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Dare to outgrow the niche that made you - Nada Hesham (Live at All Flows)
Nada Hesham is the founder and Chief Creative Officer of 40Mustaqel, an independent design studio born and based in Cairo, Egypt. Recorded live at All Flows Festival, this conversation moves between identity, rebellion, methodology, and the deep craft of building a studio that refuses to be a factory. ~
Nada grew up in Cairo — an intense, visually chaotic city she describes as a continuous love-hate relationship — in a family of doctors and engineers. She found her way into graphic design not through natural talent, but through the logic of typography: a discipline where obsession and method…
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