Latest / Your Mic / I Lost $7,500 on an Event and Now I'm Teaming Up with a Friend FOR ANOTHER ONE

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I Lost $7,500 on an Event and Now I'm Teaming Up with a Friend FOR ANOTHER ONE · Your Mic

• 0:00
  I spent $7,500 on SpeakFest, and only four people actually bought tickets.
• 0:07
  Most people would have quit, and I almost did, but in that nearly empty room at the end
• 0:11
  of day number two, my friend Brittany and I started talking and what came out of that
• 0:15
  conversation became something I am so excited about.
• 0:19
  That something is called Illuminate, it's happening Saturday, October 3rd of this year at
• 0:23
  the Health Museum, and it's going to be something you've never experienced before.
• 0:29
  Let's go.
• 0:31
  So we're tuning up for Illuminate, and it's going to be a lot of fun.
• 0:37
  It is going to be a lot of fun, obviously, because we're going to be there, I don't do
• 0:39
  anything that's not fun.
• 0:41
  It's going to be really special, though, because we also do everything we do, there's
• 0:45
  so much heart into it.
• 0:47
  That's what I love about the way that you and I connect is that, I mean, the truth is,
• 0:50
  there's lots of events for all kinds of things.
• 0:53
  There's lots of events for creators, but I don't know, I've been to them, and they're
• 0:58
  not getting in here in the heart, and I think that that's what we'll be able to provide.
• 1:03
  That's a huge part of it.
• 1:04
  Absolutely, and I felt that the first time that I've been to social success where you
• 1:09
  invited me to be a panelist for podcasting, and you were one of our keynotes for SpeakFest
• 1:16
  and the groups of people at these two individual events, it was about connecting and was about
• 1:21
  hanging out with one another and encouraging one another, and I don't want to say it was
• 1:26
  less about the speeches in the panels, because that would minimize what we were doing.
• 1:32
  Sure.
• 1:33
  Right?
• 1:34
  It would just minimize the panelists and the speakers, right?
• 1:38
  But also, it was just fun to be able to get out of working in the daily grind and to
• 1:45
  connect with other people who are on the same journey as we are.
• 1:49
  Right.
• 1:50
  And I see with other creators that genuinely in their hearts want to make a positive impact,
• 1:56
  and as cheesy as that sounds, it's true.
• 1:58
  And like you said, you experienced it at social success.
• 2:00
  I saw it at SpeakFest, and it's just these people that you attract when you are already
• 2:06
  one of those people.
• 2:07
  You know what I mean?
• 2:08
  Like, we are all kind of drawn to each other.
• 2:09
  So you and I already like that, and actually, you know, we want good things, we want to
• 2:13
  do good things, we want to make an impact with our content, with our businesses, and
• 2:16
  the community and beyond, and you're just going to actually attract those kind of people.
• 2:20
  And it's so special.
• 2:21
  I mean, every time I've ever done social success, like we're crying, I haven't seen you since
• 2:25
  last year.
• 2:26
  We're hugging.
• 2:27
  We love you.
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  I love you so much.
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  You know, it's a family, and it may sound a little cheesy, but it's very, very true.
• 2:32
  And I know that's exactly what's going to happen with Eliminate.
• 2:35
  And before we go on any further, because I just realized we have not yet talked about
• 2:40
  the date or the venue.
• 2:42
  Right.
• 2:43
  Right.
• 2:44
  Maybe we should share.
• 2:45
  It'd be slightly important.
• 2:47
  Yes.
• 2:48
  It's on Saturday, October 3rd, 2026 here in Houston, Texas at the Health Museum.
• 2:55
  Yes.
• 2:56
  Yeah.
• 2:57
  Which is such a cool, they have such cool spaces there.
• 2:59
  Yeah.
• 3:00
  I mean, really, truly, exactly what we needed.
• 3:02
  Well, Houston has a fantastic museum district.
• 3:08
  And just a collection of museums, it doesn't even have to be in the museum district, because
• 3:12
  the National Museum, if you know, in history, which, by the way, is a speak client, they're
• 3:15
  not in the museum district.
• 3:17
  There are a number of other museums that are not in the actual district throughout the
• 3:21
  Houston area that are incredible places that really tell untold stories of history.
