Latest / The Scotchy Bourbon Boys / Exploring the Art and Legacy of Whiskey Making with Jim Beam 7th Generation Master Distiller Fred Noe

Transcript

Exploring the Art and Legacy of Whiskey Making with Jim Beam 7th Generation Master Distiller Fred Noe · The Scotchy Bourbon Boys

• 0:58
  Speaker 1: What's up?
• 0:59
  Speaker 1: Scotchy Bourbon Boys fans, this is Alan Bishop of.
• 1:03
  Speaker 1: If you have Ghosts, you have Everything.
• 1:05
  Speaker 1: You may know me better as Indiana's alchemist of the Black Forest, but if you're at all interested in the Fortean High, strangeness, the Paranormal and the Unexplained, then you should tune into my new podcast.
• 1:18
  Speaker 1: If you have Ghosts, you have Everything available now, wherever you get your podcast, including Spotify, google Podcast and Amazon.
• 1:51
  Speaker 3: Doug, you were very curious about it right?
• 1:54
  Speaker 4: Yeah, because I didn't know the years and I didn't know how to read the year off the bottom of the bottom.
• 2:00
  Speaker 4: Well, you can't well, get forward to the code.
• 2:09
  Speaker 2: The model, numbers and stuff.
• 2:10
  Speaker 2: I don't see it.
• 2:11
  Speaker 2: The year on this one I got two other bonded beams.
• 2:27
  Speaker 6: Watch out.
• 2:27
  Speaker 6: Y'all Shut the door.
• 2:28
  Speaker 6: It's horrible.
• 2:31
  Speaker 5: What the hell.
• 2:35
  Speaker 3: She's like this is how it is.
• 2:36
  Speaker 3: Y'all, I'm going to play that a million times.
• 2:38
  Speaker 3: I just said I'm going to play the game, oh no come on, let's come in Bottle.
• 2:46
  Speaker 2: In looks like sixty, Sixty-seven man, Sixty-three and sixty-seven.
• 2:53
  Speaker 4: Wow, spring is made in.
• 2:54
  Speaker 4: Let's see fifty-seven.
• 2:58
  Speaker 2: We were looking to see the other one.
• 2:59
  Speaker 2: It's almost been made in fifty-seven and bottled in sixty-three.
• 3:04
  Speaker 2: There's dates, spring and fall, bottled in bottle and green stuff.
• 3:08
  Speaker 2: Actually I said lock the door.
• 3:11
  Speaker 4: He's going to play that one and then this one.
• 3:13
  Speaker 4: I think is older than that.
• 3:15
  Speaker 4: It's actually shorter than the bottle.
• 3:19
  Speaker 3: It's shorter.
• 3:19
  Speaker 3: You still haven't told him what's that.
• 3:24
  Speaker 3: Make sure you want him to have them.
• 3:26
  Speaker 4: Yeah, those are pretty easy.
• 3:30
  Speaker 2: Seven and a half cents, that's a flower of a stamp.
• 3:41
  Speaker 4: When I saw that he had them and I thought they were so cool and I was just like I had to get them and I wanted to give them to you.
• 3:51
  Speaker 2: Come on the traps.
• 3:53
  Speaker 2: Looks like I'll do it, yeah it's worth two.
• 3:56
  Speaker 2: That's a nice one.
• 3:58
  Speaker 2: The date is on the old.
• 3:59
  Speaker 2: That's one they don't want to bother them.
• 4:01
  Speaker 2: Bother them, they have to have to put the date on it when they were made, and that was a bother.
• 4:08
  Speaker 4: Yeah, I couldn't read it.
• 4:09
  Speaker 4: Now, my glasses, my bad.
• 4:11
  Speaker 4: That's what your phone's for.
• 4:14
  Speaker 4: Maybe, yeah, take pictures in large.
• 4:16
  Speaker 4: Exactly, it's kind of looking like it too.
• 4:22
  Speaker 4: It's like 50 something back in the day Just to go Kentucky.
• 4:31
  Speaker 4: That's one.
• 4:32
  Speaker 4: Yeah, I thought it was.
• 4:37
  Speaker 2: It's got to be pre-metrics.
• 4:44
  Speaker 4: I think Jeff has the hots for somebody in that painting, mila.
• 4:47
  Speaker 4: No, I don't actually think it's her.
• 4:49
  Speaker 4: That would be sweet if you shared your blue lip.
• 5:01
  Speaker 2: Is it taking off?
• 5:01
  Speaker 2: No, not going to bother me, we got to go.
• 5:04
  Speaker 2: Thank you.
• 5:05
  Speaker 5: You're welcome.
• 5:06
  Speaker 5: We're glad I'm taking a video of you slow pokes coming out of the field.
