Latest / The Breakfast Club / It's Not the List Its The Impact

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It's Not the List Its The Impact · The Breakfast Club

0:02
Speaker 1: I'm a homegrowl that knows a little bit about everything
0:04
Speaker 1: and everybody. You don't know if you don't lie about that. Right, Hey, y'all,
0:10
Speaker 1: what's up. It's Laura Rosa and this is another episode
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Speaker 1: of The Latest with Laura Rosa. This is you really
0:16
Speaker 1: dig on all things pop culture, entertainment, news, and all
0:20
Speaker 1: of the conversation that shape the room. Baby Now, as
0:23
Speaker 1: you guys know, we love a good check in behind
0:26
Speaker 1: the scenes of the grind. Here at The Latest with
0:28
Speaker 1: Laura Rosa, we are counting down until it is Mother's
0:35
Speaker 1: Day and I will be with my family. We do
0:38
Speaker 1: a traditional mother daughter sleepover that I'm really excited about
0:41
Speaker 1: every year when we do it because I just love
0:43
Speaker 1: getting together with family. So that'll go down this weekend.
0:46
Speaker 1: So I'm basically preparing myself to be able to just
0:49
Speaker 1: be relieved of all duties for the weekend, to really
0:53
Speaker 1: enjoy my family, kind of not be at work. Ish.
0:57
Speaker 1: It's a little hard for me because I still we
0:59
Speaker 1: want to, you know, watch what's going on, but to
1:01
Speaker 1: really just enjoy. I've been having a lot of conversations
1:05
Speaker 1: about like peace. I'm reading this book. We did an
1:09
Speaker 1: interview at the Breakfast Club, which is already live with
1:11
Speaker 1: Tim Raws, who is a former pastor, former comedian, podcaster, author,
1:18
Speaker 1: and Tim Raws wrote a book called The Missing Piece.
1:21
Speaker 1: So I was reading that book in preparation for the interview.
1:24
Speaker 1: Didn't finish it before the interview, but planning to finish it.
1:29
Speaker 1: And in this book, it's like it's a work through
1:33
Speaker 1: kind of like self help guide, but it's not your
1:36
Speaker 1: traditional self help book where it feels like all the
1:39
Speaker 1: fingers are pointing at you, you know what I mean.
1:41
Speaker 1: Like sometimes you can read a self help book and
1:43
Speaker 1: it's like, dang, Like this book makes me feel like
1:46
Speaker 1: I'm the only person in the world going through this,
1:48
Speaker 1: Like not even an author understands what I'm experiencing. So
1:52
Speaker 1: I love self help books that don't make you feel
1:55
Speaker 1: that way. I feel like the last one I read
1:58
Speaker 1: that was kind of like that. Even though it's not
2:00
Speaker 1: self help, I guess it is self help. It's advice
2:02
Speaker 1: because she just ranked in Amazon's you know, top and
2:06
Speaker 1: number one in apparenting and Advice Colin on Amazon. Just
2:09
Speaker 1: hilarious is to Death Dewey Parent, which was very much
2:13
Speaker 1: like it was. She was telling stories, but it made
2:15
Speaker 1: you you know, be able to like set a list
2:18
Speaker 1: of priorities and things you want to do better. And
2:19
Speaker 1: I don't even have kids, but this book is like that.
2:23
Speaker 1: So through stories about his life, Tim Ross is teaching
2:26
Speaker 1: us how to really understand, like really protecting peace. I
2:31
Speaker 1: think we always talk about I'm protecting my piece. I'm
2:33
Speaker 1: protecting my piece, honey, if it deserves my piece, it
2:36
Speaker 1: ain't for me, And we ain't protecting nothing at all.
2:40
Speaker 1: And I think the reason why I can admit that
2:42
Speaker 1: that all of this time that I thought I was
2:44
Speaker 1: protecting peace, I wasn't really protecting anything was because I
2:47
Speaker 1: really didn't understand what was driving me to a place
2:49
Speaker 1: of no peace, and I didn't understand that sometimes I
2:53
Speaker 1: was the point of no peace. So what am I
2:55
Speaker 1: protecting if I'm causing the storm like I you know,
2:59
Speaker 1: and in turn, if I'm causing a storm, I'm living
3:02
Speaker 1: in a storm. So yeah, that has been something that
3:05
Speaker 1: I have been just kind of sitting with and reading
3:09
Speaker 1: and thinking through. So I'm in a really good space
3:13
Speaker 1: after doing so, and after speaking with him. Please go
3:15
Speaker 1: check out his interview on The Breakfast Club. I think
3:18
Speaker 1: it will give you a hug. I love interviews, I
3:21
Speaker 1: felt like a hug. I always said that about Anjie
3:23
Speaker 1: Martinez his interviews. But I also think the interview that
3:26
Speaker 1: he did on The Breakfast Club, combined with his book
3:28
Speaker 1: will help you be really, really honest with yourself. And
3:31
Speaker 1: that is my goal this year is to get better
3:34
Speaker 1: at being honest with myself, and when I'm honest with myself,
3:36
Speaker 1: to get better at actually executing the things that I
3:40
Speaker 1: don't like when I'm fine and I'm honest about myself,
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Speaker 1: and to big myself up about the things I do
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Speaker 1: like and I do love when I'm honest with myself.
