Latest / Financial Planner Life Podcast / Financial Coaching: The Content Creation Gap in Financial Planning with Peter Komolafe (Conversation of Money)

Transcript

Financial Coaching: The Content Creation Gap in Financial Planning with Peter Komolafe (Conversation of Money) · Financial Planner Life Podcast

• 0:00
  Speaker 1: You reached out to me when I very first set up the Financial Planet.
• 0:02
  Speaker 2: Life podcast.
• 0:03
  Speaker 2: It does take a lot of time, dedication, sweat, blood, tears and I think that's the big opportunity, because there is still a massive gap in knowledge, and it's never.
• 0:13
  Speaker 1: the view at the top is the reward for two minutes.
• 0:15
  Speaker 1: You soon get bored of the view at the top right.
• 0:17
  Speaker 2: It didn't feel as good as I thought it was going to feel, and it never does.
• 0:21
  Speaker 1: What's the opportunity for you at the moment?
• 0:30
  Speaker 2: Where to fill and it never does.
• 0:30
  Speaker 2: What's the opportunity for you at the moment?
• 0:30
  Speaker 2: Where do you see the big?
• 0:31
  Speaker 1: opportunity that's over there, which is great, but I'm sacrificing a little bit but I'm excited about the opportunity here.
• 0:33
  Speaker 1: Can I set a business over here and be in the uk?
• 0:34
  Speaker 1: How do I have my uk business there?
• 0:35
  Speaker 1: But being the buy-in?
• 0:36
  Speaker 2: the beauty is with the financial coaching space and this is what really gets me kind of excited about it is that it's around the basic foundation of financial, of money management and how you plan your finances around your life goals.
• 0:50
  Speaker 2: Just it drives me absolutely nuts because it's all coming from personal opinion rather than an experienced, educated knowledge base.
• 1:09
  Speaker 1: Peter, thanks so much for coming to Dubai on the Financial Planner Live podcast.
• 1:13
  Speaker 1: How are you?
• 1:14
  Speaker 2: I'm really really good, mate, and I have to say, before we start, really good to see you out here doing this.
• 1:18
  Speaker 2: Yes, man in a different country, and I know how it all began, yeah, and the journey that it's been on, it's really inspiring to watch actually, to be honest.
• 1:25
  Speaker 2: So, mate, it's what's.
• 1:26
  Speaker 1: What is quite amazing is that I've been on a journey about the same amount of time as you've been on your journey with the conversation of money, and you reached out to me when I very first set up the financial plan of life podcast just said, like you know, I'm just setting up as well, let's, let's share some ideas.
• 1:40
  Speaker 1: You showed me, I remember, over a team's yeah, how to, how to set my podcast up and just to think how far like I've always been admiring your journey, by the way but to think how far that we've actually come and the energy and the effort that you have to put into creating a social profile, whether that's an influencer, fin influencer, youtube channel, linkedin profile, whatever it's time, it's energy, there's money, there's dedication's blood, sweat and tears and it's hard graft right, it takes time.
• 2:07
  Speaker 1: I mean, like first couple of years, I didn't make any money out of it outside of my recruitment business because I used it as a marketing wheel for my recruitment business at the time when it started.
• 2:15
  Speaker 1: It wasn't until about year three that I started making money, but money in a different way to what you might make money as like a YouTuber.
• 2:23
  Speaker 1: Mine was all about partnerships and getting people on the podcast and getting them to pay me to come on the podcast.
• 2:29
  Speaker 1: And then I twisted it around and started doing video video work for legal in general and, uh, st james's place and all that kind of stuff.
• 2:36
  Speaker 1: So different kind of journey to what you've been on with the conversation of money as a financial coach I'm almost kind of was trying to be an influencer in the educational career sense, wasn't?
• 2:45
  Speaker 2: it?
• 2:45
  Speaker 2: Yeah, absolutely.
• 2:47
  Speaker 2: I mean, you're right, it does take a lot of time, dedication, sweat, blood, tears, investment, because setting up a podcast, people think it's just easy it's not no, um, and I don't know whether you found this as well, but sometimes you get stuck in the content cycle, always thinking about what's next, and it can be very difficult sometimes to take a step back and think about the bigger picture.
• 3:09
  Speaker 2: What is all this building up to?
• 3:11
  Speaker 2: What do you actually want to do with it?
• 3:13
  Speaker 2: And that's something that I have struggled with over the past four years, trying to tackle it from different angles and trying to figure out, okay, what's the real thing that you want to achieve, because you'll get to the point where, when you started, you had a milestone.
• 3:28
  Speaker 2: You get to that milestone, then you think of what's the next milestone.
• 3:30
  Speaker 2: It's always nice to step back a little bit and zoom out well, what's?
• 3:34
  Speaker 1: what's new in the world of conversation, of money, and what's new in the world of peter comalafi when it comes to content?
• 3:39
  Speaker 2: uh, content recently has become a little bit more kind of like commentary-like because I don't know, I feel like in the social media space, the how-to videos have kind of like they failed in popularity.
• 3:53
  Speaker 2: I think that people had so much of that through 2020, 2021, 2022, that people are just kind of like how-to out.
• 3:59
  Speaker 2: They just haven't had enough of it.
• 4:01
  Speaker 2: So, commentary commentary around the budget, around the economy, around some of the news items that people might necessarily, may not necessarily, pay attention to, they glaze over.
• 4:12
  Speaker 2: Trying to bring that into conversation and break it down in an educational format, that's what I think is working right now, is working for me at least.
• 4:20
  Speaker 1: And did you develop that because you looked at other people's, like other social influences, for example?
• 4:26
  Speaker 1: Were you seeing that that was working, or is it just something you just thought I'm going to do this?
• 4:31
  Speaker 2: To be honest, it's looking at my channel and looking at, okay, this is getting like you can only create so many types of those videos.
• 4:40
  Speaker 2: I got to the point where I'm kind of like, am I really going to do another one of these?
• 4:43
  Speaker 2: Like really yeah videos?
• 4:53
  Speaker 2: I got to the point where I'm kind of like, am I really going to do another one of these?
• 4:55
  Speaker 2: Like really yeah, like I've got wider views.
• 4:56
  Speaker 2: So how do I kind of diversify the content and the thought process around how we talk about the same topics?
• 4:58
  Speaker 2: Yeah, across the channel and the commentary side of things, picking up you know what's hot in the news, what's either a little bit contentious in the news and breaking it down and you know talking about okay, what does it actually mean?
• 5:09
  Speaker 2: Um, that was for me looking at my channel and then looking at the wider kind of like feel across society and social media, my questions in my dms, oftentimes my comment section, and then deciding from there.
• 5:20
  Speaker 1: Really, cool man.
• 5:21
  Speaker 1: Tell us a little bit about your um the growth of your channel.
• 5:24
  Speaker 1: Okay, so it's the conversation of money.
• 5:25
  Speaker 1: Peter comalafay, tell us a little bit about your um the growth of your channel.
• 5:27
  Speaker 1: Okay, so it's the conversation of money.
• 5:27
  Speaker 1: Yeah, peter comalafay, tell us a little bit about your audience, the size of it, how it's grown over the years and what you've been up to since we last spoke when you came on the podcast.
• 5:37
  Speaker 2: What two, three, four years ago maybe okay, I mean, so much has happened, um, so the audience on the podcast has actually shifted quite a bit.
• 5:45
  Speaker 2: Well, on the YouTube, sorry, has shifted quite a bit, and surprisingly so.
• 5:49
  Speaker 2: So when this all started out, the goal was to kind of have these conversations with people in their twenties or so, heading up to about their forties, and for the longest time the biggest portion of the audience on YouTube was between the ages of 24 and 45.
• 6:05
  Speaker 2: Over the past I would say maybe two months or so it's shifted quite a bit, where I'm capturing more of the older generation, if you will, 45 to 65.
• 6:18
  Speaker 2: And the shift has been quite significant actually, to be honest, to my surprise.
• 6:22
  Speaker 2: But then again, I have been speaking a little bit more about state pension and those kind of topics that tend to be at the forefront of people's mind at that later kind of like stage of life.
• 6:33
  Speaker 2: So I've definitely seen a shift there.
• 6:35
  Speaker 2: The channel hasn't necessarily changed that much, because I still do see the younger audience, kind of like um, tuning in and paying attention, because there are still challenges that I try and help them with.
• 6:47
  Speaker 2: But, um, yeah, the direction of the channel has maybe slightly shifted because of that change in demographic, but, um, the channel's come a long way in in the four years.
• 6:57
  Speaker 2: Next year is going to be five years, pretty much, and, um, me personally, things have also changed for me.
• 7:04
  Speaker 2: I've done a lot in the last four years and again you're chasing that high.