• 5:13
  Speaker 5: Children of the corn.
• 5:17
  Speaker 1: Children of the corn.
• 5:19
  Speaker 3: Oh my god, is it slow motion?
• 5:22
  Speaker 1: No, I was looking to see if there was any corn or anything.
• 5:27
  Speaker 1: This is Alan Bishop, head alchemist at Spirits of French Lick.
• 5:31
  Speaker 1: Be on the lookout for a brand new bottled and bond Solomon Scott rye whiskey Made from a mash composed of 65% rye, 35% corn and 5% victory malt.
• 5:41
  Speaker 1: This 5 year old 100 proof rye whiskey is a throwback to early 1800 style rye whiskies of the Ohio Valley Named after the legendary Daisy Spring Mill Distillery owner turned moonshiner, solomon Scott of Paleo Lee, indiana.
• 5:53
  Speaker 1: Remember drink responsibly and never drink and drive.
• 6:22
  Speaker 5: I'm definitely interested in trying the ham that I from my family made.
• 6:31
  Speaker 3: Absolutely.
• 6:31
  Speaker 5: That's what I used to run for.
• 6:32
  Speaker 5: One said, the ham is here.
• 6:36
  Speaker 8: The ham is here for a period of time.
• 6:40
  Speaker 3: You'll pop me a piece of ham.
• 6:42
  Speaker 3: Go ahead, don't let me have a knife.
• 6:51
  Speaker 6: It'd be dangerous if you tried.
• 6:52
  Speaker 3: Oh yeah, that's one thing everybody should know.
• 6:56
  Speaker 3: You're not making the chop, though, right.
• 7:01
  Speaker 5: Nope.
• 7:03
  Speaker 6: Thanks, bill.
• 7:03
  Speaker 6: They're going to get us in trouble.
• 7:05
  Speaker 6: Yeah, oh, that's good.
• 7:14
  Speaker 5: Thank you, thanks, that's good, that's good.
• 7:21
  Speaker 5: Thanks, thanks, thanks, thanks, thank you.
• 7:31
  Speaker 5: You guys did a great job last night too.
• 7:34
  Speaker 3: Thanks.
• 7:35
  Speaker 6: I know you got it down.
• 7:37
  Speaker 6: I never know.
• 7:38
  Speaker 6: I never know what's going to happen.
• 7:42
  Speaker 3: Yeah, your mom told me about her mules.
• 7:45
  Speaker 5: Oh yeah.
• 7:46
  Speaker 5: I'm sure that's good.
• 7:54
  Speaker 3: Thanks a lot.
• 7:56
  Speaker 5: Oh, you're welcome.
• 7:57
  Speaker 5: Thanks, Bill.
• 9:13
  Speaker 4: I'm blasted yeah.
• 9:14
  Speaker 4: Alright let's get down to business.
• 9:18
  Speaker 5: I don't know what that means.
• 9:19
  Speaker 5: You're a great guy.
• 9:20
  Speaker 5: You've had a lot.
• 9:23
  Speaker 3: All right, we are here at Kentucky Bourbon Festival with Master Distiller and my friend Fred Duck.
• 9:31
  Speaker 3: I'm glad to have you here.
• 9:34
  Speaker 3: Glad to be here, Trevor.
• 9:36
  Speaker 3: It's been a rough little last couple years but overall, from when I first met you to where you are right now, especially health-wise, it's been really good.
• 9:53
  Speaker 3: Yeah, for sure.
• 9:58
  Speaker 3: But also from even just in 2019, when you signed my payment we had that here and I got to meet you guys and get to know, to now talk a little bit about how the distillery in the industry has changed a little bit towards what you guys are putting out.
• 10:18
  Speaker 6: But now we actually have the Fred B no Distillery, which is a craft distillery for Freddie, to always call Freddie's Playground.
• 10:26
  Speaker 6: I mean, he was just speaking at a boy.
• 10:29
  Speaker 6: That's 27 different mass bills in the last year.
• 10:32
  Speaker 6: It's a scaled-down version of our big distillery so you can't really experiment with 40,000-gallon fermenters and really experiment.
• 10:43
  Speaker 6: You got to pretty much play safe bets because a bad bet has a lot of match and a lot of whiskey if you're something with.
• 11:38
  Speaker 6: But when you got a scaled-down 8,000-gallon fermenter you don't have to make quite as much and you can try some more.
• 11:44
  Speaker 6: I guess you'd say crazy stuff.
• 11:47
  Speaker 6: Freddie's trying different mass bills and he's got a team with some chemists who can actually analyze the whole process, from the grinding of the grain to the filling of the dirt, all in the Fred B no Distillery.
• 12:00
  Speaker 6: I thought he had to be dead before they named the buildings after him.