• 3:27
  But, you know, one of the reasons why I wanted to have my event at NMFH last year, and another
• 3:31
  one why I sort of like tried to nudge you into getting it done at the Health Museum,
• 3:38
  and getting this years of in at the Health Museum, is because the panelists and the speakers
• 3:45
  that will have this year are cool, also, what we realized with our events, both social
• 3:52
  success, and speak for us is that people like to connect and do fun things to one another,
• 3:57
  not just talk, but what better way to do it in an environment that really fosters creativity
• 4:03
  like a museum.
• 4:05
  Right.
• 4:06
  Right.
• 4:07
  So, you already have that kind of a vibe when you walk in, it's unique, it's not just
• 4:12
  another conference in some big ballroom somewhere, which, look, those are cool, we need those
• 4:18
  spaces too, but you're right, it really does help provide that kind of vibe that we're going
• 4:22
  for.
• 4:23
  Right, exactly.
• 4:24
  So, you can have somebody who, my own marketing agency, and then you might have somebody
• 4:29
  who owns a pet nutrition company, and both attendees of social success last year, but as
• 4:36
  examples, but you can have these two people who live in completely different states, and
• 4:41
  they're hanging out maybe at this year's event, and they're like, oh, wow, here's a big
• 4:47
  giant colon.
• 4:48
  Let's take a picture inside it.
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  I mean, that's exactly what I'm going to do first, is take a picture inside the giant
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  colon at the Health Museum.
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  And there really is a gigantic colon.
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  There is.
• 5:00
  With polyps.
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  And, you know what, we're going to do, it's going to be photos, videos, colon, videos,
• 5:10
  colon.
• 5:11
  I can't even say without laughing.
• 5:14
  And there's a giant heart, which is appropriate, there's a big brain, right?
• 5:19
  Like, there's all kinds of cool stuff there, and it is a cool, creative, unique space,
• 5:25
  but we are actually going to be able to have the actual spaces we need to help these
• 5:31
  creators have this day where, like you were saying, we're going to get in there and have
• 5:36
  an experience together.
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  It's not just sit down and be a student in a classroom and stare at a presentation all
• 5:41
  day.
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  This is interactive.
• 5:43
  This is where creating content together all day together.
• 5:46
  Right.
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  And that was one of the other things I had seen.
• 5:48
  I've been seeing the same ad as like my phone is listening to me or something, but I've
• 5:52
  been seeing the same ad about how, have you been going to conferences and not getting
• 5:58
  content?
• 6:00
  And this is what we are trying to do.
• 6:03
  It's, yes, we would like for you to learn something with the people that Brittany and
• 6:08
  I are bringing to the event to speak.
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  Also, we want you to have fun and channel your inner kid, because I think, when I think
• 6:16
  of creativity, I think of going back to when you're a little kid and all the things that
• 6:20
  fascinated you and what better place to do it than at a place like a museum, specifically
• 6:27
  the health museum this year.
• 6:30
  And you get to channel that inner, that inner child because so many times as a business
• 6:36
  owner and I'm sure you can relate, you get really stressed out as much as we love our
• 6:40
  jobs and what I do with speak is a lot of fun and it doesn't seem like work until it
• 6:48
  seems like work and there might be a few deadlines in a week and so now your blood pressure
• 6:52
  is up.
• 6:53
  You got to make dinner.
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  You want to walk the dog and you want to make sure you're exercising and doing this
• 6:59
  that and the other and you get an emergency phone call from something that didn't happen,
• 7:02
  that didn't come through and next thing you know, it's Thursday at five and it doesn't
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  seem like you've had anything done.
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  And are you channeling your inner child when you're in that state?
• 7:12
  No.
• 7:13
  But if we can give you a day, like a day and we do have a pre-party that Friday before,
• 7:19
  but if we can give you an evening and then a full day of activities to just be creative
• 7:24
  and be a kid for once, you know, why not?
• 7:27
  No, I agree completely and I think another thing that's unique about illuminate and us
• 7:34
  doing this is that that's different from a lot of other events that at least I've been
• 7:38
  two of this kind is that we are actually like in the trenches doing this work actually
• 7:44
  for real for real.
• 7:46
  So it's not like we're representing something or we're saying that we're content creators
• 7:52
  but we're not only doing the work or you know like because that's honestly the case
• 7:56
  in a lot of these things is that you know, you're not really hearing from the people that
• 8:00
  are in there actually, you know, recording the show that are in there editing the video
• 8:05
  that have to go in and deal with all the actual logistics of it all.
