From Prescription to Gym Floor: The GLP-1 Opportunity | Fitness Forward Ep. 07

Daxko Fitness Forward · Oct 16, 2026 · 53m · transcript

GLP-1 medications are reshaping who walks through gym doors. Are fitness operators ready?

In Episode 7 of Fitness Forward — Jeff VanDixhorn's personal favourite episode of the series — he sits down with:

Dr. Lou Atkinson — Behavioral Scientist & Strategic Advisor, 30 years in fitness and obesity research

Dr. Catherine Isaac — Internal Medicine Physician, Thrive (Daxko's Elevate Wellness partner)

They cover:

• Why GLP-1 users are becoming the most loyal long-term gym members

• What the data actually says about muscle loss — and the fear messaging to stop using

• How to program for members on…