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Speaker 1: So let's get on into the latest speaking of bigging
3:54
Speaker 1: up Okay, honey, okay in conversations and conversation starters. Complex
4:00
Speaker 1: themagazine Orcomplex dot com the outlet, however you remember them
4:04
Speaker 1: or referenced them as, has dropped their official twenty twenty
4:08
Speaker 1: six Power Players lists. Now. This list is a list
4:13
Speaker 1: of the most powerful people in the media game right
4:16
Speaker 1: now in hip hop media. So it's the hip Hop
4:19
Speaker 1: Media Power Ranking List Now. This is their fourth annual
4:23
Speaker 1: hip Hop Power Ranking list and the tagline of the
4:27
Speaker 1: list is in a year with no dominant stars and
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Speaker 1: no breakout moments, the people shaping rap conversations matter more
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Speaker 1: than ever. And guess who was on the list? Your girl,
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Speaker 1: I am on the list. I came in at number
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Speaker 1: twenty two, which is honestly amazing because twenty two is
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Speaker 1: my favorite number. Eleven and twenty two. I feel like
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Speaker 1: those numbers are just like perfect numbers, and whenever something
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Speaker 1: in my life signals those numbers, I feel like it's
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Speaker 1: like a It's a reminder that I'm on the right path,
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Speaker 1: kind of like I was gonna say in a ten thing,
5:00
Speaker 1: not an attention thing, like an alignment thing, like I'm
5:04
Speaker 1: doing what I'm supposed to be doing because I'm running
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Speaker 1: into it. You know how people say, like your angel numbers,
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Speaker 1: I feel like eleven and twenty two are that for me.
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Speaker 1: Even numbers all together make me feel good, like twenty two.
5:17
Speaker 1: But yeah, so I made the list and for me,
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Speaker 1: one of the big things and like, you know, anything
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Speaker 1: that I do is I want people to talk about
5:28
Speaker 1: the work, and I want them to talk about it
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Speaker 1: in a real way. So it was fire to me
5:32
Speaker 1: to be placed on this list because the way that
5:36
Speaker 1: I was ranked had everything to do with the work
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Speaker 1: that I do. Every single day, and you know, I
5:41
Speaker 1: think that it's dope. And a lot of times when
5:43
Speaker 1: you're in it and you're working and you're figuring things out,
5:45
Speaker 1: especially if you're new in a space, it's like you
5:47
Speaker 1: never want to you always want to remain teachable and
5:51
Speaker 1: you never want to be like you know, like you
5:53
Speaker 1: know those people who are just like things are going
5:56
Speaker 1: well for themselves, so they're too full of themselves and
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Speaker 1: it's like, yo, bro, relax, Like what goes up can
6:02
Speaker 1: also come down. You never want to be one of
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Speaker 1: those people. So that's like my goal is to never
6:07
Speaker 1: be that. But I you know, I told myself, like
6:10
Speaker 1: you gotta be Okay, We'll celebrating yourself as well too.
6:13
Speaker 1: So my description on the list they listed last year,
6:17
Speaker 1: I was not on the list because I wasn't And
6:19
Speaker 1: I remember Charlemagne and Nila having a conversation about this
6:24
Speaker 1: list and him mentioning that me and Nila should have
6:26
Speaker 1: been listed on this list when the list what I'm
6:29
Speaker 1: known for. On Complex dot com they say I'm known
6:31
Speaker 1: for on the ground reporting, balancing out the Breakfast club
6:34
Speaker 1: with some stone cold facts and there's like a small
6:37
Speaker 1: like almost like a forward speaking of books, written by
6:40
Speaker 1: Jordan Rose, who was one of the Who's one of
6:43
Speaker 1: the personalities over at Complex. It says, in a hip
6:46
Speaker 1: hop media landscape cluttered with clickbait, long the Rose that
6:50
Speaker 1: is doing the legwork. Her role on the Breakfast Club
6:52
Speaker 1: is to inform the audience and her co host about
6:55
Speaker 1: current events. She got to start at TMZ and her
6:58
Speaker 1: commitment to getting a story has taken her the biggest stage,
7:01
Speaker 1: bringing the same intensity to Slate rumors will Drake pop
7:04
Speaker 1: up with Bad Bunny at the super Bowl at Clockett?
7:06
Speaker 1: That was my exclusive when I shut that down completely, No,
7:10
Speaker 1: that was not happening period and serious stories, as seen
7:16
Speaker 1: in her insightful coverage of the Diddy trial. Now, they
7:19
Speaker 1: did ask me some questions. They asked two questions. They said,
7:22
Speaker 1: what is one thing that I like about rap right now?
7:24
Speaker 1: I talked about the fact that I love that women
7:26
Speaker 1: are running rap, Like when you think about some of
7:27
Speaker 1: your favorite summer anthems, even some of your favorite songs
7:30
Speaker 1: with the guy rappers like Luthor with Kendrick Lamar, you
7:35
Speaker 1: think of Sizza, Doci is out here, Lotto Cardi, b Gorilla.