• 8:08
  And you and I actually do that every day, you know, we are creators ourselves every day.
• 8:14
  And so, and we're also inviting other people to come and talk and interact with everybody
• 8:17
  that are also creators every day.
• 8:19
  If that's why it's unique, we're not just talking the talk about the walk.
• 8:22
  Right.
• 8:23
  And one of the things that I've really admired about you and your team at Fun LaMedia
• 8:27
  is that you all have, you all like to document everything.
• 8:32
  Oh, yeah.
• 8:33
  Oh my God.
• 8:34
  There is a camera right over here to my left that's getting behind the scenes content of us
• 8:40
  right now.
• 8:41
  Okay.
• 8:42
  Yeah.
• 8:43
  She says, we're walking the walk.
• 8:44
  That's literally what is happening.
• 8:47
  And you all have nudged me in that direction of trying to document, document a little more.
• 8:53
  And it's harder for me as a 90%, 95% solo operator, you know, you got a team where, you
• 8:59
  know, it could be more than one of you at a content shoot.
• 9:04
  But still there are ways to get around it to document.
• 9:08
  So for instance, you're by yourself, you don't have any team members with you, but you
• 9:10
  still brought your stand and you're still documenting it.
• 9:13
  Yeah.
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  There's a tripod over there.
• 9:15
  I bet you've got so much memory used.
• 9:16
  Not the other phone.
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  Not the other phone.
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  Memory.
• 9:19
  Yeah.
• 9:20
  Used up on your phone.
• 9:21
  How often do you...
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  Oh my God.
• 9:23
  There's 180,000 photos of it.
• 9:25
  Am I joking?
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  Something like that on one of my phones.
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  I was two phones.
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  Six figures.
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  It's insane.
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  Six figures, numbers of files.
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  Six figures, numbers of files.
• 9:32
  Yes.
• 9:33
  Wow.
• 9:34
  Yes.
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  That's a lot.
• 9:36
  And I hope that there is something that people can learn from you specifically at the
• 9:43
  event.
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  Or even, you know, in following you beforehand, it's okay to document and it's okay to
• 9:52
  film and it's okay to take pictures and make stuff.
• 9:57
  There's a meme going around.
• 9:58
  It's like, don't show your work, show off yourself working or something like that.
• 10:02
  Yes.
• 10:03
  Right.
• 10:04
  I've seen it.
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  It totally is.
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  It totally is.
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  And it's like, I know things get away from us and time gets away from us and we want
• 10:11
  to create things, we want to capture things and we forget or whatever.
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  But it's like anything else.
• 10:16
  You have to put forth that effort and like make it more of a priority, make it tough
• 10:19
  with mine, remind yourself whatever the hell it takes for you to get more in that creator
• 10:23
  mode and actually capturing stuff.
• 10:24
  If you want to do things like that, then you've just got to get it.
• 10:28
  It's like getting in any routine, like a fitness routine or something, you know what I mean?
• 10:31
  You just have to work it into your life.
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  And then no shame, like whatever, you know, because I always say like 88-year-old me is
• 10:38
  going to be so happy that I did this really.
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  I mean, if I look back and be like, wow, look at all this cool stuff that you document
• 10:45
  it and all this, you act in a full on the internet, like she's going to love watching
• 10:49
  that and be so proud that you just went for it, you know what I mean?
• 10:53
  So that kind of helps me encourage me to actually do it.
• 10:56
  Yeah, you're right though in that it is sort of like a fitness routine because I remember
• 11:05
  when I started working out heavily a few years ago, one of the hacks that I'd seen on
• 11:10
  Instagram was wear your gym shorts to sleep.
• 11:15
  Sure.
• 11:16
  Yeah.
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  And I'm like, okay, I'll wear my gym shorts and my polyester, whatever the knit shirt is
• 11:23
  that doesn't make you sweat or whatever it is.
• 11:26
  And so that actually helps because when you wake up, you're like, oh, yeah, I need to
• 11:31
  go.
• 11:32
  And so I don't know what you do to get yourself in that mindset, but one of the things that
• 11:38
  I have found is that with this particular podcast that you're on, I have a folder that
• 11:43
  is, so this is getting really nerdy here.
• 11:46
  I've got on my desktop of my Mac, I've got all my folders where I'm organized, right?
