Latest / How To Cut It in the Hairdressing Industry
EP382: The Science Behind Professional Haircare: An Inside Look at Wella’s R&D
In this episode brought to you by Wella Professionals, Dom chats with Jon Walker, Education Brand Manager, and Katharina Liebner, Senior Manager of Product Development at Wella Professionals, about the intricate research and development behind new hair care products. We explore the collaborative process that involves stylists in product creation, addressing hair damage with Wella's Ultimate Repair line and the growing trend of "skinification." Jon and Katharina share insights on rigorous testing protocols, the complexities of launching new products, and tease upcoming offerings. Listening in…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.