Latest / The Scotchy Bourbon Boys / Exploring the Evolution, Experience and Future of the Kentucky Bourbon Festival with KBF President Randy Prasse

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Exploring the Evolution, Experience and Future of the Kentucky Bourbon Festival with KBF President Randy Prasse · The Scotchy Bourbon Boys

• 0:58
  Speaker 1: What's up?
• 0:59
  Speaker 1: Scotchy Bourbon Boys fans, this is Alan Bishop of.
• 1:03
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• 1:18
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• 1:52
  Speaker 2: We're here to have fun and we hope you enjoy.
• 1:56
  Speaker 2: We're here to have fun, yeah.
• 2:42
  Speaker 3: Woo.
• 2:43
  Speaker 3: Welcome to another podcast of the Scotchy Bourbon Boys.
• 2:46
  Speaker 3: I'm tiny and that was Kenny Fuller from the Luca Mariano Old Americana Band.
• 2:55
  Speaker 3: Thanks, Kenny, for doing our theme song.
• 2:57
  Speaker 3: But tonight we have a very special guest here.
• 2:59
  Speaker 3: We have Randy Press from the Kentucky Bourbon Festival, president of the Kentucky Bourbon Festival also.
• 3:06
  Speaker 3: El Presidente, the president of the Scotchy Bourbon Boys.
• 3:11
  Speaker 3: Welcome, Randy.
• 3:13
  Speaker 4: Good to see you.
• 3:14
  Speaker 4: Thanks for having me.
• 3:16
  Speaker 3: Yeah, it's like I am so excited and pumped up.
• 3:21
  Speaker 3: I mean, honestly, I've been we, we for ever, since 2019, you know that one year we I've kind of been coming down there, but every year I get a little bit better at doing this.
• 3:36
  Speaker 3: But we take the.
• 3:37
  Speaker 3: We've taken the whole week.
• 3:39
  Speaker 3: We're starting Saturday, september 9th, driving down, stopping off at a bunch of places along the way in Kentucky, eating at the OCB.
• 3:49
  Speaker 3: You know the, the kitchen in Louisville and not Louisville, lexington.
• 3:55
  Speaker 3: Lexington and yeah, then then, but just making our way down.
• 4:01
  Speaker 3: But this year's festival is I really feel this is the festival that you've got your feet on the ground, you know, you know, you know, when you first started it's just was like we, you know, we were both, what would you say, fairly new to.
• 4:21
  Speaker 3: I was fairly new to podcasting and you were fairly new to running a Bourbon Festival not running festivals or state fairs or anything like that.
• 4:29
  Speaker 3: But, as, as we've gone along, you know you had the whole you know thing that happened that I like to forget and what you but you were able to do a virtual, you know, virtual festival, which had to be new for you too.
• 4:45
  Speaker 3: But now, this year I mean just talk about what it's like to now that you've you know, you know pretty much what to expect with you know overall, but also you've got all this stuff lined up for everybody.
• 5:01
  Speaker 4: Well, and thank you, yeah, I mean it's.
• 5:03
  Speaker 4: It's the unique challenge of this kind of a festival and it's true of any festival is you've got three days to do it and then you've got 361 days to think about what you have to do differently and to make those changes.
• 5:22
  Speaker 4: So you know, I we've actually had nine, if you count Bourbon, and they are on Thursday nights.
• 5:27
  Speaker 4: Let's say, four days for three years now, 12 actual days of a calendar year of Bourbon festivals and I'll, you know, 900 days or 1000 days of thinking and planning and, and you know, making it, making it different.
• 5:43
  Speaker 4: So, but you also know anybody who's here.
• 5:46
  Speaker 4: You were here, obviously, in the older version of the festival and now you see what we're what we're doing.
• 5:50
  Speaker 4: There's probably eight to 10 years worth of what would normally be gradual changes to an event, a transformation that we've done in two and a half to three years.
• 6:01
  Speaker 4: So people that have been to the 2019 and earlier festival but haven't been back, but maybe are coming this year, you will see a drastically different experience, and that's by design.
• 6:13
  Speaker 4: What used to be maybe 10 or 11 distilleries out here selling t-shirts and hats is now transformed into 50 distilleries sampling and selling by the bottle, which is something unique that we just really started easing into last year, but full forest this year.
• 6:31
  Speaker 4: So people will all.
• 6:34
  Speaker 4: They will see differences, obviously, from year to year.
• 6:37
  Speaker 4: Jeffrey, I hope when you come in you will be blown away not only by the overall presentation of the event and you've seen the nuances that we've kind of been incorporating but the media and our podcast friends are extremely important to us to get the word out and help us sell tickets and open this event up to other people.
• 6:57
  Speaker 4: So we're going to take care of our media friends, probably like you've never been taken care of at an event before, and that's all by design.
• 7:04
  Speaker 4: So I'm excited.
• 7:06
  Speaker 4: But you're right, this is really the first year that I feel like every box has been checked, every detail has been checked.
• 7:13
  Speaker 4: The distilleries are in a groove now to where they know what we're doing, so it's a little easier to manage that part of it.
• 7:21
  Speaker 4: The admissions piece is consistent with what we did last year operational things that I won't bore anybody with.
• 7:29
  Speaker 4: You know, trash and set up and tear down.
• 7:31
  Speaker 4: Efficiencies are in place.
• 7:34
  Speaker 4: So I feel like this is probably the first year that I'm not going to have to be strapped to a radio and, you know, slogging around in operations mode every minute of every day.
• 7:44
  Speaker 4: I'd actually like to enjoy the festival for a change and be able to spend some time with you and hang out and do that.
• 7:51
  Speaker 4: So that's the plan.
• 7:53
  Speaker 3: Well, that's cool because I know that the last couple of years that I'm like my, so it's similar to me being at my own job.
• 8:04
  Speaker 3: I work for my cousin, my whole job as a plant manager.
• 8:09
  Speaker 3: He's business and owns, but I try and take as much pressure off of my cousin as possible.
• 8:16
  Speaker 3: And it's the same thing when I'm at the festival and we're doing things.
• 8:20
  Speaker 3: My goal is not to cause you one ounce more of stress or anything, because I could see there's certain things that you have to manage.
• 8:30
  Speaker 3: So that would be cool.
• 8:31
  Speaker 3: I mean, one of the funnest things that we did last year was when you were at after the first day, that first night, and we were all at the Scout and Scholar and you were there by yourself and we all looked over at you and you were there and we all came over and we just had a really good time because you just felt that you, that you had let that air out, you were holding your breath and it had gone pretty damn well and you felt good and that was like the first time I ever seen that you were like.
• 9:00
  Speaker 3: You know, in it like and enjoy the moment mode you know normally.
• 9:05
  Speaker 3: So that's excellent.
• 9:09
  Speaker 4: Funny thing about that, because that is actually one of my favorite memories from last year, and anybody who's been to Scout and Scholar on a Friday night during Bermud Festival weekend knows it's one of the louder places in town.
• 9:20
  Speaker 4: It's packed, it's you know.
• 9:22
  Speaker 4: It's a very lively brew pub with a lot of good food.
• 9:26
  Speaker 4: But I went over there after leaving the festival and I'm sitting in the middle of this chaos but, all this noise was not directed at me.
• 9:36
  Speaker 4: I was sitting there with a smile on my face and I might as well have been deaf, because it was just I just zoned out and I just was enjoying the moment.
• 9:43
  Speaker 4: And it's funny that you can go from, you know, a chaotic situation that you're managing into a more chaotic situation that you have no skin in the game, and it can be relaxing.
• 9:55
  Speaker 3: Exactly, and Scout and Scholar has a really nice outdoor thing going there too during the festival.
• 10:02
  Speaker 3: You know they.
• 10:02
  Speaker 3: I felt that the size of the festival, in which you basically seriously have given thought, because Barts Town is a historic small town, USA it has preserved, there's a lot of preservation of what is good about the United States has been preserved, you know there, and it's a very family, community thing and the size of the festival being is like almost perfect because when you go out it's crowded.
• 10:40
  Speaker 3: You know, like you said, there was chaos happening but it's not overcrowded you know and that's something that I think you really strive for when you're designing this festival.
• 10:51
  Speaker 4: Well, in Barts Town, kentucky is not only the bourbon capital of the world but it's also been named one of the most beautiful small towns in America.
• 10:59
  Speaker 4: So to your point, it absolutely is that if the older people out there know Courier and Ives, there are certain elements to this small town.
• 11:08
  Speaker 4: I have that Courier and Ives feel or the Saturday Union Post but, like when I lived in Gettysburg, there's a contemporary Barts Town set against the backdrop of that history.
• 11:18
  Speaker 4: In Gettysburg the history was the battlefield.
• 11:21
  Speaker 4: When you're in Barts Town, that history is all of the heritage and tradition going with the distilling industry.
• 11:26
  Speaker 4: So yeah, and that's why I mean there have been people that have suggested that we relocate the bourbon festival off of the historic grounds.
• 11:34
  Speaker 4: This building is just shy of 200 years old and the adjoining grounds Move it somewhere else.
• 11:41
  Speaker 4: That maybe we can expand and move the festival away from where we are.
• 11:46
  Speaker 4: It just doesn't make sense.
• 11:47
  Speaker 4: It's got to be in the heart of Barts Town.
• 11:49
  Speaker 4: It's got to be an easy walk to the central business district, the people, the shopping, the access, kind of that hub and spoke.
• 11:56
  Speaker 4: So if our goal was to grow this festival and continue to grow in Barts Town, that might be a discussion to have.
• 12:50
  Speaker 4: But it would be easy for us to go and produce this at the county fairgrounds, right?
• 12:55
  Speaker 4: I mean a lot of level ground, a lot of power, a lot of parking, easy access.
• 12:59
  Speaker 4: But then it's not the Kentucky Bourbon Festival and it doesn't showcase the ambiance of the park the mature trees and the brick pavers and the little park benches and the gas lights, the real gas lights that are out here.
• 13:13
  Speaker 4: That's all part of the ambiance and if you look at our advertising, our creative is all featuring that.
• 13:20
  Speaker 4: I mean that's really what differentiates us from the larger and the more modern feeling you know bourbon whiskey festivals that are out there trying to get traction.
• 13:29
  Speaker 4: We've got something not only unique from a geographical perspective, but also with the bottle sales and some of the other things that we're able to do legally that others you can't get anywhere else in the world.
• 13:41
  Speaker 3: Well, and, like you said, it's on those grounds, but I'm just.
• 13:49
  Speaker 3: You know you were saying that the size and everything like that, but you tickets went on sale in March, right May right May 10th.
• 14:01
  Speaker 3: May 10th and it was last week that the final tickets sold out, correct.
• 14:06
  Speaker 3: So if you're a bourbon enthusiast, it wasn't like you could.
• 14:14
  Speaker 3: If you wanted to come to this, the tickets were there for you.
• 14:18
  Speaker 3: I mean, it's not like all the tickets sold out instantaneously and you know, yeah, some of the experiences, those VIP experiences, but, you know, is that any different than a concert?
• 14:30
  Speaker 3: You know what I mean.
• 14:31
  Speaker 3: When you, when you, I mean when you go online to buy a concert, I mean it's, it's it's kind of like you want that VIP access.
• 14:39
  Speaker 3: That is not something that is just readily available to everybody, and that's one of the things that you've brought forward.
• 14:47
  Speaker 3: I believe in this festival and it's kind of like, you know, a rock star kind of experience with the, where the rock stars aren't musical people, which we won't even talk about that, but the rocks are what Bernie, bernie lovers brings his guitar.
• 15:08
  Speaker 4: There's a few of them that are musical, musical stars.
• 15:10
  Speaker 3: Yes, but but they're, but they're bourbon musical stars.
• 15:14
  Speaker 3: You know what I mean and you've got you know you've got some high end podcasters coming, you've got, you know, serious radio, I mean the thing, and you're going to get the message out.
• 15:26
  Speaker 3: But overall, if you really wanted to come here and you're serious about bourbon, I mean I don't think that that ticket, the three day ticket, was, I believe.
• 15:37
  Speaker 3: What was the total for the three day ticket?
• 15:38
  Speaker 3: One one 75, one 75.
• 15:42
  Speaker 4: And we gave people an opportunity to buy a day early for 150.
• 15:47
  Speaker 4: So you literally could be paying $50 a day or unlimited sampling up from 50 different distilleries and and you know I mean VIPs did sell out quickly.
• 15:57
  Speaker 4: They sold out in three minutes.
• 15:59
  Speaker 3: I'm well aware of how that went.
• 16:04
  Speaker 4: We're also very careful.
• 16:06
  Speaker 4: We're more of a boutique event by design.
• 16:09
  Speaker 4: We're not trying to be 10,000, 15,000, because everybody would be standing in lines and not having the experience that I want to deliver.
• 16:17
  Speaker 4: So we cap the number of tickets that we offer and then out of that we say 10% no more than 10% of our total ticket will be made available for VIPs, because you've been to events that everybody you're standing around is also a VIP.
• 16:35
  Speaker 4: Well, there's nothing special about it If half the people in the audience are walking around with you know Wayne's world with VIP backstage passes.
• 16:42
  Speaker 4: So if we sold 6,500 tickets, which is what we sold, 650 of those are VIPs and they went quickly.
• 16:50
  Speaker 4: So it tells us that people want that elevated experience.
• 16:54
  Speaker 4: So we'll, you know, we'll look at that going forward.
• 16:56
  Speaker 4: But something that's also very important is that you can still buy that baseline 175 three day ticket that we consider a general mission but includes all your sampling, and you can do a la carte, you can do add ons, you can go and buy a premium event, a tasting event, an educational event.