• 12:04
  Speaker 6: When they named him I said y'all know something.
• 12:07
  Speaker 6: I don't what has gone on, but yeah, it's pretty cool to walk in and see Freddie and his team doing what they do on a day-in, day-out basis.
• 12:16
  Speaker 6: They're also producing liquid that we're using.
• 12:20
  Speaker 6: They're doing the bookers, they're doing the bakers there, the Claremont Steaks.
• 12:23
  Speaker 6: You know the single malt it's being made there.
• 12:26
  Speaker 6: So it's a productive facility and a research facility.
• 12:30
  Speaker 3: Oh, that's awesome, Right.
• 12:31
  Speaker 3: And then, like what you're talking about, like, for instance, Dave, has Jim never done a single malt, Never had Right.
• 12:39
  Speaker 3: So like that's the first thing you're able to do that.
• 12:41
  Speaker 3: I remember initially when Freddie was talking about experimenting, exactly what you said.
• 12:46
  Speaker 3: Not only was it the fermenters, but it was running on the still, the still set for certain temperatures to run in the city it was the engineering zone.
• 12:56
  Speaker 6: Yeah, you can be.
• 12:57
  Speaker 6: You know monkeying with the steel and doing.
• 13:00
  Speaker 6: You know when they're trying to run Jim Beams.
• 13:02
  Speaker 6: I mean, those are the work horses.
• 13:04
  Speaker 6: You know the Boston plant, the Booker no plant, the Claremont plant they got to keep Jim Beams to flop.
• 13:09
  Speaker 6: So you can't take a week off to play with some experimental mashfields from different fermentations.
• 13:16
  Speaker 6: You know all that you know can be done at the Freddie Notice Gallery and it doesn't disrupt the day-to-day operations at the big clients.
• 13:27
  Speaker 3: So how much does Freddy from time to time?
• 13:30
  Speaker 3: Now?
• 13:30
  Speaker 1: that he has his practice done to be co-tea.
• 13:32
  Speaker 3: Because I mean it's a smaller size, you know, scaled down, but the problems have to be similar.
• 13:41
  Speaker 6: There's still.
• 13:42
  Speaker 6: The problems are still there, but a lot of them.
• 13:45
  Speaker 6: You know they've ironed out a lot of the tough stuff but they don't really.
• 13:49
  Speaker 6: You know it's not much that they haven't already seen it.
• 13:52
  Speaker 6: The big decelerate, it's just a scaled down version of a problem.
• 13:55
  Speaker 6: You know when you start doing the experimental mash bills, you know how's the grain going to mass.
• 14:01
  Speaker 6: You know what's the temperature.
• 14:02
  Speaker 6: They're going to make raw balls.
• 14:04
  Speaker 6: They're going to do this.
• 14:05
  Speaker 6: You know it's got to play with it.
• 14:07
  Speaker 6: They've learned a lot just by trial and error.
• 14:09
  Speaker 6: You know it slows them down, but when they slow down it's not that bad because they're not disrupting the big boy Every month or whatever.
• 14:19
  Speaker 6: Right right.
• 14:20
  Speaker 3: So if you were talking a little bit about how we forgot the decelerate name that's been given, but remember how Freddie went into this although Sandy tells me that when he was younger he told you there's no way he's doing it and you guys said okay.
• 14:37
  Speaker 3: But at the same time, this transition that I've had for kids and there's always that transition period and we've all lived it and as parents we're scared because when we lived it, a lot of times we almost didn't get through where we were going.
• 14:53
  Speaker 3: Or we're glad we made the right decisions, but at the same time, people can make the right decision right away and it's kind of exciting to see them at 36 at this point, because he's been right there with you the whole way.
• 15:07
  Speaker 6: I mean I'm the luckiest father around.
• 15:08
  Speaker 6: There are a few fathers and their sons following their footsteps and take the business forward.
• 15:14
  Speaker 6: I got a lot of friends that have sons and they wish that the businesses would go forward.
• 15:20
  Speaker 6: A lot of times the state's the same, sometimes it goes backwards.
• 15:23
  Speaker 6: But Freddie has seized this opportunity and went forward.
• 15:26
  Speaker 6: I gotta tell him to be you.
• 15:27
  Speaker 6: Don't go in there and be me.
• 15:29
  Speaker 6: There's never any pressure for him to do it.
• 15:32
  Speaker 6: I mean, dad always told me don't bank on this.
• 15:35
  Speaker 6: Being here In the 70s, when I was in high school, dad said you know, the distilleries were shutting down.
• 15:41
  Speaker 6: Everybody's inventories were off the route.
• 15:44
  Speaker 6: Bourbon was in the shitter, you know.
• 15:46
  Speaker 6: I mean nobody gave a damn.
