Latest / The Mami Collective / How to Get Press for Your Brand Without Hiring a Publicist with Suanny Garcia

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How to Get Press for Your Brand Without Hiring a Publicist with Suanny Garcia · The Mami Collective

• Paulina: If you're a mom who needs just one night that's all about you, I need you at Mommy Name Easy, the Mommy Collective Summit on October 1st at the Mayfield in Chicago. We're talking incredible food and drinks, local vendors, live music, amazing raffles, inspiring conversations, and our signature panel featuring moms who are building careers, businesses, and lives they love. Plus, I'm excited to announce that Anna Bellaval will be joining us as our surprise guest for a live conversation and audience QA. Trust me, you don't want to miss this one. Grab your tickets now at theMommy Collective.com. I'll see you there. Welcome to The Mommy Collective. I'm Paulina Rowe, radio host, TV contributor, writer, and mom of one. This is where ambitious moms come to keep their identity intact while navigating motherhood. Here we talk about the real stuff, career, Money, relationships, identity, and everything that gets messy in between. You won't find sugarcoating or cliches. What you will find are unfiltered conversations, real resources, and proof that you don't have to lose yourself to be a good mom. The mommy collective is here to remind you you can be ambitious, you can take up space, and you can thrive in motherhood and in everything else that makes you you. Before we get into the episode, make sure you're following the mommy collective on Facebook, TikTok, and Instagram. And share this podcast with a mommy in your life who Needs a little inspiration or just a reminder that she's killing it. Also, don't forget to sign up for our newsletter and leave us a review so we can keep showing up and reach every ambitious mom out there doing big things. Let's get into it. ⁓ My girly, she has helped not only me like on a personal level, just like really, I don't know, like getting myself more out there, right? And kind of doing things that I always said I wanted to do. I call it my ⁓ Carrie Bradshaw era of like finally getting more into writing. But you I think have helped, you know, the mommy collective as a whole just ⁓ really grow, you know, get exposure, but also ⁓ really build authority in the space that we're in, right? The mommy the mom space. So I would love to welcome Stuani Garcia. How are you? Good. Thank you for having me. And thank you for the kind words. Of course. Thank you for being here. I appreciate you. I'm really excited to chat with you because a lot of our moms like listen, it's not even just moms, but it's like women, you know, a lot of people who are building businesses, but also like building brands, right? And and and and really trying to get I I see like their voice out there, right? Whether it's like build authority in a space or, you know, become an expert in their in their space, whatever it might be. We feel like a lot of time, there's so much information out there in the world, right? And of course, with social media and all the platforms and everything, like you can Google things or now, you know, Chad GPT things and stuff. But at the end of the day, it's like I feel like so many of us want to make sure that like what we're doing is getting recognized, it's getting seen. You know what I mean? ⁓ and whatever that means to to each business owner, you know, each brand owner. First things first, before we dive into the conversation today, I would love for you to tell us a little bit about yourself. Yeah, of course. So I'm Cuban. I was born in Cuba, raised in Miami. And I always say that because so much of a part of what I do, which is like, you know, educate people on how to get into the media. And I always vouch for like freedom of speech. And it's because in Cuba we don't have that freedom of the media. And so kind of like started that's why I kind of started my career in communications and media. And ⁓ I've been in the industry for over ten years. I think it's like twelve years now. And I worked in both public relations, so traditional, like PR with an agency. I was doing travel and tourism down in South Florida. And then I worked as an editor in chief. So I always say that I have kind of like, you know, it it it's been so beneficial because I've been able to see things as a publicist and as the editor who's like receiving the communications and the pitches from people. And ⁓ And I'm also the author of a book called The New Latina, which is my my my little baby. Yeah. I don't have children, but ⁓ but that's my my firstborn baby. So Yes. ⁓ my god, I love that. So when did you when did you write your book? How come I don't have a copy of it? So I wrote my book like four years ago. Okay. I'm gonna get it. I didn't ⁓ that why didn't I know that? Maybe I did. I feel like I've been all over the place. No, four years I feel like at the beginning, like the first two years like went really hard and then, you know. Usually like after a book is like two years old, you don't promote it as hard just because yeah, it's still available and I'm super proud of it. That's amazing. What was the what motivated you to to write the book and if like what what is it about specifically, right, that kind of ⁓ made you want to do that? Yeah. So it's called the New Latina, 100 millennials shaping our worlds. And I interviewed I actually have it here. I interviewed ⁓ a hundred Latinas and like