• 7:08
  Speaker 2: What's next?
• 7:09
  Speaker 2: What's the next kind of thing to try and aim for?
• 7:12
  Speaker 2: After the book and after TV and doing all of this stuff, I want to focus more on number one, lifestyle for sure, trying to enjoy a little bit more of a better lifestyle, more balanced lifestyle with me and my partner.
• 7:24
  Speaker 2: So actually we're coming here now and part of that is to continue what I'm doing in the UK here, but also working very closely with you know, financial advisors and maybe, on a coaching perspective, some of the expats here with a link into financial advice as well.
• 7:41
  Speaker 2: I love it Well it's absolutely needed.
• 7:44
  Speaker 1: You're experiencing your evidence to suggest that kin to financial advice as well.
• 7:45
  Speaker 1: I love it.
• 7:45
  Speaker 1: Well, it's absolutely needed your experience and your evidence to suggest that older generation are on YouTube and seeking out answers to the questions that are relevant to them at that stage of their journey.
• 7:55
  Speaker 1: Your content you're right, your content.
• 7:57
  Speaker 1: Before, when I looked at it, it was geared towards the new investor.
• 8:00
  Speaker 1: It was an educational piece around the generation that might not be able to seek financial advice and that was really what you were thinking when it was a.
• 8:08
  Speaker 1: It was a conversation of money for people that probably aren't having that conversation of money or don't tick the box of being able to actually access a financial planner.
• 8:14
  Speaker 1: Yeah, and there is obviously a growing area there that needs to be looked after.
• 8:18
  Speaker 1: Yeah, a lot of those are the diy type individuals.
• 8:21
  Speaker 1: They're looking at taking it and going on to like, uh, haraves, lansdowne or whatever, and setting it up themselves and they're doing it themselves.
• 8:27
  Speaker 1: Right, they might be doing it that way.
• 8:28
  Speaker 1: Now there is a massive gap.
• 8:30
  Speaker 1: There is a massive opportunity.
• 8:31
  Speaker 1: There's a huge amount of people that want to understand what's happening at retirement age.
• 8:36
  Speaker 1: The budget was a really interesting one.
• 8:38
  Speaker 1: When you put content out around the budget, the amount of people were probably shot up trying to find the information about well, how's that going to impact my pension?
• 8:44
  Speaker 1: Especially around some of the news around the tax side of it when it comes to pensions was a big deal right Interesting.
• 8:50
  Speaker 1: So when you've made that shift and you're seeing the older generation now or age demographic closer to retirement, looking at that content, what's the opportunity?
• 9:04
  Speaker 2: The opportunity is pretty big, because I think one thing that I find as a common theme between the older demographic and the younger demographic is the fact that they still have questions on in terms of the how to right.
• 9:16
  Speaker 2: So, for example, I did a live q a and often do these, not as much as I used to, but I had a, a 62-year-old woman.
• 9:23
  Speaker 2: I want to retire next year.
• 9:24
  Speaker 2: What do I do?
• 9:25
  Speaker 2: And it's like OK, but have you checked how much you're going to be eligible for in terms of your state pension?
• 9:31
  Speaker 2: No, do you know how much you have in all of your pensions?
• 9:33
  Speaker 2: Have you done a proper search for everything that you have might have accumulated over the career?
• 9:38
  Speaker 2: No, have you spoken to anyone to do some cash flow modelling or forecasting for you?
• 9:44
  Speaker 2: Have you spoken to anyone to do some cash flow modeling or forecasting for you?
• 9:47
  Speaker 2: No, it's good.
• 9:47
  Speaker 2: So if you want to retire next year, do you know what you actually need in terms of your income per year?
• 9:50
  Speaker 2: No, so the theme is people are still a little confused and, like most people, they work all their lives.
• 9:58
  Speaker 2: They get to the point I'm knackered.
• 10:00
  Speaker 2: Now I just want to, I want to retire, but they've not only put any pre-thought into it.
• 10:05
  Speaker 2: So I think the opportunity is huge, especially for the advice sector, because I said this at a local PFS two or three weeks ago.
• 10:13
  Speaker 2: I said people are using social media as a search engine.
• 10:18
  Speaker 2: So if you, as a financial advisor, can create content around a topic that you know is being searched on something like YouTube, for example, which is long form content, people search the topic and they will sit through a 10 to 15 minute video to get the information.
• 10:32
  Speaker 2: There's a huge opportunity there.
• 10:34
  Speaker 2: Number one you can educate.
• 10:36
  Speaker 2: That should be the first priority.
• 10:37
  Speaker 2: But secondly, it gives you the ability to build trust, and I would go to say that, to a certain extent, trust is still something that maybe the industry struggles with just a little bit now.
• 10:49
  Speaker 2: Social media gives the opportunity to be able to build that trust without ever meeting the client, and if you do this correctly, you can provide the education, build a little bit of trust, but on the back end, with a call to action if you want to find out more, do this.
• 11:02
  Speaker 2: You have the ability to then generate new clients by you creating a 10 to 15 minute video, which might take a couple of hours to create in terms of the strategy scripting, filming, editing but it could be an evergreen lead generation tool for your business and I think that's the big opportunity because there is still a massive gap in knowledge across all of the age groups.
• 11:27
  Speaker 1: Are you seeing a massive gap in the actual long-form content out there as well?
• 11:31
  Speaker 2: Yes, I mean, look, you'll know this, sam.
• 11:34
  Speaker 2: There are lots of financial influencers.
• 11:38
  Speaker 2: I hate that term, finfluencer, but I kind of am a finfluencer.
• 11:42
  Speaker 2: There are lots of them out there, right?
• 11:43
  Speaker 2: Not a lot of them have industry experience from the advice planning side.
• 11:49
  Speaker 2: So, whilst financial advisors are not in this space, the vacuum is being filled with those people who sometimes will speak from opinion rumour and will perpetuate some of the narratives that we know are not true.
• 12:05
  Speaker 2: Pensions being a scam is one of them.
• 12:07
  Speaker 2: It drives me absolutely nuts because it's all coming from personal opinion rather than an experienced, educated knowledge base, and so there is a huge gap really in that long form space when it comes to the fact that we need to have more financial advisors in the space filling the void, providing really good information that can actually help people but we don't want that because I'm about to do that.
• 12:36
  Speaker 1: But you're absolutely spot on.
• 12:37
  Speaker 1: I mean, like out there at the moment, content creators that are financial planners there are a few, aren't there.
• 12:42
  Speaker 1: There's a few, there's a few.
• 12:43
  Speaker 1: Yeah, but it is massively time consuming.
• 12:45
  Speaker 1: Yeah, um, you know you mentioned, you know you could knock out 10 to 15 minute, do your strategy.
• 12:50
  Speaker 2: All of that, uh, within about two hours, but you need the back end stuff in place.
• 12:56
  Speaker 1: You might be able to do that you try and tell someone to do that, it's, it's, it's solid it's like it's a big deal, man, because for us now making content has become second nature.
• 13:05
  Speaker 1: We can just sit down, have a chat off, we go, no problem with the camera, they even think about it and we know the process that we have to go through to actually do it right.
• 13:12
  Speaker 1: I'm totally with you on the long-form content.
• 13:14
  Speaker 1: That's my plan for the next 12 months banging out that long-form content.
• 13:17
  Speaker 1: For me as well, it's an emotional connection.
• 13:19
  Speaker 1: It's about stories, right, it's not just about giving somebody the answer to the question that they want.
• 13:24
  Speaker 1: I want to take them on an emotional journey and bring the emotion alongside the solution to the problem.
• 13:29
  Speaker 1: Yeah, and I and that's one of the things that I want to do I want to change the change, the look of advice.
• 13:34
  Speaker 1: I got really excited.
• 13:35
  Speaker 1: Like we're in dubai, right, I'm out in dubai 16 years working in the in the financial planning recruitment side, right.
• 13:41
  Speaker 1: My view of dubai international financial advice was always very negative Ice cream sellers turning into financial advisors, washing machine sellers turning into financial advisors, ripping off people left, right and center.
• 13:50
  Speaker 1: In a way, to me that was an opportunity because when I came out here and I actually looked under the bonnet of Hoxton, for example, and I was like you're fee-based, yeah, you're multi-jurisdiction yeah, so your multi-jurisdiction, yeah, so you've got licenses in the uk, you're regulated, yep.
• 14:10
  Speaker 1: Cyprus yep, so you can do the whole of europe, correct.
• 14:11
  Speaker 1: America yeah, we've actually got loads of assets in the management over there, right.
• 14:12
  Speaker 1: Australia yeah, yeah, yeah, right, so an advisor from the uk could come out to dubai, be tax-free and continue to service the clients in the uk.
