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Find Your Voice & Video Mojo with Simone Bueno · Create The Best Me

• 0:00
  Carmen Hecox: Well, hello there fearless midlife trailblazers.
• 0:03
  Carmen Hecox: Welcome to Create the Best Me.
• 0:05
  Carmen Hecox: I am Carmen Hecox, your host and personal developing coach.
• 0:09
  Carmen Hecox: And today's guest is Simone Bueno.
• 0:13
  Carmen Hecox: Simone is originally from Brazil.
• 0:15
  Carmen Hecox: She has lived in Argentina, New York City, and is now settled in sunny Florida.
• 0:22
  Carmen Hecox: She is a proud mother of two amazing creative children who continue to inspire her to stay creative.
• 0:29
  Carmen Hecox: Simone has over 15 years of experience as an independent filmmaker working on various projects in pre and post production, cinematography, and color grading.
• 0:43
  Carmen Hecox: In 2020, Simone shifted her focus in filmmaking and cinematography to help women business owners create a more intimate connection with their audience by sharing a deeper connection of their business and the woman behind the brand through video recording and social media.
• 1:04
  Carmen Hecox: Simone is sharing her 20 plus years of web design, filmmaking, cinematography with women just like you and me.
• 1:12
  Carmen Hecox: So without further ado, let's dig into the conversation now.
• 1:16
  Carmen Hecox: Simone Bueno, welcome to Create The Best Me.
• 1:21
  Carmen Hecox: I am so glad to have you on the show.
• 1:24
  Simone Bueno: Oh, so happy to be here, Carmen.
• 1:26
  Simone Bueno: Thanks for inviting me.
• 1:28
  Carmen Hecox: Hey, before we get into our discussion, can you tell the audience a little bit about who you are and what you do?
• 1:37
  Simone Bueno: All.
• 1:37
  Simone Bueno: So I'm almost 50, so I'm not that young that's just did one thing.
• 1:43
  Simone Bueno: So I have a long, uh, story I think, but I'm going to focus on what we're going to be talking today, about stories.
• 1:49
  Simone Bueno: So, just a little bit of my background.
• 1:51
  Simone Bueno: I have over 25 years of web development experience.
• 1:56
  Simone Bueno: But around 15 years ago, I got introduced to filmmaking, independent filmmaking.
• 2:03
  Simone Bueno: That's when I really grew a passion for me on video.
• 2:06
  Simone Bueno: I first started working more on the background, pre production and post production of independent film.
• 2:12
  Simone Bueno: And in 2013, my ex husband, my kid's dad, he invited me.
• 2:16
  Simone Bueno: Well, we were pre producing, a film, a feature comedy, and then we have everything set up, all the schedules, everything.
• 2:24
  Simone Bueno: And the cinematographer fell out of the project.
• 2:27
  Simone Bueno: And then we spoke about, because I already had passion for photography, I had a course in photography and I was doing these home videos.
• 2:34
  Simone Bueno: So I said, well, maybe we were in New York at the time, but there was a lot of access for courses and workshop.
• 2:41
  Simone Bueno: And then we found there was a Chris Buono, there was the cinematography for Saturday Night Live.
• 2:45
  Simone Bueno: Uh, he would do the short films for the comedy show, and he was doing a workshop.
• 2:49
  Simone Bueno: So, okay, we just jump in the conclusion that I'll be fit to do the course, the workshop, and then I'll be the cinematographer for the film.
• 2:57
  Simone Bueno: So I did that, and going there on the camera and seeing even there were actors.
• 3:03
  Simone Bueno: I understood at the time, how can you be just being yourself and suddenly you get into this, character or something and you bring life.
• 3:11
  Simone Bueno: And how, when you see, like I was the first seeing them on camera and seeing how much they could, share the passion of their story on the camera.
• 3:20
  Simone Bueno: Going forward, really fast forward, like two years ago, three years ago, during the pandemic, when we moved to Florida, I started wanting to work with local business, mom owned business to help them share their stories, how, they will be, you know, involved, how they can be working moms and running a business.
• 3:38
  Simone Bueno: Then the pandemic came.
• 3:39
  Simone Bueno: And I was like, wow, how I can, you know, still do that.
• 3:42
  Simone Bueno: So I started going on Instagram.
• 3:44
  Simone Bueno: I had this, account called mom is not for sale.
• 3:47
  Simone Bueno: And I'll be talking how, you know, encouraging mom to share stories, to share experiences.
• 3:53
  Simone Bueno: But then I realized I wasn't doing that.
• 3:56
  Simone Bueno: I wasn't going on camera and sharing little things.
• 4:00
  Simone Bueno: So then I realized, okay, I have to do that.
• 4:02
  Simone Bueno: So then I step into the role that I was asking everybody to do.
• 4:06
  Simone Bueno: And I started going on video and sharing in a way, or even just putting my voice there.
• 4:12
  Simone Bueno: It started with the courage, like positive messages and little things and saying how, we can share our experience.
• 4:18
  Simone Bueno: And then by doing that, I understood how I can teach someone else.
• 4:24
  Simone Bueno: Getting to the step that I was at the moment, already being confident in front of the camera.
• 4:28
  Simone Bueno: Because when I was behind the camera, I would see different.
• 4:31
  Simone Bueno: These stories, but when I was in front, I have to be this one sharing this energy, sharing this message.
• 4:37
  Simone Bueno: And we can not just be bland and talking about the things that we love without, bringing some extra energy and some confidence on camera.
• 4:46
  Simone Bueno: So that's when I started doing one-on-one training on video, on presenting ourselves on camera and also teaching people how with simple steps you can edit your video.
• 4:57
  Simone Bueno: And make it better when people watch it.
• 4:59
  Simone Bueno: It's just not that long message, tired, all linear.
• 5:04
  Simone Bueno: So little things, so it goes, um, my training goes from being able to have this confidence to show on camera, to be able to edit the video yourself and make it interesting so people want to watch it.
• 5:15
  Carmen Hecox: That's very impressive because you took it from the professional perspective where you're behind the scenes, you're looking through the camera, you know what a cinematographer is looking for.
• 5:28
  Carmen Hecox: So, you know that perspective, but when you decided If I'm going to encourage women to do this, I got to lead by example.
• 5:37
  Carmen Hecox: And so I find that very, humbling.
• 5:41
  Simone Bueno: Yeah, and also because what I saw, why I wasn't showing up on camera, I started thinking why I wasn't doing that.
• 5:48
  Simone Bueno: Because I was judging myself in a way that other people wouldn't.
• 5:52
  Simone Bueno: I was just like, Oh, I have too much accent.
• 5:55
  Simone Bueno: And I'm from Brazil.
• 5:57
  Simone Bueno: So then I was like, Oh, people, when they say from Brazil, they expect to be this more Latina look and I'm blonde, I'm light skin.
• 6:05
  Simone Bueno: So they're like, Oh, I'm Latina, but not too Latina.
• 6:08
  Simone Bueno: I have accent, but not too much accent.
• 6:09
  Simone Bueno: So all of these things like, Oh, how am I going to present?
• 6:12
  Simone Bueno: So it's like.
• 6:13
  Simone Bueno: So growing into that and just accepting.
