681: Nextracker’s secret marketing strategy is hard to copy, Kristan Kirsh
How did Nextracker become the leading solar tracker manufacturer in the world in 10 years, and what was the secret sauce of one of the most successful IPO’s of 2023? We finally have Nextracker’s Senior Vice President of Marketing, Kristan Kirsh, on the show sharing her journey of helping elevate Nextracker from 400 Megawatts to 90 Gigawatts in shipped solar trackers.
With Kirsh running marketing since 2015, Nextracker has not only navigated its landmark public offering but has also cemented its status as an industry icon. This episode delves into the strategic layers of her successful…
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