• 11:54
  And I've got the speak podcasting folder.
• 11:56
  And then within speak podcasting, I've got my documents, my tax compliance, my images,
• 12:03
  my B-roll video, all that stuff.
• 12:06
  And then I've got my client files and then my client files, I've got all the people that
• 12:10
  I work with.
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  But then I've got your mic.
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  I treat it as if it's a client show.
• 12:19
  And we all know, and you do too, because you do client work, we're not going to let down
• 12:24
  our clients.
• 12:25
  And so I'm not going to let down my client as the show, your mic, I'm not going to let
• 12:32
  it down.
• 12:33
  Yeah.
• 12:34
  So that's sort of like my version, my podcast version of where I might exercise clothes
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  to sleep.
• 12:39
  Yeah.
• 12:40
  Yeah.
• 12:41
  No, it's, it's so, so true.
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  It's like anything else that you really desire, that you really want to do, and you just
• 12:46
  kind of can't quite get over the hump or break the ice like figure out your little hacks
• 12:51
  and your things.
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  Whatever it takes, really.
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  What do you like to do?
• 12:54
  Um, it's, I mean, gosh, it's so natural, natural to me now to like have a camera up
• 13:00
  everywhere.
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  But it really is one in the big picture it is thinking about older me, because I, that
• 13:05
  just helps me in general in life.
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  But also I, I know that the whole, like the right quote unquote, right thing to say is
• 13:13
  that real life matters more than what matters in content and on social media and whatnot
• 13:18
  because I'm social media creator and people say, ah, be in the moment more.
• 13:21
  It's not just about getting a picture for the gram and she like that.
• 13:25
  But actually, it's very important when you have a mission to get the content.
• 13:31
  If I don't make that a priority, I cannot fulfill my mission to my purpose.
• 13:37
  The end.
• 13:38
  Yeah.
• 13:39
  So who cares what people say?
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  Like I, I have my real life moments, but I know whenever it's time and you get quick
• 13:44
  with it, you don't distract people around you.
• 13:46
  You can, you know what I mean?
• 13:47
  You can be smooth.
• 13:48
  Get a little quick two, second, three second video, put the phone down, you know what I mean?
• 13:53
  And you know what, um, Mel Robbins has this quote.
• 13:58
  So I've been on this thing with edits, making videos with edits.
• 14:01
  Okay.
• 14:02
  Which is the Instagram, it's the Instagram version of CapCut.
• 14:05
  I'm sorry.
• 14:06
  Do you like it?
• 14:07
  I love it.
• 14:08
  Okay.
• 14:09
  I like, I like edits just as much as I like, uh, CapCut.
• 14:11
  Oh.
• 14:12
  Yeah.
• 14:13
  I don't know if that's a hot tape, but I'm not, I'm not really in the, in the social world.
• 14:17
  I mean, I post one I can, but I'm getting better because of edits and CapCut.
• 14:22
  But, um, there's a, a Mel Robbins template where she talks about why your social media
• 14:29
  feed is for you and not for them.
• 14:33
  So post the stuff for you.
• 14:35
  And so what you're riffing on is a totally, like it totally reminds me of that.
• 14:39
  Yeah.
• 14:40
  It's like, okay, we'll par my language, but fuck everybody else.
• 14:44
  This is for me.
• 14:45
  This is for the 88 year old version of me, who one day is going to be on Instagram and
• 14:49
  is going to go all the way back.
• 14:52
  All right.
• 14:53
  All the way back.
• 14:54
  Right.
• 14:55
  Well, yeah, make, make yourself proud.
• 14:56
  Like whatever it takes to inspire you.
• 14:59
  And then also flipping that, actually Mel Robbins, let me add a little something to her thing.
• 15:05
  That's a little different is also thinking about, thinking about someone else.
• 15:08
  Yes.
• 15:09
  But the audience specifically that is wanting your content, like there are people that want
• 15:13
  it.
• 15:14
  And who cares if this inconvenience is, you know, your friends sitting on the table whenever
• 15:19
  you're trying to get the video or the food before you start eating, you know what?
• 15:22
  You can wait five seconds.
• 15:24
  It's going to be okay.
• 15:25
  Like, you know, I mean, like we get all like been out of shape sometimes about these things
• 15:28
  and it's just not, it's not the big deal.
• 15:30
  You just find little quick ways to get the content.