• 17:12
  Speaker 4: So you can still get your basic ticket package but make it your own by kind of cherry picking the events that are really of interest to you so you can still get that one off custom experience without necessarily being in.
• 17:24
  Speaker 4: That that will be IP.
• 17:25
  Speaker 4: You know pond of people.
• 17:28
  Speaker 3: Okay.
• 17:28
  Speaker 3: So I don't know.
• 17:30
  Speaker 3: Last year we did bracelets.
• 17:32
  Speaker 3: What are we doing this year?
• 17:33
  Speaker 3: How are the?
• 17:34
  Speaker 3: How is it going to actually work?
• 17:36
  Speaker 3: I have not.
• 17:38
  Speaker 3: Last year you were like all over the bracelet thing and you were talking.
• 17:41
  Speaker 3: Now this year, I haven't heard.
• 17:42
  Speaker 3: I haven't heard shit.
• 17:45
  Speaker 4: Everybody, everybody.
• 17:46
  Speaker 4: But you will have the same wristbands with the RFID.
• 17:49
  Speaker 4: You've got a dog collar with an RFID.
• 17:54
  Speaker 3: It's like, yeah, that's yeah, so it's got, it's got a built in shock, it's in there so that anytime you want to shock me right from there, just yeah.
• 18:03
  Speaker 3: There you go, I've got the app.
• 18:05
  Speaker 4: So when Jeffrey's up?
• 18:07
  Speaker 4: Zap him.
• 18:08
  Speaker 4: No, it's the same company, the same RFID wristband.
• 18:11
  Speaker 4: I think everybody last year loved it.
• 18:12
  Speaker 4: You walk in, you scan it, green light, you're in.
• 18:15
  Speaker 4: You can come and go on limited during the weekend.
• 18:18
  Speaker 4: So if you want to go to, you know, up to the downtown area and the shop, or go to the restaurants or go on distillery tours, you can leave for a couple hours and come back.
• 18:26
  Speaker 4: It's it's, it's painless.
• 18:27
  Speaker 4: So that's the same thing that we're doing across the board.
• 18:31
  Speaker 4: Now we've added a level of VIP that will get you know the nice fancy crystal decanter set and all of that stuff.
• 18:39
  Speaker 4: But for the most part, all the levels are the same in the exact same technology.
• 18:43
  Speaker 3: Okay, yeah, I just wanted to.
• 18:45
  Speaker 3: I hadn't heard that it was different, but I didn't hear that it was the same.
• 18:51
  Speaker 4: So it worked last year, so we're keeping it the same.
• 18:54
  Speaker 4: We added a second gate.
• 18:55
  Speaker 4: So instead of just the main gate, if you're a VIP you get an hour early entrance and you can come in through your own gate.
• 19:02
  Speaker 4: And we're actually building it right now.
• 19:03
  Speaker 4: Cut our construction.
• 19:04
  Speaker 4: Our major sponsor is fabricating and miniature Rick house that you walk through, not just the Rick like the main gate, which is still very impressive, but a smaller scale version of the entire building with the roof, roofline and everything.
• 19:17
  Speaker 4: So that will be VIP.
• 19:19
  Speaker 4: And then the one major addition that we did this year to our overall footprint is we added the bourbon capital bites to food truck area.
• 19:27
  Speaker 4: So if you've been in Alaska for years, you know what a struggle it's been to have to get food here in the food trucks.
• 19:33
  Speaker 4: I've been very inconsistent and we had COVID and all the different things.
• 19:36
  Speaker 4: So this year I went all in and we have 15 of the top food trucks in the region going to be right next to us at the parking lot.
• 19:44
  Speaker 4: So you will actually leave the grounds, go have your dining experience.
• 19:49
  Speaker 4: We have covered tables and chairs, you know tents out there for dining and you can come back into the festival again that unlimited come and go.
• 19:56
  Speaker 4: But the thing is different is that if you happen to be in town and not have a ticket to the festival and you're turned away from one of the neighboring restaurants that have an hour long wait, you can walk a block or two and come up and get something to eat and still enjoy a bit of the festival without necessarily being all in.
• 20:11
  Speaker 4: We hope that that exposes people to what we're doing inside the fenced-in perimeter.
• 20:17
  Speaker 3: Oh, so they will have outside access to the food trucks.
• 20:22
  Speaker 4: We're not promoting it.
• 20:23
  Speaker 4: So people that are following this, that's.
• 20:25
  Speaker 4: I mean, we're not letting the food trucks go out and promote, hey, come out to the CS.
• 20:30
  Speaker 4: You know it's kind of like we do with the entertainment.
• 20:32
  Speaker 4: The entertainment is for our ticketed guests.
• 20:34
  Speaker 4: We're not.
• 20:34
  Speaker 4: We don't want to cause that where a band might be on Facebook saying come out and CS, saturday night, the Bourbon Festival, and then have people show up and not have tickets.
• 20:42
  Speaker 4: So we're carefully wading into this program, but for this year it is going to be open to the public but we're not really promoting it that way.
• 20:51
  Speaker 4: Okay.
• 20:52
  Speaker 4: That makes sense.
• 20:53
  Speaker 4: It's for our ticketed customers, right so Right.
• 20:57
  Speaker 3: So it's yeah, but if you're, if you've gone out and there's a wait, you can all it'll still be there for you after six o'clock to have some food, because it'll be opened, because it's in that separate parking lot, correct?
• 21:10
  Speaker 3: That's what makes it a lot, what makes you able to do that Right.
• 21:14
  Speaker 4: All right.
• 21:14
  Speaker 4: In the past last year, we had five or six food trucks and it wasn't enough and it wasn't positioned in a good you know, logistically just didn't make sense where we had them.
• 21:23
  Speaker 4: So now where they are, there's a lot of room for people to go and pick, and the cool thing is that all of the food trucks are partnered with our major distilleries, so each one of them is going to be using a different bourbon in their, in one of their entrees.
• 21:37
  Speaker 4: So whether it's a barbecue sauce or a dry rub or any kind of a glaze or whatever, each one of the food trucks is doing something with our partner distillery.
• 21:46
  Speaker 4: So, like St Joseph's Church, next door, the Men's Club have a pork chop and a steak, a booth, and they're using Makers Mark as their influence, because they've got a number of parishioners that are, that have family connections to Makers Mark, so that so there's a still a connection, a theme, into the main festival.
• 22:06
  Speaker 3: Okay, so that was perfect, perfect segue.
• 22:09
  Speaker 3: All right, so I really like what you've done.
• 22:12
  Speaker 3: Now what I've, so I want to kind of go over with everybody what in the past you did, your team has, and you've included me.
• 22:25
  Speaker 3: I am honored to go on all the picks, but not all the picks, the picks that you have included me in.
• 22:34
  Speaker 3: You have a team of people Steve Coombs, yourself, stacy goes around and then also people who are part of the board on the Bourbon Festival.
• 22:46
  Speaker 3: All people who love Bourbon go around and do picks specifically for the festival.
• 22:50
  Speaker 3: Now last year I was on the New Rift pick, which I you know was awesome, and then I was on.
• 22:58
  Speaker 3: Honestly, I was honored to be on this pick with Macaulay and Justin Thompson after when you guys were at that pick the year before before we did this pick.
• 23:12
  Speaker 3: So I was happy.
• 23:14
  Speaker 3: I figured you like brought me on that pick just to make sure that you were behaving yourself, you know kind of thing.
• 23:20
  Speaker 4: But overall that was that was my one and only double pattern and I and double okay, if you're still on there, you know, we all know that our president, they needed a little extra hand-holding and maintenance that night.
• 23:33
  Speaker 3: But you know, overall, lessons learned.
• 23:35
  Speaker 3: No, yes, and we all learn lessons and they're you know.
• 23:39
  Speaker 3: It's like you read Fred No's book.
• 23:42
  Speaker 3: He, you know, everybody's learned lessons as you go through whiskey.
• 23:47
  Speaker 3: If you indulge too much and you have too much fun and you don't respect it at that time, it will bite you in the ass, there's no doubt about it.
• 23:58
  Speaker 3: But overall, you know, you live and learn and you usually respect it more and more as you go along as we get older.
• 24:09
  Speaker 3: But what was happening before was you go on these picks and then you had a bottle shop where everybody lined up and waited in line and it was like the first, I believe the first two years, last two years, the first day the line lasted all day and I think what you've done this year is genius, in my humble opinion.
• 24:34
  Speaker 3: One it's gonna be sold not from a bottle shop, it's gonna be sold from the distilleries booths, so the picks will be there.
• 24:47
  Speaker 3: Now that means you've just divided up that line by by 16.
• 24:54
  Speaker 3: What by 15?
• 24:55
  Speaker 3: By 16.
• 24:57
  Speaker 3: By 16, now there's 16 total picks.
• 24:59
  Speaker 3: Now that's awesome, and so 16 picks are happening.
• 25:04
  Speaker 3: But one of the cool things is is that the VIPs have a shot at getting that initially, which I'm excited about because you know I did buy a VIP ticket so I was really happy about that.
• 25:20
  Speaker 3: But overall I think by dividing that up, selling it, but then also the distilleries themselves can make releases of other stuff.
• 25:32
  Speaker 3: So if you come to this festival, I mean honestly I love that you gotta always keep the Kentucky Bourbon Festival team picking, because you guys pick some really good I think you're presented really good bourbon, but then you pick really good bourbon also.
• 25:54
  Speaker 4: Whereas that's absolutely true.
• 25:56
  Speaker 4: What is?
• 25:57
  Speaker 4: That last statement, and that's what I hoped.
• 26:00
  Speaker 4: When we first got into this and I've told you the story I didn't know what a barrel pick was until I started this job and I started hearing people talking about barrel picks.
• 26:08
  Speaker 4: So I asked my neighbor what's a barrel pick?
• 26:09
  Speaker 4: And then Travis Hill you know Travis.
• 26:13
  Speaker 4: I got to be friends with him long before we worked together and I said, hey, this barrel pick, is that something that we should be doing?
• 26:20
  Speaker 4: I mean, will people buy those?
• 26:21
  Speaker 4: I have to commit to buying a whole barrel in there, $10,000.
• 26:25
  Speaker 4: And he's like, dude, just do it.
• 26:26
  Speaker 4: So I mean, I just figured out the last one we have.
• 26:30
  Speaker 4: Green River oh River just announced that they're going to do a barrel pick for us.
• 26:37
  Speaker 4: So a little different.
• 26:38
  Speaker 4: We're not going to go out like traditionally with a barrel, right.
• 26:41
  Speaker 4: Right, they're going to select from their honey barrels and they're going to put our name on it and sell it here at the festival.
• 26:46
  Speaker 4: But that'll be our 50th barrel pick.
• 26:48
  Speaker 4: So from that conversation with the neighbor and with Travis Hill about will people be interested in a barrel pick, to now we have 50 of them under our belt over the last three years.
• 26:57
  Speaker 4: The laws changed last year and it was too late.
• 27:01
  Speaker 4: It was May, june before House Bill 500 passed and the distilleries didn't quite know how to manage it.
• 27:11
  Speaker 4: I mean to be honest.
• 27:12
  Speaker 3: I mean I give Kevin Hill credit.
• 27:14
  Speaker 3: Kevin Hill and then I think Jim Beam managed it pretty well.
• 27:19
  Speaker 3: But Jim Beam managed it with releases.
• 27:22
  Speaker 3: Ok, that they had done, because, no, jim Beam did it, but it was because they had just built that distillery and they were already releasing it from their gift shops.
• 27:32
  Speaker 3: So they were like, why don't we just release it from the festival?
• 27:35
  Speaker 3: Well, and then same thing with Kevin Hill.
• 27:37
  Speaker 3: But this year I mean, I think down the line, honestly, the distilleries should be just releasing specific stuff, that is, kentucky Bourbon Festival only releases themselves.
• 27:52
  Speaker 4: They're going to.
• 27:53
  Speaker 4: So when the law changed and we were with Justice House Bourbon for the last couple of years and still dear friends with them, but when the laws changed that allowed the DSP distilleries to sell directly to consumer, it kind of obsolete the need for that middleman merchant.
• 28:12
  Speaker 4: So when we were faced with that, ok, how do we do this?
• 28:17
  Speaker 4: The whole objective of this festival is to get the consumer the enthusiast, face to face with the distillery, and we do that better than anyone else does.
• 28:26
  Speaker 4: So how do you make that even better?
• 28:27
  Speaker 4: How do you put more people in front of them?
• 28:29
  Speaker 4: Tell them that if they want a four roses, you've got to go to four roses.
• 28:32
  Speaker 4: You don't stand in line for the bottle shop, you go to four roses.
• 28:35
  Speaker 4: Yeah, and guess what?
• 28:37
  Speaker 4: Brent Elliott might be there signing bottles.
• 28:39
  Speaker 4: Yeah, and you go to Mark, you go to Jim Beam, fred and Freddie might be over there signing.
• 28:44
  Speaker 4: It goes on and on and on.
• 28:45
  Speaker 4: So that's the cool thing I'm really excited about is the people that are wanting to buy the bottles.
• 28:51
  Speaker 4: One more advantage for the VIPs you get an hour early admission and you get to go and leisurely go and navigate the festival grounds and buy the bottles that you want.
• 29:02
  Speaker 4: Vip is going to have first come, first served, but they'll have exclusive bottle lockers in the VIP venue.
• 29:10
  Speaker 4: So if you buy your bottles and you don't want to carry them around all day, you lock them up and they'll be there all day and you can take them home with you.