7:40
Speaker 1: I still play old city girls. To be honest with you,
7:43
Speaker 1: like I was just listening to that the other day
7:45
Speaker 1: and I saw the baby who is you know he
7:47
Speaker 1: has a song pop that that is climbing the charts.
7:50
Speaker 1: He went got Goorrilla and Krisha Young Miami are the
7:53
Speaker 1: supergirls of the Supergirls O the City Girls. Like the
7:56
Speaker 1: women are there where it's at, and not only are
8:00
Speaker 1: where it's at, but they're making the music that makes
8:03
Speaker 1: you feel good. Like I think we sometimes can get
8:06
Speaker 1: so into this like beef mentality of like the back
8:09
Speaker 1: and forth between like the drink and the kindricks and
8:11
Speaker 1: things of that nature, and forget that, like sometimes people
8:13
Speaker 1: just want to have a good time. Like I feel
8:16
Speaker 1: like at one point in time in music, the goal
8:19
Speaker 1: used to be who's going to have the song of
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Speaker 1: the summer. I don't even know if people care about
8:24
Speaker 1: that anymore. Like it's eighty degrees outside right now, and
8:27
Speaker 1: I don't know what we're putting on when we get
8:28
Speaker 1: in the car unless we putting on one of the girls.
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Speaker 1: And it's nothing wrong with that. I'm happy for all
8:33
Speaker 1: of the ladies in rap, but I'm saying, like the
8:36
Speaker 1: new songs that are big, that are breaking, like it's
8:39
Speaker 1: very few far in between it and Complex actually acknowledges
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Speaker 1: this in the opening of you Know This List and
8:46
Speaker 1: kind of explaining how they were able to compile the
8:48
Speaker 1: list as well too. The second question that asked me
8:51
Speaker 1: is what's one thing you hate about rap? Right now?
8:54
Speaker 1: I said, how low the barrier of entry is. I'm
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Speaker 1: a social media girlly, so basically like, I'm not knocking
8:59
Speaker 1: social media, don't get me wrong, but and I live
9:03
Speaker 1: and thrive there, and I'm thankful to God that we
9:06
Speaker 1: no longer have to wait on the machines to power
9:08
Speaker 1: us up. Most of the stories that I break, I
9:10
Speaker 1: break them first on social media. Twitter is my like,
9:14
Speaker 1: that's a huge platform for me in breaking news and Instagram,
9:17
Speaker 1: and then I take it to hear the podcast The
9:20
Speaker 1: Ladus with Lona Rosa in the Breakfast Club right, and
9:23
Speaker 1: then it picks up by other outlets like Complex. Shout
9:25
Speaker 1: out to them for always picking up my content, Shape Room,
9:29
Speaker 1: Hollywood a Lot, Billboard, Shoot. Even TMZ has picked up
9:32
Speaker 1: a few of my stories. Yeah, y'all know how that go.
9:38
Speaker 1: But I say, I continue. But I do believe there
9:41
Speaker 1: should be artists development and not just the tracking of
9:43
Speaker 1: an artist or their talents via social media. Numbers or
9:47
Speaker 1: engagement for a moment is what I meant. The writing
9:50
Speaker 1: of this is all over the place. You gotta have
9:53
Speaker 1: to have them edit day. But yeah, so I'm excited.
9:57
Speaker 1: I'm excited to be on this list. And we're gonna
9:59
Speaker 1: talk a little bit about the list and just some
10:01
Speaker 1: of the people that I watch a lot for what
10:05
Speaker 1: I do in news that I big up, or my
10:07
Speaker 1: friends who made the list that I'm excited to see now.
10:11
Speaker 1: I told you guys that Complex talks a lot about
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Speaker 1: the fact that there isn't really like a a like
10:17
Speaker 1: people that are making narratives in hip hop right now,
10:20
Speaker 1: so it's so important to have, you know, talking heads
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Speaker 1: who actually do that. Complex makes the point that the
10:26
Speaker 1: storylines of the past years have gone cold. There's no
10:29
Speaker 1: new dominant star and no big singles or albums with
10:32
Speaker 1: true staying power. To make this list, a platform or
10:34
Speaker 1: a person has to regularly address issues and topics related
10:37
Speaker 1: to hip hop. They have to be a place where
10:40
Speaker 1: news gets broken. Okay, I love to be known as that,
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Speaker 1: or where rappers want to appear. It's the conversation you're causing.
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Speaker 1: And to me, this is important because I feel like
10:51
Speaker 1: that was always the goal. Like I have a platform
10:54
Speaker 1: called Brown Girl Grinding all common spelling, and we are
10:57
Speaker 1: like the group chat on Instagram and I'm going to
11:01
Speaker 1: expand it to so many other places. But the tagline
11:03
Speaker 1: of the brand is by Black Women for the World,
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Speaker 1: Causing conversations that shake the room. That is the tagline
11:09
Speaker 1: of the podcast if you guys have not noticed as well,
11:11
Speaker 1: because that I think when you're able to cause conversation,
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Speaker 1: conversation carries. It can carry from friend to friend, family
11:18
Speaker 1: member to family member, generation and generation, man to women,
11:21
Speaker 1: but it lasts. It's not something that's like a flash
11:24
Speaker 1: in a bucket. If it's a conversation that is like good,
11:27
Speaker 1: it's engaging and it does what it needs to do.