• 14:18
  Speaker 1: Yeah, bang ping straight away.
• 14:20
  Speaker 1: I was like holy shit, like that's a huge opportunity.
• 14:23
  Speaker 1: So, from my perspective, from a content creation perspective, I love the UK, but it feels sleepy and it feels like it's behind here.
• 14:31
  Speaker 1: It was like I could come to somewhere like Dubai, I could create content and I could also create content for the rest of the world.
• 14:38
  Speaker 1: So all of a sudden, I was like it's a lifestyle travel, live vlog, financial coaching, financial services.
• 14:45
  Speaker 1: All of a sudden, it became this like multi-sensed approach to creating content that I could not do in the UK.
• 14:57
  Speaker 1: It's a lot harder to do in the UK.
• 14:59
  Speaker 2: I mean, look at where we are.
• 15:00
  Speaker 2: I think the environment informs how you feel on a day-to-day basis and I think, look, you've been here now for a number of months.
• 15:06
  Speaker 2: When you wake up in the morning, how different do you feel compared to in the UK?
• 15:09
  Speaker 2: Right, 100% better.
• 15:10
  Speaker 2: Right, you feel motivated, and I think the environment has everything to do with it.
• 15:14
  Speaker 2: And that's not to say that, you know, financial advisors in the UK aren't necessarily motivated, but I feel like when you wake up in a place like this, you want to do that a little bit more.
• 15:24
  Speaker 2: You want to build something that's a little bit different.
• 15:28
  Speaker 2: I know for a fact that I've been speaking to a lot of my friends who are financial advisors and like, yeah, we think we want to make a move, and you know how would we do that?
• 15:34
  Speaker 2: And I'm like well, think about Dubai.
• 15:36
  Speaker 2: And they're like like well, how will I service my clients?
• 15:45
  Speaker 2: And I'm like you can service your clients.
• 15:46
  Speaker 2: Don't worry, I could probably facilitate an introduction somewhere for you, hoxton.
• 15:47
  Speaker 2: Yeah, it's, it's.
• 15:48
  Speaker 2: It's like you know, it's a different way of looking at things and I think you get that from the benefit of this kind of environment.
• 15:52
  Speaker 1: Yeah, and also sort of understanding the fact that you can.
• 15:55
  Speaker 1: You know, with the multi-license right and with a strong team behind you compliance team that are highly regulated, it's safe to do.
• 16:01
  Speaker 1: You can do it.
• 16:02
  Speaker 1: You can do it tax-free out here in Dubai.
• 16:04
  Speaker 1: You don't have to be in Dubai, you could go do like a Michael Yule thing.
• 16:06
  Speaker 1: I just put a video out about Michael Yule.
• 16:08
  Speaker 1: He's living in France but he's got American clients.
• 16:11
  Speaker 1: He's got clients from South Africa where, across the hoxton um, he goes over to the uk.
• 16:18
  Speaker 1: It's only an hour and a half away but yet he lives in rural france with his family and he absolutely loves him.
• 16:22
  Speaker 1: I went there and I took a camera crew and we showed the story and we showed the journey and we showed behind the scenes how it affects him, his family, his chickens.
• 16:30
  Speaker 1: You know, chicken tuesday has become this kind of linkedin thing and I brought the chickens to life the office with the liverpool uh signage yeah, yeah, yeah, like he's got.
• 16:38
  Speaker 1: It was a lovely story, right, and I want people to see it and understand that international advice has changed right.
• 16:45
  Speaker 1: It's massively changed.
• 16:46
  Speaker 1: It isn't the cowboy kind of environment that it that it once was.
• 16:50
  Speaker 1: I wouldn't be here if it was, you know, and for me it was a massive risk, if you like, to go from what I was doing building a financial planner life company, essentially for financial planners that then go and join a financial planning company that was international.
• 17:05
  Speaker 1: So for me it was like it had to work.
• 17:08
  Speaker 1: Yeah, there's a winning.
• 17:10
  Speaker 1: There's another winning side to it here.
• 17:11
  Speaker 1: One is that the financial planner life is all about attracting new talent.
• 17:14
  Speaker 1: In the beginning, I have actually, like, done exactly what it says on the tin.
• 17:18
  Speaker 1: Financial planner life was to got me into the financial planning profession.
• 17:21
  Speaker 1: So that was kind of cool.
• 17:21
  Speaker 1: But also, being inside a financial planning firm gives me first-hand knowledge of exactly what it's like.
• 17:27
  Speaker 1: So for me, my brand has done done me well.
• 17:29
  Speaker 1: My experience has done me well.
• 17:30
  Speaker 1: I can talk about the financial planning profession.
• 17:33
  Speaker 1: No longer it's just a commentator, but somebody that's inside involved it.
• 17:35
  Speaker 1: Yeah, one of the cool things is as well is that, like you, you see things from a bird's eye.
• 17:41
  Speaker 1: So we are.
• 17:42
  Speaker 1: I'm inside a business now, but I'm also got this kind of platform where I'm outside of the business yeah, so my market research.
• 17:49
  Speaker 1: My conversations I have with people.
• 17:51
  Speaker 1: You know I've built 16 years of looking at different businesses what works for them, their model, their model, who's got the best marketing, who's got the best you know culture according to who works there and who pays the most salary and what works there and what works doesn't work there.
• 18:05
  Speaker 1: I've got all that I can bring it in-house and it almost kind of feels consultative.
• 18:08
  Speaker 1: Absolutely, it's crazy kind of buzz I'm getting at the moment from it and like going into hoxton where they are a growth mindset business.
• 18:17
  Speaker 1: They're young, they're innovative, they're doing good things, they're growing.
• 18:20
  Speaker 2: I've just become like it's just like someone's giving me the pill and say go I think it is needed, though you know, for the long time we haven't seen, I would argue, any real significant kind of innovation or different way of thinking.
• 18:32
  Speaker 2: Yeah, in the industry, and to see you know this international approach, yeah, I think is actually very, very exciting.
• 18:39
  Speaker 2: I mean I wish it was available when I was like maybe five, ten years ago, maybe, um, just as I started to to advise.
• 18:47
  Speaker 2: I mean I definitely would have come out here then, yeah, for that opportunity.
• 18:50
  Speaker 2: But innovation is needed in an industry that has maybe been a little bit stagnant for some time, you know well, look at this.
• 18:57
  Speaker 1: How many trainee wealth manager opportunities are out there that will pay you a basic salary, that isn't expecting you to go and set yourself up self-employed doesn't exist, does not exist very, very few, right yeah?
• 19:09
  Speaker 1: over here.
• 19:09
  Speaker 1: They'll pay a basic salary, trainee wealth manager.
• 19:13
  Speaker 1: Put you on a process right, not an overnight thing.
• 19:16
  Speaker 1: Take three years minimum to even start to become a trainee financial planner.
• 19:21
  Speaker 1: What they also do is they'll teach you in the beginning how to prospect, how to win new clients, how to develop new clients, generate referrals all the stuff that absolutely nobody is learning in the uk because a route to becoming a financial planner in the uk.
• 19:36
  Speaker 1: I'm not saying that this is wrong because I know loads of people have done it right.
• 19:39
  Speaker 1: It's power, it's admin power.
• 19:41
  Speaker 2: That's right financial advisor.
• 19:42
  Speaker 2: I have so many people who reach out to me and be like you know, I would love to get into being a financial advisor.
• 19:46
  Speaker 2: How, what do you study at university?
• 19:48
  Speaker 2: I'm like well, it's not necessarily a university degree that you would take for it.
• 19:52
  Speaker 2: But even for those ones who have reached out to me and I've said look, you can go down this route or this route they've started, and it's like okay, I've started it, but what do I do next?
• 20:02
  Speaker 2: it's like, well, you need to find a firm.
• 20:04
  Speaker 2: And then it comes into well, who do I need to contact?
• 20:07
  Speaker 2: And it doesn't feel like there is an open kind of like path.
• 20:10
  Speaker 2: Yeah, defined that, anyone who might be, you know, maybe coming from a different career, or someone who might be in their 20s, thinking, actually, I really like the idea of being a financial planner.
• 20:20
  Speaker 2: There is no defined, clear route per se.
• 20:22
  Speaker 2: Yeah, and I think that needs to change because we know that, you know, for a large proportion of the advisors that are out there, they are heading towards, you know, retirement and thinking about I'm going to put my feet up at some stage.
• 20:33
  Speaker 2: We need that young blood coming through.
• 20:34
  Speaker 1: Yeah, 100 not just to service clients and I in the uk with us, for example we've got like two routes.
• 20:39
  Speaker 1: You've got the route where you can come in and you can service clients through acquisitions that we're doing right, brilliant.