• 29:16
  Speaker 4: So one more way we're elevating the VIP experience and the distilleries are all excited.
• 29:23
  Speaker 4: So first we thought that they may not want to do this.
• 29:28
  Speaker 3: You do realize you should have talked to me.
• 29:29
  Speaker 3: There is no way.
• 29:35
  Speaker 3: No way that they would have.
• 29:36
  Speaker 3: I mean, this is a showcase event.
• 29:40
  Speaker 3: Ok, so think of yourself.
• 29:41
  Speaker 3: Kentucky Bourbon Festival is the equivalent of the San Francisco spirits competition, where they hand out double gold.
• 29:50
  Speaker 3: But they can participate and they can put out their best stuff, because the people who love Bourbon the most 6,500 people who are willing to pay $175 a day to go there, and the VIP people they're in front of so you really think for one second they don't want to put their best out to these people?
• 30:14
  Speaker 3: Because these people are the people who go back and they basically talk to all their friends and say, holy shit, this is fantastic.
• 30:23
  Speaker 3: And I never thought for one second.
• 30:26
  Speaker 3: I knew, like Heaven Hill, that private select.
• 30:29
  Speaker 3: They put out that they had been.
• 30:31
  Speaker 3: They kind of got screwed over a little bit.
• 30:32
  Speaker 3: That was like because of COVID.
• 30:35
  Speaker 3: They put that out and people my people went insane.
• 30:41
  Speaker 3: Everybody was trying to get as many as they possibly could.
• 30:44
  Speaker 3: I've tasted that.
• 30:46
  Speaker 3: That is one of the best.
• 30:47
  Speaker 3: That is like in the top 10 Bourbons I've ever tasted before in my life.
• 30:53
  Speaker 3: So you're like a festival that's on the equivalent of that.
• 31:00
  Speaker 3: You know what I mean.
• 31:01
  Speaker 3: You're releasing from there.
• 31:03
  Speaker 3: If they start doing those Kentucky Bourbons, the secondary market.
• 31:08
  Speaker 3: Not that you want to participate, but it's going to go crazy over.
• 31:12
  Speaker 3: This is what people want.
• 31:14
  Speaker 4: And I know I can't talk about it yet, but I know at least four distilleries that are doing either limited edition KBF, only single barrels for us, in addition to the single barrels that we picked as part of our distilleries row series.
• 31:30
  Speaker 3: I'm going to be so broke.
• 31:31
  Speaker 4: There's at least one that's going to be a major reveal and, you know, getting selling kicking off from one of the major brands here at the Bourbon Festival, and that's what I always thought we should be able to do.
• 31:44
  Speaker 4: So I've been asking, and asking, and asking, like first it was can we do a barrel pick with you?
• 31:52
  Speaker 4: And the answer was always yes.
• 31:54
  Speaker 4: And then this year.
• 31:55
  Speaker 4: Can we do a?
• 31:56
  Speaker 4: barrel pick together.
• 31:57
  Speaker 4: But I don't want to buy the barrels.
• 31:59
  Speaker 4: You own the barrels and sell them and then we just get a royalty.
• 32:03
  Speaker 4: So I kept asking the questions and kept getting yeses.
• 32:07
  Speaker 4: So I mean we're starting to figure out that.
• 32:09
  Speaker 4: What you just said is that the distilleries told us what we needed to be relevant, and as long as we're continuing to demonstrate that and evolve at least pace with what the distilleries need, we're always going to have that partnership.
• 32:26
  Speaker 4: They will always go back into the special areas and pick good barrels for us to pick from, and then you know, and so they will be doing other things that are KVF related, that are outside our single barrel program, and that's what I envisioned a couple of years ago happening and it's just, it's gratifying to see it, it's validation that we're heading in the right direction, that we're in sync with the industry, because for years we were so out of sync that the distilleries were the ones that remained with us.
• 32:59
  Speaker 4: We're only doing it kind of.
• 33:00
  Speaker 4: They felt obligated to kind of keep helping along, but they were falling off one by one, and if we would have continued to try to put the old festival on through COVID, I would guarantee you all that maybe one or two of those distilleries would have gone away and gone on to something newer and shinier and sexier.
• 33:19
  Speaker 4: And now we are once again the new, shiny, sexy.
• 33:23
  Speaker 4: We just always have to be that because the newness will wear off unless we continue to evolve at least in pace with what the distilleries are telling us.
• 33:33
  Speaker 4: You know we need to be.
• 33:34
  Speaker 4: So it happened real quick.
• 33:37
  Speaker 4: I mean, it was a 30 year old event and in the last three years, man, we hit that fast forward button and got caught up to everybody.
• 33:44
  Speaker 4: Because, you know, the consumers and the distilleries were both way ahead of us, very sophisticated, and the festivals down here kind of lagging behind.
• 33:51
  Speaker 4: And now I feel like we've we're delivering what the consumer wants.
• 33:55
  Speaker 4: We're delivering what the distillery wants, which is that consumer coming in and being able to buy and get excited about buying the product.
• 34:01
  Speaker 3: So yeah, they hired the right person.
• 34:04
  Speaker 3: So Greg Schneider is on and he loves the festival.
• 34:10
  Speaker 3: He's always, he's been a part of it forever and, yes, he makes the comment that he wishes that, that his brand, which is made in Kentucky, bottled in Kentucky, and everything.
• 34:25
  Speaker 3: But you know, I'm going to you, you've heard.
• 34:28
  Speaker 3: At this point you need to just tell everybody that you wish they could sell their brand too.
• 34:37
  Speaker 3: It's not you or the festival, I mean.
• 34:41
  Speaker 3: Tell everybody it's, hasn't right.
• 34:45
  Speaker 4: And Greg knows this.
• 34:46
  Speaker 4: I mean I know I mean it, it it was and I was.
• 34:49
  Speaker 4: I was accused last year of kind of being like picking and choosing winners and by this distillery and I said it absolutely has.
• 34:57
  Speaker 4: I wish everybody could sell.
• 34:58
  Speaker 4: I really do.
• 34:59
  Speaker 4: The laws were rewritten last year to be very favorable for the DSPs so the distilled spirit permit producers are able to sell.
• 35:11
  Speaker 4: The non-distilling producers are at a disadvantage and we know that.
• 35:15
  Speaker 4: But we are partnering this year with Evergreen Liquors.
• 35:19
  Speaker 4: They're they're opening a new location next week.
• 35:22
  Speaker 4: They're two weeks ahead of time.
• 35:24
  Speaker 4: But right up the street on Third Street, evergreen Liquors Cox's spirit shop is opening and we're partnering with NDPs that if they want to do a single barrel, they want to do a barrel of promotion with us and they can't sell it at the festival.
• 35:39
  Speaker 4: They can partner with Mike Fisk over at Evergreen and they will carry their single barrel in their in their store.
• 35:46
  Speaker 4: So this is the first year.
• 35:47
  Speaker 4: I mean they're not even open yet.
• 35:48
  Speaker 4: I think there's four that we're doing that way.
• 35:51
  Speaker 4: We're doing a buzzard's roost, we're doing a Penelope.
• 35:56
  Speaker 4: There's one or two others that I can't think of right off hand, but two blocks from the festival.
• 36:02
  Speaker 4: So the distilleries like Greg, where I can sample here at his location and tell people if they really like the product, to walk, you know, two blocks up and pick it up at Evergreen and that unfortunately, that is kind of the limit.
• 36:16
  Speaker 4: And and Greg knows that I'm a big fan of chicken cock and and I mean I love the product, I love the packaging, I love the ad.
• 36:24
  Speaker 4: They're running an ad in the in the Kentucky Bourbon Festival program, something to the effect, and I know I'm paraphrasing here, but it's something what wouldn't whiskey could still be named chicken cock and I just I love to say it, I love to order it and and Greg knows I'm a big fan of his, and last year the single barrel that we did with chicken cock was the first one in their history going back to 1855.
• 36:46
  Speaker 4: So there is absolutely nothing that I would love more than to continue those collaborations.
• 36:51
  Speaker 4: But unfortunately and we just went in front of the ABC today and got got our all of our permits approved and the ABC has said publicly they're not an agency that's in the habit or practice of giving kudos to anybody but they actually said that they identified the Bourbon Festival as one of the gold standards for alcohol service at a festival and operationally how we do it, and so I mean there's a lot of scrutiny on us because of what we've evolved to, but there's also a lot of positive attention that we're getting from from the right folks.
• 37:25
  Speaker 4: So that's probably a longer answer than we needed, but no, it's, it's the answer.
• 37:31
  Speaker 4: There are more NDPs that have gotten their DSPs.
• 37:34
  Speaker 4: So I will tell you, like Kenny and Ryan with pursuit, they now have a DSP.
• 37:39
  Speaker 4: So I mean there are more and more and more that were with us last year as NDPs, that were bummed because they could only sample, but now they've got their DSPs.
• 37:48
  Speaker 4: But I will also tell people Greg knows this also for 30 years this Bourbon Festival only featured basically the heritage brands.
• 37:57
  Speaker 4: The craft is still.
• 37:58
  Speaker 4: Oh yeah, the craft is.
• 38:00
  Speaker 4: Stillers were not included in this festival until 2021.
• 38:03
  Speaker 4: So part of me says breathe.
• 38:06
  Speaker 4: You know, hang in there with us.
• 38:07
  Speaker 4: You know you're being showcased now, when a couple years ago you weren't.
• 38:11
  Speaker 4: So let's take that venue at Forum that we've created and you make the most of it and and convert those people to customers.
• 38:18
  Speaker 4: You just can't do it on site.
• 38:20
  Speaker 3: Yeah, he says that he doesn't blame Kentucky Bourbon Festival.
• 38:23
  Speaker 3: He's just disappointed in Kentucky legislation legislature.
• 38:27
  Speaker 3: Yeah, it's kind of like when you look at you know what you're talking about is yes, there should be a provision eventually added in there for somebody who who basically distills bottles and does everything in Kentucky that they can be able to do it, but because of and there is one way that can work, but I doubt it ever would happen.
• 38:55
  Speaker 4: But the DSP that produces Greg Greg's whiskey could agree to sell it at the festival under their DSP.
• 39:03
  Speaker 4: But the DSP isn't.
• 39:05
  Speaker 4: It cannot legally just lend its permission, can't write a letter and say chicken, cock, you know, grain and barrel can sell their products because on our DSP.
• 39:15
  Speaker 4: But but there is that provision.
• 39:17
  Speaker 4: I just don't see it happening.
• 39:19
  Speaker 4: I mean, the DSPs that are here on the site are going to want to feature their products and I know you know.
• 39:24
  Speaker 4: So we stay out of that part of the relationship.
• 39:26
  Speaker 3: But so you would have to partner with somebody's DSP.
• 39:30
  Speaker 4: All right, so they would have to.
• 39:32
  Speaker 4: The DSP that produces the liquid would have to agree to include it in their bottle shop here at the festival like they would at the permanent location.
• 39:41
  Speaker 4: But no, it's definitely in.
• 39:44
  Speaker 4: The thing that's really challenging for us is, in some ways, our fairs and festivals as a nonprofit charity.
• 39:50
  Speaker 4: The permit that we get gives us a lot of latitude, but House Bill 500 actually came in and kind of changed the latitude.
• 39:59
  Speaker 4: Our you know our boundaries used to be out here and now it's a little tighter in some aspects because of the fact that distilleries are able to legally sell.
• 40:07
  Speaker 3: So right, which, which, which you're, you can't sell.
• 40:11
  Speaker 4: You're dumb.
• 40:12
  Speaker 4: If you're a DSP and you're not out here selling, you're missing the book, you know, missing the whole point.
• 40:16
  Speaker 4: But it also changes the game that we created a couple years ago with with everybody level playing field sampling, only so.
• 40:23
  Speaker 4: But it's good and bad.
• 40:25
  Speaker 3: But where you get the level playing field.
• 40:27
  Speaker 3: We're a craft distillery.
• 40:29
  Speaker 3: Let's just say that can't sell, but they can taste, they can taste all.
• 40:33
  Speaker 3: Whatever.
• 40:33
  Speaker 3: I'm just saying what I know, what I've known, and why chicken cock does so well in Ohio, is that Greg has done and chicken cock has done the legwork for for name recognition.
• 40:50
  Speaker 3: He's explained.
• 40:51
  Speaker 3: I've heard him explain the chicken cock name over a hundred times already.
• 40:56
  Speaker 4: And the reason that's the key not everyone put your time and the mileage that Greg does.
• 41:02
  Speaker 4: Greg's in Florida, he's in Wisconsin, he's.
• 41:04
  Speaker 4: He's activating the brand and you know, our friends at Lucca Mariano have started doing that years ago.
• 41:09
  Speaker 4: When they first came, nobody knew who they were.
• 41:11
  Speaker 4: Nobody wanted to do a single barrel with them, maybe because they hadn't heard of them.
• 41:16
  Speaker 4: They started out working the brand.
• 41:18
  Speaker 4: They got him brand ambassador.
• 41:19
  Speaker 4: He started going to bars and they started doing promotions.
• 41:21
  Speaker 4: Greg is nonstop doing that.
• 41:24
  Speaker 3: Yeah, and that's, and it's no different than what Booker did, what Fred did, what Greg's doing.
• 41:30
  Speaker 3: It still works these days.
• 41:33
  Speaker 3: It's like Greg's up and you know he comes up into Ohio, he goes into Wisconsin, he is with the groups.
• 41:40
  Speaker 3: He's just basically explained and that name is.
• 41:42
  Speaker 3: So when you go, and it's even more so, more important, when you walk into the liquor store today, what's on the shelf is insane and it's kind ofstone.