11:30
Speaker 1: So speaking of people who do that, I do want
11:32
Speaker 1: to take a second to actually highlight some people from
11:35
Speaker 1: the list in all particular order. Honestly, I started from
11:38
Speaker 1: the bottom of the list and just scrolled down. So
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Speaker 1: Rob Markman, who is listed at number thirty five, he
11:44
Speaker 1: is last on the list. I definitely think he should
11:46
Speaker 1: have been higher. They list his features as genius just
11:49
Speaker 1: my Thoughts, which is his own platform where he talks
11:51
Speaker 1: straight to camera just about some things in hip hop
11:54
Speaker 1: that are going on and giving his thoughts, providing very
11:56
Speaker 1: thoughtful information and insight a lot of street insiders as
12:00
Speaker 1: well too. Wayno is also a person who does similar
12:04
Speaker 1: content like this that didn't make this list but should
12:06
Speaker 1: have and then best interview ever and they say that
12:10
Speaker 1: he's known for top notch interview skills and integrity as
12:13
Speaker 1: a pundit. Now when Rob Martmin does any of his
12:15
Speaker 1: sit down like breakdowns, like he's a person for me
12:19
Speaker 1: in a time right now where a lot of hip
12:22
Speaker 1: hop personalities And I was going to say journalists, but
12:27
Speaker 1: like I'm trying to think, like who I consider an
12:29
Speaker 1: actual Oh, probably Frasier who's on this list. It's probably
12:32
Speaker 1: someone I actually consider a hip hop journalist. Like I
12:35
Speaker 1: think when I think of hip hop journalists, I think
12:37
Speaker 1: of like a B Die. I think of you know
12:39
Speaker 1: what b Elliott Wilson used to do with rap Radar,
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Speaker 1: Like that is a very serious like title, and it's
12:45
Speaker 1: a very like I'm a journalist, but I can spend
12:47
Speaker 1: across various genres, not just hip hop. A hip hop journalist,
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Speaker 1: I feel like those are the people who they create
12:53
Speaker 1: lists that actually like make sense or make you think
12:56
Speaker 1: they're very deeply embedded into culture, into lyric, into song
12:59
Speaker 1: and to they're like the I'm a fashion girl, so
13:03
Speaker 1: us fashion girls. We love archive pieces because they're hard
13:06
Speaker 1: to get. No one knows much about them. You know
13:09
Speaker 1: everything about them, so there's a chance to educate. But
13:11
Speaker 1: they're also normally like very rare, they look good, they last,
13:17
Speaker 1: it's just they're very sought after. Hip Hop journalists are
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Speaker 1: like the archive archivists. I don't even know if that's
13:24
Speaker 1: the word, but they archive what is our culture of
13:26
Speaker 1: hip hop. They make sure that we're able to find
13:29
Speaker 1: these pieces in these artifacts that matter, that are one
13:32
Speaker 1: of one that needs them explaining, that educate that really,
13:37
Speaker 1: really really matter. And there's not a lot of people
13:38
Speaker 1: who even understand enough about hip hop and its history
13:41
Speaker 1: from the origin to where we are now to do that.
13:44
Speaker 1: And that's why I said, I don't know who I
13:45
Speaker 1: would even think of in that category outside of like
13:48
Speaker 1: maybe very few people, but yeah, shout out to Rob
13:51
Speaker 1: Markman whenever I'm trying to break down something deeply deeply
13:55
Speaker 1: hip hop embedded. Rob Markman and beat Out are people
13:57
Speaker 1: that I look to see the conversations that they're having
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Speaker 1: as like research and things that I might not understand,
14:04
Speaker 1: or I'll reach out to them and ask questions. And
14:08
Speaker 1: he says one thing he hates about right right now
14:10
Speaker 1: is the way hip hop has been infiltrated with paid
14:13
Speaker 1: agitators who run up fake streams and hues bots to
14:16
Speaker 1: give the illusion of something real. I hate the toxic
14:19
Speaker 1: side of stand culture and fans who pick their favorite
14:21
Speaker 1: artists against hip hop as a whole. Next one of
14:24
Speaker 1: this is Elliott Wilson at number thirty two. Last year
14:27
Speaker 1: he was number seventeen. He dropped on the list. He
14:30
Speaker 1: just hasn't been around. I did an interview with Elliott
14:33
Speaker 1: Wilson last year sometime and he was telling me how
14:36
Speaker 1: he was getting back into the things. And I was
14:38
Speaker 1: telling him in the interview, like your strong point is this,
14:41
Speaker 1: it's having the real conversations one of them with the
14:44
Speaker 1: artists you and beat out, wered us, stoppable for us.
14:48
Speaker 1: But I mean, I guess that's over. Get back to this,
14:51
Speaker 1: cause there was like trolling going on at one point,
14:53
Speaker 1: and I'm like, you know, I was being honest with
14:55
Speaker 1: I'm like, you're too old to be doing that, Like
14:57
Speaker 1: you're too respected and coveted and you should look at
14:59
Speaker 1: yourself that way. And then he just kind of like disappeared.
