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Why 80% of Branded Swag Gets Thrown Away - Conor McKenna (GoSwag)
Most corporate swag ends up in the bin or as pajamas — over 80% of branded gifts are thrown away or given away within months. Conor McKenna and his co-founder built Go Swag to fix that staggering waste by flipping the merchandising model on its head: premium quality, global logistics, and a tech layer that turns brand chaos into seamless gifting at scale.
The conversation traces Go Swag's journey from a 180-pound bootstrap in a Glasgow co-working cupboard to powering swag for Netflix, Amazon, Spotify, and ElevenLabs. McKenna explains how fragmented suppliers, procurement bottlenecks, and…
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