Moving at the speed of culture, a podcast presented by MSL
Featuring:
- Shreya Mukherjee, chief strategy officer, MSL
- Ben Grinspan, VP of cultural strategy, MSL
A tendency among many brands and their comms leaders is to react to the hot trend. It’s totally understandable. However, it would be so much more powerful to use insights and strategy to be ahead of the trend.
Of course,cultural trends are fluid and move fast. It can be challenging just to keep up, let alone get ahead of them.
Fear not. During this podcast, MSL’s Shreya Mukherjee and Ben Grinspanshare their unique visions of how the right PR strategy — and, yes, “strategy” is in both of…
The skinny
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