"Let's Not Do That Again" | The Chaos of Beast Philanthropy's First Video
Hunter Peterson, former Head of Production for Beast Philanthropy, gives a behind-the-scenes look at how one of YouTube’s most impactful channels builds stories that drive both views and real-world change. In this episode of The Gimbal Podcast, Hunter shares how he joined Beast Philanthropy, the storytelling principles that power the channel, and which metrics actually matter when scaling purpose-driven content.
He also dives into why packaging is crucial, how back catalog licensing works, negotiating fair deals, and leveling up your business as a creator. Hunter wraps with creators to watch…
The skinny
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