Latest / The FIT4Privacy Podcast | Exploring ISO Standards AI Privacy | Grow Skills Store / How Tech is Invading Privacy E167
Transcript
- 0:00At the end of the day, it's funny because we want privacy,
- 0:04but we also want to log things, right?
- 0:08So as a like, if something, God forbid, happened to him into a
- 0:13hotel room or anywhere else, you would say, where are the
- 0:16cameras? Why aren't there cameras?
- 0:18You know, so, but so you're willing in certain aspects to
- 0:22give up some privacy. If they're going to have a lot
- 0:24of cameras, I think it's their responsibility to tell you like,
- 0:27hey, you know, there's cameras everywhere.
- 0:30But then the other part is how do you make sure that all of
- 0:33that is secure, right? Because you don't want cameras
- 0:37that are going to be hacked. You don't want people to get
- 0:39access to cameras if you're, if it's showing your entire world,
- 0:43if you don't want it, if you don't feel comfortable with it,
- 0:45you're not forced to have these products.
- 0:47Hi, my name is Punit Patia and you're listening to Fit for
- 0:50Privacy podcast where AI meets privacy.
- 0:53This is not legal advice. Thanks for listening.
- 0:57Technology is evolving very, very fast and it's invading into
- 1:02the space of privacy, into personal space.
- 1:05It is creating concerns. Yes, I came across a scenario
- 1:08wherein someone has created what we call a digital safe.
- 1:12So when you go to a hotel or at home, you have a big iron box
- 1:16that you use to keep belongings, to keep things safe.
- 1:20Now that is also digital, that is also connected to Internet.
- 1:23All these things create concern. Is my privacy being protected?
- 1:26Is my data being protected? How are they going to keep my
- 1:29fingerprints, my voice, my video and all those things?
- 1:33And it's not clear how to protect your privacy while the
- 1:37technology comes along. Of course, you need to be
- 1:39transparent. Of course, trust is important,
- 1:41but how are people on the ground doing it?
- 1:44For this, we go and talk to Oscar Hadiya, who's a serial
- 1:48entrepreneur and has set up this company space that provides
- 1:53digital safes. And we're going to ask him, how
- 1:55is technology invading the privacy space and how are
- 1:59entrepreneurs making sure that privacy is protected?
- 2:03And as we go, do check out Fit for privacy.com and grow skills
- 2:08dot store while consulting and training needs.
- 2:12Hello, and welcome to another episode of the Fit for Privacy
- 2:14podcast. And as I promised, we are with
- 2:16Oscar Head. I, Oscar, welcome to the Fit for
- 2:18Privacy podcast. Thank you for having me.
- 2:20So I would like to start with a basic question.
- 2:23You're a serial entrepreneur. You see the avalanche of
- 2:26technology, AI is here, technology is evolving.
- 2:29How do you as an entrepreneur see the evolution of technology
- 2:33in last few years and what's in scope for us in coming years?
- 2:37Yeah, it's funny because you know, today anywhere you go,
- 2:41everybody always talks about AI. There's over 60,000 companies
- 2:45out there right now that are doing AI.
- 2:48And The funny thing about AI is we are in the most entry level
- 2:53of AI that you could think of, right?
- 2:56Like we say AI, what is AI? Artificial artificial
- 3:00intelligence, but there's nothing artificial about Chachi
- 3:04PT or any of these GPTS or any of these services that we use,
- 3:08right? I mean, when we talk about AI,
- 3:11really what we're thinking about is the future and evolution of
- 3:15AI is that AI itself is going to think on its own.
- 3:19You know, so when you come home, the if you're going to have a
- 3:23robot in your house, the robot is going to see you, it's going
- 3:25to come to you, It's going to take your bags, You know, you're
- 3:28not going to have to say, hey, come help me out, right.
- 3:31And and so that's kind of where the future is kind of going with
- 3:34AI specifically. And, you know, right now it's
- 3:38just the fact that AI is taking up so much of everybody's mind
- 3:44and talking and everything on such a simple, basic level of
- 3:50AI. It's really going to be
- 3:51extraordinary what's going to happen over the next decade or
- 3:54so, especially when you take like Elon Musk, you know, he,
- 3:58he, he changed out his entire factory instead of doing cars
- 4:03that and the Model S and the Model X.
