From CPG to Grocery: SpartanNash CMO on Banner Strategy & Retail Media Networks
Meet Erin Storm, SVP and Chief Marketing Officer at SpartanNash, as she shares insights from her transition from 18 years at Kellogg/Kellanova to leading marketing for 200+ grocery stores and more. Discover how SpartanNash approaches banner differentiation, building retail media networks, and adapting to emerging food trends like GLP-1 driven demand.
🕒 TIMESTAMPS:
0:00 - Erin's CPG background at Kellogg/Kellanova
1:39 - Transition from CPG to grocery retail
2:43 - Marketing challenges across 200 disparate stores
4:49 - Banner bucketing strategy for community grocers
6:19 - Data and loyalty…
The skinny
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