• 6:18
  Simone Bueno: Also, I did something, Carmen that really I encourage people to do regardless.
• 6:24
  Simone Bueno: It's adding caption to your videos because we all have accents.
• 6:28
  Simone Bueno: You have your speaking and you are American, but you have your own accent and then you go, Texas some people, some sound different and you go Ohio or Michigan, like we all have different access.
• 6:37
  Simone Bueno: But once also I start putting caption on my videos, I notice, I say the words.
• 6:43
  Simone Bueno: So people can't understand me because AI that was generating the captions weren't getting my words right, like 99%.
• 6:50
  Simone Bueno: I just have to tweak a little bit.
• 6:52
  Simone Bueno: Some of the words that, you know, wasn't correct.
• 6:55
  Simone Bueno: But also made me slow down when I talk and make me, made me kind of learn to pronounce better the words.
• 7:03
  Simone Bueno: So also I can be more understood by other people, because I tend to talk faster too.
• 7:08
  Simone Bueno: So then you kind of slow down, you bring this presence in a way, and sharing the messages still, you know, so it's lots of little things that you learn, and now I can teach people how to get better this little package.
• 7:21
  Carmen Hecox: Well, as far as accents, let me just add this in here Sofia Vergara and Salma Hayek, they have accents and they are beautiful, sexy women.
• 7:32
  Carmen Hecox: I think that a lot of people listen to that accent and it brings life to the character because, adds spice.
• 7:38
  Simone Bueno: It's the personality.
• 7:39
  Carmen Hecox: So don't down your accent, girl.
• 7:41
  Carmen Hecox: I think it's beautiful.
• 7:42
  Carmen Hecox: And as far as your age, you are a beautiful almost 50.
• 7:47
  Simone Bueno: Thank you.
• 7:49
  Carmen Hecox: So being a mom myself and being someone who I'm going to be real honest, getting in front of a camera is very challenging because I'm not the kind of girl that takes selfies.
• 7:59
  Carmen Hecox: I've never been the kind of girl take selfies.
• 8:02
  Carmen Hecox: And I've also been the kind of woman that I put on my makeup in the morning and I never touch it up.
• 8:08
  Carmen Hecox: Because it's just not me so There's a lot of vulnerability in getting in front of a camera.
• 8:15
  Carmen Hecox: So tell me, because coming from someone who's a little shy of getting in front of a camera, how do you make women feel confident in front of the camera?
• 8:23
  Simone Bueno: Yes.
• 8:24
  Simone Bueno: So it's a lot of mindset work and a self talk because it's not just about, in front of the camera, because when we think about it from the camera, Oh my gosh, the whole world is seeing me.
• 8:37
  Simone Bueno: And it's still don't know because maybe you have a big account.
• 8:40
  Simone Bueno: If you're showing up for your business that are usually a work of people with business.
• 8:45
  Simone Bueno: When I do the training, I really work.
• 8:47
  Simone Bueno: I start, like I have a three main steps that I go through my training.
• 8:51
  Simone Bueno: The first one, it's self confidence.
• 8:54
  Simone Bueno: And it's not only self confidence on camera.
• 8:57
  Simone Bueno: It's about feeling good about yourself, feeling good about your own features.
• 9:02
  Simone Bueno: So one thing that I was being judgmental about my, features is like, I have a big nose.
• 9:09
  Simone Bueno: And it was like, I always show more on camera.
• 9:12
  Simone Bueno: So my crook teeth.
• 9:13
  Simone Bueno: So I always think that we are seen and I just got to think about, look at myself, I see what I like the most.
• 9:21
  Simone Bueno: So I, when, when I tell this women, I did that workshop and it was like with them, like, that's a training that you need to start doing, like, just look at yourself in the mirror and there's something that always you like better than something else, like you might like better your, your lips or your eyes or your nose.
• 9:38
  Simone Bueno: So whatever is the feature that you have.
• 9:40
  Simone Bueno: The face that shows the most, focus on that.
• 9:43
  Simone Bueno: Maybe you add a little extra makeup on your eyes.
• 9:46
  Simone Bueno: Also don't follow trends.
• 9:48
  Simone Bueno: Like I don't see myself wearing these big lashes.
• 9:51
  Simone Bueno: And even the filters, the filters from this apps, I tried just like I would use some of them on the stories, Instagram stories that they have the same kind of, filters and I'm like, ah, this doesn't look like me.
• 10:04
  Simone Bueno: So when you have this practice before coming to camera and you start liking yourself.
• 10:09
  Simone Bueno: You start liking, that's the way you are.
• 10:11
  Simone Bueno: And that's the way you need to show up because nobody else has exactly the same crooked tooth that I have or the nose or my eyes.
• 10:18
  Simone Bueno: So I don't see myself wearing this big red, like bright red, lipsticks because I don't see myself well on those.
• 10:26
  Simone Bueno: But I like to wear, makeup, mascara on my eyelashes.
• 10:29
  Simone Bueno: So I always go with something that I feel good outside of the camera.
• 10:34
  Simone Bueno: Because it's something that you're not doing outside the camera.
• 10:35
  Simone Bueno: Why are you going to do this all extra?
• 10:38
  Simone Bueno: And then you're not going to feel yourself because when you feel yourself, you're going to bring your message more authentic to the camera.
• 10:44
  Simone Bueno: You're going to be, because that's how you talk.
• 10:46
  Simone Bueno: That's how you, you're not going to be, Oh, is my eyelashes falling?
• 10:50
  Simone Bueno: Is my red lipstick, like, you know, coming out of my lips.
• 10:53
  Simone Bueno: You're going to be start worrying about things that usually you don't worry about.
• 10:56
  Simone Bueno: So always go to the mirror and do this exercise.
• 10:59
  Simone Bueno: See things that you like and then you go to the next step.
• 11:04
  Simone Bueno: What else can you make you look better on camera or in a picture or going out?
• 11:09
  Simone Bueno: What do you do?
• 11:09
  Simone Bueno: You wear some earrings.
• 11:11
  Simone Bueno: You wear a color that you feel comfortable with.
• 11:14
  Simone Bueno: So it's the same practice that you do for camera.
• 11:17
  Simone Bueno: Find your colors, find the nuances that looks better with your skin, with your skin.
• 11:21
  Simone Bueno: And you have this outside of your home, on online, on internet.
• 11:26
  Simone Bueno: Many resources where you can find people helping you to find what works better for you.
• 11:31
  Simone Bueno: For many years, I didn't like yellow.
• 11:33
  Simone Bueno: Growing up, like I was a young teenager, I would tell my mom, or even younger than like, I don't like my hair.
• 11:38
  Simone Bueno: My hair is yellow.
• 11:40
  Simone Bueno: Like I would change the color of my hair because things that we think doesn't look good.
• 11:44
  Simone Bueno: And it's sort of like, I love the color of my hair.
• 11:46
  Simone Bueno: I just find that yellow looks good on me.
• 11:49
  Simone Bueno: And I, I made it my brand.
• 11:51
  Simone Bueno: Also because Brazil is, green and yellow, so I tried to pop green in there, but like yellow about bring this positive energy and things that I, teach about on camera.
• 12:01
  Simone Bueno: So I found yellow works for me.
