Latest / 70 80 / SETTANTAxOTTANTA: Anni 60-70. A Carosello gli spot Fernet Branca fanno conoscere l’arte di Fusako Yusaki
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- 1:19.it presents 70x80. Do you remember? A KVOX production.
- 1:25Benvenuti a 70x80, la rubrica di 7080 .it che
- 1:29approfondisce i temi trattati sul portale. Sono
- 1:32con la giornalista Enzo Mauri che introduce l
- 1:35'argomento odierno. Buongiorno, oggi vi parlo
- 1:38di un famoso carosello. Con l 'inconfondibile
- 1:40colonna sonora di Franco Godi dal 1968, gli italiani
- 1:44poterono apprezzare l 'arte della giapponese
- 1:47Fusako Yusaki grazie ai caroselli dell 'amaro
- 1:49Fernet Branca. Una strega di Benevento aveva
- 1:58il complesso del mento. Per non sentirsi brutta
- 2:00lo copriva ogni giorno di frutta. Ma il marito...
- 2:04was not happy. At the end of the 60s, the agency
- 2:07OPIT of Milan hired the studio K production house,
- 2:11with a seat in Florence, that of Susanna Duttapanna,
- 2:14to make a series of carousels to advertise the
- 2:17Fernet Branca. For the spots, the animation technique
- 2:21called stop motion or step 1 of the direction
- 2:23was used by the creative director Francesco Misseri,
- 2:26founder of Studio K, and the animator Rodolfo
- 2:29Marcenaro. To make the Fernet Branca spots unique
- 2:32and innovative were the forms in made by the
- 2:35artist Fusako Yusaki, who has lived in Italy
- 2:37for almost 60 years. The not -so -easy technique
- 2:39called claymation involved the creation of frame
- 2:42by frame. Every second provided 12 frames for
- 2:46each spot, well 1200 shots. day Each spot at
- 3:12Fernet Branca, the only subject, proposed to
- 3:14follow images in plasticine, giving rise to the
- 3:17suggestive effect that immediately conquered
- 3:19the Italian public. In 1968, Carosello arrived
- 3:23at the spot with the Olympic protagonists, who
- 3:25that year were in the city of Mexico. The figures
- 3:28in plasticine, in fact, made clear reference
- 3:30to some of the disciplines carried out in that
- 3:32edition. In this spot at Fernet Branca, the objects,
- 3:35in addition to being animated, also spoke. The
- 3:37male protagonist proposed to a girl to guess
- 3:39the sounds coming from the subject. different
- 3:42objects. It is said that in Rocca di Sotto a
- 3:45mysterious dog won the lottery, but he did not
- 3:49receive the wins because no one knew him, you
- 3:54only know that he was a basotto. In the carousel,
- 3:57called Fantasy and Freedom, from a block of plasticine
- 3:59objects of all kinds were animated, from the
- 4:01vase of flowers to the cat. Each carousel of
- 4:04the bitter Fernet Branca ended with the equally
- 4:06well -known slogan of Gestimula. The campaign
- 4:21with the subjects in clay lasted until the mid
- 4:23-70s, destined to leave a mark. It is in fact
- 4:26remembered to this day. For your after -meal,
- 4:35for your liked guest, for your best friend, For
- 4:39your thirst, to strengthen your coffee, Fernet
- 4:43Branca. The Fernet that goes beyond bitter. Fernet
- 4:48Branca. Strong in nature, traditionally bitter.
- 4:52Fernet Branca. Vigestimola. Altro particolare
- 4:56degno di nota, la colonna sonora talmente famosa
- 4:59da essere pubblicata su 45 giri. Grazie a Denzo
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