• 41:53
  Speaker 3: You're gonna buy something where you've had the master distiller tell you all about it, opposed to something like I've never heard of that before, you know.
• 42:04
  Speaker 3: And that's and so that I mean that's part of my job to get those, get that out to people.
• 42:10
  Speaker 3: You know, have people on and do that, just like the Kentucky Bourbon Festival and that type of thing.
• 42:15
  Speaker 3: But at the same time Greg does a really good job of it and then but he's gonna be at the Kentucky Bourbon Festival, you know, talking all about that sampling with everybody, and the same thing, like you said, with Kenny and Ryan from Bourbon Pursuit.
• 42:32
  Speaker 3: It's great that they could sell their product this year, that they got that DSP and you know those are.
• 42:39
  Speaker 3: That's a great aspect.
• 42:41
  Speaker 3: You know the selling aspect is gonna be phenomenal and I think this year we're gonna feel full force of that.
• 42:50
  Speaker 4: Well, and it's more and more, people are figuring out the laws.
• 42:54
  Speaker 4: It doesn't matter if you've been around for 150 years, if you're DSP one or DSP 2000,.
• 43:00
  Speaker 4: Whatever you know, the laws are changing so rapidly and so historically just yesterday kind of things that everybody's still trying to figure it out, you know.
• 43:13
  Speaker 3: But just remember, this is not fast.
• 43:17
  Speaker 3: I mean, the laws they're changing right now are the laws that got put in effect based off of prohibition.
• 43:27
  Speaker 3: I mean it's been a long time that we have, you know, finally started to like lift that whole thing that the world can drink responsibly.
• 43:39
  Speaker 3: You know it's kind of like, and then Very antiquated.
• 43:44
  Speaker 4: It should have been done 60, 70 years ago, no doubt.
• 43:48
  Speaker 3: Yeah, I mean, like you said, you give people who ran that festival credit prior to when you get there because they were playing under completely different rules and this elitness of this festival.
• 44:03
  Speaker 3: But you know I can't say that you haven't done.
• 44:07
  Speaker 3: Your group and you know what you've done hasn't affected the legislature.
• 44:14
  Speaker 3: I mean, you've been in front and you've petitioned them to do this so that this festival can make and put Kentucky completely on top.
• 44:29
  Speaker 3: You know they've always been right there and done a really good job, but this, what they've done now is crazy.
• 44:37
  Speaker 4: I mean, I know how to run a festival, but I also know how to exploit the laws.
• 44:42
  Speaker 4: So that's really all I've done.
• 44:44
  Speaker 4: I mean, people lump the credit on me and gosh.
• 44:47
  Speaker 4: It's humbling and I love it because it makes me feel like I'm doing something good.
• 44:50
  Speaker 4: But the reality is the laws changed.
• 44:53
  Speaker 4: I was in touch with the law change Our legal counsel.
• 44:56
  Speaker 4: I went out two years ago and hired the same law firm that's doing all the legislative language for the KDA and ultimately goes into the governor's hands to sign.
• 45:06
  Speaker 4: That's our legal counsel.
• 45:07
  Speaker 4: So the two attorneys that I work with are the ones that are writing the law changes, and one of them is the son of a master distiller of one of our major distillery partners.
• 45:19
  Speaker 4: So I've become kind of a legal expert over the years, by default, but also because I have to.
• 45:24
  Speaker 4: I have to know every law and how can I push that limit and get approval to bring it here, because that really is what differentiates us from any other event.
• 45:35
  Speaker 4: But I used to do craft beer festivals, so you know, that craft beer festivals you can't buy beer.
• 45:40
  Speaker 4: You sample, you buy your ticket to four hour afternoon event, you go around and drink a bunch of beer, but you can't actually buy it.
• 45:47
  Speaker 4: Maybe you remember you took a picture of a can or a bottle that you really enjoyed or something, and you went and went to buy it at retail Wine festivals.
• 45:55
  Speaker 4: You could sample and buy.
• 45:56
  Speaker 4: 10 years ago, 15 years ago, you could go to wine festivals and buy a case of wine and put it in your trunk.
• 46:03
  Speaker 4: There's absolutely no reason that that shouldn't have been the case with us, but it wasn't.
• 46:08
  Speaker 4: And now it is, where you can buy up to nine bottles from a distillery in any given day, put it in your car, take it home, come back the next day and do it all over again and that's finally getting up to where it should have been years ago.
• 46:20
  Speaker 4: But that's, I mean, that's really what it is.
• 46:24
  Speaker 4: It's following the laws and then it's going back to the distilleries.
• 46:28
  Speaker 4: And you said earlier why wouldn't all the distilleries be out here selling bottles?
• 46:33
  Speaker 4: Who can?
• 46:33
  Speaker 4: Well, it's not a matter of them wanting to or not wanting to.
• 46:37
  Speaker 4: It has to do with creating a second, basically gift shop retail operation at the busiest weekend of the year.
• 46:45
  Speaker 4: So if you go into any of these distilleries on Bourbon Festival weekend, to their permanent gift shop or slamming, those tours are sold out months in advance.
• 46:54
  Speaker 4: So it's, how do we recreate that experience in a smaller mobile situation, out in the field, in a 20 by 30 tent?
• 47:03
  Speaker 4: How do we do our point of sale?
• 47:05
  Speaker 4: How do I staff it?
• 47:06
  Speaker 4: So I give these distilleries credit for taking on that task.
• 47:12
  Speaker 4: And then we all know that there's another major event that has Bourbon in the name in the neighborhood that weekend, and so that becomes a challenge too is how do you staff the Bourbon Festival with all of your master distillers and brand ambassadors and your whiskey makers here but then also have to possibly do double time with an event 30 miles away?
• 47:35
  Speaker 4: So yeah, and we're changing that next year, by the way.
• 47:41
  Speaker 3: But, God, you make me totally depressed.
• 47:43
  Speaker 3: Why?
• 47:44
  Speaker 3: Oh you know why?
• 47:46
  Speaker 3: It's just like I'm like oh my God, my, I just like I send you a thing.
• 47:51
  Speaker 3: Oh, my 40th, my 60th, my 40th, my 60th my 60th birthday is going to be next year right on Bourbon Festival.
• 47:58
  Speaker 3: You're like sorry you came back with that so fast.
• 48:03
  Speaker 3: I thought you were just shitting me.
• 48:07
  Speaker 3: You know what I mean at first, but yeah, but then you sent me the.
• 48:10
  Speaker 4: You're like is this true?
• 48:11
  Speaker 4: I'm like you were actually the first person outside of my board of directors that I told so well, thank you On that.
• 48:19
  Speaker 3: Well, and then also then you.
• 48:21
  Speaker 3: Since then my birthday is going to be the following week.
• 48:24
  Speaker 3: You'll just have to start your vacation up here in Ohio at my birthday party and then head off to the Bahamas or wherever you're going to go.
• 48:32
  Speaker 4: I would love that actually.
• 48:34
  Speaker 4: I mean, you know people don't see the set up and tear down part of the festival.
• 48:38
  Speaker 4: You see the three days three or four days that you're here we start building in two weeks from today and it takes us three days to kind of tear.
• 48:46
  Speaker 4: If it takes you six days to build, it takes you three days to tear down.
• 48:49
  Speaker 4: It's always twice as fast to remove it.
• 48:52
  Speaker 4: But people like leave on Sunday and like, ok, randy, good job.
• 48:55
  Speaker 4: And then you open the choice here vacation.
• 48:57
  Speaker 4: I'm like, oh shit.
• 48:58
  Speaker 4: I'm not going on vacation, yet for three or four days.
• 49:01
  Speaker 3: Yeah, and then, and then I'm just going to say setting up is so much more fucking fun than tearing down.
• 49:09
  Speaker 3: Tearing down it's over and you're just kind of trying to.
• 49:12
  Speaker 3: You know you've ran the marathon.
• 49:14
  Speaker 3: Now you got to like push three more days and then you got.
• 49:19
  Speaker 3: You know you can't leave.
• 49:20
  Speaker 3: You still have to have your focus right.
• 49:24
  Speaker 4: Yeah, I mean, and I go through the festival decompression afterwards, I mean, right now, I cannot wait till like the 20th of September.
• 49:34
  Speaker 4: Right, get it done.
• 49:36
  Speaker 4: I want to shower and sit in the Bourbon Theater and binge watch my James Bond movies and just sit there and stare at the wall.
• 49:44
  Speaker 4: But as soon as that's over, then there's that depression of wow, this is, I got to start tomorrow on next year's festival, and there's always the laundry list of experts which you ought to be doing, which you should do, and what have you thought about this?
• 50:00
  Speaker 4: I got to filter all that stuff out, and there's some good stuff in there too, but but anyways, I mean it, I need to have some time.
• 50:08
  Speaker 4: So next year, your birthday weekend, maybe, go to the football hall of fame and kind of make it.
• 50:15
  Speaker 4: I've never been in it, I've been to it, but I've never actually been through the hall of fame and we can do a like a good old fashioned Ohio.
• 50:22
  Speaker 3: Yeah, that would be, that would be awesome.
• 50:25
  Speaker 4: Maybe the old cable will come with me.
• 50:27
  Speaker 3: Yeah, that's what I'm just going to ask, that for my birthday I'm going to be like, yeah, randy and double, okay, come up and we do some things and then have a party.
• 50:35
  Speaker 3: That's my birthday present.
• 50:38
  Speaker 4: You always bring beer I can't get to me.
• 50:40
  Speaker 4: So maybe when I come to you I'll bring you some some special stuff that you can't easily get from down here.
• 50:46
  Speaker 4: How's that?
• 50:46
  Speaker 4: Maybe I'll get you some Tennessee whiskey.
• 50:48
  Speaker 4: No, no.
• 50:52
  Speaker 3: Although you get the right stuff.
• 50:53
  Speaker 4: You know I love whiskey, so that's, that's I didn't realize that whiskey was actually made anywhere outside of Kentucky.
• 50:59
  Speaker 4: So you know you're, yeah, I have to like broaden my horizons a little bit.
• 51:03
  Speaker 4: I'm kidding, kidding everyone.
• 51:05
  Speaker 3: Yeah, I know there's a lot, of, a lot of it out there which all has its own thing, but at the same time, like, just let's get the last thing that as far as the festival goes this year, what are the what?
• 51:22
  Speaker 3: What is the merchandise aspect?
• 51:25
  Speaker 3: How can you know?
• 51:27
  Speaker 3: You've changed that.
• 51:28
  Speaker 3: You know a little bit.
• 51:30
  Speaker 3: So talk about the merchandise that as far as the last thing, because merchandise to me, you know, I just, I love all merchandise.
• 51:39
  Speaker 4: I know you do.
• 51:40
  Speaker 4: You are like a brand walking brand at all times.
• 51:44
  Speaker 3: I pay for it, I get it free.
• 51:48
  Speaker 4: I mean that's a good point.
• 51:49
  Speaker 4: So I inherited a situation where we had a bourbon festival store with shirts, hats, whatever, and no one else was allowed to wear, sell wearables, logo things.
• 52:02
  Speaker 4: And it's kind of taken a couple of years for me to kind of work through that cycle.
• 52:06
  Speaker 4: And now we've got a partner in our retail business that is works with every single distillery.
• 52:13
  Speaker 4: They work with the bourbon trail and they're now taking us on.
• 52:16
  Speaker 4: They do Kentucky Derby and the Derby Museum.
• 52:19
  Speaker 4: So these are big time retailers.
• 52:21
  Speaker 4: They're great, creative, they're good business partners of ours.
• 52:25
  Speaker 4: So now when you come to the festival there there will still be a festival store.
• 52:30
  Speaker 4: We can buy bourbon festival stuff, data and you know, the concert shirt like kind of like you have, I think, on the back of your shirt, has the list of the distilleries.
• 52:38
  Speaker 4: Yep, a couple of years ago.
• 52:41
  Speaker 4: So I mean that'll, that'll happen again.
• 52:43
  Speaker 4: Bourbon trail merchandise will be available in that store.
• 52:47
  Speaker 4: So it's you know all on the KBT.
• 52:49
  Speaker 4: But then we've also been working with the distilleries to kind of undo what we've been telling them the last five years, which is you can sell glassware and coasters and things like that, barbecue sauces if you have it, seasonings, but you can't sell anything wearables hats, teas, hoodies and now we've turned it around to where we want them to do it.
• 53:07
  Speaker 4: The same merchandise partner works with all of them.
• 53:11
  Speaker 4: So you're going to see a few of them selling from their booths with bourbon festival logos maybe on the sleeve.
• 53:18
  Speaker 4: But for next year, we're encouraging them all to come up with a really cool design, like on the front of your shirt that it might say you know, analyze your Craig, or, but it'll be Kentucky Bourbon Festival and NAKR Smart, kentucky Bourbon Festival.
• 53:31
  Speaker 4: So incorporating our brand into their brand and having it dated.
• 53:35
  Speaker 4: So I mean, people want that right.
• 53:36
  Speaker 4: You want to come in and buy your favorite brand.
• 53:39
  Speaker 4: If you are a chicken cock fan, you should be able to go to the chicken cock booth and buy a t-shirt that says chicken cock but also has Kentucky Bourbon Festival 2023 or whatever, incorporated into it, so that that is the objective for next year.
• 53:53
  Speaker 4: So this year is a transitional year.
• 53:55
  Speaker 4: You can.
• 53:55
  Speaker 4: You know, distilleries can sell their merch.
• 53:57
  Speaker 4: Hopefully they'll put KBF on some things next year.