• 15:32
  Think about who you're making it for and think about yourself and what you want to get
• 15:35
  out of it and go to work.
• 15:37
  Right.
• 15:38
  And you're really quick at it and you're, you are quite nimble.
• 15:42
  Yeah.
• 15:43
  Because you'll have a picture or a video and there'll be times when, you're like, what do
• 15:48
  you mean?
• 15:49
  And when she do that?
• 15:50
  How did you get this for real?
• 15:54
  It reminds me of the scene.
• 15:56
  Did you ever see the movie chef?
• 15:57
  Oh, I did.
• 15:59
  Well, there's the scene where the little kid is showing John Favreau.
• 16:04
  Oh, yeah, it was on Twitter and here, look, I already did it.
• 16:07
  He's like, what?
• 16:08
  That's what every time you do something like that, it reminds me of that one scene.
• 16:13
  Right.
• 16:14
  Yeah.
• 16:15
  And I'm like, okay, I'm not that much older than you.
• 16:17
  I mean, you're a little.
• 16:18
  You're a little older than me and you're going to have a decade older.
• 16:21
  Well, I hope that that's something that, I, I know that that's something that everybody
• 16:25
  illuminates going to do and be encouraged to do.
• 16:28
  So there's no being too shy about it.
• 16:30
  There's no worrying about that because we are all in the space together to support each
• 16:34
  other.
• 16:35
  Right.
• 16:36
  That's literally the point of the event.
• 16:37
  So like you come in there and put your camera up, get your, get your little microphone
• 16:41
  out.
• 16:42
  Like that.
• 16:43
  Get inside that colon.
• 16:45
  And get the freaking video and get it done.
• 16:48
  You know what I mean?
• 16:49
  Like, but we're all in this together.
• 16:51
  And that's what's cool about this event too is because you can feel like a weirdo.
• 16:55
  Yeah.
• 16:56
  When you're a content creator, you feel like a weirdo.
• 16:59
  So there's, you've got all these opinions.
• 17:01
  It's not a real job.
• 17:02
  What are you going to do about that?
• 17:03
  Did you go to college for it?
• 17:04
  And then all the shit that we hear and there's so many opinions and then it can get you,
• 17:09
  it can get you down and it can feel not so great all the time.
• 17:12
  So to know that you're in the space with other creators all day and there's no shame and
• 17:17
  you get to just make cool shit together.
• 17:20
  Come on.
• 17:21
  Especially as a business owner and you and I are obviously in the creative space, you
• 17:26
  were social media, me with podcasting, but for somebody who is in real estate or working,
• 17:32
  you had a car dealership.
• 17:36
  We work with banks and nonprofits.
• 17:39
  And so creating from that context and this is actually fun and it's a different way of
• 17:45
  channeling your message to people who otherwise might not know what it is that is behind the
• 17:51
  story of your business or your nonprofit.
• 17:53
  Right.
• 17:54
  Yeah, showing those moments.
• 17:55
  Yeah.
• 17:56
  Yeah, for sure.
• 17:57
  For sure, for sure.
• 17:58
  And I mean, anybody that, so many people, I mean, we didn't really like mean for this
• 18:02
  to happen, but it's happened where so many of us are content creators just because that's
• 18:07
  the way things are going now, like I'm, you know, you and I are intentionally doing this
• 18:11
  as work, right?
• 18:13
  And that's good because we're needed.
• 18:14
  But like, like you're saying, business owners, people that are in brands and organizations,
• 18:19
  you kind of like have to make some sort of content if you want to get out there and stand
• 18:23
  out.
• 18:24
  And so that's why there's going to be such a variety of people at illuminate because if
• 18:28
  you got to make content, you got to make content.
• 18:32
  Right.
• 18:33
  Well, bully you into making at least 20 pieces of content between a Friday evening and
• 18:36
  Saturday.
• 18:37
  Yeah.
• 18:38
  I would totally bully you for sure.
• 18:39
  Put you on the spot.
• 18:41
  And we're going to do it.
• 18:42
  Yeah.
• 18:43
  But, you know, we joke around about the colon in the heart.
• 18:45
  I mean, they are fun.
• 18:46
  It's a fun museum.
• 18:47
  If you've never been, of course, we're going to have people from out of state coming down
• 18:51
  to join us in October.
• 18:54
  But we're going to have a theater to ourselves with a huge jumbo-tron screen.
