sit down with Justyna Ciecierska — positioning strategist and creator of the Marketing Waiting Room™ — to unpack why funnels are dead, why most content gets forgotten, and what actually makes buyers recall you at the moment of need. We cover the two-room model (marketing vs sales), the enemy test that sharpens your message instantly, and how to use AI as a sparring partner, not a silver bullet.
This episode is brought to you by Sked Social. As a marketer…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.