celebrities, like people in beauty, just like a bunch of women doing amazing things, essentially. And I interviewed them. And the reason that I did this was because I was in a transition period from PR to moving into editorial. And I was like, Whoa, what's something that I've always wanted to do? And I've always wanted to write a book. And so I was like, well, there is no book like with Latinas now. Like every time we talk about Latinas, it's always like the history and like The generations, but like what are the what are we doing now? And what are the like creative careers that we've done now? You know? I feel like that as a Latina, our parents might sometimes be like, ⁓ we want you to be a doctor or a lawyer. So we didn't have a lot of like different ways to be or to like see success, right? Aside from that, ⁓ at least me growing up. And so I wanted to all together in a book and and I started doing that and I I loved the way that it came out and Got so many people involved. So I'm so happy that I was able I got the opportunity to do it. That is so cool. Yeah, I gotta get a copy of that. I don't know why I I remember this too now that I think about it. ⁓ that's so incredible. And then you got a lot of really cool and amazing women to be a part of that. Like and you were able to interview them too. So I love it. That's amazing. So you describe PR as like brand build or I'm sorry, brand positioning, right? And amplif amplification. But before we talk about like actually getting press and like how that works and stuff and and your recommendation, but like how does someone figure out what they actually want something known for? Yeah, that's a good question. You know, I think there it's always like a combination of what you have done for a while, like your career, what people ask you for help with. People might not even know like what they're known or what they should be known for, but it's always like what people ask you for help with. You know, with you it might be, you know, like creating community or like l show me how to like run a podcast, like how would I host a podcast, right? Because you have all this experience like with radio experience and podcasting. And so those type of things will give you clues. And then the rest of it is just like figuring out how to connect what you know and to like current things that are happening in the media. I don't know if that like explained it, but I think it's definitely like a case by case thing. No, for sure. And then like, you know, a lot of times I do feel this is my opinion, but like in today's world, right, digital world, whatever you want to call it, I feel like a lot of us like really tap into a lot of our interests, right? So like it might be like more than one thing. So how do you feel when like that comes into play when someone's like, Well, I talk about this and people like this about me and this? What is your advice? I think you it's important to find a way to connect. every like to connect those things. Like I'm not a big fan of like niching down, but I do think your story has to connect to what you do. For example, with me, I talk about media. I talk about being a Latina, right? So I've written articles about being a Latina in the media. And I wrote my book on Latinas. And that's also like publishing in media. I wanted to talk a lot about Cuba when ⁓ just because it's like currently in the news and kind of like talk about things from my perspective And so I said in the beginning, so I connected that to the way that Cuba communicates what's going on in the media. So everything that, and I'm just giving me as an example, but everything that I talk and post about, it could be a different subject, but it's it's from the same lens. It's from the same like this is the media part of things. This is like the thinking, the communications part of things. So you can talk about different things, but your lens has to be your. your specific way of viewing things. Okay. So speaking of like your view on things or like ev even like sharing stuff about like yourself, right? A lot of women moms, like I feel like, are so talented. And especially when it comes to like right, like like social media or writing or whatever. But a lot of them are accomplished, all that good stuff. But I think a lot of times we do struggle to really talk about ourselves. Right. So why do you think that we have such a hard time actually like claiming our expertise? And I'm one of them. I'm a hundred percent one of these people. Yeah. I that's such a good question. And it's something that's been coming up a lot lately when in the conversations that I'm having. I was just speaking to someone and she was telling me her story. I ⁓ told her like a few press angles that would work well for her story. And she was like, the way that you describe like wrote it and positioned it, like made me feel like it it really mattered. Like the way that you like wrote it made me feel like, ⁓ my story really matters. And I think it's like it's just about Believing, so I think it's it's a it's a few things. One of them is like believing that you have a story worth sharing, but also understanding that if you do have that story worth sharing, which I believe ⁓ everybody does, it's also responsibility to share it because people are looking people who know less are looking to you for to help them, to be able to like guide them in a sense. And to be able to just say, like, ⁓ I've been there. Like somebody else has been there. Somebody else understands what I'm