Selling from the Heart: Building Trust and Authenticity in Sales
In this episode of the Value Coffee Talk podcast, Tom Pisello and April Morley interview Larry Levine, a sales performance expert and author and author of the book Selling from the Heart.
The conversation revolves around the topics of trust and authenticity in sales. Larry emphasizes the importance of building trust with clients by focusing on their needs and values.
He encourages salespeople to bring their authentic selves to the forefront and to engage in personal and professional conversations with clients. The episode also discusses the need for salespeople to slow down and collaborate…
The skinny
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