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Platform Building: Clickbait vs Meaning
In an attention-based economy, how do creatives honorably and effectively build an audience, platform, and artistic presence without resorting to sensationalism or grandstanding?
Too many believe that the only path is making outlandish claims (you will get a gallery show if you do this…), market conflict (you will never get a gallery show if you…), or some other form of clickbait. The world is saturated with this strategic approach to winning people’s attention.
Obviously, it works.
But is it necessary?
Can we build a presence and audience and platform by focusing with intensity on content…
The skinny
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