• 54:01
  Speaker 4: It's like we want every single distillery to have at least one product line that has the Bourbon Festival incorporated into the main design on a shirt or hat and you know, and off we go.
• 54:11
  Speaker 3: So here's a word of advice, just like let Buffalo Trace do whatever they want.
• 54:18
  Speaker 3: That place, that place merchandises.
• 54:23
  Speaker 3: That is by far the best merchandising you know distillery in Kentucky.
• 54:30
  Speaker 3: They just they know how to make stuff and make you spend money.
• 54:34
  Speaker 3: My biggest cut on them was they never they would go in and buy a bottle of whiskey on that day, but you could buy some white dog and some barbecue sauce.
• 54:46
  Speaker 3: Yeah, yeah, and then you could just like what?
• 54:48
  Speaker 3: What I mean, my God, my cut on them was every time I went there.
• 54:54
  Speaker 3: They never have triple XL, so the last time we were there I don't know what it was, but everything was in triple XL and I basically went broke.
• 55:02
  Speaker 3: It's just about how it went.
• 55:05
  Speaker 3: You don't forever hold your peace.
• 55:07
  Speaker 4: Yeah, it's just like well, well, no.
• 55:09
  Speaker 4: But you know, and that's a good point because I will tell you, over the last couple of years Buffalo Trace has been a partner distillery of the festival, but they haven't been on the lawn sampling.
• 55:20
  Speaker 4: This year they're sampling.
• 55:22
  Speaker 4: I you know, there and they're sharing a booth with 1792.
• 55:26
  Speaker 4: So both brands have been very supportive of us.
• 55:29
  Speaker 4: They've been in the VIP Venue with their products but they just didn't have the staffing and they couldn't get their arms around how to how to activate for 6000 people.
• 55:39
  Speaker 4: So they are.
• 55:41
  Speaker 4: They will be out on the lawn with a 1792 and a buffalo trace shared.
• 55:45
  Speaker 4: It was kind of like brown foreman does with old Forrester and Woodford, and you and you know I fought really hard.
• 55:52
  Speaker 4: Those, those two brands, walked away from the festival because we no longer Aligned with what their marketing strategies were.
• 55:59
  Speaker 4: So to get them back after a number of years and have them here Chris Morris from brown foreman is a huge fan, so I am Okay, you should be, you should be.
• 56:13
  Speaker 3: Yeah, that's the kind of work.
• 56:16
  Speaker 3: That's why you're on here telling us what you're doing, what you're bringing to the, what I mean you're bringing what the bourbon consumer wants and what.
• 56:26
  Speaker 3: What the great thing is is you have 6500 people that Are serious bourbon consumers and that is.
• 56:36
  Speaker 3: And when, when people on you know, through local people or whatever, talk about whatever, hey, it's just like I can tell you why it shouldn't be free, because there's value to it and you so you can.
• 56:52
  Speaker 3: You you just want to drink or sample up to 50 distilleries.
• 56:59
  Speaker 3: You know whiskey for free, it's.
• 57:02
  Speaker 3: It's just like there's so much.
• 57:04
  Speaker 3: This is.
• 57:05
  Speaker 3: This festival is so different than other festivals that's still charge a certain amount.
• 57:12
  Speaker 3: This is this is unlike any festival in the United States that I've ever gone to.
• 57:19
  Speaker 3: Now I'm not sitting there ripping on other festivals.
• 57:22
  Speaker 3: Those other festivals, like Ohio has their craft distillers festival.
• 57:26
  Speaker 3: I like that because I get Chance to try different things that I don't want to try, but this festival, this festival, is 100% about Access to the distillery and the people who make the whiskey and it's a different level and I think 175 dollars for three days is when you think about what a movie cost you to sit there for four hours that they play over and over and over.
• 57:55
  Speaker 3: This is something that is it has a value, that that is a cheap price to me.
• 58:03
  Speaker 4: Well, and thank you.
• 58:04
  Speaker 4: I mean, there's that delicate balance.
• 58:06
  Speaker 4: You know, we were free for 30 years, so the first year we were $10 for a single day and $20 for three days because I wanted.
• 58:15
  Speaker 3: But you couldn't sample.
• 58:18
  Speaker 4: Right you had to buy a separate sampling wristband, but that was the model we started with.
• 58:22
  Speaker 4: Because of COVID, we had to like manage how many people were gonna be here, so I aligned it with the local county fair.
• 58:28
  Speaker 4: For $10 a day you can go to the county fair and that was kind of what we did, but that was not the right approach.
• 58:33
  Speaker 4: Vip and catering to the Enthusiast is is the ticket and that's unique to us and the access that we have to the master distiller.
• 58:43
  Speaker 4: I mean they're all here, for God's sake, you know.
• 58:46
  Speaker 4: I mean the other night I was texting back and forth with Denny Potter and Jane Bowie just completely cracking up.
• 58:51
  Speaker 4: I mean they were going back and forth at each other and I'm in the middle of this text battle.
• 58:56
  Speaker 4: That's what makes this cool, as you can see them at Scotland scholar any given Friday night, and Freddy no, I mean Friday and Friday and and you know, parker were sitting around the other night Drinking some, some of their new new product, the little book.
• 59:09
  Speaker 4: And I mean I was just.
• 59:12
  Speaker 4: It's here, though.
• 59:12
  Speaker 4: I'm not name-dropping, I'm just saying that is no no, you're not.
• 59:17
  Speaker 3: No, you're your friend dropping you're seriously it's just that's the part of Whiskey and the people who make it.
• 59:27
  Speaker 3: They they are, you know, fred and Freddy are going down in history.
• 59:33
  Speaker 3: They, they have books written about them.
• 59:36
  Speaker 3: In a hundred years they will be, you know, booker, and you know all all the the beam family.
• 59:44
  Speaker 3: They're part of that and that's.
• 59:47
  Speaker 3: But at the same time they live in a small town with a small town mentality of that.
• 59:56
  Speaker 3: They're not bigger than anybody and they are humble and they love people who love what they're doing and they give back.
• 1:00:05
  Speaker 3: And I mean there's no doubt.
• 1:00:07
  Speaker 3: I mean it's a special place this bourbon festival.
• 1:00:11
  Speaker 4: I put it in terms of, let's say, you go to a, an Aerosmith concert, and you buy Mid-level tickets a couple hundred bucks in to see a, an Aerosmith concert.
• 1:00:23
  Speaker 4: Now you throw in the fact that Steven Tyler and Jill Perry Are out walking around in the crowd and you might have a chance to talk to them, take a picture with them and get something signed.
• 1:00:32
  Speaker 4: That's the bourbon festival, it's not just the backstage access for the elites.
• 1:00:37
  Speaker 4: You can spend a hundred seventy five dollars or, if you're smart, sign on early and get a hundred fifty dollar ticket and have access to.
• 1:00:45
  Speaker 4: You can run into him.
• 1:00:47
  Speaker 4: Hey, can I get a picture with you?
• 1:00:48
  Speaker 4: I mean they literally, and they want that.
• 1:00:50
  Speaker 4: Every one of these people walk around the gold marker or their silver you know paint marker in their in their pocket, sitting to sign stuff and take pictures.
• 1:00:57
  Speaker 4: It's humbling for them.
• 1:00:58
  Speaker 4: That's usually the first thing that they will tell you that they weren't expecting when they became master distiller.
• 1:01:05
  Speaker 4: Or the main, you know whiskey maker for their brand is the demand for autographs and photos and things like that.
• 1:01:10
  Speaker 4: But that's what we offer.
• 1:01:11
  Speaker 4: We've got them all here, you know, and they're all signed up.
• 1:01:14
  Speaker 4: They're all coming here.
• 1:01:15
  Speaker 4: So if you come here, top talent from each one of these distilleries will be here off and on, sometimes maybe the whole weekend, but they'll be here.
• 1:01:24
  Speaker 3: Yeah, well.
• 1:01:25
  Speaker 3: Well, my challenge this year is going to be because of how you set up the media One.
• 1:01:32
  Speaker 3: That's one of my strong points.
• 1:01:34
  Speaker 3: Yeah, as you know, it's like you present me with the format.
• 1:01:38
  Speaker 3: When I get here.
• 1:01:39
  Speaker 3: I will basically Streamline and Basically use the format to my advantage so that it's the best that it can be.
• 1:01:50
  Speaker 3: So I'm excited about media row this year and what it is, and I really appreciate everything that Media row represents.
• 1:02:00
  Speaker 3: And then also, you got to know how awesome your festival is and I'll explain it to you from my my point of view.
• 1:02:08
  Speaker 3: So the VIP goes on sale and and, and we're all getting.
• 1:02:13
  Speaker 3: We've got eight people Trying to get VIP right and that's what we're trying to do so that we can Counterbalance our Media VIP.
• 1:02:26
  Speaker 3: So we're sitting there all trying to get it, and so it comes down to We've got three of the four tickets we want and all of a sudden, roxy's like there's a decanter, there's a decanter VIP, and it's like that is some serious money that you're dropping right and I'm just like but I want it.
• 1:02:49
  Speaker 3: And she's like so we go through this little process while the ticker's looking and she's like it could be your birthday, father's Day and Christmas present and I'm just like, do it.
• 1:03:03
  Speaker 3: So so you really, I Don't think.
• 1:03:07
  Speaker 3: I don't think for one second.
• 1:03:08
  Speaker 3: I never thought I would.
• 1:03:10
  Speaker 3: I love the fact that the decanter and everything's coming To me and then we all the stuff that we've got going on with the VIP tent, plus the people.
• 1:03:21
  Speaker 3: I mean we have a crew coming down there and we're gonna cover it and but I'm excited for, for everything that that is it's you kind of set me up.
• 1:03:32
  Speaker 4: It's like I feel like there's like a swarm of locusts coming up, like we should call the county deputies and tell them that Watch out for you when you come in here.
• 1:03:43
  Speaker 3: No, stacy will keep me under control.
• 1:03:45
  Speaker 3: She's got me.
• 1:03:47
  Speaker 3: I mean, that's another thing.
• 1:03:49
  Speaker 3: I mean, stacy, I just want to say she's just been doing such a great job for you.
• 1:03:53
  Speaker 3: I really feel that she's your partner in this and I think, when the festival hits, yep.
• 1:04:02
  Speaker 4: We did a pinky swear on their first day that we would always have each other's back and I told her as recently as yesterday In front of the board I don't know how I've done it the last couple years with without her, because to me she is absolutely she's that like the bulldog, and I mean that in a very complementary way.
• 1:04:19
  Speaker 4: She is just out there trudging and and getting it done and you know I'm the good guy, right, I'm always the guy that has to be liked and and that my detriment.
• 1:04:29
  Speaker 4: Sometimes that means I don't draw the hard line with our distilleries or some of our podcasters, but I mean she really is.
• 1:04:39
  Speaker 4: It was a great addition to the team and I mean what the net result will be the distilleries will have a better experience, the consumers will have a better experience because of the fact that we're setting these distilleries up to be successful and you know it's a self-fulfilling profit.
• 1:04:54
  Speaker 4: You know the distilleries are always first.
• 1:04:57
  Speaker 4: I've always said that I learned a valuable lesson at Churchill Downs, where everybody's fighting over is more important sponsor revenue and Ticket revenue, and then at the end of the day, it's like you know what, without those 20 horses in the starting gate, you don't have a derby.
• 1:05:12
  Speaker 4: None of your sponsor money matters, none of your ticket money matters.
• 1:05:15
  Speaker 4: You've got to have those horses, the horsemen, the owners, the trainers, the people that are back there, the grooms and hot walkers, the people are, you know, 530 in the morning that are making those horses proud.
• 1:05:25
  Speaker 4: You know train, that's the important part.
• 1:05:28
  Speaker 4: Well, in our, in our case it's.
• 1:05:29
  Speaker 4: It's the distilleries.
• 1:05:30
  Speaker 4: You know we work for the distilleries.
• 1:05:32
  Speaker 4: They're the most important piece of this event.
• 1:05:35
  Speaker 4: If the distilleries aren't taken care of, then the consumer ultimately suffers, the sponsorship goes away.
• 1:05:41
  Speaker 4: But if distilleries are happy and they want to be here and I mean this very sincerely 35 years, 34 years of doing festivals, I've never had Sponsored distilleries actually like remind me that their contractors are newing this year and they want to make sure they get extended for three years, and so that's very humbling.
• 1:06:02
  Speaker 4: I mean.
• 1:06:02
  Speaker 4: That tells us that we're going in the right direction, and I don't say that in a cocky way.
• 1:06:07
  Speaker 4: It's their investors.
• 1:06:09
  Speaker 4: I've always talked to them as investors in the direction of this festival, not sponsors.
• 1:06:15
  Speaker 4: It's not NASCAR.
• 1:06:16
  Speaker 4: We don't slap a logo on a car and let it run around, you know 250 times it's.
• 1:06:20
  Speaker 4: It's an investment in the experience to venue, the forum that we're creating for everyone.
• 1:06:25
  Speaker 3: Well, but you've taken something that was historically For the distillers, where they can all get together and and have a good time together, and you basically have Taken that experience and then taken it so that it no, it no longer was something that they were fronting, but they were able to now participate, do the same thing but at the same time, make it something that's beneficial overall to the whole outside world and make it worthwhile to them where it was starting to.
• 1:07:14
  Speaker 3: You know, when you do something I mean if you have a family reunion every year, every single year, you know, but that's not so much special.
• 1:07:26
  Speaker 3: So you've taken it out of that family reunion thing, where it is now a festival about bourbon but they still can participate in the whole family you know bourbon experience and they all and then brought even more people into it I mean-.
• 1:07:48
  Speaker 4: There's two things that you touched on and overall that timeline 32 years.