- 4:05He's he's going to only be making robots, you know, So this
- 4:10version of the next 10 years that we're going to be seeing,
- 4:15none of us could ever have imagined that even five years
- 4:19ago. You know, I'll, I'll tell you
- 4:21this. I've been in tech for for years,
- 4:23going to see us every year. You know, you go to Berlin every
- 4:27year. I mean, we're seeing everything,
- 4:30you know, but the fact that we're moving so quickly, I don't
- 4:35think you or I-10 years ago would have ever guessed that we
- 4:39would have been so far advanced today than we than we really
- 4:43are. So yeah.
- 4:46No, I'm sure and I certainly agree that there are immense
- 4:49amount of opportunities that this technology evolution
- 4:52provides and especially AI and we are at the start of this
- 4:55journey. But the two factors that create
- 4:58this doubt or this buzz in the media, one is the risk and 2nd
- 5:03is the invasiveness. Like you mentioned in your
- 5:06example, you come home, your robo comes to you and asks how
- 5:10are you, Takes your bag, do you want a coffee?
- 5:14How are you feeling today? Now some people find it
- 5:17invasive, some people find it their personal space is being
- 5:21invaded. You would have heard in
- 5:23Australian Open recently there were cameras all around and some
- 5:27people, some players complained saying this is too much.
- 5:31We do have our private space. Yes, we are commodities to an
- 5:34extent. Yes, people love to watch what
- 5:36we do, but they cannot be everywhere, They cannot go
- 5:40everywhere, and that's the same thing.
- 5:42So how do you see this invasiveness of the risk factor
- 5:45of technology as well? Yeah, I mean, it's, it's kind of
- 5:48hard to say because we're in we're in the age of information,
- 5:52right? We're in the age that technology
- 5:54is just getting more and more advanced.
- 5:56I mean, you know, if you were in 1980s or even early 2000, it's
- 6:01very big difference. But today, you know, the fact
- 6:04that you have like, there's so much more than just that simple
- 6:08example that you gave. But if you go to China, there's
- 6:10cameras on every single corner, right?
- 6:13They're, they're tracking even the mph or the kilometres per
- 6:18hour that you're walking at, You know, so I, I, I would have to
- 6:22say this, right, In terms of that, my example was government.
- 6:26And obviously you don't want government like taking over
- 6:32completely where they're tracking every movement that
- 6:35you're doing right. But I, I think in a personal
- 6:39level and more of like a consumer based level, you know,
- 6:42you're talking about the example the athlete was saying that
- 6:45there's just too many cameras. I mean, at the end of the day,
- 6:48it's funny because we, we want, we want privacy, but we also
- 6:54want to log things, right. So as a like if something, God
- 7:00forbid happened to him in into a hotel room or anywhere else, you
- 7:04would say where are the cameras? Why aren't there cameras?
- 7:08You know, so, but so you're willing in certain aspects to
- 7:11give up some privacy. But specifically, you know, I
- 7:16think it's the responsibility of the company or the companies,
- 7:19whoever releasing these products, you know, they owe it
- 7:22to their consumers twofold, right?
- 7:25Number one is, hey, if if they're going to if they're
- 7:28going to have a lot of cameras, I think it's their
- 7:30responsibility to tell you like, Hey, you know, there's cameras
- 7:33everywhere. That's number one.
- 7:35But then the other part is how do you make sure that all of
- 7:39that is secure, right? Because you don't want cameras
- 7:44that are going to be hacked. You don't want people to get
- 7:46access to cameras if you're if it's showing your entire world.
- 7:49And I think, you know, you asked me specifically about the
- 7:54example I gave before. We're going to have a robot that
- 7:56that's going to be in your home. You know, so really the
- 8:00important part is So what are they going to do with that
- 8:03footage, right? Is that going to be uploaded to,
- 8:07we use Tesla as an example, is that footage going to be
- 8:10uploaded to Tesla servers, right?
- 8:12So I don't want it to be, right. If I had a robot in my home, I
- 8:18wouldn't want it to be. And if Tesla could not ensure
- 8:22that it's not going to be uploaded to their servers, then
- 8:25I wouldn't, I wouldn't buy that, right?