going through. So when you share your story and when you're more open about your experiences and your waiting to be seen. It is so beautiful because people will say, ⁓ my God, I've had the same experience. ⁓ my God, thank you so much for sharing that. And so once you get like a little bit more comfortable doing that and you get that feedback, you start doing it more and you're like, ⁓ this is great. Like I found like a community of people. ⁓ that's actually really good advice. Cause you're right. I feel like once you start kind of seeing the responses, right? Those kind of responses come in and like the connection part. ⁓ it does push you to do more. Why do you think though, like a lot of times like we sort of hesitate? Is it because we're afraid of backlash? Do you think like, I don't know, someone told us we sucked one time, so now we never want to, you know, like share our expertise? Like, why do you why do you think like some people kind of hold back or or held back right before they actually walked into that space that you mentioned? Yeah, it could be I mean, it could be many different things, you know? I think ⁓ the more you practice it, the better you get at it. I think not everybody is like naturally wants to talk about themselves or like feels like they want to make a reel on social media. Or, you know, there there's certain formats that are not for certain people. And I think it's just a matter of like you growing into like your role and what you're doing, especially as an entrepreneur and as a business owner. At some point you're like, okay, I have to do this. Like this, I'm gonna try to do this as best as I can in the way that I feel comfortable doing this. Like that could be showing up on social media, pitching yourself depressed or going on podcasts, whatever it is. And so, you know, it's an identity thing, but I think you you don't have to immediately be a business owner and feel like you have to be good at everything, at promoting yourself, you know, feel like you have to be immediately good. Like it's definitely a skill that you practice. So don't be hard on yourself if that's not something that is coming natural or if that's something that's taking you a little bit longer. Like it's not easy for everybody. So it'd say, yeah, it's a pro it's a process and it's more of like an identity shift. Yeah, absolutely. No, I a hundred percent agree. And you mentioned that you worked on like both sides, right? So the editor receiving pitches, right? And then the PR expert you are helping people get noticed, get in the media. So what do you feel that most people misunderstand though when it comes to pitching the media? That's a good question. So I feel that most people will tell so I'll go into meetings with some with people and they'll tell me their story and they'll tell me, you know, they're show they'll show me their website, they'll tell me what their brand is about and then they'll Some people will will be like, okay, like this is a good story. And I'm like continuing to ask them questions and then better stories will come. Like out of even what you what they didn't think were were actual like story ideas. But usually what people think are still are good stories to pitch the press are usually too polished or too broad. ⁓ broad like too broad is is a is a thing. So you want to get specific. Like you don't just help women do this. You help Women who are struggling with this do this in X amount of time. So you want to get really specific in in terms of like when you pitch in what the story idea is. Like what is the actual story here? Like you don't want to send an editor your entire business plan, like all your social media. Like you don't want to make them do all the work to try to find what the story is. You wanna be able to say, Hey, I wanna write an article about how I like the the when you wrote for Business Insider, how I went all out for my daughter's first birthday on social media and it was just for social media and like, you know, whatever your your feelings were about that. Like that's a very specific instance that you spoke about, specific experience. Like you didn't talk about the mommy collective as a whole. You didn't talk about how many amazing things you're doing. You talked about this specific experience as a mother and that is what worked, right? Like that's what an editor was like, Okay, yeah, tell me about this and then connect c you know, talk about the mommy collective here too because it makes sense. So that's ⁓ Long dips. Long story short, that's what I would say. Yes. No, I mean that's great advice because like before I started and I, you know, we've worked together and we're going to continue to work together too, like coming up, which I'm really excited about in many ways. We'll discuss it in a second too. But I felt like, you know, somebody who didn't ever really pitch the media, because I guess I am the media, right? So I received them like at work and radio. Hey, can I come on your show or can I, you know, whatever, ⁓ promote this event, whatever it was. I I felt like, yeah, when I was starting to pitch to like Business Insider or these other publications, it was like very much like, okay, like what to to me it was almost like what makes the story, yeah, maybe like unique. Cause like I feel like all of our pitches sort of have like a little bit of a unique angle, but you're correct. It was very like specific of like my daughter's first birthday party, like, yeah, I could pitch like this is the mommy