• 1:07:54
  Speaker 4: It started off as Jimmy and Fred and Booker hanging out drinking each other's whiskey and a crowd assembled and all of a sudden the crowd kind of grew and there was something special there and then it transitioned to that was about the people who made the whiskey.
• 1:08:11
  Speaker 4: And then it kind of morphed and I don't mean this in a bad way.
• 1:08:15
  Speaker 4: The reality is the bourbon festival became about the community and the distillery workers.
• 1:08:24
  Speaker 4: It was a chance for them to all come out and stand in front of the stage and probably not drink bourbon but drink beer, and it was a big reunion.
• 1:08:34
  Speaker 4: It was a community celebration and that's wonderful.
• 1:08:37
  Speaker 4: But while that was going on, the distilleries were starting to get more sophisticated and more serious and you know the trend had-.
• 1:08:44
  Speaker 3: Well, they got owned by corporations too.
• 1:08:47
  Speaker 3: It used to be everybody was family owned when that started, and now it's corporations and it's about making money and also and selling whiskey that's the thing.
• 1:08:58
  Speaker 4: When it was the community celebration for all those years probably 20 of the 30, 29 years, 25 of those years were the celebration, but it wasn't about selling more whiskey, it wasn't about Right the brands, and so that's why it had to change, because it was the distilleries were underwriting the party.
• 1:09:21
  Speaker 4: And they told us point blank and there's a couple of quotes it's great, but we can no longer afford to underwrite Barstown's party.
• 1:09:29
  Speaker 3: Well, it's too big too.
• 1:09:30
  Speaker 3: It got so big and now they're underwriting this giant party.
• 1:09:35
  Speaker 3: When it first started off, it was just, you know, booker, and everybody kind of getting together and it was this little thing.
• 1:09:42
  Speaker 3: Well, it's gotten to the point where it was like, I mean, I remember going in 2019, you could finally get a drink at the thing.
• 1:09:54
  Speaker 3: Well, a cocktail, but what A cocktail.
• 1:09:57
  Speaker 3: A cocktail, now you could.
• 1:09:59
  Speaker 3: Now the VIP, I purchased and I was impressed.
• 1:10:03
  Speaker 3: I was up there in your redesign, you know what I mean, and it was nice.
• 1:10:07
  Speaker 3: It was air conditioning and I could get pours of certain things and I could take those pours down onto the grounds.
• 1:10:14
  Speaker 3: Okay, they let you do that, but all the other events that I was, you know, the gala was offsite, the cigarsan was offsite, it was all something separate.
• 1:10:26
  Speaker 3: And what was happening at the festival was you had the food trucks, which were carnival food trucks, and you had the bourbon relay, and then you had the couple distilleries Jim Beam in Wild Turkey, serving mixed drinks, and then you had the VIP upstairs and but the party was when I went to the gala, the party went to the food trucks and the beer trucks and everything, and that's where they had local bands playing and stuff like that, and Bardstown was partying where I, as an outsider, went somewhere else to party because I, you know, paid and I wasn't a bad experience.
• 1:11:16
  Speaker 3: I enjoyed the experience, but but-.
• 1:11:19
  Speaker 4: I love the community festival.
• 1:11:20
  Speaker 4: I always have my career started in the mid-80s managing a small little community Founders Day Festival at the flea market and the food trucks and the beer garden, so I love that it just couldn't be here right now.
• 1:11:35
  Speaker 3: Right.
• 1:11:36
  Speaker 3: And then also remember that if they were giving you summer fest, we wouldn't be talking right now, because that summer fest would be the ultimate festival in the world at the moment.
• 1:11:49
  Speaker 3: But you know, that's beside the point.
• 1:11:52
  Speaker 4: Funny.
• 1:11:52
  Speaker 4: You said that I mean the State Fair.
• 1:11:54
  Speaker 4: I mean I really worked hard.
• 1:11:56
  Speaker 4: I'm a farm kid, so the State Fair meant something to me and every single time I talked to somebody when I first started, they're like so what's, what's gonna be?
• 1:12:07
  Speaker 4: You're not gonna change anything, right, this is the festival or the fair.
• 1:12:10
  Speaker 4: I've been going to all my life and bringing my kids to like no, no, no, it's all.
• 1:12:14
  Speaker 4: And then they'd be like so what's new this year?
• 1:12:17
  Speaker 4: And that's the balance we have with this festival.
• 1:12:20
  Speaker 4: I've lived with that Churchill Downs Bourbon Festival.
• 1:12:23
  Speaker 4: It's be careful not to change.
• 1:12:26
  Speaker 4: The traditional things always have something new.
• 1:12:29
  Speaker 4: So if you've come three or four years in a row, you should recognize some comfort things like aha, here I am, but oh, that's cool, that's new, that's different, this is better.
• 1:12:40
  Speaker 4: And that's kind of in the planning.
• 1:12:42
  Speaker 4: It's like you get to a certain point and then you do the baseline things very well and then continue to enhance and tweak the other experiences, and that's kind of where we've been the last three years.
• 1:12:54
  Speaker 3: Well, put it this way, I think this year I will walk away from Kentucky Bourbon Festival the brokest I've ever walked away because there is so much opportunity.
• 1:13:06
  Speaker 3: This year, like last year, a couple of distilleries, but they're all gonna know what they're doing right now and I'm gonna want more than I can afford.
• 1:13:18
  Speaker 4: Yeah, well, and I will be.
• 1:13:20
  Speaker 4: And if anybody from these distilleries are watching listening, I went to Rabbit Hole last year and they've been a great partner and I love Christie and Kave and Cameron and I said you can't continue to do just the premium event without having your presence, everyone.
• 1:13:39
  Speaker 4: And so I mean I put my arm around Christie and I said, walk over here, this is where Rabbit Hole should be boom.
• 1:13:45
  Speaker 4: So they're here, they're activating this.
• 1:13:47
  Speaker 3: That's awesome, because last year, when you see and you were very you're a marketing genius in the fact that when Rabbit Hole it's not like you didn't set up Rabbit Hole's tent and put up their name because they were there in some capacity but their tent was empty, I mean and you know what I mean they we just did the third pick, so we did a high gold.
• 1:14:16
  Speaker 4: Last year we did a K-ville, this year we're doing the Derringer, so next year we've got one more right.
• 1:14:21
  Speaker 4: And we were told after the very we were the first barrel pick they ever did like.
• 1:14:24
  Speaker 4: So, like Greg with chicken cock, rabbit Hole and the Bourbon Festival did the very first single barrel pick.
• 1:14:31
  Speaker 4: There you go, so I client yep, yep, that was that, I still have From the Alice in Wonderland series, and we were told we probably wouldn't get another one because it was such a rare thing.
• 1:14:44
  Speaker 4: Well, to Christie and Covey's credit, they came back to us and we did a K-ville last year.
• 1:14:50
  Speaker 3: And I haven't.
• 1:14:51
  Speaker 3: I have not opened that because guess what?
• 1:14:55
  Speaker 4: I think that's a collector's item, but I don't know, I'll just say this Derringer we did this year is amazing, but so I mean, but they get it.
• 1:15:03
  Speaker 4: I mean, and Angels and Envy was in a couple of years ago, did they do?
• 1:15:06
  Speaker 3: new artwork.
• 1:15:07
  Speaker 3: Yeah.
• 1:15:09
  Speaker 3: They've done new artwork for, so just quick.
• 1:15:14
  Speaker 4: It's the same theme.
• 1:15:14
  Speaker 4: The six, the set of six.
• 1:15:16
  Speaker 4: You buy a case.
• 1:15:17
  Speaker 4: You got all six different pieces of artwork in there.
• 1:15:19
  Speaker 4: This year it's a Shakespeare.
• 1:15:21
  Speaker 4: I believe this fall that we're doing.
• 1:15:23
  Speaker 3: How much is a case?
• 1:15:24
  Speaker 3: I never even knew you could buy a case.
• 1:15:27
  Speaker 4: You can buy a case and each case has got one of each of the six labels inside.
• 1:15:32
  Speaker 4: Okay, so there are.
• 1:15:34
  Speaker 4: Covey, disconfirmed.
• 1:15:36
  Speaker 4: He's going to be at the festival on Saturday and he'll be there meeting people, signing and stuff.
• 1:15:40
  Speaker 4: And he's this wonderful character.
• 1:15:42
  Speaker 4: He's very, you know, recognizable.
• 1:15:43
  Speaker 4: Covey's awesome.
• 1:15:44
  Speaker 4: Angels Envy is our anchor partner distillery with the new cigar lounge, and you've known I'm not a cigar smoker but, I've been trying for the last three years to get this cigar lounge program to go.
• 1:15:57
  Speaker 4: Two years ago we did it small scale with Angels Envy, and it was this little nook by the bourbon bar.
• 1:16:03
  Speaker 4: This year the whole corner of the main lawn is going to have Angels Envy.
• 1:16:09
  Speaker 4: There it's going to have a deployment scars there, so cigars are for sale right there.
• 1:16:16
  Speaker 4: Cigars for sale right there.
• 1:16:17
  Speaker 4: And David Webb we talked about earlier with Sirius XM.
• 1:16:21
  Speaker 4: He's going to be there all weekend meeting people and signing and et cetera, et cetera.
• 1:16:26
  Speaker 4: And then we've got a world-class guitarist playing.
• 1:16:29
  Speaker 4: So there's a small little stage just for the you know, for the cigar lounge, excuse me, and this guy actually passed up on our opportunity to play with the Louisville Symphony.
• 1:16:39
  Speaker 4: What time To come down and play all weekend.
• 1:16:43
  Speaker 3: So all day long, all weekend, that cigar lounge is going.
• 1:16:48
  Speaker 4: It's going, and it's I mean world-class music it's without actually saying.
• 1:16:53
  Speaker 3: It's gonna make me so unproductive.
• 1:16:56
  Speaker 4: It's bourbon cigars and jazz.
• 1:16:58
  Speaker 4: He's a jazz guitarist.
• 1:16:59
  Speaker 4: We own bourbon cigars and jazz trademarks.
• 1:17:03
  Speaker 4: So I'm not speaking out of school, but that was a heaven hill event that we partnered with them.
• 1:17:08
  Speaker 4: So I'm not saying we're producing bourbon cigars and jazz, but at the festival you will have bourbon cigars and jazz and lounge furniture.
• 1:17:17
  Speaker 4: It's gonna be a great hangout area.
• 1:17:19
  Speaker 4: Well, again, distilleries that I go talk to is like this is my vision.
• 1:17:24
  Speaker 4: Will you be the partner?
• 1:17:27
  Speaker 4: I went to Mixtures.
• 1:17:28
  Speaker 4: I mean, andrea, you know Mixtures connects and aligns with food, the culinary side of things, more than probably most other distilleries.
• 1:17:36
  Speaker 4: Rabbit Hole does.
• 1:17:37
  Speaker 4: You know the James Beard alignment, but when I talked to Andrea a couple of years ago.
• 1:17:42
  Speaker 4: But I really want to elevate our culinary presence and also make the connection with Mixtures, are you in Boom done so?
• 1:17:50
  Speaker 4: I mean you come with an idea and then you accept it, so did this.
• 1:17:53
  Speaker 3: Mixtures is Mixtures doing something special?
• 1:17:57
  Speaker 4: Yeah, mixtures will be as far as releases.
• 1:18:00
  Speaker 4: Yeah.
• 1:18:00
  Speaker 4: I cannot talk about that.
• 1:18:03
  Speaker 3: Good, thank you for not talking.
• 1:18:05
  Speaker 3: So are you like me, where you'll smoke a cigar here or there, or do you like have asthma and you can't smoke a cigar?
• 1:18:14
  Speaker 4: I have a health.
• 1:18:15
  Speaker 4: Years and years ago in Racine, wisconsin, I had a swimming pool and I was opening it for spring and inadvertently took a big hit of chlorine gas out of my chlorinator and it fried all my little things in my bronchi.
• 1:18:30
  Speaker 3: So anytime you smoke a cigar, it's like a horrible experience.
• 1:18:34
  Speaker 4: I have permanent bronchiase basically.
• 1:18:36
  Speaker 4: So yeah, if I'm even around cigar, smoke it.
• 1:18:41
  Speaker 3: So we'll never find you in the cigar lounge.
• 1:18:44
  Speaker 4: So much part of the culture.
• 1:18:45
  Speaker 4: No, but I mean, I've thought about this.
• 1:18:49
  Speaker 4: The winds blow west to east, right, so the cigar lounge is on the eastern edge of the festival so naturally the smoke will blow out.
• 1:18:58
  Speaker 4: We brought in some extra fans to help because, amazingly, distilleries some really like the cigar connection and some don't wanna be anywhere near the airs because it changes the nosing and the tasting, so even those little details.
• 1:19:12
  Speaker 4: it's like I need to put this in a spot where, naturally, the air is gonna blow it, but I need to put some fans behind it to force the air out, but not blow people.
• 1:19:20
  Speaker 4: I don't want anybody's hairpiece blown off or whatever when you're sitting there, I don't know.
• 1:19:26
  Speaker 4: When you see it, I'm telling you.
• 1:19:27
  Speaker 4: I mean, you'll know when people say so what do you do the rest of the year?
• 1:19:31
  Speaker 4: You'll know what I do the rest of the year.
• 1:19:33
  Speaker 4: This festival is gonna be an example.
• 1:19:35
  Speaker 3: What?
• 1:19:36
  Speaker 3: What do you petition the Kentucky legislature?
• 1:19:40
  Speaker 3: You, I mean, honestly, I feel that I know you and you work all year round.