- 8:27It's my responsibility on top of the, the the company that if you
- 8:33don't want it, if you don't feel comfortable with it, you're not
- 8:35forced to have these products, right?
- 8:38You're choosing, you're choosing as a consumer you if you know
- 8:43what their security is like and where they're going to be saving
- 8:47that footage or anything else. You know, at the end of the day,
- 8:51it's it's really up to you. You don't have to buy a robot.
- 8:54You don't have to stay in a home or a hotel that has 1000
- 8:59cameras. You don't have to go to China if
- 9:01you don't want to be videoed, you know.
- 9:03So it's, it's kind of twofold. It's the responsibility falls on
- 9:09the company or the government or whoever's releasing these
- 9:12products. And then the second thing is if
- 9:14you don't accept it, you don't have to accept it.
- 9:17And if you don't want to accept it, don't buy those products or
- 9:21use those services. No, it makes perfect sense.
- 9:24In fact, when you mentioned the example of China, they go a bit
- 9:28far. I heard that there's social
- 9:29scoring also being done on how good, how polite, how socially
- 9:33amicable or supporting you are. And that's a yeah, there's a
- 9:38score for that. And that has an impact on your
- 9:41credit. That has an impact on how you
- 9:42consume public services. It's taking it a bit too far.
- 9:45And the right about right aspect is having a balance between
- 9:50privacy protection and technological innovation and
- 9:54giving people the choice. As you said, tell them what is
- 9:57being done, tell them where it is stored, tell them how it is
- 10:00secured and tell them if they want to use it.
- 10:04And if they choose it, then it's entirely up to them.
- 10:06So choice is also very important as much as security or
- 10:09transparency and privacy are. So all things go combined.
- 10:13But I like to link it to the product you have recently
- 10:17launched. As an entrepreneur, if I
- 10:19understood well, these are smart safes which capture
- 10:23fingerprints, which capture, I believe they have a camera,
- 10:27probably the capture voice also. So you're also playing in the
- 10:31field of technology and also touching on the boundaries of
- 10:35what is innovation for sure, but also creating concerns on
- 10:39privacy. How do you see that?
- 10:41First, tell us what is it before I ask you, how are you
- 10:44protecting the privacy or security?
- 10:48Yeah. So we, we kind of took a, a
- 10:50stagnant category, which is the safe, the safe that you
- 10:55basically you store valuables, weapons, watches, whatever you
- 11:00want to store in their passports.
- 11:02So we took this stagnant product and we added a tonne of
- 11:07different technology into there. More specifically, like you
- 11:11said, we we're the only safe that has cameras, we're the only
- 11:14safe that has a touch screen and we have tamper sensors and we
- 11:22basically connect the safe to the mobile phone similar to how
- 11:27Ring doorbell is, but for safes, right?
- 11:30So that's our product and I'm sorry you, you asked me like how
- 11:34are we? How are we private or is that
- 11:36what you asked me? I'm sorry, I kind of.
- 11:38Got no, no, it's OK. First, I mean, I wanted to
- 11:40understand what does this safe do?
- 11:42What data does it collect and how does it work?
- 11:44That's the primary question I have.
- 11:46And of course, I'll ask you how is it protecting privacy and
- 11:50security? Yeah.
- 11:51So basically, you know, compared to any other safe on any other
- 11:55traditional safe, which is 99% of safes that are sold today,
- 12:01regular safes do not connect you to they, they keep no activity
- 12:05log, they don't connect you to your cell phone.
- 12:08There's no control, no visibility.
- 12:10You really, you buy this piece of product, which is a big metal
- 12:14box and then you kind of forget about it.
- 12:17And if something ever happens, you really, you don't know until
- 12:21it's too late, right? By the time you figure out that
- 12:24you either had a burglary or a theft.
- 12:27And the difference between a burglary and a theft is, you
- 12:30know, you could have somebody break into your home and then
- 12:33you could have somebody who's already in your home steal
- 12:36stuff, right? So if you have a housekeeper, a
- 12:39nanny, you don't know what they're doing if you're not
- 12:42home, right? They may be taking care of your
- 12:44children. So the difference is with our
- 12:47safe, we've introduced this technology that kind of keeps
- 12:51you connected at all, at all times.
