144. Your Brand Sets Your Price Before You Ever Quote the Job | Alexia Lynn
Why can one lawn care company charge $80 a mow while the guy next door fights for $45? Alexia Lynn of Visual Vibe Design breaks down how logos, colors, trucks, and websites do the selling before a proposal goes out. We get into Dr. Bear's rebrand, why cheap positioning traps you in churn, what Apple and Basecamp prove about knowing your audience, and the one investment that moves the needle.
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