collective and this is what we do and this is who we serve. And we're so great, 'cause you know, we're just so great. But you know what I mean? I was like, I could pitch all these things and stuff, but then I'm like Aha. Like when I started working with you, I saw how like we really like narrowed it down, right? And then like really came up with a specific angle. And I felt too like maybe because it's also my brand, but a lot of mine were quote hot takes, right? Like I'm sure a mom read that and was like furious and was like, How dare you? Like, you know, I'm gonna spend a million dollars every year on my kid's birthday, and that's completely okay. I'm not saying it's not okay by any means, but I was sharing my experience, and I guess it could almost be seen as controversial, a hot take, or just something different, you know? And I had to be okay with that. I'll say. Yeah. And, you know, and that's part of like being brave and like being open to being seen. There's definitely like a a part of that you have to kind of it's a muscle that you kind of practice. But going back to what you said about you probably already like had that in your mind, but hadn't thought about it as a process, right? Because you've received pitches and you've been like What how should I even like talk about this on the radio? Like what angle would work here? What's coming up soon? What special date? What event is coming up that I can tie this to? And that's the connection that I I love to help people make. Because as an editor and as somebody receiving pitches, you make that connection, but maybe not like so consciously. And so it's it's always helpful to be for just to tell people like, hey, instead of pitching me so broadly, like this is what I'm working on, this is what you should. How you should ⁓ position your pitch so that I can receive it better. Yeah. No, one hundred percent agree. I I couldn't agree more. I love that. So if a mom or like a woman has never received press before, so like she's never even, you know, like let's say like been published here or or or none of that kind of stuff, like what should she have in place before she sends that very first pitch? What do you think should be like the first thing she should have in place? So she should have she should have ⁓ some sort of like website or like presence on social media. It doesn't have to be even like 5,000 followers. It could be like a small following too, but it should be clear what she does, right? Okay. Because and I say that not necessarily because an editor is going to always look at that, but because you want to be clear on what you what you're doing, what you serve, if you have a product, if you serve someone, if you're doing consulting, like you want to be clear on your business, right? And then from there, From there it's just like defining your story angles. Like what what is your story, right? Like you have to be clear on what you are working towards. Like if you, for example, if you wanted to get more people or grow the mommy collective, get more people to the podcast, like what in what strategic ways can you do that by sharing your story in the press, right? So it's like what what are your goals and what are you working towards? Because sometimes a feature in on on TV is not gonna, for example, For events, you're gonna want to be on TV. But a story about something different, you're you're maybe gonna wanna write it as a byline. So but before you before even getting to any of that, I think it's getting clear on what your your angles, your like specific media angles are. Okay. When you say media angles, you're saying, ⁓ like if I'm, you know, a mom, business owner, or building a brand, I wanna be featured on, I don't know, like Good Morning America. Is that what you're saying? It's like it that's the different angle brand or like the different Bob. Yeah, so I would say it's like a an angle is kind of like saying, and it's hard to define it. So I'm I'm glad I'm glad you clarified here. But angle is kind of saying, like, okay, I'm I'm Paulina, I am a radio host, but I'm also the host of my podcast. I also have the mommy collective and I I occupy these different identities, right? Within the mommy collective, this is what I do here. This would be the the best ways to talk about the mommy collective in the press. within my I'm talking about like if you're talking about a lot of celebrity and pop culture stuff within the podcast, like you might want to pitch that to the press, like pitch certain angles to the press to promote your podcast. So it's more of like within everything that you you're doing, finding the way to connect that to what press wants. Got it. Okay. And before we move on to can you clarify like the different press outlets that like people can pitch to because obviously people think press like You know, you might think, ⁓ like a T V station, but like there's more, you know, for example, like the business insider stuff that we've worked on and like other ⁓ publications, Hip Latina stuff like that. When somebody says press, like who can we pitch to? And what what are the angles in 2026? Who are we talking to? Yeah. So great question. There's different formats to pitch the press, which means like different ways for you to be featured. One way is for you to go get interviewed on TV. That's usually better f what when you have an event or when you have something timely. Another way is for you to write your own story, right? Like write your own byline, which is like can pitch an editor or