• 15:47
  Speaker 6: You couldn't have this bourbon.
• 15:48
  Speaker 6: It wouldn't have been 20 people at this bourbon festival in 1974.
• 15:52
  Speaker 6: So Dad said you gotta get college before we're gonna put you to work.
• 15:56
  Speaker 6: So after eight years and a lot of his money, I finally got out of college.
• 16:00
  Speaker 6: But you know that was just kind of the way it was back in.
• 16:03
  Speaker 6: Dad really didn't know if this bourbon thing was gonna, because everybody was seeing decline, nobody was seeing growth.
• 16:12
  Speaker 6: You talk to Jimmy Russell.
• 16:13
  Speaker 6: You know the guys that were lived to it and I could say Elmer and Parker, but you know they've all passed on and you know the guys that lived it most of them are no longer with us.
• 16:23
  Speaker 6: I mean those guys are trying to figure out a way to rekindle the fire, run into this bourbon category.
• 16:29
  Speaker 6: So it's kind of wild to you know.
• 16:32
  Speaker 6: So I did the same thing with Freddie.
• 16:34
  Speaker 6: I said, hey, do what you want to do, because this is more than a nine to five job.
• 16:38
  Speaker 6: You know, this master distiller your own key.
• 16:41
  Speaker 6: It was 24 hours a day.
• 16:43
  Speaker 6: If you don't watch it, I mean they'll send you to Monday.
• 16:46
  Speaker 6: I head to Scotland, you know, for an offsite meeting.
• 16:48
  Speaker 6: You know, freddie, they want him to be in the steel.
• 16:51
  Speaker 6: He'll be making whiskey and then be on the road trying to sell it.
• 16:54
  Speaker 6: So you know it's a little different than it was back in the 70s.
• 16:57
  Speaker 6: But the thing was you got to let him be his decision.
• 17:00
  Speaker 6: Like I always told him be you, it's your ride, not mine.
• 17:04
  Speaker 6: I mean I'm proud as a peacock of him, but what he's doing is great, but I mean I'm not telling him what to do, because what he does, he brings samples home we taste, then he tells me what it is.
• 17:16
  Speaker 6: I don't want to know up front, he just wants to know you like it.
• 17:19
  Speaker 6: What would you do different?
• 17:20
  Speaker 6: So I'm just you know.
• 17:22
  Speaker 6: I guess it's a sounding board for him.
• 17:24
  Speaker 6: You can take what I say and go either change it or do whatever he wants to do.
• 17:31
  Speaker 3: Well, I think I mean I was in August my dad met her and as I went on he was coming in for some.
• 17:38
  Speaker 3: But there was never a time where I didn't want to.
• 17:41
  Speaker 3: I always respected my dad and there's a family bond and you know you guys go for.
• 17:48
  Speaker 3: You know, I'm sure, like all families, you know sometimes bump heads and whatever, but at the same time, having you here for him is invaluable.
• 18:00
  Speaker 6: I'm sure there's times when he wishes I was a thousand miles away, but there's times he wants me to be a step ahead of him.
• 18:07
  Speaker 6: But you know, that's the thing.
• 18:09
  Speaker 6: We don't own the company, so we're just employees like everybody else.
• 18:13
  Speaker 6: So you know, a lot of people think we own GMB.
• 18:15
  Speaker 6: You know.
• 18:16
  Speaker 6: But it's not that.
• 18:17
  Speaker 6: We're employees.
• 18:17
  Speaker 6: First times we both get frustrated.
• 18:20
  Speaker 3: We know management and decisions and stuff, but you got to deal with the politics and do what you got to do and that's what always makes some creative person, that's his creativity a skilled person when you can do the management and the manipulation.
• 18:38
  Speaker 3: There's manipulation to get what you need to do, because if you just go it's my way or the highway, that just doesn't work.
• 18:45
  Speaker 3: Sometimes it works, but not always, Not at being but it ain't gonna work.
• 18:50
  Speaker 6: Yeah, you got to let them think that they thought it up Right.
• 18:52
  Speaker 6: I mean there's a lot of and Freddy's got a great team and they all work together and kind of hash out a lot of problems, a lot of ideas folks come up with, want them to try.
• 19:02
  Speaker 6: You know you can't do some of that stuff, but you got to satisfy the upper management.
• 19:07
  Speaker 6: You know, sometimes they like to do this and a lot of times after you show them it won't work and it goes away.
• 19:14
  Speaker 3: And then one of the other things the lineage which sold out too, which is here today.
• 19:21
  Speaker 3: Talk about that.
• 19:23
  Speaker 3: I mean, they would that was you know the lineage product.
• 19:26
  Speaker 6: It was a actually former CEO, matt Shaddock.
