Why Smarter Not Harder Is Betting on Healthcare Practitioners
In this episode of Your Next Move: Audio Edition, Inc. staff reporter Chloe Aiello sits down with Boomer Anderson, founder of Smarter Not Harder Life Sciences and Technologies, ranked No. 895 overall and No. 99 in healthcare on the 2026 Inc. 5000. The company develops supplements and other technologies designed to optimize focus, sleep, stress management, and overall health.
Boomer explains why the rapidly growing company is shifting its strategy toward healthcare practitioners—even though doing so means sacrificing short-term margins—and how a new distribution partnership could put its…
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