Episode 103: Michael Hurnaus: CEO of Trcative - What's the Future of PetTech
In this episode of the EU-Startups Podcast, Marcin Lewandowski catches up with Michael Hurnaus, CEO of Tractive, a leading GPS tracker for pets that recently achieved $100 million ARR. They discuss the journey of building Tractive, the challenges of bootstrapping, the importance of company culture, and the innovative health monitoring features of their products. Michael shares insights on market expansion, particularly in the U.S., and highlights the impact of their technology on pet owners' lives. The conversation concludes with a look at the future of PetTech and Tractive's commitment to…
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