• 20:43
  Speaker 1: But we've also got the other opportunity where, if someone wants to come in and they are quite an entrepreneurial driven type individual and they want to build a business, we've got that route for them as well.
• 20:50
  Speaker 1: Right.
• 20:50
  Speaker 1: And what's interesting as well is when someone comes into our business over at Hoxton, what was traditionally an exit strategy was usually for people that were self-employed.
• 20:59
  Speaker 1: Right, build a book of business and you can exit, and someone to buy it for four times.
• 21:03
  Speaker 1: We do that on an employed basis, nice.
• 21:05
  Speaker 1: So when someone comes in, they build their client book and they're motivated to do it.
• 21:09
  Speaker 1: Not only they've got a long-term incentive plan because they're in place, but they've also got an exit strategy, yeah, which that is highly unique.
• 21:15
  Speaker 1: Yeah, so those younger entrepreneurial don't have to be younger, but those entrepreneurial individuals but they don't want to go through all the regulatory stress of running their own business, joining a network and all the spinning of plates trying to find a power planner, trying to find an administrator.
• 21:29
  Speaker 1: We take those individuals, they focus on exactly what they're good at and we build a support group around them and they have long-term incentive in it and that, to me, is like revolutionary as well and it's something that needs to be done.
• 21:41
  Speaker 1: There needs to be something.
• 21:42
  Speaker 1: I'm going through the they got, like a training wealth manager, into what they call the pathway.
• 21:46
  Speaker 1: At the moment at Hoxton, and again I'm sort of working with Chris and the team to work out what is the best kind of almost graduate route, what's the best journey?
• 21:54
  Speaker 1: And for me, when someone joins a business, right, what I want to give somebody, a young individual.
• 22:00
  Speaker 1: I want to give them a roadmap, I want to give them a goal.
• 22:05
  Speaker 1: I don't want to talk shit or bullshit them.
• 22:07
  Speaker 1: I want to turn around and say meet Tommy, meet Jacob, meet Ravi, all at different phases of the journey, right, and each one of those will tell you what they've done, how much they've earned and how much hard work has to go into it.
• 22:21
  Speaker 1: And, by the way, phase six is jonathan brooks.
• 22:24
  Speaker 1: The guy's got 80 million under management.
• 22:26
  Speaker 1: He's revved up to now take that to 150 and he's working towards an exit.
• 22:30
  Speaker 1: And I can show them that pathway, I can show them that journey.
• 22:35
  Speaker 1: And it ain't a get rich quick scheme that everyone's kind of peddling.
• 22:38
  Speaker 1: Right, it is not.
• 22:39
  Speaker 1: You have to build your own business to be a success, because everybody just wants to know that there is a pathway, there is a journey, it's achievable.
• 22:46
  Speaker 1: And if you lay it out and you put it out in the right structure and you say look, in the beginning it's going to be very hard because we're going to expect you to be on the telephone picking up loads of leads, coming in, booking in appointments, working with advisors, learning your trade.
• 23:00
  Speaker 1: But once you're doing that, you're going to be teaching yourself the habits that make you a success that all those 55 year olds that are exiting had to do in the beginning.
• 23:08
  Speaker 1: Right, it's not about give me a client book and I'm gonna.
• 23:11
  Speaker 1: That's crap, yeah, where's that gonna take you?
• 23:13
  Speaker 2: but then again, I think people, people miss the most important part of any story, right?
• 23:17
  Speaker 2: People often look at the, the final destination, the glory, the riches, the success, but that's not necessarily the most important thing.
• 23:26
  Speaker 2: The journey is where all of the tangible stuff happens.
• 23:30
  Speaker 2: Yeah, the personal growth, the improvement in, in your knowledge base, the skills that you pick up, the, the self-accomplishment that you actually get to fill because you've gone through something that's very, very difficult, you've acquired the skill set, mastered it, and then you moved on to something else.
• 23:46
  Speaker 2: Those are the hardest logs and I think, because we're in a fast-paced society today, a lot of people don't necessarily appreciate that hard journey.
• 23:54
  Speaker 2: I mean, I I said to someone the other week I said, listen, would you really want to be given everything that you wanted in a 10-year period, like today, without having to go through that journey of 10 years?
• 24:02
  Speaker 2: How do you think you're going to manage it?
• 24:04
  Speaker 2: If it was just given to you today, you'll probably squander it because you've not had to work, for it doesn't have any value, it doesn't have any meaning, right?
• 24:12
  Speaker 2: So that journey is is really important because the value, the character building, the skill set, the personal growth, the progression that that comes with that.
• 24:20
  Speaker 2: It's more than valuable than I would even argue.
• 24:24
  Speaker 1: The success itself sometimes 100 100 purpose every single day, waking up and actually applying yourself to something that's taking you a step further, and accomplishments.
• 24:33
  Speaker 1: And it's really, really important.
• 24:34
  Speaker 1: You know, on any kind of career that you're in, on any journey that you're in, you have to have these milestones, that you're kind of aiming for right and that you're they're challenging you, that when you get there you feel a sense of accomplishment.
• 24:45
  Speaker 1: Now, most of the time, most of us want more, most of us want to keep on going.
• 24:49
  Speaker 1: So often when we climb the mountain and we get to the top, the view looks amazing.
• 24:53
  Speaker 1: Right, it's the most beautiful view in the world, but you've got to come back down right and it's short-lived.
• 24:57
  Speaker 1: Where's the next mountain I'm going to climb?
• 24:59
  Speaker 1: I want another view and it's never.
• 25:01
  Speaker 1: The view at the top is the reward for two minutes.
• 25:03
  Speaker 1: You soon get bored of the view at the top, right.
• 25:06
  Speaker 2: Well, that's exactly what happens, because, you know, oftentimes people won't understand it until you kind of experience it.
• 25:12
  Speaker 2: But you'll have a goal or a milestone, you'll get it and it's great.
• 25:21
  Speaker 2: But at least for me it didn't feel as good as I thought it was going to feel and it never does.
• 25:23
  Speaker 2: And this is where, in you know human psychology, we're always chasing that next peak, that next thing.
• 25:29
  Speaker 2: And what I've learned is and part of the reason why we're here is to try and at least along the journey, try to figure out where the balance and the space to pause and appreciate, yeah, things are.
• 25:42
  Speaker 2: Yeah, in opposed to consistently just going for more pause, appreciate it and figure out, okay, how do I go for that next peak, but with purpose, yeah, knowing that actually it's probably not going to be as sweet as you think it might be when you get there.
• 25:58
  Speaker 1: Yeah, and is it challenging?
• 26:00
  Speaker 1: Like, like, how challenging is the the goal that you're going for?
• 26:04
  Speaker 1: Like I, I, if it's too easy, I'm bored.
• 26:06
  Speaker 1: So if I keep having to do the same thing over and over again, so I could never be a financial advisor, I couldn't do the same thing over and over again, because it really to be a success as a financial advisor, you have to be really process driven.
• 26:17
  Speaker 1: Yeah, the most successful financial advisors that I know are amazingly organized, process driven, right.
• 26:23
  Speaker 1: They may not even be the most charismatic, um, confident type individuals.
• 26:27
  Speaker 1: They're just very good at working through a process and structure in their days that.
• 26:31
  Speaker 1: They're good with their time, they understand it all.
• 26:32
  Speaker 1: They're the best.
• 26:33
  Speaker 1: Yeah, I'm not saying they're the most charismatic individuals.
• 26:36
  Speaker 1: They're not going to want to walk into a room and win everybody over, but they're certainly the wealthiest right.
• 26:40
  Speaker 1: So I'm it's not saying I'm charismatic, but to me it's like I struggle to work to a process but that's because you're creative and I am as well.
• 26:50
  Speaker 1: Yeah, mine's a process of constant creation and yeah, and and I need to be stimulated, yeah, in the.
• 26:57
  Speaker 1: In that way, I don't mind building something and then passing it on and saying, right now, let's go, keep that rotation, keep that one, let's do more on that one, but I'm always in that better new area.
• 27:06
  Speaker 2: Yeah, I'm exactly the same.
• 27:08
  Speaker 2: I do okay with, like a regiment to a certain degree, but I've got to get my creative juices going.
• 27:18
  Speaker 2: If I can't, it's mundane, I can't stick to it and it's just.
• 27:23
  Speaker 2: It becomes a frustration and therefore harder to continue with, which is why, you know, we talk about YouTube and the content creation space.
• 27:32
  Speaker 2: You know, since 2020, huge things have happened, amazing things have happened, but it's like you still have to.
• 27:37
  Speaker 2: I'm still find myself thinking, okay, how do I do this differently?
• 27:46
  Speaker 2: How can I?