- 12:53If anything happens, you're connected, right?
- 12:56And so we were talking before you asked about like, so how,
- 13:01how does it work? The there is no digital keypad
- 13:04anymore, right? The reason we don't like a
- 13:06digital keypad is because #1 they're not secure #2 the more
- 13:11you use it, the more you start seeing the fingertips, the, the
- 13:16numbers and the buttons start to deteriorate.
- 13:19So if somebody comes into your house, they're going to be able
- 13:21to say like, oh, OK, look, number 43 and two were always
- 13:25used, you know. So now instead of there being
- 13:29100,000 options for, to, to guess their codes, now we only
- 13:33need seven tries, you know, so we're, we're trying to make it
- 13:37more and more secure. So because of the thing, because
- 13:41now we have a touch screen similar to how your iPad is, you
- 13:45know, it's almost impossible to guess what the, what, the, what
- 13:50the pin code is. So that's one of the things that
- 13:53we, we, we've tried to get better at.
- 13:57The next thing you we spoke about were fingerprints, right?
- 14:00You're, you're saving fingerprints.
- 14:03This product of ours is connected to the Internet.
- 14:08So that scares. There are some people who, who
- 14:11that scares, right? And so we spoke about saving
- 14:15fingerprints, saving pin codes, saving video footage.
- 14:21Now the important thing that happens on our device is because
- 14:26we have this operating system, right?
- 14:28And it's not just like a small little PCDA that has like on
- 14:35these like a fingerprint sensor or anything like that.
- 14:40We have everything that's super encrypted.
- 14:43It's saved locally. It doesn't upload to the cloud.
- 14:47And everything that kind of happens is locally saved, right?
- 14:50So if you have a fingerprint, it's saved locally.
- 14:53If you have a PIN code, it's saved locally.
- 14:56So instead of like, you know, there's kind of like this fear.
- 15:00Whenever something is connected to the Internet, you're going to
- 15:02get access to it. And, you know, the thing that we
- 15:06do is #1 because it's saved locally #2 because it's all
- 15:09encrypted, you know, there's tonnes of different layers of
- 15:12security that we offer specifically for the video
- 15:16footage, because it was kind of a topic in our earlier
- 15:20conversation. But we don't have access to the
- 15:23video footage, right? And it's something that we take
- 15:26very seriously. You know, you, you, I, I said
- 15:30earlier, it's the responsibility of the company and the people to
- 15:33kind of, you know, make it known, right?
- 15:37And for US, one of the things because I don't trust anybody,
- 15:42you know, it's why I, I, I created this company.
- 15:46It's why also everything is as secure as it is in the company
- 15:51is because I told, I told the developers and the team, I said,
- 15:55hey, look, I don't want anybody in this company to have access
- 15:59to any of the video footage. You know, I don't want there to
- 16:02ever be this, Oh, it was an inside job, you know, so almost
- 16:08all of the information that we collect is, is super private,
- 16:13super encrypted on our on our servers as well.
- 16:18But more specifically, we don't have video, We don't have access
- 16:22to video footage. And there's only like one or two
- 16:27people who have access to private information like a phone
- 16:31number or an e-mail for the people who who own safes from
- 16:35us. So yes, I hope I answered that.
- 16:41Yeah. So let me synthesise and
- 16:43summarise. You're saying there is a safe
- 16:46that connects with your phone, but all the fingerprints, your
- 16:51voice, your audio, video data that stays on the device.
- 16:55So it's not uploaded to Internet, it stays locally, but
- 16:58the authentication that it's you from this phone with this e-mail
- 17:02registration and that password probably for the app is
- 17:06something that is in your systems but that's safely
- 17:09secured and even on the local devices it is encrypted and
- 17:13secured. Is that what you're saying
- 17:15exactly? And the other thing that's
- 17:16important is the the way, the way we have like the whole phone
- 17:21set up and the accounts that people set up.
- 17:25The way that's that's built is the phone and the local device.
- 17:33They're two separate things, right?
- 17:35They don't talk to each other, right?
- 17:37The way it works is they talk, they talk to the cloud.
- 17:40The cloud is encrypted. The cloud verifies every piece
- 17:44of information that's coming from each item.