15:02
Speaker 1: But I know he was going through some things in
15:04
Speaker 1: his personal life that they shared with me off the record,
15:07
Speaker 1: and then I saw on this list. I did not
15:09
Speaker 1: know he announced he had twins and it's not what
15:12
Speaker 1: the person he had been married to for a very
15:14
Speaker 1: long time, So that kind of explains the absence. Elliott,
15:19
Speaker 1: take your time, get your real life where it needs
15:22
Speaker 1: to be, and we will see you soon. Next on
15:25
Speaker 1: the list is DJ Head and Gena Views. I am
15:29
Speaker 1: so proud of Gina Views. The Head is my bro,
15:32
Speaker 1: always looking out, always a phone call away. But Gena
15:35
Speaker 1: Views and not Butt because it's not a butt. These
15:38
Speaker 1: two come together in a package. Joe period. Gena Views. However,
15:42
Speaker 1: me and her kind of left our roles at our
15:45
Speaker 1: last situations. She was at No Jumper, I was at
15:48
Speaker 1: TMZ around the same time. And I feel like we've undirectly,
15:54
Speaker 1: like you know, I wasn't calling her when I was
15:56
Speaker 1: going through things, she wasn't calling me. But as you
15:59
Speaker 1: were getting through with and like you know, hitting different
16:02
Speaker 1: notches on the bell and being able to like put
16:04
Speaker 1: different you know, points on the board, we were cheering
16:06
Speaker 1: each other on because I think we just really understood
16:08
Speaker 1: what each other we're going through. And I think number one,
16:11
Speaker 1: we're just really good at what we do. If I
16:13
Speaker 1: do say so myself, and y'all know, I don't really
16:15
Speaker 1: I don't even get into all of the talking too
16:16
Speaker 1: much about myself. But when I think about us, I
16:19
Speaker 1: think about what kind of helped us and is still
16:22
Speaker 1: helping us as we navigate this space. Is that we're
16:25
Speaker 1: really good at what we do, but we also really care,
16:27
Speaker 1: like we're really passionate, We really live and breathe what
16:30
Speaker 1: our genres are. Gina is a hip hop girly. She
16:33
Speaker 1: is going to talk you through lyrics and you know,
16:36
Speaker 1: all of the things. I can get into it, but
16:38
Speaker 1: that is not my ministry. And she is so good
16:40
Speaker 1: at what she does for real, for real. But I'm
16:42
Speaker 1: really proud of her too, because I think that there
16:44
Speaker 1: are not a lot of women in the space who
16:45
Speaker 1: are as brutally honest as she is while also being
16:49
Speaker 1: able to have such a dope personality that people want
16:51
Speaker 1: to come and talk to you, they want to hang
16:53
Speaker 1: out with you, like she's fun, she's the homegirl, she's sexy,
16:56
Speaker 1: she's sassy, but like she's not with the bullshit, and
16:59
Speaker 1: she's not afraid to tell you and she's not afraid
17:00
Speaker 1: to be honest. And I think that disruptor that we
17:03
Speaker 1: see in her is what I want to see in
17:06
Speaker 1: a lot of the other younger girls in that space doing,
17:10
Speaker 1: because it is a very male dominated talk space. DJ Head,
17:14
Speaker 1: who sits next to her, is you know, amazing at
17:19
Speaker 1: just being supportive but also made amazing and it's very
17:22
Speaker 1: obvious in like her rise, very amazing at like being
17:25
Speaker 1: a supportive He's like, he's supportive and he's chill, but
17:30
Speaker 1: he's a force, very well connected, not afraid to put
17:33
Speaker 1: his people on, not afraid to put her on. But
17:34
Speaker 1: I think he understood that, like they were better together
17:37
Speaker 1: and a lot of the opportunities that we saw him
17:39
Speaker 1: get over this last year or two is all. He's
17:43
Speaker 1: always centered the two of them and not just himself.
17:45
Speaker 1: But he's also really good at what he does too,
17:47
Speaker 1: his understanding of music, especially you know, being ingrained in
17:51
Speaker 1: a lot of West Coast culture which people were paying
17:53
Speaker 1: so much attention to at one point. I think he
17:56
Speaker 1: used that in a really smart way to build something
17:59
Speaker 1: that last beyond the Ken drink drig beef moment, So
18:03
Speaker 1: shout out to them. Effective immediately available everywhere. Go watch them.
18:07
Speaker 1: It's one of my favorite shows to watch as well
18:10
Speaker 1: when I'm preparing, you know, for my artist interviews, because
18:12
Speaker 1: they really get into the shits. Jim Jones on the list.
18:16
Speaker 1: Jim Jones, I want to mention He's number twenty six
18:17
Speaker 1: on the list and was not on last year's list,
18:20
Speaker 1: but I want to mention him because I think with
18:22
Speaker 1: the Less Wrap about the podcast and artists to artists,
18:25
Speaker 1: with the platforms that he has and what he's doing,
18:27
Speaker 1: people like to drag him and like to troll with him,
18:29
Speaker 1: and like to you know, come for him and dispute
18:33
Speaker 1: his takes when he talks about how relevant he is
18:35
Speaker 1: and who he thinks he's bigger than the music. But
18:37
Speaker 1: one thing that I will say is that quietly he's
18:41
Speaker 1: building an empire in the media world off of that.
