Latest / Irish Marketing Podcast
59 - Sounding Out with Mark Ritson, Ralph Van Dijk and Mario Rosenstock
In this special edition of The Irish Marketing Podcast, we bring you highlights from Radio Centre’s Sounding Out 2026 conference at the Mansion House in Dublin, exploring the core theme of profit and trust in audio advertising.
Featuring standout moments from world-renowned experts, including
Professor Mark Ritson on Profit & Pricing: Why mass marketing works, how price drives corporate profitability far more than revenue, and why emotional, codified ads build lasting brand trust.
Ralph Van Dijk (Eardrum) on Audio Effectiveness: The $189 billion annual cost of dull advertising, the power of…
The skinny
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