• 1:19:50
  Speaker 3: I mean there's no doubt.
• 1:19:53
  Speaker 3: I mean, yes, after the festival and, yes, you can go to events and your job is fun.
• 1:20:00
  Speaker 3: There's no doubt about it.
• 1:20:01
  Speaker 3: There's a lot of fun.
• 1:20:02
  Speaker 3: But as far as the seriousness that you take it, it's on a level that well, put it this way, I talk to a lot of people.
• 1:20:13
  Speaker 3: I've talked, you know, I know people who run festivals.
• 1:20:18
  Speaker 3: I know people who you know run distilleries and I think, honestly, I don't look forward to the day that you move on, because I think this is your niche right here.
• 1:20:36
  Speaker 3: But there's gonna be a day when you're gonna, you're gonna have it set up and there's gonna, and you will no longer feel challenged.
• 1:20:46
  Speaker 4: So I mean David Mandel and I were talking this morning and David for those who don't know, he was co-founder of Bargstown Bourbon Company.
• 1:20:55
  Speaker 4: He spent a number of years with Kentucky Owl.
• 1:21:00
  Speaker 4: He's now started off on his own other project.
• 1:21:03
  Speaker 4: That is gonna be amazing, but we were talking this morning and a leader from day one should be making the business set up to where you can be replaceable easily.
• 1:21:18
  Speaker 4: And it sounds counterintuitive, but people who know me, the people who matter that know me with the board and so forth, they know what I do.
• 1:21:27
  Speaker 4: But when I leave, the next person should be able to come in and have the map.
• 1:21:33
  Speaker 4: How to do it.
• 1:21:34
  Speaker 4: And Keep going forward.
• 1:21:36
  Speaker 4: The only people that are like protective and like or maybe-.
• 1:21:41
  Speaker 3: Well, the most depressing moment for me, most depressing moment for me was when I went back to the Wisconsin State Fair last year, it's like, and I got to see where it was and what you were setting up and they just basically took it further.
• 1:22:01
  Speaker 4: I love that I'm gonna go next year.
• 1:22:06
  Speaker 3: Well if you go, I'll go with you.
• 1:22:09
  Speaker 4: I went there once since I left and 95% of the things that I put in place and started with marketing and the different sponsorships and the stages and the agricultural, it's still there.
• 1:22:21
  Speaker 4: So I'd like to think that when and if I leave the Bourbon Festival, I could come back in a couple of years and hopefully recognize it that somebody didn't feel like they had to do some wholesale change to the program.
• 1:22:33
  Speaker 4: But I'm telling you, this event is the first time in my career that I've had the just unwavering support of the board, which most of them are from the distilleries.
• 1:22:46
  Speaker 4: I've got the mayor's office and the city council and the neighboring community that love what we're doing.
• 1:22:53
  Speaker 4: The corporate sponsors love what they're doing.
• 1:22:56
  Speaker 4: We've got opportunities that I can't talk about here today that are on the horizon that will just it's game changing for the industry and I've got a lot of support for that.
• 1:23:09
  Speaker 4: So I won't leave until I feel like I've done it all.
• 1:23:14
  Speaker 4: And there's so much upside the craft brewing, the craft beer festival.
• 1:23:18
  Speaker 4: It went up and then it kind of plateaued and they kind of start eating themselves and it's kind of this.
• 1:23:24
  Speaker 4: You know the corporate buyouts of the brands and it kind of declined and now brew festivals aren't as important as they were even five years ago.
• 1:23:32
  Speaker 4: I don't see that happening here.
• 1:23:34
  Speaker 3: I mean no, no, no, honestly, I've worked in the world of photography and photographers have consistently consumed each other.
• 1:23:47
  Speaker 3: It's just like there used to be rights managed and people would make a shit ton of money, and then there was royalty free and there, I mean, I've watched the industry consume itself.
• 1:23:58
  Speaker 3: But the bourbon industry, these people are down home, real people running, and they get what they're doing, and there, you know, there's, you know, when you talk to Fred and Freddie, no, they understand what their place is in history, but they also know what their place is their humbleness in the fact that they're producing something and they're just people, and that's something.
• 1:24:32
  Speaker 4: Well, sandy Sandy makes that happens.
• 1:24:34
  Speaker 4: What Right, sandy Sandy, make sure those two stay grounded.
• 1:24:41
  Speaker 3: Yeah, there's no give Sandy credit.
• 1:24:44
  Speaker 3: Sandy stays grounded.
• 1:24:46
  Speaker 3: I mean, there's no doubt that it's just like that.
• 1:24:49
  Speaker 3: That woman I was talking to her, she's just I.
• 1:24:53
  Speaker 3: You know, the funny thing is my last two trips down to Kentucky and you were included with Kate, and then also it's just been to be with friends that I've made.
• 1:25:07
  Speaker 3: I don't want everybody to think that it's just because the podcast I'm coming down there.
• 1:25:13
  Speaker 3: I really feel the people like yourself, kate, sandy and Fred and Freddie.
• 1:25:20
  Speaker 3: I want them to feel, I want to just hang out and same with Stacy we went to the Volstead.
• 1:25:28
  Speaker 3: You stayed in our guest room, right, so we were friends.
• 1:25:31
  Speaker 3: Yeah, they were always coming and and you know every time, all I'm, my whole life revolves around finding Trog's beer for you, because if I see it and it's different, I'm buying it.
• 1:25:46
  Speaker 3: Did you have one of the Cubby?
• 1:25:49
  Speaker 4: Bears.
• 1:25:49
  Speaker 4: For those of you watching Trog's Brewing out of Hershey, pennsylvania, was one of my favorite, not only brands and products, they're the only brewery I think that I've ever had.
• 1:26:01
  Speaker 4: Every one of their beers.
• 1:26:02
  Speaker 4: I've never had a clinker and I mean the Trogener brothers are just great friends and they helped me start a music festival in Gettysburg and I mean they're just great people.
• 1:26:15
  Speaker 4: So, yes, you can't buy it in Kentucky.
• 1:26:18
  Speaker 4: So unless I want to drive to Cincinnati, I have to have an Ohio friend that's willing to rule some Trog's to me.
• 1:26:25
  Speaker 4: So thank you for that.
• 1:26:26
  Speaker 3: Yeah, no problem, it's not a problem with all Back to the beam no story.
• 1:26:32
  Speaker 4: Last it was at Thursday night when they did a little bit of dinner.
• 1:26:36
  Speaker 3: Yeah, that was.
• 1:26:37
  Speaker 3: And then they did a little book dinner with Baker, right, oh right, right, yeah.
• 1:26:42
  Speaker 4: And then but I showed up, I'm texting and I'm gonna be about five minutes late.
• 1:26:47
  Speaker 4: I hit some traffic so I parked down below and I did the big long walk upstairs to the kitchen table venue and everybody was still outside like getting ready to go in and have dinner.
• 1:26:57
  Speaker 4: It wasn't like I was walking into late for dinner and Fred and Freddie and Sandy and everybody stood up and like looked at me and like looked at their watch, like well, damn time you showed up.
• 1:27:09
  Speaker 4: And he was like orchestrated, but they were friends.
• 1:27:12
  Speaker 4: And it's just, it's humbling, and people were like you know, Fred, no, like his face is on the bottle.
• 1:27:18
  Speaker 4: I'm like I know, but yeah, he's a good guy, he's a dear friend, and that Well this is so.
• 1:27:29
  Speaker 3: So I've made friends with Sandy and Fred and Sandy.
• 1:27:34
  Speaker 3: We were just down there going and she drove us around Kentucky.
• 1:27:38
  Speaker 3: We went to Lincoln's birthplace and also where he grew up and the ice cream shop that was right there.
• 1:27:48
  Speaker 3: I mean, she took us all around, which was great, but this bottle right here, the 2022 Fred's pick it's just like I had to ask Sandy, you know, cause that was a distiller release, and so I went down there and she's like I got a surprise for you.
• 1:28:09
  Speaker 3: And it's just like I walk into their house and you know the kitchen table's right there.
• 1:28:15
  Speaker 3: When you walk into their house, the kitchen's there, my painting is hanging in their kitchen.
• 1:28:22
  Speaker 3: You know what I mean.
• 1:28:22
  Speaker 3: And then Fred walks in and he presents me with this bottle it's Fred's pick, signed by Fred, given to me, to him, you know, right to me in his kitchen, in the house, in the house.
• 1:28:39
  Speaker 4: I've never been in the house.
• 1:28:41
  Speaker 3: Well, but you know, what.
• 1:28:42
  Speaker 3: I've been in the man cave.
• 1:28:44
  Speaker 3: No, no, but seriously, we need to hang out with Sandy in the house.
• 1:28:49
  Speaker 3: We sat around when we went down and we so, after we were done going around, she, she invited us back.
• 1:28:56
  Speaker 3: We sat around the kitchen table.
• 1:28:57
  Speaker 3: It's she's like what do you want?
• 1:28:59
  Speaker 3: And she's got the first.
• 1:29:01
  Speaker 3: She's got the rice version of this bottle sitting in the.
• 1:29:07
  Speaker 3: She's like you can have anything you want.
• 1:29:09
  Speaker 3: It's just like it's.
• 1:29:12
  Speaker 3: It's so much fun.
• 1:29:13
  Speaker 4: Dear, dear, dear individual, for sure.
• 1:29:16
  Speaker 3: But do you see this right?
• 1:29:18
  Speaker 4: This is yours, yeah yeah, as you're talking about being, you got a maker to sit in the foreground.
• 1:29:23
  Speaker 3: Well, but that that maker's Cubs version.
• 1:29:27
  Speaker 3: You are a Cubs fan.
• 1:29:28
  Speaker 3: I am a brewers fan through and through, but I love the Cubs.
• 1:29:32
  Speaker 3: I love the Cubs.
• 1:29:34
  Speaker 3: It used to be the American League brewers versus the National League.
• 1:29:40
  Speaker 3: You know that would have been a great world series, but when they joined I I I enjoy the Cubs and the brewers.
• 1:29:48
  Speaker 3: I'm a fantasy baseball fan, and so we're sitting there and we see this.
• 1:29:53
  Speaker 3: You know this, this sculpture and Nash is like this is coming to you for Kentucky Brewer's Festival, and then he's like.
• 1:30:01
  Speaker 3: We were like look at that, that's the 2023 version of the Cubs, and who knows who's going to win.
• 1:30:09
  Speaker 3: We got a month left.
• 1:30:11
  Speaker 3: You know what I mean?
• 1:30:11
  Speaker 3: We're on the roll here, buddy.
• 1:30:13
  Speaker 3: The brewers on the roll, the Cubs are on the roll.
• 1:30:17
  Speaker 4: Super Nash is amazing.
• 1:30:18
  Speaker 4: But you know what?
• 1:30:20
  Speaker 4: I worked and lived 10 minutes away from Miller Park in Milwaukee.
• 1:30:25
  Speaker 4: I've gone to more games at Miller Park than I did Wrigley Field.
• 1:30:30
  Speaker 4: I had a parking reserve parking spot like in the executive parking spot, because I was always there and I've thrown out three first pitches at Miller Park but never at Wrigley, so that's really seriously.
• 1:30:42
  Speaker 4: Wait, wait wait, wait.
• 1:30:45
  Speaker 3: If you throw out a first pick at Wrigley, a first pitch at Wrigley, I want to be there with you.
• 1:30:53
  Speaker 4: So there's a no with the official bourbon of Chicago Cubs is right, beam, beam.
• 1:31:00
  Speaker 4: Yeah well, they got beam.
• 1:31:02
  Speaker 4: I got to work on that.
• 1:31:04
  Speaker 4: I would be a lifelong great.
• 1:31:06
  Speaker 4: But the funny thing is the brewers front office.
• 1:31:09
  Speaker 4: They all knew I was a Cubs fan, so all three of my first pitches were brewers at home against the Cubs.
• 1:31:17
  Speaker 3: Well, that, yeah, did you get to meet Euker A bunch of times?
• 1:31:22
  Speaker 4: Not.
• 1:31:22
  Speaker 4: I wouldn't say meet.
• 1:31:23
  Speaker 4: We're like within talking distance and everything.
• 1:31:26
  Speaker 3: I love, I love you.
• 1:31:27
  Speaker 3: Hold on.
• 1:31:27
  Speaker 3: Holy shit, that's, that's whiskey.
• 1:31:33
  Speaker 3: He's calling me for some reason and he just blew up the whole podcast.
• 1:31:40
  Speaker 4: There you go, whiskey anyway.
• 1:31:42
  Speaker 4: So no, I know I the brewers have.
• 1:31:45
  Speaker 4: I spent a lot of years in the old County Stadium.
• 1:31:48
  Speaker 4: You know I used to be a photographer.
• 1:31:51
  Speaker 4: I would shoot Packers games Yep, they played in County Stadium when visiting team, or both teams were on the out on the same sideline and the media was on the other sideline.
• 1:32:01
  Speaker 4: Take a picture.
• 1:32:02
  Speaker 4: I've got a lot of Brett Farr pictures, and so I know that that whole that land is sacred to me too.
• 1:32:09
  Speaker 4: Just because I'm a Cubs fan doesn't mean I don't appreciate that plot of property in good old Milwaukee, wisconsin.
• 1:32:17
  Speaker 3: There's Miller Park was great, but County Stadium was something to me.
• 1:32:25
  Speaker 4: The old gray lady.
• 1:32:27
  Speaker 3: But someone posted a picture of the Packer game because I went to many Packer games at County Stadium before I ever went to Lambo but that was a shit stadium.
• 1:32:38
  Speaker 3: I'm not going to watch football.