• 19:30
  Speaker 6: He wanted to do something for global travel retail and so Freddie and me got together, had some old Jim Beam barrels that were, you know, like 15 years old, and they tasted remarkable.
• 19:42
  Speaker 6: The balance was great.
• 19:43
  Speaker 6: One, two woody, which that was my biggest fear.
• 19:46
  Speaker 6: How woody is this stuff going to be?
• 19:48
  Speaker 6: But it was.
• 19:49
  Speaker 6: The balance was good.
• 19:50
  Speaker 6: So we actually did it for global travel retail right before COVID.
• 19:55
  Speaker 6: Covid hits none of their cases.
• 19:58
  Speaker 6: Ship, I mean the airports, for the first thing.
• 20:00
  Speaker 6: They shut down.
• 20:01
  Speaker 6: So how you gonna sell whiskey in an airport if the airport's not open?
• 20:05
  Speaker 6: So now, instead of just letting it be destroyed and bring the whiskey back, we're selling at our visitor center and we had some up for today.
• 20:15
  Speaker 6: So I mean it's kind of cool to be able to be the first project we worked on together and to do it for our mutual friend, matt Shaddock, who was our CEO at the time, made it real special for Freddie and me to do this for our friend, and you know it was always good.
• 20:32
  Speaker 3: So does it surprise you, I had laid the money down because it's something special to me, knowing you and Freddie and one, and then it's in this beautiful wood box and it's in this beautiful bottle and everything.
• 20:48
  Speaker 3: But it doesn't surprise you that that many people laid down that kind of money.
• 20:52
  Speaker 3: And he had this point.
• 20:53
  Speaker 3: I mean absolutely.
• 20:55
  Speaker 4: I mean, how about for the bottle that they're probably never going to open?
• 20:59
  Speaker 6: I would tell me.
• 21:00
  Speaker 6: When I opened it and drink it, it was like dad.
• 21:02
  Speaker 6: You know, people say I'm never going to open it.
• 21:05
  Speaker 6: He's I'm not going to sign this bottle.
• 21:06
  Speaker 6: Why not?
• 21:07
  Speaker 6: He said this stuff's for drinking, it ain't for saving.
• 21:09
  Speaker 6: I mean because if you got kids, when you're on a trip or you're out of the house, your kids are going to drink it.
• 21:17
  Speaker 3: Not only they're going to drink it, but then they're going to fill it back up with water.
• 21:20
  Speaker 3: Maybe I mean that's one thing I told all my kids when I started getting into this.
• 21:25
  Speaker 3: I said you can drink it, I got enough, because people send me it and I've got it, but please don't rack it.
• 21:33
  Speaker 6: No water.
• 21:33
  Speaker 6: Yeah, just it can go down.
• 21:35
  Speaker 6: That's the first thing we check with people send bottles back.
• 21:38
  Speaker 6: They got complaint.
• 21:38
  Speaker 6: Check the proof when it started, proof you know somebody's watered it down.
• 21:43
  Speaker 3: Actually, that actually happens, that they oh absolutely.
• 21:47
  Speaker 6: Wow, I mean if you had a bottle of beans you've been drinking on and all of a sudden it tastes like shit.
• 21:51
  Speaker 6: Yeah, you can say, and it's still full.
• 21:53
  Speaker 6: Why is my bean taste so bad?
• 21:55
  Speaker 6: If you didn't notice that the feel right came back up and they start calling me.
• 21:59
  Speaker 6: I got this bottle of Jim.
• 22:01
  Speaker 6: It tastes like crap and I don't know.
• 22:05
  Speaker 6: Can we get it?
• 22:05
  Speaker 6: Well then, you know, sales guys will go to them.
• 22:08
  Speaker 6: Give them another bottle of beam to replace it.
• 22:10
  Speaker 6: Bring it to us, you know, send it to the plant.
• 22:12
  Speaker 6: First thing I do is check the proof and when the proof's way down, we got an answer.
• 22:17
  Speaker 6: Now, if the proof's up there, then we gotta start doing a little more digging.
• 22:20
  Speaker 6: That doesn't happen very often.
• 22:22
  Speaker 3: But you wanna know if something actually was wrong.
• 22:25
  Speaker 3: You wanna know a problem right, absolutely.
• 22:27
  Speaker 6: We retain samples.
• 22:28
  Speaker 6: We can look on the bottle and tell what date it was bottled.
• 22:31
  Speaker 6: Well, if I can get a retained sample of that same tank and compare them.
• 22:35
  Speaker 6: So there's a lot of things we can do to see if really it's just products effective or if something happened to it from the time it went into bottles and the time this consumer opened up a sugar drink.
• 22:48
  Speaker 4: That's awesome.
• 22:49
  Speaker 4: How long do you retain those samples?