• 27:46
  Speaker 2: How can I, how can I make this a little bit more interactive, a bit more engaging?
• 27:48
  Speaker 2: How can I look at this from a different angle?
• 27:49
  Speaker 2: It's always thinking creatively about okay, how do I do it better?
• 27:53
  Speaker 1: yeah, or more efficiently, and that's just the creative side of of my of my brain yeah, you're talking about being at the pfs and and reporting on some facts and figures, blowing the minds of a few financial advisors.
• 28:05
  Speaker 1: Um, to tell us a little bit about you're in dubai.
• 28:08
  Speaker 1: Right, you know one.
• 28:10
  Speaker 1: You're here because you want to enjoy life a little bit.
• 28:12
  Speaker 1: Your wife's over here.
• 28:12
  Speaker 1: She's working here as a teacher.
• 28:14
  Speaker 1: Um, the conversation of money, your experience in the uk on being on the tv, writing books and all of that is massively transferable into this environment.
• 28:21
  Speaker 1: How many people are going to be leaving the uk?
• 28:23
  Speaker 1: How many people are thinking about coming to dubai?
• 28:25
  Speaker 1: It's, the connection between the two is incredible.
• 28:29
  Speaker 1: So a couple of things.
• 28:30
  Speaker 1: What's the opportunity for you at the moment?
• 28:33
  Speaker 1: Where do you see the big opportunity?
• 28:34
  Speaker 1: How does that tie into financial planning based on that presentation you did at the pfs?
• 28:39
  Speaker 1: How does that?
• 28:39
  Speaker 2: tie into financial planning based on that presentation you did at the PFS.
• 28:43
  Speaker 2: Okay, look, with all opportunities, there is also the.
• 28:44
  Speaker 2: So my head is a duality at all times yeah, the opportunity.
• 28:52
  Speaker 2: But also I'm very, very aware and cognizant.
• 28:53
  Speaker 2: Like when I started this in 2020, I was like I need to be how do you get on TV?
• 28:55
  Speaker 2: And I need to be in that little black book of like the names of people that they call.
• 28:59
  Speaker 2: So, coming over here, here, it's kind of like I'm not in that black book.
• 29:05
  Speaker 2: They call me and I'm like I'm saying no and it's like.
• 29:07
  Speaker 2: So there's part of my head in duality where I'm kind of like okay, look, that's over there, which is great, but I'm sacrificing a little bit.
• 29:13
  Speaker 2: But I'm excited about the opportunity here, purely because I think that in an environment such as this, we've been coming here for a long time, for like 10 years or so.
• 29:22
  Speaker 2: You've got friends over here now and I think, because of the, the environment and the earnings potential here in Dubai, there are still a lot of people that perhaps need that financial coaching, that I mean that gap between I might need to see a financial advisor, but I want to get my stuff in order, but I don't really know how to do it.
• 29:40
  Speaker 2: So there's that gap there potentially, which I'm hoping to basically fill, because I think, with my experience and everything I've done with my book and everything, and even my own personal journey, I think that's hugely transferable and hugely relatable as well to a lot of people.
• 29:57
  Speaker 2: We know from the data that a lot of expats will come to Dubai and if they ever find themselves wanting to go back to the UK, they have zero to show for it.
• 30:02
  Speaker 2: How can that be in an environment where you can earn a lot of money and you pay zero income tax?
• 30:08
  Speaker 2: So something tells me that from a financial education point of view, there's a gap in terms of the practical elements of how you structure your finances against your life goals.
• 30:18
  Speaker 2: So I think that's a huge piece piece, a huge gap that I can fill, because I do that already in my business, but also trying to kind of build that trust and that connection to financial planning, because sometimes you can do certain things in coaching that will get you so far, but at some point you're going to need some help from a planner, especially from a tax planning point of view, and I think that's where the that's where the opportunity is, yeah, where there may not be a little bit of trust, where actually I'm what I want to sit in front of a financial advisor.
• 30:50
  Speaker 2: A lot of people feel like very apprehensive to do it.
• 30:53
  Speaker 2: I think coaching is that perfect way to kind of handhold into financial planning whilst putting in some really fundamental, foundationary, practical elements that, as a financial advisor, you would be looking for those things anyway.
• 31:08
  Speaker 2: You're not spending all your money and living paycheck to paycheck.
• 31:11
  Speaker 2: You haven't got a load of debt.
• 31:12
  Speaker 2: You have structured yourself so you have some money that you can actually invest or you have some investable assets that you're not just squandering.
• 31:19
  Speaker 2: You have it earmarked for something specifically.
• 31:22
  Speaker 2: I think there's a huge gap in just our thinking generally in the West around how we use money to fulfill life goals.
• 31:27
  Speaker 1: Yeah, I love what you said as well about almost preparing people by coaching them, preparing them for financial advice.
• 31:33
  Speaker 1: It's coaching them to when they're ready to get financial advice.
• 31:36
  Speaker 1: There's a couple of other things that you kind of spoke about there that I want to say something which I feel like you would nail.
• 31:43
  Speaker 1: This man, right, is over here not only talking about the financial side, about moving to Dubai, right.
• 31:49
  Speaker 1: So actually talk about how the system works over here, how tax works, how you set up a business over here.
• 31:55
  Speaker 1: It's a question we get asked all the time how can I be tax-free, can I set a business over here and be in the uk?
• 32:06
  Speaker 1: How do I have my uk business there but be in dubai?
• 32:07
  Speaker 1: And if I sold a business in the uk but I lived in dubai, can I?
• 32:08
  Speaker 1: Is that a benefit, can I?
• 32:09
  Speaker 1: Yeah, there's so many things around business.
• 32:11
  Speaker 1: Right, there's a girl called jerry williams um, she's um an accountant.
• 32:15
  Speaker 1: Right, she's got this thing called smooth accounting.
• 32:17
  Speaker 1: She's quite popular over here.
• 32:18
  Speaker 1: We're doing a?
• 32:19
  Speaker 1: Um, we're doing a?
• 32:20
  Speaker 1: Uh, a seminar with her.
• 32:23
  Speaker 1: Right.
• 32:23
  Speaker 1: Uh, dubai collective uh, she's coming over.
• 32:26
  Speaker 1: We did one in the uk with a london collective.
• 32:29
  Speaker 1: She does very, very well out of a training accountants but b talking to people about dubai.
• 32:34
  Speaker 1: It's not rocket science.
• 32:36
  Speaker 1: You know it, you get it and you're doing it.
• 32:39
  Speaker 1: Yeah.
• 32:39
  Speaker 1: So your education around that, the amount of people that will tune in, yeah, and want to understand, but also get the financial education alongside of it absolutely no one's really doing that, mate, like that is a huge niche that you could absolutely dominate, and then your uk crowd will be going holy shit man.
• 32:55
  Speaker 1: Yeah I can actually do this.
• 32:56
  Speaker 1: I didn't realize I could do that yeah, and then you can partner with me and pass me later.
• 33:00
  Speaker 2: It's interesting actually because, like I've been covering a lot about the budget which happened recently, yeah, in the uk and the conversations like, just looking at the comment section, it's like I'm leaving and it's like okay, but to where?
• 33:11
  Speaker 2: Yeah, and the amount of times that dubai comes up in the comment section is just it's incalculable.
• 33:17
  Speaker 2: It's the, it's the top destination absolutely and I'm going through the.
• 33:20
  Speaker 2: It's the top destination absolutely and I'm going through the whole.
• 33:22
  Speaker 2: Actually, the business registered literally yesterday.
• 33:25
  Speaker 2: So I've got all everything apart from the visa and everything now sorted, which will be done in the next few weeks, and the process is it's actually very easy, it's not hard at all and again, that's the beauty of coming to a place like this.
• 33:38
  Speaker 2: They've streamlined it so much that it's just so easy to come and set something up here.
• 33:44
  Speaker 2: But I think people need to have their eyes open to the possibilities that exist if they're brave enough to explore them, open their eyes to the possibilities, but then they need coaching how to do it.
• 33:57
  Speaker 1: Yeah, so there's a company that I work with called French Connections.
• 34:00
  Speaker 1: Now we've partnered with them so they move people from the USA, the UK and around the world, but mostly from America, right To live in France.
• 34:08
  Speaker 1: This guy understands the French system.
• 34:10
  Speaker 1: It's tricky.
• 34:10
  Speaker 1: He speaks French, he's also English.
• 34:12
  Speaker 1: He creates content.
• 34:13
  Speaker 1: They watch it in America.
• 34:14
  Speaker 1: They watch it.
• 34:16
  Speaker 1: They approach him.
• 34:16
  Speaker 1: He then provides a service to these Americans where he does everything for them, talks them through absolutely everything from start to finish, and takes a fee from them quite a big fee to do that.