business insider and say, Hey, I want to write about this experience, which is what you what what you've done many times. And that way it's also beneficial because you can also get compensated for what you're writing, like for your experience and your words, right? So if you were like a therapist who wanted to contribute four times a a a month to a publication. about things that are going on right now. Like ⁓ Selena Gomez talks a lot about mental health. Like if a therapist has like a specific angle or opinion about it, they could be, they could write it out for ⁓ publication. So that's a second way, right? Like the second way is just writing about what you know. ⁓ the third way is getting quoted, ⁓ which is when a journalist is already working on a story and they need an expert quote. They need to, you know, quickly ask you, hey, what do you think about this? Because you've been an engineer for ten years. Like wh what do you what would you say about this? And then you submit that. Like you submit what you, you know, what you think about ⁓ their their question. And then you're getting quoted in the publication. That helps because it it helps with your SEO and it also helps with ⁓ with like when people that are reading the article, they can click because they'll you you usually get linked. So they can click on your website and it helps like establish a relationship with the editor. So sometimes like this just happened to a client of mine where he pitched a quote and then ended up getting like a full feature on in the publication because he had like that connection with the editor. Nice. Yeah. So those are the three major, and then of course, like the fourth way is when you pitch an editor to write a story about you. That one is a lit that one takes more strategy. So that's the one that I would say, you know, maybe try certain things out before you get to that. And that's the one that I would say, okay, maybe if you have a publicist budget, then that's what you what you should go for. And if your company is like ready, then you could do that publicist budget. Or you could you could work with a publicist on that. But before that, there's tons of ways that you can do this on your own without having to spend so much money on a publicist. And I want to definitely dive into that too, of like, yeah, like how can moms or small business owners kind of do that? And speaking of small business owners, what do you think is the biggest PR mistake that you see small business owners make when they're trying to create buzz around their business or maybe a product launch or whatever it might be? Hmm, that's a good question. I mean, anything that ha that's like too general or too vague or where the language is just not speaking to people, I think a lot of people get caught up in wanting to like sound or position them themselves professionally and when you're speaking to the public, that actually has the opposite effects because you want to connect to people. You want to talk to them like how you talk to a friend. Like that's how people are connecting with people in the in this age of social media and people having their personal brands. Like you want to talk like you understand what they're going through. Like you're talking to a friend. So I mean I just, you know, make things fun and make things like relevant for for now. ⁓ yeah. No, I love that. And then How can like we use our personal stories right in our branding without feeling like we're exploiting maybe our hardest or most vulnerable experiences? Like, how could we do that or pitch that? You know what mean? Yeah. Yeah, that depends. Some people don't want to share their most vulnerable experiences, and that's fine. And they don't want that like part of like exploitation or just feeding like all of their businesses out there. And that's important because not every single story angle. that maybe is a good story angle needs to be pitched. Like not everything needs to be out there. And I think it with this like social media world that we live in, like it's very easy for people to think to think like, ⁓ I have to like bear it all and like be completely out there. And that's not always the case. You can really choose like what parts of your story are sort of amplified for people to see. Yeah. No, I agree with that. And that's something I personally struggle with because sometimes I'm like, I'm not sharing enough. Right. And I I wanna always be authentic and I wanna be real because I just I just am as a human. There's like moments where I'm just like, I first of all, I don't even know if have like the capacity to talk about this right now. You know what I mean? I'm just like I hate to say I'm so drained sometimes just from life kicking my butt in all different directions. But I also try to respect like other people's privacy, right? Because it's not just about me. It's other people involved. So ⁓ I definitely want to always be like I want to come off as like relatable and like I always want to come off like again like as a strong voice in my mom community, right? Like the media radio world. Like there is a line sometimes that I'm just like, am I willing to cross it, you know? ⁓ and that's like a choice that I have to make honestly daily to be completely transparent. You know? Yeah. When there's other people involved, you know, you have to be more careful 'cause not you're not the only one affected. And for me it's like I don't I don't share a lot of things. Like I I stick to like my few things that I share. For