• 22:51
  Speaker 4: Three years.
• 22:52
  Speaker 3: Damn.
• 22:53
  Speaker 3: Look at that right on the.
• 22:54
  Speaker 3: You know it's exactly.
• 22:55
  Speaker 4: Oh, I know that's what happens when you're the master you still are.
• 22:58
  Speaker 4: Yeah, I always love them.
• 22:59
  Speaker 6: The retained samples, you know when they used to be given to our employees, then they government said we can't be given away all that waste.
• 23:08
  Speaker 3: I can see that they're not getting their cut, then right, no?
• 23:11
  Speaker 6: they're not.
• 23:12
  Speaker 6: A lot of the labels, you know are scuffed and bad, but the liquid inside.
• 23:17
  Speaker 6: You know when we're worried about I ain't worried about what the bottle looks like.
• 23:20
  Speaker 6: It's gonna sit on the shelf for three years, right?
• 23:24
  Speaker 3: So, overall, you know, come and see.
• 23:27
  Speaker 3: You know, like you said, where you've come from to where you are now.
• 23:31
  Speaker 3: What's the thing you most enjoyed about?
• 23:35
  Speaker 3: What you were doing.
• 23:36
  Speaker 6: A lot of us just watching Freddie, you know, do what he's doing and then just like over to watch them on the stage, seeing him do what I did, but yet putting his style to it.
• 23:47
  Speaker 6: He's not trying to be me, you know.
• 23:49
  Speaker 6: I mean being on the stage of people who I've.
• 23:51
  Speaker 4: You know, I read about these two when I was just getting started and it's really cool to be on the same stage as them.
• 23:58
  Speaker 8: So kind of a dream come true, that's awesome and make you feel all these reading about that's right.
• 24:03
  Speaker 8: I mean, I just turned 36 yesterday 36, 36 seasons.
• 24:07
  Speaker 8: Should be feeling old yet.
• 24:08
  Speaker 8: Yeah, I'm gonna go get a little of this to your mom and daddy why you talk about growing up in his shadow and operating in his shadow.
• 24:16
  Speaker 8: You know, I think I'm probably I'll say I'm the luckiest and I'd say everybody says the same.
• 24:21
  Speaker 8: But you know, having an opportunity to come in and follow in your dad's footsteps, your granddad's footsteps you really look up to as well.
• 24:30
  Speaker 8: I look at it, people say I'm lucky or I have a great opportunity.
• 24:35
  Speaker 8: I agree 100%.
• 24:36
  Speaker 8: It was really much about that is how do I take this opportunity and make the best out of it?
• 24:42
  Speaker 8: From learning things from my dad.
• 24:44
  Speaker 8: Learning things, you know, as Brent mentioned, there's generational talent that sits in our distillery.
• 24:49
  Speaker 8: I looked at it as a guy right over there.
• 24:51
  Speaker 8: He was laughing at me.
• 24:52
  Speaker 8: He was one of my first mentors in the distillery.
• 24:55
  Speaker 8: Dave Phillips worked for us at Boston and the team that he worked with spent a lot of time with my granddad.
• 25:01
  Speaker 8: So when I first came in the distillery I was learning the kind of quote unquote modern way of whiskey making with the computer.
• 25:08
  Speaker 8: But there was a couple of fellas who hand spun steam valves, you know, for my granddad to make sure we're hitting those temperatures.
• 25:18
  Speaker 8: So to be able to learn how we make whiskey today but understand how it got to where it is, through literally the guys that were turning the valves, was a great opportunity.
• 25:29
  Speaker 8: And then I lived next to my dad.
• 25:31
  Speaker 8: So going home it's like do we continue to talk about work or do we take a break, but most of the time the stuff we're talking about at work it's great to have his input.
• 25:41
  Speaker 8: Right, it's kind of like a muse.
• 25:42
  Speaker 8: At the end of the day you go work and you learn.
• 25:44
  Speaker 8: Then you come home like what do you think about this?
• 25:47
  Speaker 8: Or have you heard the granddad ever talk about this or any of that?
• 25:51
  Speaker 8: So I think just having a being surrounded by a lot of people who understood whiskey really again for my granddad, how we're doing it today, it's been a great opportunity.
• 26:02
  Speaker 8: And also just really him stepping aside and allowing me to kind of be myself, I think was the biggest thing I'll say is when I first started talking I think it was a Father's Day event at the distillery I was so freaking nervous to sit beside him and talk.
• 26:17
  Speaker 8: What I was gonna say was he was gonna think gosh, damn it right, what the hell are you talking about?
• 26:24
  Speaker 5: I never done it.
• 26:24
  Speaker 5: You wouldn't say that, would he?
• 26:26
  Speaker 8: Maybe off camera.