• 12:03
  Simone Bueno: So find your color, find things that resonates with your message too.
• 12:07
  Simone Bueno: So if you already have a personal brand, but you still, you feel off about it, maybe it's the color.
• 12:13
  Simone Bueno: Maybe you need to rebrand your personal brand or your business because the color is not transmitted the same message.
• 12:20
  Simone Bueno: I have an example on branding.
• 12:22
  Simone Bueno: That is the Chocolate Milka.
• 12:24
  Simone Bueno: We all knew all chocolates look brown, brown or white for the chocolate.
• 12:28
  Simone Bueno: And Milka suddenly brought the purple.
• 12:31
  Simone Bueno: And it works because it works for the brand.
• 12:33
  Simone Bueno: So the brand pops up.
• 12:35
  Simone Bueno: So sometimes you just need to break the normal and bring into this energy or message that you want to share.
• 12:42
  Simone Bueno: So, and then the next step that we go with the training and how you present yourself, your figure, your framing.
• 12:49
  Simone Bueno: Because you cannot be just launching down, or, not putting your, nice posture, your shoulders up.
• 12:56
  Simone Bueno: So your head, everything transmits energy.
• 12:59
  Simone Bueno: So the way you're putting your head, so if it's down and you look like this, I'm talking, some people might just be listening, but like, if I'm going to put my head down and just looking up, I'm going to share different energy.
• 13:10
  Simone Bueno: If I keep my head straight and look straight at the camera.
• 13:14
  Simone Bueno: And the same thing when you talk to the camera, don't look down at yourself.
• 13:18
  Simone Bueno: Don't look how you are looking, don't look at your clothes, because that's how you're going to direct people's eyes.
• 13:24
  Simone Bueno: Because your eyes are going to be there and that's how they're going to see.
• 13:27
  Simone Bueno: I know it takes a little while for us to get used to, but even on the computer there's a green light, or red sometimes, that shows where the camera is.
• 13:35
  Simone Bueno: So look at the light.
• 13:37
  Simone Bueno: On your cell phone if you're using the selfie mode, also had the little light show you where the camera is.
• 13:42
  Simone Bueno: So look at the light, look for the light.
• 13:45
  Simone Bueno: Or if you're using the, this back of the camera, look where the little lines of the camera is.
• 13:51
  Simone Bueno: So then you're going to feel like you're looking at someone.
• 13:53
  Simone Bueno: I know.
• 13:54
  Simone Bueno: It takes practices.
• 13:55
  Simone Bueno: I still feel weird sometimes just doing this the way I'm doing right now.
• 13:58
  Simone Bueno: So instead of I'm looking at Carmen if I look like this and we're gonna have this video on YouTube, my head is going to be sideways and my eyes gonna be sideways.
• 14:06
  Simone Bueno: So you're not going to really gonna be connected with me the same way if I'm just looking here at the camera and talking to you right now.
• 14:13
  Simone Bueno: So you're gonna feel the autumn telling you about sharing your story and experiences.
• 14:18
  Simone Bueno: You're going to feel more connected to my message.
• 14:21
  Carmen Hecox: So basically, what you're doing is you are explaining to women that, they know their message.
• 14:27
  Carmen Hecox: They know their message in and out, and they're confident in their message, but they're not confident in the way they appear on camera.
• 14:35
  Carmen Hecox: And so they need to fix their mind, get it out of whatever it is, my nose, my lips, my clothes, my hair.
• 14:42
  Carmen Hecox: And focus more on talking one on one, looking right at you like I'm looking right at you right now.
• 14:48
  Carmen Hecox: And relaying the message, feeling confident in the message.
• 14:53
  Carmen Hecox: And if I don't feel comfortable about something within myself, maybe something that I do like about myself because I get a lot of compliments is my hair.
• 15:01
  Carmen Hecox: And so I focus on, I got some rocking hair because everybody likes my hair.
• 15:06
  Carmen Hecox: And so admire the one thing about myself and feel confident in that.
• 15:11
  Carmen Hecox: And that confident will, come out within the message.
• 15:16
  Simone Bueno: That's correct, But like in putting together also the little tweaking on the posture on the clothing.
• 15:22
  Simone Bueno: Because if you're just going to be on your like ragged shirt and then you're going to, you still can share your message, but it's not going to be aligned with your business.
• 15:32
  Simone Bueno: It's not going to be aligned with your brand.
• 15:34
  Simone Bueno: So you want everything to kind of even out.
• 15:37
  Simone Bueno: You don't want to bring like, you, you're ragged and you're just going to be talking with your kid at bedtime.
• 15:43
  Simone Bueno: Just want to present yourself nice on camera.
• 15:46
  Simone Bueno: But also, Carmen, I encourage that's yes, when you're talking about your product, about your business, about whatever your service, but I also encourage to bring this ragged shirt.
• 15:57
  Simone Bueno: And sometimes just putting in between your message, a little thing about your personal life so people can relate to.
• 16:04
  Simone Bueno: People can find, oh, she's real she's not always well dressed, makeup and hair.
• 16:09
  Simone Bueno: If it's the only way you feel good about showing up on camera, that's fine.
• 16:13
  Simone Bueno: But sometimes maybe share a more relaxed message, being into this, makeup and clothes that you feel more comfortable showing up on camera.
• 16:21
  Simone Bueno: But sometimes it just feels something that you'd like to share.
• 16:24
  Simone Bueno: A personal experience that you just had or something that relates to your family or a friend and you want to share at the moment, sometimes you just need that energy for that moment.
• 16:34
  Simone Bueno: And some people say, wow.
• 16:36
  Simone Bueno: Or they're going to be just walk on the street and something happened to them like, ah, the message that Carmen shared with me that day about something that happened to her.
• 16:45
  Simone Bueno: I'm going to go check her podcast because she tells me, she told that she shares stories, she talks with moms and podcasts and talks about confidence and how to be, good in her skin and, you know, after fifties.
• 16:57
  Simone Bueno: So I want to know more about that.
• 16:58
  Simone Bueno: I know I want to more know more about other moms.
• 17:01
  Simone Bueno: So whatever you do with maybe not related to a business message, might guide somebody else to connect with you and then find you through that.
• 17:10
  Carmen Hecox: I want to go back to something I remember you and I we had a planning session before we actually, scheduled this recording.
• 17:17
  Carmen Hecox: You shared with me, and it was about leading by example that you started to post, videos that were about Simone.
• 17:25
  Carmen Hecox: About Simone, and your interactions with your family and stuff, and that those videos went viral.
• 17:31
  Carmen Hecox: Talk a little bit more about that.
• 17:33
  Simone Bueno: Well, actually, no, when I started.
• 17:36
  Simone Bueno: When I teach my workshop, I get my first live feed because I said, I going to go live because I'm a filmmaker.
• 17:42
  Simone Bueno: I want to get.
• 17:43
  Simone Bueno: Perfect lining.
• 17:44
  Simone Bueno: I want to get perfect everything.
• 17:46
  Simone Bueno: And then I would take forever.
• 17:47
  Simone Bueno: I won't do it.
• 17:48
  Simone Bueno: So what I teach is sometimes the little thing, the basic.
• 17:52
  Simone Bueno: You can get this message out.
