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NEW: UNLV is BEGGING Big 12 for Expansion Membership, is LAS VEGAS in Brett Yormark's Realignment?
You're spot on. The potential fit of UNLV into the Big 12 Conference looks increasingly promising, offering benefits for both the university and the league. Here's a breakdown of why it makes good sense:Tapping into a Unique and Growing Market:Las Vegas Media Exposure: Adding UNLV would give the Big 12 a significant foothold in the vibrant and expanding Las Vegas media market. This untapped territory could lead to increased viewership, advertising opportunities, and overall brand visibility for the conference. "Sports Capital" Synergy: Las Vegas has firmly established itself as a global hub…
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