example, I'm not like making dating content of like the people that I'm like going out on dates with or like how I'm dating. Like if I wanted to somehow, I don't know, write a story about that or if it had to deal with like my career, like the things that I'm doing, I would. But it's just not what what I'm focused on, not what people come to me for either. So you have to think about like what do people come to you for? And sometimes you wanna change that. So then that's the case where you would start doing different kind of content. Like if if I wanted to start talking about fashion or or dating, then I would do more content on that. But I'm very focused on these particular like content pillars that peop that people call it. But it's just like what you're what you're putting out into the world, you know? Yeah. ⁓ yeah. No, for sure. I a hundred percent agree with that. You kind of mentioned this earlier, but like when it comes to like social media, right? And like you said, like, you know, when you pitch, like, you know, what should you kind of have ready, right? And you like have a website or have like a some kind of online presence. But I'm curious if like What if you feel like you're not ready or your stuff's not perfect, right? I know you probably hear that often where they're like, ⁓ my site doesn't look great or ⁓ my my social media isn't like put together and pretty and ready. But I feel like that kind of holds us back, right? This perfectionism holds us back from visibility and maybe like opportunities, right? That are just passing on by. What do you have to say to somebody, right? Who's like, well, my Instagram's not pretty or my website's not that great yet? Yeah, I'd say don't, don't worry about them, focus too much on that. You have a running business and you have people that are paying you, you have clients or peop products that are selling, like your business is running and it's it's good enough. And all you need is one good angle to pitch suppress. All you need is like one good opinion that you have or like one idea that's relevant that you can pitch suppress, especially if you're like writing that yourself. You know, I want people to understand that that media and like ⁓ media outlets are constantly searching for content. They're constantly searching for like things to talk about, things to publish on their website. They're publishing like 10 stories a day. Like they also need that content. So I remember when I used to work in PR, me and my ⁓ boss, we used to have a running joke. We're like, we hope it's like a s ⁓ we were like having an event and I would be like, I hope it's a slow news day so that people could come. Like, and but a snow slow news day means, ⁓ there's not a lot to talk about so that. People are gonna tr so editors and producers are gonna find stories elsewhere. And I feel like that's a great industry talk. Like it's like an interesting thing. But I just, you know, I want people to operate with the mindset of I can pitch because they want me to. Like they want more stories ⁓ to be able to cover and my story, you know, could be the exact story that they want at this time. A hundred percent. No, I agree with that. And then you also mentioned that like the the old myth, right? Of like to have a publicist or like or or ⁓ or to get your, you know, pitches out into the world can cost, you know, thousands of dollars, which costs a lot of money, right? For especially for somebody who's like a small business owner or somebody who's like building a brand on their side, right? Maybe they like a nine to five. So that might not just be in the budget or possible for people. So how can you as a business owner, right? As a as somebody who's building their brand, how can we essentially like like work with PR, like someone like you? without breaking the bank in that kind of way. Because you were like there's there's many ways to do it now. Yeah. Yeah. So like I said, the the those bylines, like learning how to get yourself in ⁓ quoted into articles and then learning like if there's a specific trend right now, see what's happening right now, there's that trial of unfortunately that I forgot her name. ⁓ Lindsey Clancy? Yes. There I haven't been keeping up with it, but I know that there's a lot of opinion pieces and like people speaking to that, especially if you're an attorney who can say something, or you know, you have like certain expertise in that area, or you know, you there's a personal story you want to share, like things like that, right? Like at any point there's ⁓ there's news that you can kind of attach yourself to. That's like a smart way to get press. And then those are three different strategies. I'm gonna be teaching that in September in a pitching challenge where I'm gonna show you like exactly what how you can do that on your own without needing to spend, you know, such a huge budget on a publicist. Absolutely. So tell us about your challenge then. What can we expect in it? Obviously, how can we sign up? I just signed up yesterday or two days ago. I don't even know what day it is. I'm excited because like I Leo and I have worked together like on a much more personal level too than that. And I feel like every time I've done that, like I've just grown as you know, again being on both sides of it, but I've just grown so much in like being able to like share my story or like have you know what I mean like like pitch my stuff out there. I know. I know I took all that with me. It's like something that has really helped