• 34:29
  Speaker 1: But they know 100% that they're in the safest hands and everything is going to be happening.
• 34:33
  Speaker 1: Now I partner with them because at that point they want some financial planning.
• 34:36
  Speaker 1: So we're co-creating content and he's passing financial planning leads on to me it's point, they want some financial planning.
• 34:45
  Speaker 1: Yeah, so we're co-creating content and he's passing financial planning leads on to me it's no different to here right, but you also have that financial education piece, so it's like it's to me it's a no-brainer.
• 34:49
  Speaker 1: You should 100 do that and I want to kind of get stuck in that with you because because we could do exactly what he's doing with french connection over in dubai.
• 34:55
  Speaker 1: Smash it apart, right.
• 34:57
  Speaker 1: Imagine the seminars we could do in the uk about it, yeah, you know, like placing the sun star stuff, you know, we could just nail it yeah.
• 35:03
  Speaker 1: So like the opportunity is is huge and again, this is a classic example I'm so glad you're here.
• 35:08
  Speaker 1: When you said you were coming to, I was like holy shit, I'm going to dubai as well, and it was funny because we started our journeys at the same time and now we're here together.
• 35:16
  Speaker 1: So I feel, feel, and you know, that I want to partner.
• 35:20
  Speaker 1: I think there is so much in coaching that needs to be done within financial planning, and I'm educating the guys at Hoxton Wealth more and more and more about it, especially around our app and stuff as well how we use it.
• 35:30
  Speaker 2: The beauty is with the financial coaching space and this is what really gets me kind of excited about it is that you know, if you look at it from a financial planning point of view and from a from a firm point of view, if you can plug it into the advice process in some way, shape or form, it isn't.
• 35:45
  Speaker 2: It's invaluable because essentially, you're coaching people that are already almost plugged into the way you would already work and for some reason, that isn't kind of like normal thinking right now.
• 35:56
  Speaker 2: Yeah, but it needs to be, and I think, because financial coaching is still relatively new as a concept, we're going to see I would at least hope in the future more financial manager of financial firms, wealth management firms, actually have a financial coaching element to their business that leads into the advice process it works.
• 36:17
  Speaker 1: do you know why I know it works?
• 36:18
  Speaker 1: Because pete mat, pete Matthew, does it Exactly.
• 36:22
  Speaker 2: He's got the Meaningful Money Academy and he's got an IFA business.
• 36:23
  Speaker 2: Yeah yeah, James Shaxx is also another one that does exactly the same thing.
• 36:28
  Speaker 1: It works, it 100% works, and he's monetized it really really well.
• 36:31
  Speaker 1: Where else are those people going to go?
• 36:34
  Speaker 1: You're going to send them away because but why not put them into a system where you educate them and you prepare them for advice?
• 36:41
  Speaker 1: Yeah, so it's like nurturing the next and also, with that great intergenerational wealth transfer happening anyway, you may as well nurture, educate, provide some level of service, maybe even put them down into the app where they can invest themselves for a cheaper rate and small investment areas.
• 36:54
  Speaker 2: That is the key though.
• 36:55
  Speaker 2: Yeah, because I think especially so.
• 36:58
  Speaker 2: I think especially so.
• 37:04
  Speaker 2: Look, I'm really passionate about talking again to the people who are, you know, 24 to 45, because I think that generation has very unique challenges that previous generations don't have to deal with.
• 37:09
  Speaker 2: Ai, automation, all this kind of stuff comes into the equation.
• 37:12
  Speaker 2: Not having a job for life.
• 37:14
  Speaker 2: You know, the state pension might not even be around in the UK at some point in the future, right?
• 37:17
  Speaker 2: So the onus is actually on them at some point in the future, right?
• 37:19
  Speaker 2: So the onus is actually on them and, believe me, they are so hungry.
• 37:25
  Speaker 2: For how do I do this?
• 37:27
  Speaker 2: But it feels like people are still maybe gatekeeping a little bit.
• 37:30
  Speaker 2: I try and share as much as I possibly can, but if you can get yourself into a position where you can actually help those people, just take the first steps investing.
• 37:37
  Speaker 2: It's all about the habit, sam.
• 37:40
  Speaker 2: If you get them into the habit of okay, I structure my finances like this in order to be able to invest like this, and they're using your platform, the habit is what matters, because as they earn more money, the compounding of that habit becomes bigger and bigger and bigger and bigger and bigger.
• 37:57
  Speaker 2: And they, I would argue, make for a much, much better client once they're more established from a financial point of view, where they've really got the habits locked in and they're thinking hang on a second right, I need to do this, or I've accumulated this and I need to be thinking about tax and I need to be thinking about estate planning, all of this kind of stuff.
• 38:13
  Speaker 2: But it starts with a very basic conversation that we don't necessarily have in schools at this point in time.
• 38:22
  Speaker 2: It's around the basic foundation of financial, of money management and how you plan your finances around your life goals.
• 38:31
  Speaker 2: Yeah, yeah, it's very, very simple in my head.
• 38:33
  Speaker 2: Yeah, around the things that you have to do with that age group yeah, I love it.
• 38:38
  Speaker 1: There's a huge gap there and the thing is like it's it's it's under serviced.
• 38:42
  Speaker 1: It can be serviced by financial planning companies and also you're kind of future-proof in your business, because if you've got a shitload of people in there, they're going to be inheriting a load of money at some point and they're going to want to be using a financial advisor as they get older.
• 38:54
  Speaker 1: We need to be talking to them now, bringing them into the ecosystem where they can actually start to do things, build their habits, as you say, build a deeper connection, and we continue to can service them in different ways through education and stuff.
• 39:06
  Speaker 1: You're like surely like, it's like having followers, isn't it that one day will buy from you, but it is having followers at one day from buy from you.
• 39:12
  Speaker 1: You know, one day they will be a higher ticket client, yeah, but that doesn't mean you have to turn.
• 39:17
  Speaker 1: You know there are ways to service them absolutely, but Absolutely.
• 39:20
  Speaker 2: But I think the thinking around it is this is a long tail marketing strategy.
• 39:24
  Speaker 1: It is long tail, yeah.
• 39:25
  Speaker 2: It's long tail.
• 39:26
  Speaker 2: You're thinking five, 10 years down the line.
• 39:29
  Speaker 2: I mean, we know that there's going to be huge wealth transfer at some stage in the future right, and to the tune of billions right.
• 39:49
  Speaker 2: You have to understand that if you have a client who's, you know, 65 years old, who's going to be passing quite a sizable estate down to their kids, who might be 30, 40 yeah, they might not necessarily have the same views that their parents have, I can guarantee you, right now they may not be thinking about financial advice in the traditional sense.
• 39:56
  Speaker 2: They're the ones who are on youtube looking at crypto, looking at all this other stuff.
• 40:02
  Speaker 2: So if you're not there as a voice offering some kind of perspective, how do you expect to be able to catch their attention?
• 40:10
  Speaker 2: Because you're looking after mom and dad doesn't mean that you're going to be able to forge a relationship with them or, in any sense of the word, be able to relate to them from the way that they see the world.
• 40:21
  Speaker 2: It's very, very different from generation to generation and I would argue, you know, especially the 30 and the 40 year olds right now get on the poverty ladder.
• 40:29
  Speaker 2: You know people are getting on the poverty ladder at ages of 40 years old, taking 30 year mortgages.
• 40:35
  Speaker 2: It's absolutely crazy.
• 40:37
  Speaker 2: It's a huge paradigm shift.
• 40:40
  Speaker 1: That's me, that's me, that's me.
• 40:41
  Speaker 1: I did exactly that.
• 40:42
  Speaker 1: I did it.
• 40:43
  Speaker 1: I got my mortgage.
• 40:43
  Speaker 1: Um, I had a mortgage before I was younger, but I sold the house.
• 40:46
  Speaker 1: I broke up with somebody and I was like I'll get a house soon.
• 40:48
  Speaker 1: I never did.
• 40:49
  Speaker 2: Yeah, in my 40s, I got my mortgage yeah, it's like a 30 year mortgage, I think, and there's a huge piece of work around there at the moment, forward thinking about okay, what problem does this present?
• 40:58
  Speaker 2: Because if you take out a mortgage in your 40s which is normal now, you stretch the affordability to 30, 35 years.
• 41:05
  Speaker 2: Well, that goes into your retirement years.
• 41:08
  Speaker 2: So how adequately are you going to be able to plan for retirement, bearing in mind that you're still going to have this debt that you need to pay off?
• 41:16
  Speaker 2: I don't want to retire.
• 41:17
  Speaker 1: This is another thing, right?
• 41:18
  Speaker 1: I don't think the concept of retirement is the same as it used to be.