• 17:54
  Simone Bueno: So what I started to say, okay, I have a message.
• 17:57
  Simone Bueno: I want to encourage women, moms to share the journey, to share, to incorporate in the business.
• 18:02
  Simone Bueno: Sharing about how they got there.
• 18:04
  Simone Bueno: Because I was listening to Lewis Howes interview on this big personalities, big entrepreneurs.
• 18:09
  Simone Bueno: It's like what about some, many stories, beautiful, beautiful, great stories.
• 18:14
  Simone Bueno: But there's still such a higher level than my current stories, like that I wanted to find a story more related to me.
• 18:22
  Simone Bueno: So I said, well, maybe if I encourage people on the same level that I am in my life right now, I can find more people related.
• 18:29
  Simone Bueno: So I was trying to get this, to reach these people, the way you are doing, you know, and maybe one day you get to be interviewed with Lewis Howes, who's said no.
• 18:37
  Simone Bueno: So that's what we're doing, reaching these people.
• 18:39
  Simone Bueno: And then we're growing because everybody has such a beautiful stories that I was just like, we're going through the pandemic and I was like, Oh my gosh, there's so many moms they're living through this in a such hard way.
• 18:50
  Simone Bueno: I want to hear her stories.
• 18:52
  Simone Bueno: So anyway, I went on camera and I cringe when I see those videos and I was like, this is not working.
• 18:59
  Simone Bueno: So I started with a program that we met that's Social Curator.
• 19:02
  Simone Bueno: And then there were all this campaign about doing transition, doing pointing videos, about talking our business.
• 19:08
  Simone Bueno: And I did those videos like, still not me.
• 19:10
  Simone Bueno: And something not right about this.
• 19:12
  Simone Bueno: And then I was trying to find myself.
• 19:14
  Simone Bueno: I was trying to find my messages.
• 19:15
  Simone Bueno: Like, well, my message is about showing up on camera.
• 19:19
  Simone Bueno: And just be well presented and sharing the message.
• 19:22
  Simone Bueno: So I started practicing doing that and then that worked.
• 19:25
  Simone Bueno: And then I felt good about seeing my videos.
• 19:27
  Simone Bueno: I felt good.
• 19:28
  Simone Bueno: So we need to practice, find what works for us.
• 19:31
  Simone Bueno: And then I start saying how incorporating this and sharing little bits of our personal story, the way I just told you now.
• 19:38
  Simone Bueno: Maybe you had on the ragged shirt and you have something to share, a little bit of the journey.
• 19:42
  Simone Bueno: And it works.
• 19:43
  Simone Bueno: So, for me, about doing this, presenting myself on camera and just showing up direct on camera.
• 19:50
  Simone Bueno: And getting these bite sized actions that incorporated into my branding, into my account, little things of my journey, my habits.
• 19:59
  Simone Bueno: I ended up having last week, so it's very recent, a video that went viral and over a million views.
• 20:05
  Simone Bueno: And it's something that I never dreamed of.
• 20:07
  Simone Bueno: I was like, I, my message is about bite size.
• 20:10
  Simone Bueno: About reaching one person that you can impact with your story and having the video being seen, my face, and it's my face.
• 20:17
  Simone Bueno: I'm not talking on the video, but it's my face.
• 20:19
  Simone Bueno: And the messages of the video is about how we can create habits with little things.
• 20:25
  Simone Bueno: And that message reached these people.
• 20:28
  Simone Bueno: And from that video, I was just, I'm editing a video about getting some feedback that I like to share on my account about how steps that I take the same way I teach on video say, well, I'm growing, it's a very small business and I'm growing, so I want to share, maybe somebody else is going to be inspired to do this or that.
• 20:44
  Simone Bueno: So I'm doing this video sharing.
• 20:46
  Simone Bueno: Okay, what I think it worked, what happened that it went viral?
• 20:50
  Simone Bueno: Because if I haven't taken these small actions, wouldn't I've reached these people on this channel that reached almost 1 million people.
• 20:58
  Simone Bueno: So when you go, be aware of what is available for you and what you can do.
• 21:04
  Simone Bueno: So one million people not going to be my, clients or gonna be, talking or gonna be connected with me.
• 21:10
  Simone Bueno: Not going to be my friends.
• 21:12
  Simone Bueno: But out of the Instagram account, 20 people, they, start following me through that video.
• 21:18
  Simone Bueno: So.
• 21:18
  Simone Bueno: 20 people, they saw that I don't only share about my personal habits.
• 21:24
  Simone Bueno: They share about video confidence and then they made them interested about my account.
• 21:29
  Simone Bueno: So that's what I said, my personal, journey, my personal story about things that I'm doing, getting to 50.
• 21:34
  Simone Bueno: And that's what is the video is about made this person connect with my business, journey too.
• 21:40
  Simone Bueno: So that's how it's important for us to be open, to share that too.
• 21:44
  Simone Bueno: Not only talking about business, posting about business, having this that's how we create genuine connection Carmen, because we share little bites of our life.
• 21:53
  Simone Bueno: When we get to to the online life, because, you know, that's the online life that people are seeing us.
• 21:57
  Simone Bueno: We cannot share a hundred percent and also share what you feel comfortable with.
• 22:01
  Simone Bueno: Don't go sharing, you know, like any weird stuff that was like, oh my gosh I have that, and that went viral.
• 22:06
  Simone Bueno: And you want to hate yourself for that.
• 22:08
  Simone Bueno: No, share things that you're going to it's okay it's not my best video Seriously, I I remix with a video that I have done and I showed my progress over three months and I just I just going to post it.
• 22:17
  Simone Bueno: It was a Sunday morning it was a quick video.
• 22:20
  Simone Bueno: I work a little bit on the caption to share the message I wanted to share and it happened two days was almost a million and now it's a little over 1 million views.
• 22:28
  Carmen Hecox: That's crazy.
• 22:28
  Carmen Hecox: But I think what's real important here is that you pointed out that sometimes you might see the trend that is working for others and it works for them because it aligns with their brand or it's authentic to them, but don't follow the trends.
• 22:42
  Carmen Hecox: Find something that is more in line with your brand and is going to make you feel natural to where you're feeling that confidence to share the message.
• 22:52
  Carmen Hecox: The main thing is the message that you are trying to convey to touch other people.
• 23:00
  Simone Bueno: Yes Yes, that's correct.
• 23:02
  Simone Bueno: Because if you follow, like when I was trying to follow the trends, I was like, I'll work with them.
• 23:05
  Simone Bueno: I have a video that I shared that I compared the things that I was doing about going live and then doing the trends.
• 23:12
  Simone Bueno: And then the video was like a little dance, a little parts like I love to dance.
• 23:16
  Simone Bueno: I'm from Brazil.
• 23:16
  Simone Bueno: I love music.
• 23:17
  Simone Bueno: I do dance party in the kitchen with my kids, but something I don't like to show.
• 23:22
  Simone Bueno: So that video, it is cringe, but I left online because there are lessons.
• 23:27
  Simone Bueno: And then when I shared it on my workshop, I said, people like, kind of applauded me.
• 23:30
  Simone Bueno: I was nice.
• 23:31
  Simone Bueno: It's good.