• 19:02
  I cannot wait to see my face on that screen.
• 19:04
  Yeah.
• 19:05
  So excited.
• 19:06
  And in a classroom.
• 19:09
  And so, yeah, there will be, yes, we're creating fun pieces of content, videos, static
• 19:17
  images.
• 19:18
  We're going to network.
• 19:19
  We're going to have fun.
• 19:20
  We're going to drink loads of coffee the night before it might be drinking other things.
• 19:24
  But we're also planning to learn with one another and learn from one another, which
• 19:31
  is why we have the theater and we have the classrooms booked off as well.
• 19:37
  And we've got some stuff cooking.
• 19:40
  I cannot wait to divulge some of the people from the podcast space that I'm bringing,
• 19:47
  that I'm bringing to the table to join us.
• 19:49
  And I know you are equally as excited about who you're bringing from social media from
• 19:53
  that world.
• 19:54
  Yes.
• 19:55
  And to bring it all together, too.
• 19:56
  Like, it totally makes sense because they go together.
• 19:59
  Yeah.
• 20:00
  Yeah.
• 20:01
  We're all having social media creation.
• 20:02
  It all goes together.
• 20:03
  It's all in the same world.
• 20:04
  And a lot of podcasters need to make social media content, a lot of social media people either
• 20:07
  want to have a podcast, have a podcast or want to be on podcast.
• 20:10
  It's all, it's all mischmished up together, you know.
• 20:13
  Yeah.
• 20:14
  We're all one big happy family.
• 20:15
  We're new media.
• 20:16
  Yeah.
• 20:17
  We are the media.
• 20:18
  Right.
• 20:19
  We're not just new media.
• 20:20
  We are the media.
• 20:21
  Right.
• 20:22
  Right.
• 20:23
  Well, and also the cool thing that I'm really liking about this event we're planning this
• 20:25
  year is the size of it because it's big enough where you have a good, hefty, you know,
• 20:32
  number of people there, but it's still intimate enough that you're not like fighting for attention.
• 20:37
  Like, if you want to go and be able to ask one of us or a panelist or somebody a couple
• 20:43
  of questions, you actually can.
• 20:45
  Yeah.
• 20:46
  Yeah.
• 20:47
  It's actually about connection.
• 20:48
  Yeah.
• 20:49
  And you're going to be able to spend time with people and have access to us and to others.
• 20:53
  And that to me is really exciting because that's just not what you get everywhere else.
• 20:56
  Right.
• 20:57
  Yes.
• 20:58
  And so that's like one of the things with the bigger events.
• 21:01
  And I went to one of the bigger events last year and had fun.
• 21:06
  Also, it could be daunting for somebody who's not in the actual business side of it.
• 21:11
  So for instance, I had fun because I'm in the business side of it.
• 21:14
  But for somebody who, okay, so a perfect example.
• 21:18
  If you hosted the middle mix, but did not own a social media marketing agency, so you
• 21:25
  were just doing this as a hobby, it would almost feel alienating for somebody who's just
• 21:31
  running a hobby podcast.
• 21:33
  But because it's so because that event was such a big event, right?
• 21:37
  Yeah, for sure.
• 21:38
  But you come to an event, which is about this, what we're planning on is about the size
• 21:43
  of a very large wedding, but not like overwhelmingly huge.
• 21:48
  Yeah, I think it's a perfect amount of spaces for everybody.
• 21:53
  And I think that I think that not only will everybody have access to each other and actually
• 21:57
  get to have that one on one time and all that kind of thing, but you also will genuinely
• 22:02
  leave there with relationships.
• 22:04
  I speak, like we talked about with social success and all the crying and I love you.
• 22:07
  And I have a series this last year.
• 22:09
  It's real.
• 22:10
  And that's what's going to happen.
• 22:11
  You're going to get there.
• 22:12
  You're going to see people you know probably if you're already in the space and you're
• 22:16
  going to leave with new connections and actual friendships and relationships and business
• 22:19
  relationships and things like that because you have that setting, we're providing that
• 22:22
  kind of space.
• 22:24
  It's not cold.
• 22:25
  It's warm and it's friendly.
• 22:26
  Right.
• 22:27
  And it's not one of those awkward networking subscription clubs that you're right, right.
• 22:33
  Like stand in the circle and I went to one one time and you had to like chant this thing.