18:44
Speaker 1: He got tired of just being on someone else's platform
18:47
Speaker 1: responding to things, or on Instagram responding to things, and
18:50
Speaker 1: he made it something like the rest the less Wrap
18:53
Speaker 1: about the podcast they're carving out there only still very
18:55
Speaker 1: much growing, but it's working for them. They have an
18:58
Speaker 1: audience over there, artists, artists. He has an audience over there,
19:02
Speaker 1: and he's building out more. And I think one of
19:05
Speaker 1: the things I respect is that he took what he
19:07
Speaker 1: watched a lot of people do and he didn't say, oh,
19:09
Speaker 1: everybody's doing this, or because I'm not the first to
19:13
Speaker 1: do it, I don't want to do it. He would
19:15
Speaker 1: probably argue he was first in the space some way, somehow,
19:17
Speaker 1: because that's just what Jim do. But he wasn't afraid
19:20
Speaker 1: to say, I'm gonna do it now. I don't care
19:23
Speaker 1: who's already doing it, and I'm gonna do it my
19:24
Speaker 1: way because if I build it, they will come. And
19:26
Speaker 1: I think that that's what this genre of like, that's
19:30
Speaker 1: what you see a common thread in and a lot
19:32
Speaker 1: of the people on this new list, it's like new media,
19:35
Speaker 1: like things are changing. You then got Nori Noriega Drink
19:40
Speaker 1: Chimps number twenty five. I love nor He's such a
19:43
Speaker 1: sweet person. Every time I run into him, he always
19:45
Speaker 1: talks about how he gets his news from me, which
19:48
Speaker 1: is a lot of pressure when people tell me that,
19:50
Speaker 1: but I fuck with it because I know Norri has
19:53
Speaker 1: experienced so many generations of like personality media talent journalists,
19:59
Speaker 1: hip hop music culture. He's also dominating in the space.
20:03
Speaker 1: And another person who's building business very smart in the space.
20:07
Speaker 1: He just launched rock Solid, which is Memphis Bleak's podcast
20:11
Speaker 1: under his Drink Champs like network Flagship that he's building
20:15
Speaker 1: as well too. And I love to see people who
20:18
Speaker 1: are in hip hop understand the business and build the
20:21
Speaker 1: business because it sustained you longer than anything else. And
20:24
Speaker 1: he's been able to be relevant like think about it,
20:27
Speaker 1: Noori the Rapper, Noorri Drink Champs, now Noorri the Rapper,
20:33
Speaker 1: Drink Champs and businessmen in podcasts. Flagship up next, we
20:39
Speaker 1: have a Gillian Wallow at number eighteen, and I think
20:41
Speaker 1: you just put Gillian Walla on his list, not like
20:44
Speaker 1: just like it's nothing. But they're consistent. You know what
20:47
Speaker 1: you're getting from them. People loved them. People love to
20:50
Speaker 1: sit down and talk about them. I will say though,
20:52
Speaker 1: this year, I feel like I haven't seen their stuff
20:55
Speaker 1: circulate as much online and I don't know why. I
20:58
Speaker 1: don't know if it's because they're quiet quietly building other things,
21:02
Speaker 1: so like they're still dropping, they're still doing interviews. I
21:05
Speaker 1: know they did Pushisi's first interview when he came home.
21:08
Speaker 1: But I don't know, they've just been very like it's
21:12
Speaker 1: been like they're dropping and they're consistent and then they
21:14
Speaker 1: like theay out the way and normally with people as
21:18
Speaker 1: ambitious as them, we've seen their rise to you know, everything,
21:21
Speaker 1: that they're doing million dollars worth of game. That means
21:23
Speaker 1: that they're working on something. So I'm excited to see
21:25
Speaker 1: what is going to come next from them. But do God,
21:28
Speaker 1: if you've got a list of people in the space
21:31
Speaker 1: that are impactful, it actually means something. Gillian Wallo have
21:34
Speaker 1: to be on the list because first of all, they're
21:37
Speaker 1: focused and what they actually care about and their why
21:40
Speaker 1: of why they're doing it, like really wanting to help
21:43
Speaker 1: people who are coming behind them understand who they are
21:45
Speaker 1: so they're not throwing their lives away. That's always gonna
21:48
Speaker 1: get them placed on any list in my opinion, and
21:50
Speaker 1: they are actually I mean, it's Gillia Wallow there entertaining
21:52
Speaker 1: as fuck as well, Like let's just get that to them.