• 23:31
  Simone Bueno: But like, I don't feel good about the video.
• 23:33
  Simone Bueno: It's not a video that is aligned with me.
• 23:35
  Simone Bueno: I'm talking about my message about working with moms.
• 23:38
  Simone Bueno: How, it, that's so much good thing that how I like to work with moms, how we will understand, a lot of things that goes behind the scenes on a mom life, especially when it's a business.
• 23:48
  Simone Bueno: And how can people rely on moms.
• 23:50
  Simone Bueno: Because they are hard workers.
• 23:52
  Simone Bueno: They really, they go beyond.
• 23:54
  Simone Bueno: And, the visual of the video wasn't aligned with my message, with the thing that I feel comfortable with.
• 24:01
  Simone Bueno: So that's, that's about, you know, you finding the way you feel, comfortable on camera.
• 24:06
  Simone Bueno: And you can practice a little bit before sharing life.
• 24:10
  Simone Bueno: You just, go record the video because sometimes even it's harder for people to record.
• 24:15
  Simone Bueno: They're going to say, oh, this is going to go already going to go live.
• 24:18
  Simone Bueno: No.
• 24:20
  Simone Bueno: Keeping the camera steady.
• 24:21
  Simone Bueno: Find your best angle, find your best visual, the way you're going to show best on camera.
• 24:26
  Simone Bueno: And then.
• 24:26
  Simone Bueno: But don't wait too long.
• 24:28
  Simone Bueno: Don't wait forever because we're not talking about being perfect.
• 24:31
  Simone Bueno: We're talking about sharing a message, sharing about your product, your service, that it's going to impact, it's going to make a difference in someone's life.
• 24:39
  Carmen Hecox: So, you're saying progress.
• 24:41
  Carmen Hecox: Just focus on the progress.
• 24:42
  Carmen Hecox: Don't focus on the perfection.
• 24:44
  Carmen Hecox: Perfection is going to come one day.
• 24:47
  Simone Bueno: And what is even perfection?
• 24:49
  Simone Bueno: Well, maybe perfection for you is not what, what people are seeing.
• 24:53
  Simone Bueno: Like, I still see many flaws on the videos that I'm doing and I still tweak and work over time.
• 24:59
  Simone Bueno: But many people are watching the videos like, wow, I love the video.
• 25:02
  Simone Bueno: I love.
• 25:02
  Simone Bueno: Or, I see, I have, that's a trend in some, that we call like a head talks video.
• 25:07
  Simone Bueno: That's what I'm saying.
• 25:08
  Simone Bueno: When it's just you talking on video without animation or stuff or other things working around.
• 25:13
  Simone Bueno: It's just you sharing the message.
• 25:15
  Simone Bueno: And some videos, they are talking on the video and then they switch on a second camera there's, well, the film is on the side and I feel a loss of connection on those videos.
• 25:26
  Simone Bueno: But if they feel okay with the video, they feel okay with the message.
• 25:30
  Simone Bueno: They are aligned with that message of the video.
• 25:33
  Simone Bueno: But it's something that when I watch the video that somebody is talking, is telling me a message, I want to keep feeling the connection.
• 25:39
  Simone Bueno: So if it's another image or photo that you can add to the video and you're still talking.
• 25:45
  Simone Bueno: People are still going to be listening to you, still going to be listening to the tone of your voice.
• 25:49
  Simone Bueno: So when we are talking, when we connect the first Carmen, I say, what I share with my clients.
• 25:54
  Simone Bueno: When you get this visual, you talk in the video, you have the video, the image, your voice, and what it can find on the writing of your caption.
• 26:03
  Simone Bueno: So they have all the ways to connect, all the ways to find how, they can connect with your message, with your business.
• 26:09
  Simone Bueno: So, whatever is your focus, your goal, you know, that you want to share on on video.
• 26:14
  Carmen Hecox: And I think that one thing that I know, like for me, I had wanted to start my podcast for podcasting YouTube show for, I want to say like six, seven years.
• 26:24
  Carmen Hecox: But what stopped me was, is I kept saying, oh, I have, I need to have the right this and the right, that, and the right, I felt like everything needed to be aligned.
• 26:33
  Carmen Hecox: And I know when we spoke previously you had said that a lot of the moms that you work with, you discourage them from using those excuses that I need to have the right camera, I need to have the right light equipment and so forth.
• 26:48
  Carmen Hecox: Can you explain a little bit more about, why you discourage equipment?
• 26:53
  Simone Bueno: Because you don't know still what works for you.
• 26:56
  Simone Bueno: Because what we need right now to start sharing, to start talking about business is the cell phone.
• 27:00
  Simone Bueno: And the many times, you already have it.
• 27:03
  Simone Bueno: And it means as the cell phone camera has way better image than the one you're going to buy or pay a fortune.
• 27:10
  Simone Bueno: And then you're going to find, not going to find the best way they're going to work for you or the best way to set up.
• 27:16
  Simone Bueno: So that's how my training is, is bite size.
• 27:19
  Simone Bueno: So how are you going to start?
• 27:20
  Simone Bueno: You start using only your phone.
• 27:22
  Simone Bueno: And even if you don't have a tripod use books or something to put your phone on a stand or use your hand on the arm length distance.
• 27:30
  Simone Bueno: Because you don't want to have people, your camera right here on your face.
• 27:34
  Simone Bueno: That's going to be really, it's uncomfortable.
• 27:37
  Simone Bueno: When you see those videos that's it's just the face of the person.
• 27:40
  Simone Bueno: It feels overwhelming.
• 27:42
  Simone Bueno: So, but if I'm just going to put like a little bit of your, chest, you know, and your shoulders show and your head it's entirely inside of the frame.
• 27:51
  Simone Bueno: And also it's really good when you can have at least one hand free that you talk and you can, help share this message.
• 27:57
  Simone Bueno: For example, if you're talking about numbers and you show numbers, two, three, you have the extra visual when people are saying, oh yeah, she said three.
• 28:05
  Simone Bueno: So they're going to say like, there's three stages on my training.
• 28:09
  Simone Bueno: That you have, you know, the confidence, the, how you set up on camera, the lighting, and then the editing.
• 28:14
  Simone Bueno: So I always try to find a way you can represent and use your hands to bring in or out that are always like, I got this on camera and I show them in, out, use your hands to, bring people in, on your video, on your message.
• 28:28
  Simone Bueno: And so lighting so just finishing, so lighting, especially light that, can be costly.
• 28:33
  Simone Bueno: And, can be different for everyone.
• 28:35
  Simone Bueno: So using the natural light.
• 28:37
  Simone Bueno: I live in an apartment.
• 28:39
  Simone Bueno: And I have one good window and then it actually is the front for another building.
• 28:43
  Simone Bueno: So the lighting is not even good enough.
• 28:45
  Simone Bueno: So one day you go to a park, bring your phone, but be sure to be under a tree.
• 28:50
  Simone Bueno: So you don't have the direct, strong light over your head.
• 28:53
  Simone Bueno: There's going to be a hard shadows on your eyes.
• 28:55
  Simone Bueno: So always try to find like there's so many guides for that.
• 28:58
  Simone Bueno: And during my training and I already offered also, free guides, how people can get that.