• 26:27
  Speaker 8: He might not say it from up here, but he would in behind doors.
• 26:30
  Speaker 8: What the hell are you talking about?
• 26:31
  Speaker 8: I have to, but I think, as Brent said, just the more you're talking about the things that you are passionate about and you're sharing it with people like this that are as passionate from another lens, it becomes so easy to sit here and talk about it.
• 26:46
  Speaker 8: Right, I'm not trying to talk about a science equation on a board.
• 26:49
  Speaker 8: I'm talking about the whiskey that I made and I watch age.
• 26:53
  Speaker 8: It's literally the funnest and easiest thing.
• 26:56
  Speaker 8: So, having a lot of those great mentors and then my dad pushing me to be myself, versus worrying about what his image is or how we work together, it's always been about highlighting my as he calls it, my ride.
• 27:10
  Speaker 8: It's my ride.
• 27:10
  Speaker 8: People would ask me what's Freddie wanna do?
• 27:13
  Speaker 8: Where does he wanna work?
• 27:14
  Speaker 8: You gotta talk to him.
• 27:15
  Speaker 8: That's his ride.
• 27:16
  Speaker 8: Mine's going on and that's the greatest thing is him being able to step aside.
• 27:21
  Speaker 8: And allow me to kind of step into my own role and vision as well.
• 27:25
  Speaker 6: Be yourself.
• 27:26
  Speaker 6: Be Freddie.
• 27:27
  Speaker 6: No, you're not Fred.
• 27:28
  Speaker 6: It's like Booker told me Don't let them marketing people try to get you to be me.
• 27:33
  Speaker 6: One girl said when you sign bottles you need to sign on Fred Booker.
• 27:36
  Speaker 6: No, I told Daddy he said bullshit, you're Fred.
• 27:40
  Speaker 6: Fred, no, okay yes, sir.
• 27:43
  Speaker 3: Well, it's kind of cool because sometimes you talk to the older people in the industry and they refer to you as Freddie, because at one point you were Freddie, right?
• 27:53
  Speaker 3: Oh yeah, I was.
• 27:54
  Speaker 6: Until my son was born, right right, my dad said he's Freddie, you'll be Fred.
• 27:59
  Speaker 6: You know what I'm saying.
• 28:00
  Speaker 6: I mean my Freddie Booker.
• 28:01
  Speaker 6: No, the third.
• 28:02
  Speaker 6: He's Freddie Booker.
• 28:03
  Speaker 6: No the fourth.
• 28:04
  Speaker 6: We got little Booker up there.
• 28:06
  Speaker 6: He's Freddie Booker.
• 28:06
  Speaker 6: No the fifth.
• 28:07
  Speaker 6: He's only five years old.
• 28:09
  Speaker 6: But you know there's three of us now.
• 28:11
  Speaker 6: So everybody was called Freddie.
• 28:13
  Speaker 5: Three of us would look up.
• 28:14
  Speaker 6: You know what I'm saying.
• 28:15
  Speaker 6: And it's funny when the grandson hears somebody talk about dad, they said Booker did this, Booker did that.
• 28:21
  Speaker 6: I didn't do that because he's Booker, but he doesn't realize that there was a Booker before him.
• 28:31
  Speaker 3: Yeah, the same thing.
• 28:32
  Speaker 3: She was talking about Booker's book.
• 28:33
  Speaker 3: She said to me Booker's birthday is the last week and she didn't know when you guys were going to celebrate.
• 28:41
  Speaker 3: That's part of it, right, they were doing stuff, right, right and so.
• 28:46
  Speaker 3: But I thought initially it was your dad's book.
• 28:48
  Speaker 3: But he put it in my head, that's where I went to, but she's like no little man Right the ball.
• 28:54
  Speaker 3: Yeah, well, that is a problem when everybody's named the same.
• 28:57
  Speaker 3: Yes, but you go by numbers.
• 29:00
  Speaker 3: You know I'm three.
• 29:01
  Speaker 6: He's right.
• 29:02
  Speaker 6: Oh yeah, he's just got to be a three Right, all right, but yeah, it's kind of wild.
• 29:09
  Speaker 4: So Booker, Little Booker, how old now Five.
• 29:12
  Speaker 4: So you're already talking to him about what he was doing.
• 29:16
  Speaker 6: No, he was.
• 29:17
  Speaker 6: That's the thing.
• 29:17
  Speaker 6: Everybody thinks that as soon as you're born, it's like you know, prince Charles, you're the next heir apparent to the throne.
• 29:24
  Speaker 6: I didn't like, I didn't let the kids be kids.
• 29:26
  Speaker 6: I mean, freddie's got a 14-year-old daughter, you know, and she's already talking about what would it take to be the best ever master distiller.