me grow. The mommy collective grow. So personally I sort of say thank you. I love working with you. So tell us about the challenge. Yeah, no th I love working with you too. You're the best. But the challenge is gonna be super fun. So I'm gonna be very involved in it. So it's not gonna be one of those challenges where I kind of tell you what to do and then I'm out. Like I feel like I don't know why I keep seeing that kind of stuff, but I'm gonna be very involved in helping you shape your messaging. So everyone's gonna get that like support from me and feedback and able to like when they're writing their angles, it's always helpful to say, you know, is this gonna be is this gonna be something that the press is going to pick up? So I'm gonna be there to help give that feedback and shape that angle. And you're gonna have daily 10 minute lesson. So my my thought is like I want to make it really easy like easy wins every day. So you're gonna have a daily 10 minute lesson. You're gonna be actually sending out pitches. And there'll be a community where you can like share your wins, share feedback, share, you know, whatever you need. And then you're gonna have a weekly call with me where it's like a live call and we can we can talk about ⁓ any questions that you have. We can go over all of that in the live call. So by the end of it, you'll have actual pitches sent out. You'll you'll know exactly who to reach out to, you'll have a profile set up so that journalists can start quoting you. And you know, just like more confidence and community in pitching yourself and getting your story out there. Yes, absolutely. This is a great way too to like get started. Like if you're someone who's never pitched a press person a day in your life, this is like a really good way to get started. And then like, yeah, if you're like me and you've done it, but you kinda need a little refresher, just like kinda ⁓ for me I wanted to get back in the swing of it because I just I had to take a break just because of everything going on with My life, right? And then mommy collective work. It was just a lot. But I'm like, I told you the other day we spoke, I was like, I wanna get back into it. I need to get like I need little like kick in the butt, like something, right? So I'm really excited about it. So where can we sign up for this challenge? I have to send you the link, but if you go to my Instagram page, which I'm sure will be linked. Yes. ⁓ it'll be on my Link Tree. So you can see it on there and you'll see the pitching challenge on my Link Tree. And you can use your code. Your the code Paulina. Yes. gives you twenty percent off. Yay. Yes, yes, yes. And I'll link all those to below. ⁓ the quote of the quote. The link to to the challenge as well, plus the code. So all that good stuff. I love it. Before we wrap up, I do have ⁓ a question for you. What is something that people kind of obsess over right when building a brand that actually might not matter as much as you think? And I think this is a really important question because like a lot of us, right, our minds just go in ten different directions. Yeah. I would say like the website the signature, the b like anything that is relate like, you know, having good branding is always great. I don't have like great branding. A lot of people don't and they've they've made like really great businesses for themselves. I think, you know, like those little details that people can access ⁓ obsess over, it's just like not worth it. Like it's I would focus most of my time like on social media and on media and like trying to get visibility. And then And connecting with people, like, you know, having sales calls, connecting with people. And then everything else, it doesn't really matter. Cause once people connect with you and understand your product and your service, then they'll they'll buy from you. ⁓ even if your website is like, you know, like twenty, twenty, twenty, like I don't know, you know, ⁓ old school website. It doesn't really matter. ⁓ it's just about and your energy and and your, you know, what your product actually is. Yeah, I hundred percent agree, focus more on that damn product or like that. You know what I mean? Like like for me, I'm more focused on like mommy collective and what the value that we bring or that I can speak on, right? Versus like how pretty my website is, you know, and that's just the truth. Like I have a great website, my friend built it, but I'm not like sitting there thinking, like, ⁓ I didn't do this or my po you know what I mean? Like I had to have some overthinking too, like just my post. I'm like, Okay, who cares if like I don't like how my shirt looks or something so stupid, you know? I'm just like, It's a good video, post it, you know. So Yeah, and like the thing text and the branding and just like I don't like and I'm sure moms like don't do not have time to be s worried about that and going back and forth. Like you have I don't know how much, like thirty minutes to film a video and like get it out there. Like you're not gonna be worrying about the f making sure that the text and the font and it's like like every other, you know, video that you've had and the feed looks perfect. Like that's just not you know, what you should focus on. And no s no sort of like shame on on people that do focus because people ha some people have like a very aesthetic eye and they want certain things to be that way. But I'm just saying like you it shouldn't stop you or shouldn't be something that you are overly focused