• 29:03
  Simone Bueno: But you don't need to buy anything to start sharing your messages, to start showing up for your personal brand and for business.
• 29:10
  Carmen Hecox: So you're saying just show up with what you have right now.
• 29:15
  Simone Bueno: Yes.
• 29:16
  Simone Bueno: Practice, practice and press the record.
• 29:19
  Simone Bueno: And then when you're happy, you're not going to be a hundred percent happy.
• 29:23
  Simone Bueno: Probably you're going to watch this video, later Carmen's like, oh, I look weird on that little scene on the video.
• 29:29
  Simone Bueno: But I'm not going to tell Carmen you need to cut the part out, you know?
• 29:33
  Simone Bueno: We just need to be okay sometimes, just to be okay.
• 29:37
  Simone Bueno: Because all we are talking here, it's about women when we pass the age of our life, we start being extra judgmental how we look.
• 29:45
  Simone Bueno: But then you need to find on yourself, on what you do and how you move, how to be confident, how to feel good on your own skin.
• 29:52
  Simone Bueno: Like if you, okay, if something health related, okay, there's something else.
• 29:57
  Simone Bueno: But it's still, you see so many people with, disability or stuff that they show on camera and they have confidence that you don't even see the disability.
• 30:06
  Simone Bueno: Last week, I participated on a call, on a webinar that we were practicing a minute pitch.
• 30:13
  Simone Bueno: To pitch the business.
• 30:14
  Simone Bueno: And this woman come on camera and she start talking.
• 30:17
  Simone Bueno: She has such a confidence.
• 30:19
  Simone Bueno: And in the middle of her talking, she said, and it happens that I am blind.
• 30:23
  Simone Bueno: I couldn't say she was blind from the beginning of her message because she practiced, she trained herself to present herself on camera.
• 30:30
  Simone Bueno: And she probably, she has this, guides how she'll show up on camera and she doesn't even see herself.
• 30:37
  Simone Bueno: And she was amazing.
• 30:38
  Simone Bueno: Her framing, her presence, her voice.
• 30:42
  Simone Bueno: And if a blind person can show so well on camera and be so well presented on camera, we can see ourselves before showing up on camera and say, Yes, I'm good at this.
• 30:52
  Simone Bueno: I'm happy with this.
• 30:54
  Carmen Hecox: Yeah, can you share any stories of any women that took your course and you've seen them from being this person who cringed to be on camera or be recorded and just came out into like this amazing butterfly at the end?
• 31:09
  Simone Bueno: The women that I've been working with, they are very shy, very introvert.
• 31:12
  Simone Bueno: So there's one in particular that I love working with her.
• 31:16
  Simone Bueno: She was already doing videos.
• 31:19
  Simone Bueno: But she had this habit of be looking down or be adding stuff to her video that was always off, like she shouldn't be, going to the, the camera in a way that she could present herself better.
• 31:31
  Simone Bueno: And then I talked to her like we just, we were connected.
• 31:34
  Simone Bueno: And then, we end up doing what, one program that I do, it's, a, one-on-one flash focused.
• 31:40
  Simone Bueno: When somebody already making videos and they want to improve the video, message, the video image.
• 31:45
  Simone Bueno: So then we got on the call and I focused on how she can present better herself on camera and I said how she can frame herself better.
• 31:53
  Simone Bueno: So then she will show up on camera better.
• 31:54
  Simone Bueno: And then she always come back to me.
• 31:56
  Simone Bueno: She comes back to my trainings.
• 31:57
  Simone Bueno: Like I will, I love so much.
• 31:59
  Simone Bueno: I always can get something extra from you.
• 32:01
  Simone Bueno: Her name is Nancy and, I can share, you know, her accounts later with you.
• 32:06
  Simone Bueno: And then I have, another one girl that we, also were training and since already showing up on the training, on the Zoom call, she was so much off camera.
• 32:15
  Simone Bueno: And I was like this is not working, like already, and she's off seas.
• 32:20
  Simone Bueno: So she meets a lot of, she works, she lives in, in the Philippines.
• 32:25
  Simone Bueno: And her, most of her clients live in the U.
• 32:27
  Simone Bueno: S.
• 32:28
  Simone Bueno: So she meets them online on Zoom calls, and I was telling her, you're not even having this good connection with them on the calls because you're not looking at them.
• 32:36
  Simone Bueno: You were sideways, her camera was on the side.
• 32:39
  Simone Bueno: And like, you need to work around.
• 32:41
  Simone Bueno: So, we're just talking, I will guide her to start tweaking herself on the camera.
• 32:44
  Simone Bueno: Like, she's like, wow, I already feel so much better now talking on camera.
• 32:49
  Simone Bueno: Just from the Zoom call.
• 32:51
  Simone Bueno: And it's like, so this is the last event on my account.
• 32:54
  Simone Bueno: Now I've shared her her, message, her feedback, testimonial about the video, team.
• 33:00
  Simone Bueno: So she's very happy and she started, she wants to share also about her training, her, she does, design.
• 33:06
  Simone Bueno: So she was also only sharing designs, videos on her account.
• 33:10
  Simone Bueno: It was like, well, it always creates a little bit of difference when you start showing your face.
• 33:14
  Simone Bueno: When you show people can see who they are working with.
• 33:17
  Simone Bueno: Because you have already your clients know when to call, but how do you get the new ones to get this connection?
• 33:22
  Simone Bueno: Are you the right person for them?
• 33:24
  Simone Bueno: So these are two of the stories that I like a lot.
• 33:28
  Simone Bueno: The one that she doesn't really like much talking on camera.
• 33:33
  Simone Bueno: But she does stories.
• 33:35
  Simone Bueno: She goes a little bit on the story.
• 33:36
  Simone Bueno: She can show herself a little bit on the story, but she doesn't like to do the videos instead of the videos.
• 33:41
  Simone Bueno: So when she does the videos, she has a bakery.
• 33:43
  Simone Bueno: She usually just record herself baking and then but then she work a little bit on the editing.
• 33:48
  Simone Bueno: She wanted to learn more about the editing.
• 33:51
  Simone Bueno: And the one that I ah talked to you about the the apartment that she didn't have the window she also wanted to work more on the editing because she's doing video about um she's like a world traveler she talks about traveling and then she wants to mix her messages with images, with doing the editing part.
• 34:07
  Simone Bueno: So I work with them, focus on what is the goal of your videos?
• 34:12
  Simone Bueno: Do you need to focus more on the editing.
• 34:14
  Simone Bueno: On camera confidence.
• 34:15
  Simone Bueno: On finding the way to align your video with your brand, with your business.
• 34:20
  Simone Bueno: So we come and meet and then we find the goal.
• 34:23
  Simone Bueno: That's why the, the one on one customized training is the best.
• 34:28
  Simone Bueno: But I also working on a continued training because sometimes I see people, they stop going forward because they don't have the support and then they have to be looking for and they stop, it's too much, too much information out there.
• 34:39
  Simone Bueno: So I just opened a private Facebook account that the people that work with me on the workshop on the one on one training, they can go there and ask for specific, feedback or specific tutorial, what they're looking for.