• 29:35
  Speaker 6: And Freddie said it ain't going to happen.
• 29:38
  Speaker 6: She said why you got to follow me.
• 29:41
  Speaker 6: He told her I'm going to be the best, but that's just.
• 29:45
  Speaker 6: You know, Freddie, you know, and he likes to challenge her, and so that's the thing you know.
• 29:50
  Speaker 6: See, he's into the soccer.
• 29:51
  Speaker 6: Be a kid.
• 29:52
  Speaker 6: Don't worry about being an adult when you're 14 years old.
• 29:56
  Speaker 3: That's from our perspective, that's for sure.
• 29:58
  Speaker 3: What you got today, you got to let him be a kid.
• 30:00
  Speaker 6: Don't put any pressure on him to be a distiller.
• 30:03
  Speaker 6: Hell, that's one thing, freddie.
• 30:05
  Speaker 6: When he did his internship, former CEO Matt Shadakam it's earlier told him he said look, freddie, you don't have to follow when you're following the footsteps.
• 30:13
  Speaker 6: We've got marketing jobs, we've got accounting jobs, we got everything it being.
• 30:18
  Speaker 6: You don't have to be a distiller.
• 30:20
  Speaker 6: You can be a bodily, you can be whatever.
• 30:22
  Speaker 6: I think it may be open to his eyes.
• 30:25
  Speaker 6: You know, kids don't want to do exactly what their dad did Shit.
• 30:28
  Speaker 6: They want to kind of do their own thing.
• 30:30
  Speaker 6: But then after a while they figured he'd give it a try.
• 30:33
  Speaker 6: It was like I did.
• 30:34
  Speaker 6: That's a good job.
• 30:35
  Speaker 6: Everything worked out, yeah.
• 30:37
  Speaker 3: And it keeps the whole thing going.
• 30:39
  Speaker 3: But there's good enough to yeah, you never know.
• 30:44
  Speaker 6: Jimmy Mago's thought the Brailleers Booker decided I want to be a distiller.
• 30:48
  Speaker 6: Right, he was bad.
• 30:51
  Speaker 3: They're going to keep on rolling on a good track.
• 30:52
  Speaker 3: That's one thing that you know about whiskey, from the 1700s, I mean, I've always been so respectful of whiskey because the United States wouldn't be the United States without whiskey.
• 31:05
  Speaker 6: There's a lot of intermingling between the history of the US and the history of whiskey.
• 31:09
  Speaker 6: I mean every kind of event.
• 31:11
  Speaker 6: There was something going on.
• 31:12
  Speaker 6: They drank a little whiskey no separate prohibition but they were still drinking whiskey, right and then go underground and do it, yeah, and then the underground people made all the money.
• 31:22
  Speaker 3: The government did Great.
• 31:25
  Speaker 6: We were going to solve all the social problems in the US by getting rid of beverage alcohol.
• 31:30
  Speaker 3: They destroyed the country for a while, because even the grain you're talking about, all the dust bowl that's because they weren't growing corn and wheat for whiskey.
• 31:39
  Speaker 3: Well, what are you going to do with it if you're not making whiskey Go away?
• 31:44
  Speaker 3: They don't teach that in the history books, do they Right?
• 31:48
  Speaker 3: I don't want to talk about whiskey.
• 31:51
  Speaker 3: Talk to the kids and let's go, all right.
• 31:54
  Speaker 3: Thank you so much for your time.
• 31:58
  Speaker 3: I'm glad we got to finally be able to do this.
• 32:00
  Speaker 3: Yeah, we got to.
• 32:01
  Speaker 3: Yeah, for sure, and with everybody that's, I'm almost speechless and that's rare, thank you so much I can't believe you're speechless.
• 32:12
  Speaker 6: All right, thanks everybody, you're welcome.
• 32:44
  Speaker 7: Oh, don't ask why.
• 32:46
  Speaker 7: Oh, don't ask why.
• 32:52
  Speaker 7: For if we don't find the next whiskey bar, I tell you we must die.
• 32:59
  Speaker 7: I tell you, we must die.
• 33:06
  Speaker 7: I tell you, I tell you, I tell you we must die.
• 33:13
  Speaker 1: Hey Scotchy bourbon boys fans, this is Alan Bishop, indiana's alchemist of the Black Forest.
• 33:18
  Speaker 1: So I'm tuning in here today to tell you all about the One Piece of the Time Distilling Institute channel on YouTube.
• 33:24
  Speaker 1: If you're at all interested in the art of distilling whether it be home distilling or professional distilling, and the intense geekery that goes into that process, then check out the One Piece of the Time Distilling Institute on YouTube.
• 33:38
  Speaker 1: I promise you're going to learn something you didn't know before about the arts.