• 1:32:41
  Speaker 3: It really was Well the 50 yard line seats were like just dick because we're so far away, and then you have the end zone seats were the best.
• 1:32:53
  Speaker 3: How are the seats the best?
• 1:32:56
  Speaker 3: It's like Chicago.
• 1:32:58
  Speaker 3: I mean, cleveland has sold the dog pound as somehow it was somehow good.
• 1:33:04
  Speaker 3: But but you know, because you're in the dog pound, but that's only because they're shitty, see the funny thing.
• 1:33:10
  Speaker 4: I mean, I was there.
• 1:33:11
  Speaker 4: This is history, not the bore everybody.
• 1:33:14
  Speaker 4: But when Sterling Sharp got his stinger and went down, oh, that was, I remember that day.
• 1:33:20
  Speaker 4: I shot that game and I shot like when everybody's like over him caring for him.
• 1:33:24
  Speaker 4: I shot the Brett Farr fade and then back where he's aerial in the end zone and couple of the funniest thing I shot Jimmy, jim McMahon and Steve McMichael both in.
• 1:33:36
  Speaker 4: Packers uniforms after they left the Bears.
• 1:33:39
  Speaker 3: Yeah, because, because actually everybody doesn't realize but the Packers first Super Bowl championship that they did in 96.
• 1:33:50
  Speaker 3: Jim McMahon got a Super Bowl ring, his second with the Packers and and but seriously I really did respect McMahon after Charles Martin spiked him.
• 1:34:05
  Speaker 3: Yeah, that was not a fair fight there.
• 1:34:08
  Speaker 3: You know what I mean?
• 1:34:09
  Speaker 3: I mean the Packers would play the Bears and the Bears won the Super Bowl and they beat us 13 to 10 and something like 10 to six.
• 1:34:18
  Speaker 3: It was In 85.
• 1:34:21
  Speaker 3: What?
• 1:34:21
  Speaker 4: In 85.
• 1:34:23
  Speaker 4: Yeah, yeah, it was just like that was my senior year in high school.
• 1:34:27
  Speaker 4: So I mean the Super Bowl shuffle.
• 1:34:30
  Speaker 4: I can still remember 95 percent of the Bears.
• 1:34:35
  Speaker 3: So why are you a Cubs fan?
• 1:34:38
  Speaker 4: What Packers fan, I don't know man, my, my mom was born in Madison, so I'm, you know, badgers and Packers.
• 1:34:47
  Speaker 4: But my dad, my grandfather was, very Excuse me influential was a, was a Cubs fan sitting listening to Jack Brickhouse and on the on the transistor radio by the grill.
• 1:34:59
  Speaker 4: So I just always went to the Bear or the Cubs, and I always went Packers when it came to football.
• 1:35:06
  Speaker 3: So me my mom went to Ohio State, so my mom went to Ohio State.
• 1:35:14
  Speaker 4: I heard you.
• 1:35:14
  Speaker 4: I'm just sorry she went to Ohio State.
• 1:35:16
  Speaker 3: No, no, what are you sorry for?
• 1:35:17
  Speaker 3: They win natural championships.
• 1:35:20
  Speaker 3: But but I was grew up in Wisconsin, wisconsin.
• 1:35:24
  Speaker 3: I used to have to take tests based off of what was in my chemistry.
• 1:35:27
  Speaker 3: Tests were based off of what Wisconsin did and, for whatever reason, in 1982, when I was taking chemistry, I got lucky because the that was the first year the Badgers ever were like halfway decent, right.
• 1:35:42
  Speaker 3: So I didn't have to take quizzes on moles that I have nothing to do, no knowledge whatsoever how that works.
• 1:35:50
  Speaker 3: But so I loved Ohio State.
• 1:35:52
  Speaker 3: I loved Wisconsin.
• 1:35:56
  Speaker 3: Wisconsin in the 2000s was really good, there's no doubt.
• 1:36:00
  Speaker 3: And then, but I was a Brewers fan growing up in Milwaukee.
• 1:36:03
  Speaker 3: I mean, it's just like the other day.
• 1:36:07
  Speaker 3: I was remembering taking the bus in 1978, which puts me at 14 to the Pepsi the Brewers Pepsi fan club, the Brewers Pepsi fan club ticket that I got and I went to the game by myself and came back home I'm like 14 and I'm taking the public bus system to the the county stadium from West Dallas, Wisconsin.
• 1:36:35
  Speaker 3: Yeah, you know what I mean.
• 1:36:36
  Speaker 3: A whole different time period, right.
• 1:36:41
  Speaker 4: Yeah, and so.
• 1:36:42
  Speaker 3: It is different.
• 1:36:45
  Speaker 3: But, but Cubs games.
• 1:36:46
  Speaker 3: When I was in the 90s, when Harry Carey was doing it, I would take, we every year our fantasy baseball team would go down, take the train, but I basically two years in a row, organized Bus.
• 1:37:04
  Speaker 3: I rented a bus, sold the ticks for the tickets for 60 bucks a piece.
• 1:37:11
  Speaker 3: We would go down, we would buy bleacher tickets and watch Cubs game while so during the Sosa era and there's no doubt that Wrigley is, I mean you go to a game at Wrigley and the bleachers and there's there's no place better on earth.
• 1:37:30
  Speaker 4: No, that's right.
• 1:37:31
  Speaker 4: That's right.
• 1:37:31
  Speaker 4: No, we put everybody to sleep talking about the old.
• 1:37:36
  Speaker 3: Yeah, we did, and you've got to get home and we got to end this and I got an hour drive ahead of me.
• 1:37:41
  Speaker 3: Yeah, but 45 years in Bardstown, it's 45 minutes.
• 1:37:45
  Speaker 4: Not to the northeast side Anyway.
• 1:37:48
  Speaker 4: So one final thing on sports.
• 1:37:50
  Speaker 4: The Cubs and Reds are playing Labor Day weekend in Sinsi.
• 1:37:59
  Speaker 3: The Cubs and Reds.
• 1:38:00
  Speaker 3: So I'm going to Wisconsin on Labor Day weekend for my mother in law's 80th birthday party, but but we will.
• 1:38:09
  Speaker 3: We will make somebody to meet her.
• 1:38:12
  Speaker 3: So what about what I mean?
• 1:38:13
  Speaker 3: So we got to.
• 1:38:16
  Speaker 3: I mean, honestly, I'd like to go see a Cincinnati Bengals game against anybody.
• 1:38:23
  Speaker 4: We just went last weekend to the Packers?
• 1:38:25
  Speaker 3: Well, you did, but but I would like you know you went to a preseason game and we all know preseason, preseason games suck.
• 1:38:34
  Speaker 4: Packers one and the stadium was full.
• 1:38:36
  Speaker 4: Very uncentenity like so.
• 1:38:37
  Speaker 4: Amazing what.
• 1:38:40
  Speaker 4: What a Joe Burrow will do when an Andy Dalton couldn't.
• 1:38:43
  Speaker 4: Can I ask you a question?
• 1:38:46
  Speaker 3: Was there a lot of Packer fans there?
• 1:38:48
  Speaker 4: Oh, yeah, yeah so that that very, very friendly, I mean you know Cleveland, cincinnati, pittsburgh, green Bay they're all very small market relatively.
• 1:39:00
  Speaker 4: You know good blue collar people and there's some razzin going on.
• 1:39:02
  Speaker 4: But no, it was very friendly.
• 1:39:04
  Speaker 4: It wasn't like, you know, going into New York or something where you get Duck tape.
• 1:39:08
  Speaker 4: They could do it.
• 1:39:12
  Speaker 3: I took my, I took my cousin to for my wife's 40th birthday party, to a Packer Cleveland game.
• 1:39:21
  Speaker 3: It was right on her birthday and Favre laid an egg, that game and the Browns won and my, my cousin, still to this day remembers that game.
• 1:39:33
  Speaker 3: There's no doubt All right.
• 1:39:37
  Speaker 4: So, anyways, thank you for coming on, thank you for your time and for including me and, and you know, in 22 days we'll actually 20 days because you're coming out on Tuesday to help.
• 1:39:52
  Speaker 3: Well, even I'm going to be there Saturday, the 9th.
• 1:39:55
  Speaker 3: I will be in my house by the night of the night, right, so so we'll tip a few on the 9th and the 10th, I think on Thursday.
• 1:40:09
  Speaker 3: Kate's coming down early and going to have lunch with us.
• 1:40:12
  Speaker 3: You have, seriously, I, I don't know you hired Between your, between your Significant other and your work associate.
• 1:40:29
  Speaker 3: You are working with the James bonds of.
• 1:40:35
  Speaker 3: I mean, your wife is cool and your work associate school.
• 1:40:40
  Speaker 3: So do you like that?
• 1:40:42
  Speaker 3: I don't know, I'm just trying to let me know what you think.
• 1:40:47
  Speaker 4: Um, probably, anyway.
• 1:40:49
  Speaker 4: Yeah, no, I've got a cool gig, no doubt, and I've got good friends and I might, just, I might just sleep over there tonight.
• 1:41:01
  Speaker 3: No, no, no, no, if you're going to sleep, you got to sleep the other way, on that low back Leather coach just get, just get some good blankets.
• 1:41:11
  Speaker 4: Yeah, I'll actually fall in the sleep here a few times, usually after lunch, having the big special at Pat's place, meet low for whatever and I fall asleep and lose half the day.
• 1:41:20
  Speaker 3: But but I found.
• 1:41:22
  Speaker 3: I found so many different restaurants.
• 1:41:24
  Speaker 3: The last time I was there I got to try.
• 1:41:27
  Speaker 3: So yeah, yeah, there's a coolie.
• 1:41:30
  Speaker 3: You like it.
• 1:41:30
  Speaker 3: It tastes like salsa to me.
• 1:41:34
  Speaker 3: I actually do like it.
• 1:41:37
  Speaker 4: It's.
• 1:41:37
  Speaker 4: It's also the dimension that you could definitely taste like some tomato.
• 1:41:42
  Speaker 4: But no, I'm, it's really sweet.
• 1:41:44
  Speaker 4: It's almost like a derringer from rabbit hole.
• 1:41:47
  Speaker 3: Yeah, but it's got that, that, that what would you?
• 1:41:53
  Speaker 3: Say Japan, the Japanese aspect to it.
• 1:41:56
  Speaker 3: There's no doubt Wiseman, the Wiseman's way better.
• 1:42:02
  Speaker 3: Yeah, and that the wise was 3499.
• 1:42:07
  Speaker 3: That's 150 bucks, Are you serious?
• 1:42:10
  Speaker 3: Yeah, the Takomi is 150 bucks, no.
• 1:42:13
  Speaker 4: Wiseman is 35.
• 1:42:15
  Speaker 3: Yeah, and I?
• 1:42:16
  Speaker 3: I drink the shit out of that.
• 1:42:18
  Speaker 3: I got my fantasy baseball not baseball, but football draft coming up and I'm going to drink the Wiseman Let me know if I there, if you have any openings.
• 1:42:29
  Speaker 3: I'll ask him for sure, all right, all right.
• 1:42:33
  Speaker 4: All right, all right.
• 1:42:34
  Speaker 4: So I love you guys, all everybody watching.
• 1:42:37
  Speaker 4: Thank you, we'll see you in Barks Town In two weeks three weeks and three weeks, and if you can't make it this year, september 13th, 14th and 15th next year, just announced today.
• 1:42:49
  Speaker 4: This is the first time I've actually spoken out loud about it, so thank you for that.
• 1:42:54
  Speaker 3: Everybody held on and they get, they get next year's and I'll make sure everybody knows it and you can I use your artwork that you sent me?
• 1:43:03
  Speaker 3: Yes?
• 1:43:04
  Speaker 3: All right.
• 1:43:05
  Speaker 4: I can send you email a higher resolution if you need.
• 1:43:08
  Speaker 4: That's just a screenshot.
• 1:43:10
  Speaker 3: But yes, I mean no, I don't, I don't need it and I'm going to book.
• 1:43:13
  Speaker 3: I'm going to book my Airbnb.
• 1:43:17
  Speaker 4: Your pre birthday Airbnb, not birthday Airbnb.
• 1:43:19
  Speaker 4: Sorry to crush you.
• 1:43:21
  Speaker 3: No, if you come to my birthday party, I that's not crushing me at all.
• 1:43:28
  Speaker 4: All right, I appreciate you.
• 1:43:30
  Speaker 4: You're going to have a great time.
• 1:43:31
  Speaker 4: I hope you tell everybody the experience you have here in a couple of weeks, because we need more and more people.
• 1:43:38
  Speaker 3: More.
• 1:43:38
  Speaker 3: Well, we've got four people recording and we will be putting out a lot of content, that's for sure.
• 1:43:46
  Speaker 4: All right, everybody W forget that little guy in the foreground there Bring him along.
• 1:43:51
  Speaker 3: Yeah, it's coming wwwscotchyburbanboyscom.
• 1:43:56
  Speaker 3: And remember we're on Facebook, instagram, youtube and X and then also all major podcast formats.
• 1:44:06
  Speaker 3: So everybody remember good times equals good friends.
• 1:44:11
  Speaker 3: Make sure that you drink responsibly and you don't drink and drive and live your life dangerously.
• 1:44:21
  Speaker 3: Little Steve will take us out.
• 1:44:23
  Speaker 3: Yes.
• 1:44:56
  Speaker 5: Oh, that's why, For if we don't find the next whiskey bar, I tell you we must die.
• 1:45:05
  Speaker 5: I tell you we must die.
• 1:45:08
  Speaker 5: I tell you, I tell you, I tell you we must die.