• 34:52
  Simone Bueno: And then with that, I'm having this idea now that I might create a course after this, all this tutorial that I'm gathering so, we'll see.
• 35:01
  Carmen Hecox: Yeah, so let's say we have a mom right now listening and she has an Esty shop and that's how she makes her money.
• 35:10
  Carmen Hecox: But she knows that she needs to go on video because that's the only way that she's going to be able to let people know that her brand exists.
• 35:19
  Carmen Hecox: How could she start working with you?
• 35:20
  Simone Bueno: she probably already have, an account that people might see her products.
• 35:25
  Simone Bueno: But how are they going to feel?
• 35:26
  Simone Bueno: Because what happens?
• 35:27
  Simone Bueno: People remember more about you and about what you sell when they see you.
• 35:32
  Simone Bueno: So that's the whole idea.
• 35:33
  Simone Bueno: They need to see you.
• 35:34
  Simone Bueno: They need to see who's behind that.
• 35:36
  Simone Bueno: So what are you selling?
• 35:38
  Simone Bueno: Are you selling design?
• 35:39
  Simone Bueno: Because now, before Etsy was just about art stuff and craft, like, you know, crochet or things that people would sew and then would sell that.
• 35:48
  Simone Bueno: But now you can even sell digital products.
• 35:51
  Simone Bueno: So talk about your process or talk about what inspired you to create this store.
• 35:58
  Simone Bueno: What is the purpose of the start?
• 35:59
  Simone Bueno: Did you create the start support?
• 36:01
  Simone Bueno: What is your why?
• 36:02
  Simone Bueno: So what I share about me, about what is my why?
• 36:05
  Simone Bueno: I also do, filmmaking, like I do record videos outside of my home, but I rather focus more on this training, on the coaching training, because that's where I can manage my time better.
• 36:16
  Simone Bueno: Around my kid's schedule, about my kid's school, so that's, and also working with moms.
• 36:21
  Simone Bueno: I have situations that the moms need to reschedule because something is happened with her kid.
• 36:26
  Simone Bueno: Or one day I had my daughter's kid at home and I was able to work from home doing my training because I was home because this is the work I do.
• 36:34
  Simone Bueno: So this find your why and then share that.
• 36:37
  Simone Bueno: This is the most beautiful way to start sharing your why.
• 36:41
  Simone Bueno: Why you do what you do?
• 36:42
  Simone Bueno: Why did you create this business?
• 36:45
  Simone Bueno: And then you start sharing what this product or the things going to facilitate this person life instead of just showing the video.
• 36:52
  Simone Bueno: If you get this calendar, you make your life so much easier.
• 36:56
  Simone Bueno: Here you put the things like to do for a month.
• 36:59
  Simone Bueno: Like I am really bad at schedule or organizing stuff.
• 37:03
  Simone Bueno: But let's see oh, you have the two kids and then you have the calendar and then they have the color.
• 37:09
  Simone Bueno: So this is the color, green for your son that likes the green.
• 37:12
  Simone Bueno: So then you put the schedule here in the green.
• 37:13
  Simone Bueno: This is the, pink for your daughter that likes the pink.
• 37:15
  Simone Bueno: And then you put.
• 37:16
  Simone Bueno: So you tell why you created, why it's going to be making their life easier when you have this colorful calendar that they can buy for, you know, a very affordable price online.
• 37:25
  Simone Bueno: But if you just don't tell, it's just there.
• 37:27
  Simone Bueno: It's just the product.
• 37:28
  Simone Bueno: It doesn't have life.
• 37:30
  Simone Bueno: Once you bring this on your video, you bring life to your product in whichever it is.
• 37:35
  Simone Bueno: If a candle.
• 37:37
  Simone Bueno: You can share experience that you live when you lit your candle.
• 37:41
  Simone Bueno: You can share your own experience and then how you want people to feel like when they have this one inside their home.
• 37:47
  Carmen Hecox: But how can people begin to work with you so that they can acquire those skills so that they can show up?
• 37:54
  Simone Bueno: All day I'm really good at the DMs, the messages on Instagram.
• 37:58
  Simone Bueno: Instagram is my main outreach platform.
• 38:01
  Simone Bueno: I've opened a lot of Facebook, but Facebook is not so good on, messages that, that's so much weird stuff in the messages on, Facebook.
• 38:09
  Simone Bueno: But Instagram, I'm always open you just connect on my account.
• 38:13
  Simone Bueno: My handles are I m Simon Monoy.
• 38:16
  Simone Bueno: That is i m s i m o n e m o n y.
• 38:21
  Simone Bueno: And follow.
• 38:22
  Simone Bueno: Send me a message and then we can start chatting.
• 38:25
  Simone Bueno: We can start finding how can you, find this voice, this, your voice.
• 38:30
  Simone Bueno: How can you incorporate your voice into your brand and your face?
• 38:34
  Simone Bueno: Not only your voice, your voice and your face.
• 38:37
  Simone Bueno: And you can practice.
• 38:38
  Simone Bueno: You can start from, little things also, I just mentioned voice.
• 38:41
  Simone Bueno: Sometimes you can start sharing your product, just talking about it without showing your face.
• 38:46
  Simone Bueno: And then you start getting used to your voice because we also sound different on video.
• 38:51
  Simone Bueno: We sound different.
• 38:52
  Simone Bueno: So then we get, need to get used to our voice.
• 38:55
  Simone Bueno: So reach out, come, come to my account, start watching um my video.
• 38:59
  Simone Bueno: And I'm really open already to start helping you even without we working together.
• 39:05
  Simone Bueno: And then you're going to see that we are fit to work
• 39:07
  Carmen Hecox: Would you have, like, any workshops or any courses?
• 39:10
  Carmen Hecox: I know you said you're thinking about establishing a course, but do you have any workshops that, people can participate in?
• 39:15
  Simone Bueno: I'm going to be open, probably by the time you're going to share this conversation, I'm going to have a new date for the workshop, then I'm going to be sharing with you.
• 39:24
  Simone Bueno: I haven't set that date yet, but this week I'm working on this and setting the date and the way to come to the workshop.
• 39:31
  Simone Bueno: So, I'm pretty sure when you have this, conversation now, you're going to be able to share the date.
• 39:36
  Simone Bueno: So yes, I'm going to be continuing giving workshops where more people can start.
• 39:40
  Simone Bueno: And also when you can see that I'm the right person for you.
• 39:44
  Simone Bueno: And then they have the continue way to work on 101, because some people, what is the 101 different from the workshop?
• 39:51
  Simone Bueno: Workshop, and then you can maybe go and do on your own.
• 39:54
  Simone Bueno: You can continue on your own.
• 39:55
  Simone Bueno: You have a workbook, where it's gonna give you all the guides, how you can do on your own.
• 39:59
  Simone Bueno: But some people need this more personal.
• 40:01
  Simone Bueno: I need to be only with them.
• 40:03
  Simone Bueno: They don't feel comfortable sharing or talking with other people to start.
• 40:07
  Simone Bueno: So that's when the one-on-one comes and when you need more personalized, more focused and more.
• 40:12
  Simone Bueno: Because on the five weeks with only we meet one time a week and but between this week, I send you exercise, you send back to me and I send you feedback.
