EP.45 - John Sterling's Lessons on Building Greenville's First $1B Tech Unicorn
In this episode of Inside the 90, Jami reconnects with longtime friend John Sterling, a sales leader and entrepreneur who helped build Data Stream from a small maintenance software company into a $100 million business before it was acquired.
John shares the origin story, including a pivotal one-day consult from marketing legend Al Ries and the discovery of hiring by "avatar" using the Kolbe A Index. The conversation moves into John's current ventures, acquiring aging industrial software companies, coaching sales teams across industries, and experimenting with AI, including a talking avatar of…
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