21:55
Speaker 1: Butlet keV also on the list. Another outlet I watch
21:57
Speaker 1: a lot when I'm preparing for interviews, the guys from
22:01
Speaker 1: the podcast podcast The New York Times podcast. I don't
22:03
Speaker 1: know how to say their names, so I'm probably gonna
22:05
Speaker 1: get this wrong. John Karen Monica, and Joe Cassakrell. I
22:11
Speaker 1: like their interviews. I like their interviews because I feel
22:14
Speaker 1: like they're always very well researched. They have a very
22:17
Speaker 1: good rapport with a lot of the artists that they
22:19
Speaker 1: report on because they've been working in this space for
22:21
Speaker 1: so long, so this is not their first time meeting
22:23
Speaker 1: or reporting on or talking to the artists. But they're
22:28
Speaker 1: just they're very well researched a lot, and they're not
22:30
Speaker 1: afraid to ask questions and to be honest with y'all.
22:34
Speaker 1: A lot of people that are white in the hip
22:37
Speaker 1: hop space that are doing these interviews and all those things,
22:41
Speaker 1: a lot of times I feel like they're like either
22:43
Speaker 1: trying very hard, super disconnected, or they their type of
22:46
Speaker 1: content is like it might be good to watch, but
22:48
Speaker 1: it's not something I'm using to research because I don't know,
22:51
Speaker 1: Like it's a lot that's just going over their head.
22:53
Speaker 1: They're really fucking good at what they do, and it's
22:56
Speaker 1: very calm. There's no gotcha moments. It's not an attack.
22:59
Speaker 1: It's like easy conversation to watch, but it's very well researched.
23:05
Speaker 1: Fraser Tharp writer journalist for overall like actually a still
23:10
Speaker 1: a writer, So big up to him, especially for the
23:12
Speaker 1: jay Z interview that he did, which was everywhere. It
23:14
Speaker 1: was a very well put together interview. Again, very well researched.
23:19
Speaker 1: This is what I mean when I say like hip
23:21
Speaker 1: hop journalists, like there's like a specialty, Like that's like
23:24
Speaker 1: an art or gift because you have to like remember
23:28
Speaker 1: so much information different years, different drops, different releases, lyrics
23:33
Speaker 1: like and be able to like effortlessly recite it and
23:38
Speaker 1: you know, turn it into questions. Like I don't think
23:40
Speaker 1: people understand that that ain't for everybody. Everybody can't do that,
23:43
Speaker 1: but he does it very well, as we saw on
23:46
Speaker 1: display this year with that jay Z interview. Ky Sanna
23:48
Speaker 1: is on the list, and I saw some people arguing
23:51
Speaker 1: when the list drop that Kay Sanat hasn't turned on
23:53
Speaker 1: his camera all year, so why is he on the list.
23:56
Speaker 1: I don't ever want you all to mistake his power
24:00
Speaker 1: and his impact with the fact that he has chosen
24:02
Speaker 1: to not play around with it and take a break
24:05
Speaker 1: and focus and figure out how he really wants to impact.
24:08
Speaker 1: Ky Sannat reached the pinnacle that a lot of streamers
24:10
Speaker 1: are still fighting to get to today, to the point
24:13
Speaker 1: where he was able to do what he's doing. Now
24:14
Speaker 1: he's taking a break, he stepped away, and when he
24:17
Speaker 1: chooses to come back and turn that camera on in
24:19
Speaker 1: whatever way he chooses to ya, we will listen, we
24:24
Speaker 1: will listen. And I think the beauty of it is
24:27
Speaker 1: is that he actually cared for something deeper, Like it's
24:30
Speaker 1: not just about the streams, the w's in the trat,
24:32
Speaker 1: the subscribers, the money, Like it's actually something deeper for him,
24:36
Speaker 1: and he's out right now trying to discover what that
24:38
Speaker 1: is so that he doesn't miss that. And I think
24:40
Speaker 1: people who have purpose in their journey, the impact is
24:43
Speaker 1: that's legacy. He's out of here and then they you know,
24:46
Speaker 1: we get to the top five. On the top five,
24:48
Speaker 1: of course, Joe Budden, Charlomagne, this little man that works
24:52
Speaker 1: on the show called the Breakfast Club, Jada Kids, Fat Joe. Yeah,
24:58
Speaker 1: like it's I think there's a lot of people on
25:01
Speaker 1: this list. I ain't even gonna hold you that. I
25:02
Speaker 1: don't even know who they are whatsoever. Academics is number
25:07
Speaker 1: one on the list. I don't think that Academics should
25:09
Speaker 1: be number one on the list, and no it's not
25:11
Speaker 1: because we had our little scriptfuffle on Twitter. I really
25:14
Speaker 1: could care less about that at this point in my life.
25:16
Speaker 1: Of nothing against them, I always say I respect them
25:18
Speaker 1: out of what he's built. I just don't agree on
25:20
Speaker 1: how he goes about things a lot of the times.
25:23
Speaker 1: But I don't think he should be number one. I
25:25
Speaker 1: think and this is not because I work with him.
25:28
Speaker 1: I think Charlemagne is number one. They have DJ Academics
25:31
Speaker 1: as number one, Joe Budden as number two, Blad as
25:35
Speaker 1: number three, Fat John Jayakiss is number four, and Charlemagne
25:38
Speaker 1: as number five. I will put Charlemagne as number one
25:41
Speaker 1: just because not only is his voice impactful and it
25:44
Speaker 1: impacts inside and outside of hip hop, and that's important
25:47
Speaker 1: for hip hop. But that might go over some people's heads.