• 40:22
  Simone Bueno: So it's a continual work during five weeks of training.
• 40:25
  Carmen Hecox: And so there's homework.
• 40:26
  Simone Bueno: And then you can continue inside the Facebook.
• 40:29
  Carmen Hecox: I said so there's homework involved.
• 40:32
  Simone Bueno: Of course.
• 40:33
  Simone Bueno: How are you going to get to improve what you're doing if you don't get the exercise, if you don't get to take these bite sized actions?
• 40:41
  Simone Bueno: So you need to train, you need to.
• 40:43
  Simone Bueno: And what is the good about the training is that you don't have to post anything yet.
• 40:48
  Simone Bueno: You're going to be sharing the same things that you want to share, but I am going to be the only one watching.
• 40:52
  Simone Bueno: So then when you get the feedback, you say, Oh, actually I can look good on video.
• 40:58
  Carmen Hecox: Very good.
• 40:59
  Carmen Hecox: Any words of encouragement for any of the viewers or listeners that you can provide right now?
• 41:05
  Simone Bueno: I always love to share this Carmen, that no matter how much you gonna think around doing or not doing video.
• 41:12
  Simone Bueno: You need to do video because the way you connect, the way people connect with you, because when we think about not doing video, we're thinking about ourselves.
• 41:21
  Simone Bueno: Because what else we're not going to do video if it's not thinking about ourselves.
• 41:25
  Simone Bueno: And we don't think how much our little message or the product that you do, because I want to talk about message.
• 41:32
  Simone Bueno: I'm not talking about sharing spiritual, positive messages, all this stuff.
• 41:37
  Simone Bueno: It's about how your product, your service can impact, can be beneficial for someone's life.
• 41:43
  Simone Bueno: And who's better to talk about it than you.
• 41:45
  Simone Bueno: So that's where you said before, you have clear the message about your product.
• 41:50
  Simone Bueno: So now you just need to say, yes, the best way for people to remember you, to remember you because you want to be memorable.
• 41:57
  Simone Bueno: You want, when they use a product, remember who sold to them.
• 42:00
  Simone Bueno: And, you know, in passion and talk about it.
• 42:03
  Simone Bueno: So then you can sell more, more product, more service.
• 42:06
  Simone Bueno: So that's the way you're going to do it.
• 42:08
  Simone Bueno: You're going to connect more people, have better memory when you're talking a video than only seeing your picture or only reading the words.
• 42:15
  Simone Bueno: And more and more people are getting, uh, with so much available right there, so much video available, people are getting lazy to read and it's more about listening.
• 42:24
  Simone Bueno: Even now, we are sharing this, podcast recording a video that people can watch or people are listening and then they go back, oh, I want to see Simone.
• 42:32
  Simone Bueno: She's talking about yellow.
• 42:33
  Simone Bueno: She's talking about, her nose, her tooth.
• 42:36
  Simone Bueno: So I'm going to go and watch the video.
• 42:38
  Simone Bueno: So whatever you say.
• 42:39
  Simone Bueno: You can connect all this information.
• 42:41
  Simone Bueno: People are they might be driving a car, listening to this podcast.
• 42:45
  Simone Bueno: You might be listening to the podcast on the car driving, and then you listen to me talking about colors, about this stuff, and then you're going to save this podcast to later go and watch the video.
• 42:57
  Simone Bueno: And this is everything about your product, about your service.
• 43:00
  Simone Bueno: When you have all these three elements, visual, audio and, reading.
• 43:06
  Simone Bueno: So you're going to have the visual, audio and reading.
• 43:09
  Simone Bueno: You can reach people in all different ways and your message is going to be the same because you're going to be talking about your products.
• 43:16
  Simone Bueno: About things that you love, and that's how people gonna go and generally connect with you.
• 43:22
  Carmen Hecox: Well, thank you so much for coming on.
• 43:24
  Carmen Hecox: how can people connect with you?
• 43:26
  Carmen Hecox: What is the best way to connect with you?
• 43:28
  Simone Bueno: That will be the Instagram account.
• 43:30
  Simone Bueno: Follow me on Instagram.
• 43:31
  Simone Bueno: So I'm everywhere.
• 43:33
  Simone Bueno: My handle is easy to find.
• 43:35
  Simone Bueno: I am Simone Mony.
• 43:36
  Simone Bueno: So YouTube, Facebook, and Instagram are the ones that I the most posting, videos and tutorials and messages and showing up and smiling and be silly.
• 43:47
  Carmen Hecox: Perfect.
• 43:47
  Carmen Hecox: I will make sure to include your information in the show notes and people can also like, you've previously explained, this is a YouTube Chanel.
• 43:56
  Carmen Hecox: This is also a podcast and there's also a blog post that's related to this episode, so people can go on and go to the blog post and get all the information for Simone.
• 44:08
  Carmen Hecox: Simone Bueno.
• 44:09
  Carmen Hecox: Thank you so much.
• 44:10
  Carmen Hecox: I appreciate having you on the show.
• 44:13
  Simone Bueno: Thank you, Carmen.
• 44:14
  Simone Bueno: That was really wonderful.
• 44:15
  Simone Bueno: Thanks so much for having me.
• 44:16
  Carmen Hecox: Wow, wasn't that an amazing episode?
• 44:20
  Carmen Hecox: Simone provides so much valuable information in today's discussion.
• 44:25
  Carmen Hecox: One, use the equipment you already have.
• 44:29
  Carmen Hecox: You don't need a fancy camera or light equipment because you already have it.
• 44:33
  Carmen Hecox: Yes.
• 44:34
  Carmen Hecox: It's your iPhone or your Android.
• 44:37
  Carmen Hecox: Two, stop focusing on your flaws and focus the one thing you like about yourself.
• 44:42
  Carmen Hecox: For me, it's my hair.
• 44:45
  Carmen Hecox: Three, while you're recording, look right at the camera lens and talk to the one person who needs to hear your message or wants to know more about you.
• 44:56
  Carmen Hecox: Four, maintain good posture.
• 44:59
  Carmen Hecox: Five, focus on progress, not perfection.
• 45:03
  Carmen Hecox: And last but not least, start recording right now.
• 45:09
  Carmen Hecox: I really love the encouragement and the support that Simone is providing for women, just like you and me, to help us feel more confident.
• 45:17
  Carmen Hecox: And I hope today's episode inspired you to stop waiting for everything to be perfect before you record.
• 45:25
  Carmen Hecox: Just record.
• 45:27
  Carmen Hecox: Simone's information and today's transcript can be found at createthebestme.com/ep034.
• 45:39
  Carmen Hecox: If this episode resonated with you, please subscribe to stay updated.
• 45:43
  Carmen Hecox: Join me next week as we'll talk about.
• 45:46
  Carmen Hecox: coping strategies.
• 45:48
  Carmen Hecox: This episode is one I know you will enjoy, so be sure not to miss it.
• 45:52
  Carmen Hecox: Until then, keep dreaming big, take care of yourself, and remember you are beautiful, strong, and capable of creating the best version of yourself.
• 46:04
  Carmen Hecox: Thank you for watching.
• 46:06
  Carmen Hecox: Catch you next week.
• 46:07
  Carmen Hecox: Bye for now.