• 41:23
  Speaker 1: Definitely I don't want to retire.
• 41:24
  Speaker 1: Yeah, that's an honest truth.
• 41:25
  Speaker 1: I don't want to be retiring I'm the same as you.
• 41:28
  Speaker 2: I can't see myself just not working.
• 41:30
  Speaker 2: No, I'm creative, so I have to be doing something.
• 41:33
  Speaker 1: I think the idea of retirement to me is like almost give it in.
• 41:36
  Speaker 1: Yeah, I want to continue going.
• 41:38
  Speaker 1: So we had terry smith on the podcast recently.
• 41:40
  Speaker 1: Right, it's about 17 000 views insane, to be fair, right from fun smith, very successful guy like the warren buffett of the uk.
• 41:47
  Speaker 1: I mean he's like approaching 70.
• 41:48
  Speaker 1: I think he might.
• 41:49
  Speaker 1: I mean he might even be 70.
• 41:50
  Speaker 1: He's got no intention of stopping and you're asking what you're gonna do next.
• 41:53
  Speaker 1: He's just loving life.
• 41:54
  Speaker 1: He's loving he gets up in the morning, he checks his papers, he talks to his team and he manages his money and fundsmith, but he loves it.
• 42:00
  Speaker 1: So, like a guy at that who loves his job, I'm that.
• 42:03
  Speaker 1: I want to be that person.
• 42:04
  Speaker 1: I just want to change as I go.
• 42:06
  Speaker 1: I'm not ready.
• 42:07
  Speaker 2: The idea of retirement for me is not what I want to it's interesting you say that, right, but do you think that and this is a question for you do you think the financial services industry looks I mean when, especially when it comes to things like lending and borrowing?
• 42:20
  Speaker 2: Do you think their mindset looks at it from?
• 42:24
  Speaker 1: people probably won't retire in the traditional sense, where they stop work and then they have to retire on a pot of money to fund them so it might be that they have to actually have a pot of money to actually be able to support them in there, because not everyone's going to build an accumulation someone's like in their career, for example, I think, like someone who's entrepreneurial and builds a business.
• 42:43
  Speaker 1: It's like an asset in it that can, that can continue to grow over time, right.
• 42:47
  Speaker 1: But if you're employed, it's a different thing, yeah, so you become maybe extinct, right.
• 42:51
  Speaker 1: So that's actually interesting.
• 42:52
  Speaker 2: Yeah, there's so many different, yeah, moving parts, and this is where, you know, from a generational point of view, the outlook is very, very different.
• 42:59
  Speaker 2: And have we kind of you know, as an industry, are we looking at things from that generation's perspective?
• 43:04
  Speaker 2: Because I can tell you right now, listening to my followers, a lot of them don't want to be in a nine-to-five role.
• 43:10
  Speaker 2: No, they want to build something, want to be entrepreneurial, because they feel like number one.
• 43:15
  Speaker 2: There is no cap on the amount of money they can earn, so they have the ability to build something that potentially then gets sold on.
• 43:22
  Speaker 2: That can be a cash injection and they can then use that money to pursue other things, go into other ventures.
• 43:26
  Speaker 2: But I still feel like, to a certain extent, we're still stuck in this traditional mold of you're in a job, you're in it for a period of time, you stop working and therefore a pension or something like that has to then pick up the slack.
• 43:41
  Speaker 2: And, yes, we'll have to.
• 43:44
  Speaker 1: But the picture is very, very different for the younger generation yeah now very, very different now, and so I reckon, mate, it's people in my age who are in that place, you know, and they don't quite understand it, and they don't quite understand what they where they're going, what the future actually looks like and what the journey looks like, because it's moving so quickly, yeah, and things are changing all the time.
• 44:03
  Speaker 1: Yeah, I think that's why there's such an emphasis on health and well-being and all of that, and instead of this idea of there's this end goal of retiring and sitting on the beach, people are like I just want to be healthy, yeah, not even like seeking happiness, it's like contentment, yeah, health, um, and then money is a byproduct of that.
• 44:20
  Speaker 1: I sat down with a young guy today, actually had a coffee, and he was.
• 44:23
  Speaker 1: He was lovely, right.
• 44:24
  Speaker 1: He was like oh my god, my shirt's matching my box of cigarettes and my, and it was like he's on mushrooms or something.
• 44:30
  Speaker 1: And I was like but what does it all mean, mate?
• 44:32
  Speaker 1: And then we had a good old chat.
• 44:33
  Speaker 1: Right, this is classic dubai, right?
• 44:34
  Speaker 1: Yeah, and he was like because he was filming himself, okay, like an influencer.
• 44:38
  Speaker 1: So I went over and I had a chinwag with him.
• 44:40
  Speaker 1: Anyway, we got long story short.
• 44:41
  Speaker 1: He just travels the world a lot and we got onto the conversation and I said if I was to give you three thousand pounds now three grand that's it per month it'll go up with inflation.
• 44:51
  Speaker 1: Three grand the rest of your life.
• 44:53
  Speaker 1: You didn't have to work, would you take it?
• 44:55
  Speaker 1: And he was like a hundred percent.
• 44:57
  Speaker 1: So only three thousand quid would you take it?
• 44:59
  Speaker 1: He was like 100 and I was like why?
• 45:02
  Speaker 1: Because he's like because I can just do what I want, I can make that.
• 45:05
  Speaker 1: Last, I know there are places that I can go where I can live on that and and I was just like so we don't actually need the amount of money that we think we need absolutely not you know, a lot of the time you don't know for the amount that we need to live our daily life, yeah, so if we work, that.
• 45:19
  Speaker 1: So if we work that three grand like there, you go three grand a month when you're 30 years old for the rest of your life.
• 45:25
  Speaker 1: How much do you then need?
• 45:26
  Speaker 1: But how much do you need to make to make three grand?
• 45:29
  Speaker 1: Yeah?
• 45:30
  Speaker 2: Yeah, yeah, that's an interesting concept because again, I'm on social media, yeah, and I hear 10 grand a month being the fee, yeah, and I'm like where do you get that from?
• 45:40
  Speaker 2: like, seriously, where do you get it from?
• 45:42
  Speaker 2: I mean, if, if everyone sat down was like, okay, well, my bills are this?
• 45:45
  Speaker 2: Probably for normal people it's probably not 10 grand a month.
• 45:49
  Speaker 2: Yeah, depending on where you are and the earnings and you know your lifestyle, maybe you might be there, yeah, but for normal people probably not.
• 45:58
  Speaker 2: You're probably not in that, in that category at all.
• 46:00
  Speaker 2: But I think it is very much down to understanding what it is that you want, which again comes back to when I talk with people around the financial coaching.
• 46:07
  Speaker 2: It's like what do you want?
• 46:10
  Speaker 2: Yeah, what does a year net from now look like?
• 46:13
  Speaker 2: What does 24 months now from now look like?
• 46:16
  Speaker 2: Get people to write it down like a lot of people don't even know like they'll have ideas.
• 46:20
  Speaker 2: But when you say, write it down, like a lot of people don't even know like they'll have ideas.
• 46:22
  Speaker 2: But when you say, write it down and for some reason I still get people to literally write down, I send them a form.
• 46:28
  Speaker 2: It's a big form, write it down.
• 46:31
  Speaker 2: I want you to spend time with a pen writing it down, because getting it out of your head in itself gives you that time to really explore things, to think about things.
• 46:41
  Speaker 2: When you're writing a commitment to paper, it almost brings to fruition your reality, correct, and what you actually want in the future.
• 46:50
  Speaker 2: Very, very different from just typing it on a keyboard.
• 46:53
  Speaker 1: Yeah, oh my God, I did a 12-step process right through AA.
• 46:57
  Speaker 1: I gave up drinking five and a half years ago and the guy who gave me the fourth step.
• 47:01
  Speaker 1: You have to go through and do a deep and fearless inventory to write down your resentments.
• 47:07
  Speaker 1: You have to write down your fears and what part of self has been affected.
• 47:08
  Speaker 1: Have I harmed anybody?
• 47:09
  Speaker 1: And the idea is you write it all down, deep and fearless.
• 47:11
  Speaker 1: It all comes out, you take it out and then you go and sit down with somebody and then for 12 hours this guy sat with me and listened to all these things I'd held on resentments, fears, harms I might have caused people.
• 47:20
  Speaker 1: I identified in parts of myself that it's affected and he would correct my thinking and help me correct my thinking right, categorically.
• 47:27
  Speaker 1: I wasn't allowed to use a computer.
• 47:30
  Speaker 1: I had to use a pen, because it was intentional and the act of thought to materializing it on a piece of paper does take it out of your head.