on. I one hundred percent agree with that. Yes. My very last question for you and I promise I I will let you be for the rest of your day. I just have to ask I thought it was a question to ask you But like, how can we turn like one media feature is let's just say a mom listening or or a woman listening is like, okay, you know, I I I got my my feature, whether it was the news or they're featured in like Business Insight or whatever it might be. How do they turn that feature into long-term credibility, right? Instead of just like posting it once, moving on. How do we kind of almost recycle that or or or like keep that still, you know, within our like our credibility? Yeah, for sure. And it should be recycled. Once you get a media feature. You can recycle it for the rest of your career and use it in different ways. But I'd say the first step is adding it to your media tab on your website. If you don't have a website, even if you do, you should also add it to like your Instagram bio, any of your sales pages. It should be like as seen on or should have like a screenshot of your feature because that builds authority and it helps people give you more credibility instantly. It should also be all on your LinkedIn, like on your socials, like pins on your profile, you know, and in your speaker decks. So if you're like trying to get more speaker gigs, it it's always like they're always going to go for the people that have already been featured in Forbes, have been featured in Business Insider. Like they're basically telling people that an editor at a major authoritative publication said that my story is amazing and they wanted to feature it. And that people see that and they're like, ⁓ like she really knows what, you know, what she's talking about. And ⁓ And so it should be at in every like touch point of your sales page, website, socials, speaker deck. And you can even like create multiple content hits out of it. You can talk about it before it's happening. You know, if you're gonna go on TV, like get ready with me to do this feature on TV, you could talk about like the what the actual feature was, what it was like, what happened after, you know, like usually like TV, if you go on TV and you have ⁓ an event taking place, you'll get a lot of like clicks for that event. So it just depends like what happened after, things like that. So you can like reuse and use it. And I sh I think you should reuse and use it for a very long time. Yeah. No, I thought I thought that'd be your answer because I feel like, yeah, like everything you said, yes. But also this is my like little add on to that. It's like be proud of yourself, you know? For sure. Show the world. I love it. And I love it. What's interesting, one other thing I wanted to add is I recently saw somebody say something about an aut an authority tag. And I'm only sharing this because it helped me grow my Instagram like in a really short short amount of time. But she was like, You should add an authority tag to your videos. So ⁓ like if you're making a video, have like the hook. And then after say, you know, I'm Swanee, I'm a former editor in chief, published author. I've been featured in NBC, refinery, pop sugar. And it will retain audience. Like it retains audience like crazy, just like having that, like saying that, positioning it in that way. ⁓ deals without that. And I've done videos with that and it's like a dramatic change. So if you start saying that, especially with with videos that you're like teaching or you're expressing something, gives your video a little bit more authority and credibility. So that's another way you can use it. That is great advice. And I hope that everybody heard that. And if you didn't go rewind that, because yes, that that'll ex 100% help you with your goals of whether it's getting pressed, getting, you know, more opportunities, whatever whatever it might be. This that is actually a very great tip. So thank you, Swani, for being here with us today. We appreciate you. I'm going to link your Instagram website and of course the challenging here below. So use the code get some get some dollars off. What is in store for you for the rest of the year? I know we have our challenge in September. ⁓ anything else coming up in the near future? I'm trying to rest a little bit actually because ⁓ haven't for a while. And ⁓ I want to start another Substack. So I have I actually have my Stuff Stack where ⁓ it's fine PR opportunities. ⁓ so if you're not subscribed, make sure to subscribe to that. ⁓ because it's free. The only paid tier is like when you actually want to pitch yourself, then you would like do that process, but I have that Substack and then I also I wanna start a new Substack where I'm just like sharing my voice and my opinions. I'm sharing more of like what I think because I've been focusing a lot on like media and PR and stuff, which I love doing, but I do want to share a little bit more about myself and and what I think and my like thoughts. So I wanna I wanna launch that. ⁓ that's awesome. Yeah, I'm gonna tag also your Substack and then, you know, we can't wait for the new one to come out too. And like I know you and I are gonna work on getting My substack setup. So I'm very excited about that. I know, right? More things to do, but I know that I need to get on it. I've been thinking about it for some time. So it's it's perfect. Perfect timing. So I appreciate it. Well, thank you for joining us today. We appreciate you so much. And we'll talk to you soon. Love soon. Thank you.