Kevin Perlmutter: Sparking Brand Desire with Empathy
Do you know that customers who are highly emotionally connected to your brand are 53% more loyal than those who are merely satisfied with your products and services?
Today I’m talking with Kevin Perlmutter. We explore why traditional brand strategies often miss the mark, how branding has evolved beyond surface-level connections, and Kevin’s concept of Limbic Sparks—those moments when emotional motivation meets brand desire. You’ll learn the three steps to spark brand desire and how even B2B brands can connect emotionally. Kevin shares why talking directly to customers beats cold data alone…
The skinny
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