25:50
Speaker 1: But the business that he's built, in the way that
25:53
Speaker 1: he's been able to hire and employ and just change
25:55
Speaker 1: the lives of so many other people through hip hop
25:58
Speaker 1: and through a microphone, that's like nobody in the top
26:03
Speaker 1: five of this list is doing that the way that
26:04
Speaker 1: he's doing it. I would then put Joe Budden at
26:07
Speaker 1: number two just because I think when you talk about
26:09
Speaker 1: elder statesmen and impact voice wise, that is him as well.
26:14
Speaker 1: And he's able to do a lot of the you know,
26:17
Speaker 1: the callbacks, the lyrics and the conversation, like he really
26:19
Speaker 1: does this for real as well. I would put if
26:24
Speaker 1: I'm choosing just from the top five, I would probably Yeah,
26:29
Speaker 1: I would probably put Academics as number three only because
26:33
Speaker 1: I feel like I feel like he I'm a hate
26:38
Speaker 1: that I'm saying is he's louder, Like I would put
26:41
Speaker 1: Joe and Jada there, but I feel like their stuff
26:44
Speaker 1: isn't It's not at the forefront as much, and I
26:48
Speaker 1: think that that matters with the people that I'm like
26:50
Speaker 1: how I think about things like the disruptor, like there
26:53
Speaker 1: are things don't disrupt as much. They did have the
26:55
Speaker 1: moment where they revealed that we were gonna get the
26:59
Speaker 1: Thud Coal Birthday mixtape, and when they did it, you
27:04
Speaker 1: see how crazy it went. But they don't do that often.
27:07
Speaker 1: But we love them because you get you get a
27:10
Speaker 1: piece of hip hop history in real time and look
27:14
Speaker 1: back on things in a way that you just don't
27:17
Speaker 1: get it from other people because because of who you're
27:19
Speaker 1: talking about, like that Joe's one of the best storytellers ever,
27:22
Speaker 1: and Jada Kisses just so well respecting it has experienced
27:25
Speaker 1: so much that you put them together and it's cold.
27:28
Speaker 1: But yeah, I think I would. I would flop that,
27:30
Speaker 1: And honestly, the only reason why I wish that there
27:33
Speaker 1: was another option for top five, Like, is there somebody
27:35
Speaker 1: else I will actually take out to put I honestly
27:41
Speaker 1: might I don't know. I would put the popcast guys
27:44
Speaker 1: a little higher, and I being honest, I put myself
27:46
Speaker 1: a little higher too, not top five. Though Cameron is
27:50
Speaker 1: on this list. I don't know if I will put
27:51
Speaker 1: him top five though, but I do respect the way
27:53
Speaker 1: that he's been able to build a business model for
27:54
Speaker 1: himself as well too. I think once he settles in
27:57
Speaker 1: all of the business that he's building is going to
27:59
Speaker 1: be up there like top five. But I see what
28:01
Speaker 1: he's doing with Revolt, and I know how much they
28:03
Speaker 1: respect them him because I dealt with them so much
28:06
Speaker 1: during all that Dane Dash is he chairman of Revolt?
28:09
Speaker 1: Is he not? Conversation? But yeah, I don't know. I'm
28:14
Speaker 1: not mad at me putting academics at number three. I
28:16
Speaker 1: just feel like a lot of times he's loud, but
28:18
Speaker 1: it's for the wrong reasons, and I think that there
28:20
Speaker 1: I think anybody in the top five of a hip
28:22
Speaker 1: hop list like this where you're balancing out impact, virality, substance,
28:28
Speaker 1: but also like who do people care to listen to?
28:30
Speaker 1: People do care to listen to him, but I feel
28:32
Speaker 1: like impact also, it impact matters as far as like
28:36
Speaker 1: what you're choosing a platform, and I feel like sometimes
28:38
Speaker 1: the things that he chooses a platform is still not
28:41
Speaker 1: like I think that he could be. He could be
28:43
Speaker 1: doing so much more with the platform that he's built.
28:46
Speaker 1: But he's built the platform, and he did it early
28:49
Speaker 1: on before a lot of the streamers and things like
28:50
Speaker 1: that were being respected. And that's why I'm not mad
28:53
Speaker 1: at him in the top five whatsoever. Take a look
28:56
Speaker 1: at the list. It's on Complex dot com. Let me
28:58
Speaker 1: know what you guys think about it. I am honored
29:00
Speaker 1: to be on the list. I know we will be
29:02
Speaker 1: like I don't care about lists, I don't care about awards.
29:04
Speaker 1: It feels good to be recognized by your peers and
29:07
Speaker 1: to know that you know your work is not going overlooked.
29:11
Speaker 1: I'm one of the ROSA. This has been another episode
29:13
Speaker 1: of the latest with more on the ROSA and I
29:14
Speaker 1: tell you, guys, every single episode, y'all could be anywhere
29:18
Speaker 1: with any old body, but y'all choose to be right
29:19
Speaker 1: here with me, my Lowriders. I appreciate you, guys. I'll
29:23
Speaker 1: patch you in my next episode.