• 22:36
  I don't know.
• 22:37
  I don't know.
• 22:38
  I don't understand.
• 22:39
  No, we're not going to do that.
• 22:40
  I'm not going to do that.
• 22:41
  We'll just make you crawl inside a giant colon with polyps in it.
• 22:44
  100%.
• 22:45
  And you know what?
• 22:46
  Get Freddie Cruz to dance in a video with you.
• 22:49
  That'd be perfect.
• 22:50
  Because I know that's your favorite thing to do.
• 22:53
  No.
• 22:54
  But for real, like want me to dance in a video with you?
• 22:56
  Let's do it.
• 22:57
  You want to interview each other and get out your microphones and do that.
• 23:00
  Let's do it.
• 23:01
  Let's do it all.
• 23:02
  Yeah.
• 23:03
  I got to figure out what we're going to do.
• 23:04
  I want to do something really fun with the podcast gear that we can do maybe on stage.
• 23:11
  Yeah.
• 23:12
  With that.
• 23:13
  I mean, the huge ass jumbo tron.
• 23:14
  It's a huge screen.
• 23:15
  I'm telling you, I'm going to look really cute on that screen.
• 23:18
  It's going to be a lot of fun.
• 23:19
  So I got to I got to I got to mull over that aspect of it.
• 23:22
  But we you and I've already had preliminary conversations about who I'm bringing.
• 23:27
  Yeah.
• 23:28
  And I am very, very, very excited.
• 23:33
  But before we wrap up, Britt, I just want to ask why, why it was important for you to
• 23:42
  do this when we had talked about how much events have kicked our asses.
• 23:49
  Right.
• 23:50
  This is true.
• 23:51
  I think I just looking for a little punishment now, I'm kidding.
• 23:56
  It's important.
• 23:57
  It's important to me to do this because when I think back about events past, I just you
• 24:06
  cannot be the experience and the special relationships that it's built and what it means
• 24:11
  to people who work in this space work officially or unofficially in these creator spaces and dealing
• 24:17
  with technology all the time and you're not able to be face to face and in person.
• 24:21
  And it feels isolating and you really do, you really can't have a hard time with it.
• 24:27
  And I've seen firsthand how it helps people.
• 24:30
  And to me, I just if I can provide that for others, then that's what I'm going to do.
• 24:34
  And then especially doing it with you because I really, I didn't, I wasn't teamed up with
• 24:38
  anybody before.
• 24:39
  I had a wonderful, fun media team, but ultimately it was up to me to figure out all the shit, you
• 24:45
  know.
• 24:46
  And to know that we can share in this together and bring different strengths is what makes
• 24:51
  it really, really special.
• 24:54
  Brittany is one of my best friends and we haven't known each other very long.
• 24:59
  And I got to say that every time we get to work with one another, it is so much fun and
• 25:05
  it's very rewarding.
• 25:07
  And you've met, you've met, I think most of my clients, you've met my wife, my, I've
• 25:14
  got my daughters who are like, oh yeah, the blonde, she's fun because they've seen you
• 25:19
  on, they've seen you on the minute, my mom is like, oh, she looks so much fun.
• 25:23
  And I know my daughters have, I think I texted you one time, yeah, Angelina, she's the
• 25:28
  one that's in Louisiana, she's like, I want to meet her.
• 25:31
  Let's do it, girl.
• 25:34
  I love that.
• 25:35
  Well, and same with you, like, you've met, you've met my clients, my team and everything
• 25:40
  just always just flows and goes together so well.
• 25:43
  We just compliment each other so well.
• 25:46
  And even though we're bringing different strengths, you have podcasting me with social media, we
• 25:51
  have so much in common when it comes to like, instead earlier, like providing this, this
• 25:55
  warm, friendly space for creators to be and from people that actually care, we actually
• 26:00
  give a shit and that's, that's who's going to be there is people that care about what
• 26:03
  they're doing.
• 26:04
  And it's going to be amazing and it's, you know, it's going to be so special.
• 26:08
  Don't let me cry, Freddie Crew.
• 26:10
  Yeah, well, and I'll end it on this note.
• 26:16
  Britney's got, I forget it's, is it over 150 or is it over 200,000, like, cumulative?
• 26:22
  Um, we're over 300,000 now, Freddie Crew.
• 26:25
  Okay, over 300.
