014 - How Marketing Works (Part 3 of 4) — The Real ROI of Marketing and Why Most Businesses Measure It Wrong

Be Locally Loved · May 11, 2026 · 25m · transcript

In this Creative Spark episode of Be Locally Loved, Laura Capes Terry and Trent Soles unpack one of the most misunderstood topics in business growth: marketing ROI. Instead of viewing ROI as a simple “return on investment,” they challenge business owners to think about it as “return on impact” — the long-term influence marketing has on trust, visibility, engagement, and customer relationships.

The conversation explores why so many businesses become frustrated with marketing results when they focus only on immediate sales or leads. Laura and Trent explain that marketing is not just about…