• 47:41
  Speaker 1: Now, that piece of paper was always in my room because I knew I had to do it and, trust me, I pick it up.
• 47:46
  Speaker 1: I don't want to do it.
• 47:47
  Speaker 1: I don't want to do it.
• 47:48
  Speaker 1: I don't want to do it.
• 47:48
  Speaker 1: Oh, it's boring.
• 47:49
  Speaker 1: Oh, and it was because it was a hard.
• 47:50
  Speaker 1: It was a hard exercise, a really deep and fearless inventory, right?
• 47:54
  Speaker 1: I couldn't leave any stone unturned.
• 47:56
  Speaker 1: How embarrassing I thought it was.
• 47:58
  Speaker 1: I couldn't leave it unturned, right.
• 48:00
  Speaker 1: And the power in that was incredible, right.
• 48:03
  Speaker 1: It was a unbelievable discovery, right, but it was always there.
• 48:09
  Speaker 1: Now, when it's on your phone and it's in your notepad, it's not you can just write up.
• 48:13
  Speaker 1: I've got you go through my notepad, right, because I'm the type of person I am Some people guy coming in next, his notepad is like, he goes in there, he uses it, it's all organized mine's, not mine's, fucking mine's ideas.
• 48:23
  Speaker 1: Yeah, I chuck it in there, because once I've written it down, I've got it out and then I run away with it.
• 48:28
  Speaker 1: Yeah, right, but a piece of paper you can't hide from and I've still got that piece of paper I still pull it out and I still look at it and think, wow, I've let go of that.
• 48:36
  Speaker 1: Yeah, all those things are out of my head, they're there and now I can do something with it yeah and it's power.
• 48:41
  Speaker 2: That's the power in it.
• 48:42
  Speaker 2: That's the thing.
• 48:42
  Speaker 2: It's writing it down, especially in an exercise like that.
• 48:46
  Speaker 2: Yeah, it's almost like taking a weight off and it transfers from you onto the page, yes, and it resides there and when you look at it you can look back.
• 48:55
  Speaker 2: Okay, right, I dealt with that, or at least, or maybe, if you haven't, I still need to deal with with that, but it's, it's out on paper now and it's everything.
• 49:03
  Speaker 1: Yeah, and I can.
• 49:04
  Speaker 1: I can give it to somebody and I can sit with them and say, if I can't deal with this cause I can't work out what part I'm still holding onto that one, I can't deal with it Cause I can see this affected my social instincts.
• 49:14
  Speaker 1: I can see it affected my pocketbook day.
• 49:26
  Speaker 1: I would go through the same process.
• 49:27
  Speaker 1: So, instead of having to do this um, like bulk inventory they call it, yeah, if you let it build up like all the flies, yeah, yeah, and all of a sudden bulk, bulk, bulk, bulk and I'm like I'm overwhelmed.
• 49:33
  Speaker 1: So what I would do on a daily basis is do that daily and then instantly if something really annoyed me.
• 49:38
  Speaker 1: That was when you would pick up the telephone and speak to your um coach yeah your mentor, you know your sponsor, and then that sponsor would create your thinking and, my god, did it work?
• 49:46
  Speaker 1: Yeah, and the power of that though and I always relate this back to it that is free, right and true altruism and true train change comes from from human to human concept the broken.
• 49:59
  Speaker 1: Fixing the broken is how I, you know, find the tribe, find the person who's suffered and has an experience like you, and, because they've gone through it and they're at different stages of their journey, they will be able to help you and somebody be helping them and somebody helping them.
• 50:11
  Speaker 1: Yeah, and that's why I love the 12 steps, because it's free, it's altruistic, it's spiritual and it's it's a process of improvement with no monetary gain.
• 50:19
  Speaker 1: Yeah, and if they taught that in schools, and we learned that as human beings a step process that you could apply to anything because you can man, we'd be good people, absolutely, we'd be happier, more connected, kinder, more compassionate, higher frequency individuals.
• 50:36
  Speaker 1: And it's like I always think how can I adopt that into business now, can I?
• 50:39
  Speaker 1: But the problem is, in these environments it's very capitalist.
• 50:41
  Speaker 1: I always think how can I adopt that into business?
• 50:42
  Speaker 1: But the problem is, in these environments it's very capitalist, that's true.
• 50:45
  Speaker 1: Yeah, and you're never going to be able to get a capitalist type business to conform to a set way of thinking.
• 50:54
  Speaker 2: Yeah, yeah, yeah, very, very true.
• 50:56
  Speaker 2: Every object.
• 50:56
  Speaker 2: I would agree with that.
• 50:57
  Speaker 2: In the financial space, I don't know.
• 51:01
  Speaker 2: It's one of those weird ones because I feel like especially because you know, when you think about financial coaching, financial planning bringing it back to that theme I think, if you can find the time to do that, the trust and the loyalty that you build is beyond just the value of money and assets on the management and stuff, because you're actually having a tangible impact on the way someone thinks.
• 51:24
  Speaker 2: And that's probably one of the biggest things that I've realized doing what I do for the past four years.
• 51:29
  Speaker 2: A lot of my content is completely free, but the amount of times that I get messages from people who say you've completely changed the way I think about money, investing, everything.
• 51:40
  Speaker 2: I'm so much more clearer now and I kind of have an idea of what I need to do.
• 51:44
  Speaker 2: I have some clarity in this aspect and I've never met these people but the amount of times that I'll be walking down the street in London, for example, and someone will come up and say, oh, I watch your channel, I listen to the podcast, or I was in a restaurant when someone paid for my dinner.
• 51:58
  Speaker 2: No way, I was in a restaurant when someone paid for my dinner no way, that's so cool.
• 52:00
  Speaker 2: And I was like, okay, I never saw the person.
• 52:02
  Speaker 2: That's immense.
• 52:02
  Speaker 2: But I went to go pay for the bill and he goes no, someone's already paid for it.
• 52:05
  Speaker 2: It's like they watch your channel.
• 52:06
  Speaker 2: That's so cool, it's crazy.
• 52:07
  Speaker 2: So there is, money is important, obviously right, but for me at least.
• 52:22
  Speaker 1: I like seeing the impact that it has people.
• 52:22
  Speaker 1: Just that mindset switch.
• 52:23
  Speaker 1: Yeah, I know your story.
• 52:23
  Speaker 1: Anybody's read your book or ever listened to podcasts.
• 52:24
  Speaker 1: Your story, right, you know it's a tough one and the reason why you feel that way is because you want someone who you understand what it's like to have nothing okay, and the purpose of you setting up that channel in the first place was a higher purpose of helping others where there is no monetary gain, because you don't set a youtube channel up with monetary gain.
• 52:41
  Speaker 1: In the very beginning you had to do it off of altruism and the giving back to others.
• 52:45
  Speaker 1: The whole model, same as mine, was giving away to receive, yeah, and that's it and that's why you are the way that you are, and when people set up a business with purpose in mind over profit, first it becomes a different beast, yeah, and you have different audience, and you can bolt that on to a business that's already making a profit.
• 53:06
  Speaker 1: This is where financial coaching and financial wellbeing is easily bolted on and will add huge value, because you can create content that is free for people to digest and is a marketing wheel for you.
• 53:21
  Speaker 1: It's a marketing wheel because it's very hard to create content just on financial planning.
• 53:25
  Speaker 1: Yes, you have to be able to create engaging, educational, simple content that everybody can absorb.
• 53:34
  Speaker 2: And that goes into some of the stuff we were talking about earlier around how maybe some of the content on the channels pivoted to maybe more commentary to access that wider group of people.
• 53:45
  Speaker 1: Yeah, yeah, who may not?
• 53:46
  Speaker 2: necessarily be thinking along the lines of maybe I need to think about how I'm going to plan for the future in terms of retirement planning.
• 53:54
  Speaker 2: Now, yeah, because you cover something that's in the news and you introduce a little bit of education, it leads them down another path of okay, maybe he mentioned something that's quite interesting there.
• 54:05
  Speaker 2: Maybe I should go find out a little bit more.
• 54:06
  Speaker 2: That leads to something else.
• 54:08
  Speaker 1: It's, it's, that's the gift of social media at the end of the day, like the call to action bit around financial planning is perfect, exactly.
• 54:14
  Speaker 1: Yeah, because you're giving them the source.
• 54:15
  Speaker 1: But yeah, I can talk to you all day long.
• 54:17
  Speaker 1: I'm so glad you're moving to dubai.
• 54:18
  Speaker 1: I got a real strong feeling that you and I are going to do some cool shit out here, absolutely so I'm really excited.
• 54:22
  Speaker 1: Thank you so much for joining me today on the Financial Planner Live podcast.
• 54:25
  Speaker 1: Thank you, cheers dude, cheers mate, nice one.