• 26:26
  So here's something I was just thinking about is that Britney has hundreds of thousands
• 26:32
  over 300,000 cumulative followers across the social media platforms.
• 26:37
  I come from a world where it was, everything was very gate kept, uh, terrestrial radio.
• 26:44
  And you could be at the mercy of someone and I'm sure TV was probably and still is to
• 26:49
  this day.
• 26:50
  It could be gate kept in such a way that you can have a producer on a bad day and if, uh,
• 26:55
  Britney wants to talk about a skincare line that she's launching and she's a local
• 26:59
  female owned business.
• 27:01
  And if that producer is having a bad day, go to hell.
• 27:05
  Yeah.
• 27:06
  But you have this huge following, I come from a place where there is a lot of, a lot
• 27:12
  of holding the thumb down and you and I are empowering people who maybe still, I don't
• 27:24
  know, one, maybe they're still hung up on the old guard.
• 27:29
  Yeah.
• 27:30
  And we're encouraging them to discover what is actually within right.
• 27:35
  And once they discover what's within, then the sky is the limit and even then that's
• 27:43
  limited thinking.
• 27:44
  Right.
• 27:45
  That's so true.
• 27:46
  If the limit does not exist, I mean, quote mean girls, as I do often, um, you're, you're
• 27:52
  so right.
• 27:53
  You're so right.
• 27:54
  It's all just, um, I don't know.
• 27:56
  You said it.
• 27:57
  You got it.
• 27:59
  And I don't want to, I don't have any secrets, like I share everything as you know, like
• 28:02
  you said.
• 28:03
  I mean, I'll tell you the real deal.
• 28:05
  Like even if it's not what you want to hear, you know, about social media, I'm not going
• 28:09
  to sugar code it.
• 28:10
  Like if somebody says, oh, I want to get, I want to get to 300,000 followers and they're
• 28:13
  like, well, get to work because you're going to have to post every day, you know, like
• 28:16
  I'm going to tell you the real deal.
• 28:18
  Yeah.
• 28:19
  And I just don't have any reason to keep the secret.
• 28:21
  So why not?
• 28:22
  So why the hell not?
• 28:23
  Yeah.
• 28:24
  That's all I want to say together.
• 28:25
  Yeah.
• 28:26
  Absolutely.
• 28:27
  So follow, follow Brittany on social media, follow her company, fun love media on social
• 28:31
  media as well, um, tickets, get on the wait list, fun love media.com.
• 28:37
  There's going to be a page for you to go to where you can get on the wait list and, uh,
• 28:42
  get, get your tickets and then announcements, um, at the time of this recording, it is
• 28:47
  May 18th and this episode is going to be out, um, soon after.
• 28:52
  And, uh, which will be before we make any formal announcements of who exactly is going
• 28:56
  to be speaking.
• 28:57
  Uh, and while we are going to have speakers and maybe a panel or something, uh, it's really
• 29:02
  going to be more about the networking and more about the connections and making, uh, lifelong
• 29:06
  friendships.
• 29:07
  Uh, we made a lot of those at social success last year, which is Brittany's event.
• 29:13
  And we made some at speak fest last year, uh, there will not be a speak fest because
• 29:18
  there's going to be an illuminate, which I think is going to be a more badass because
• 29:21
  I got one of my besties with me and we're going to be teaming up for this.
• 29:24
  So I am really, really, really super excited to introduce our worlds to everyone listening
• 29:31
  to this show.
• 29:33
  And, uh, Brittany, I could not imagine doing this with anybody else.
• 29:37
  Oh my God.
• 29:38
  It's my dream come true.
• 29:39
  It's Freddie Cruz from the radio.
• 29:41
  Oh God.
• 29:42
  One of my best friends.
• 29:43
  I'm doing it to you on your own show.
• 29:44
  Look, if you're from Houston, you, you, you, you want to come hang out with the one and
• 29:48
  only Freddie Cruz.
• 29:49
  And if you're not from Houston, you're going to know who Freddie Cruz is when I'm coming
• 29:54
  to illuminate 2026.
• 29:55
  Thank you very much.
• 29:56
  All right.
• 29:57
  All right.
• 29:58
  Just, just for that.
• 29:59
  I'm not dancing.
• 30:00
  He's going to dance.
• 30:01
  All right, Britt.
• 30:02
  Thank you so much.
• 30:03
  Thank you.