- 17:47That way there's no such thing as like these two products that
- 17:50are talking to each other as an extra layer of security.
- 17:56The other thing? Also is I, I wanted to point
- 17:59out, you know, we spoke about like there's a microphone,
- 18:04there's a motion sensor, there's cameras, all of those
- 18:09electronics on the safe can be turned off by the user on the
- 18:14safe. You know, so if somebody says
- 18:16like, Hey, I don't want the, I don't want the safe to record or
- 18:23I don't want to have access from my cell phone to the, the video
- 18:28footage of inside my safe, They could turn that off locally and
- 18:33it'll supersede anything that happens on the cloud or on, on
- 18:38the phone, you know, so there's, it's this safe because it has a
- 18:42touch screen, it's extremely customizable and individually
- 18:46personalised. So if you want to turn
- 18:48everything off, you can turn everything off.
- 18:50If you don't even want to connect to the Internet, this
- 18:52safe is still an offline safe if you want it to be OK, so.
- 18:56It's still a possibility. So if the you lose Internet
- 18:58connection, my phone is not working, I'm in a country or in
- 19:02a basement where there's no Internet, then it can still
- 19:06operate 100. Percent, 100% yeah.
- 19:10It's, it's supposed to be used independently.
- 19:12The way we thought about it was, hey, if you, if you live in a
- 19:17cabin and, and there's no Wi-Fi or there's no Internet, you
- 19:22know, you want to be able to use a safe.
- 19:25OK, that's nice. The reason I brought this
- 19:28example was for our listeners and everyone else who's really
- 19:33concerned about technology invasion or technology invasion
- 19:36into privacy, saying my privacy is impacted, There are risks,
- 19:41there are challenges. Is that even innovative things
- 19:44like this are happening? Something as standard as a safe
- 19:47which used to stay monolithic, a big iron box as you said, is now
- 19:52being digitised and being connected to a phone, being
- 19:54connected to a cloud. But OK, I hope, and I trust what
- 19:59you say, it's safe, it's encrypted, it's secure, it's
- 20:02local. So when done correctly, it can
- 20:05protect privacy and limit the changes.
- 20:07And most importantly, as you said, and I fully agree with
- 20:11that, it's an element of choice. Use it and if you use it, you
- 20:15have options. Enable it.
- 20:17Internet linkage, enable it, offline enable.
- 20:20So there are options to choose, there are options to protect
- 20:23yourself and that's where the technology is heading.
- 20:26So maybe to synthesise our conversation, what are the two
- 20:29or three key points you will say for any company or any
- 20:33entrepreneur looking to use technology but in a responsible
- 20:37way? Because that's the concern.
- 20:38Nobody's against the use of technology.
- 20:40Everybody wants to use technology, but the concern is
- 20:43the responsibility, the risk, the privacy.
- 20:46Those are the concerns. Yeah.
- 20:49I mean, look, one of the most important thing that I that I
- 20:52like to say is you have to trust the company that you're
- 20:55purchasing these products from, right?
- 20:58You have to know where they're developing these products from.
- 21:02You know, we don't have, our developers are not in China,
- 21:06they don't have access to our technology.
- 21:10You know, everything was developed in house for us.
- 21:12And I think it's very important that whoever is developing the
- 21:15technology, you know, you kind of need to make sure that you
- 21:19could trust them, right? Because at the end of the day,
- 21:21it's the responsibility of those companies.
- 21:24And if you're going to decide to purchase these products, you're
- 21:28you, you have to you, you have to trust who they are because
- 21:31otherwise, you know, like a Google Nest or, or Google,
- 21:38what's it called? Like a Google Home or an Alexa.
- 21:41I mean, these things are in your home.
- 21:42You know, the bigger a company is, the more public they are,
- 21:47you know, the scarier sometimes it becomes.
- 21:50But for us specifically, I mean, I can only speak for, for, for
- 21:55us and my company, but for us, our software, our back end,
- 22:00everything is handled in house, you know, so we know, we know
- 22:04everything. We, you know, we don't have to
- 22:05worry about like, you know, the scariest thing for me is we
- 22:09don't, I live in the US and electric cars, Chinese are not
- 22:16allowed to export cars from China into the US, right?
- 22:21We're, we're not allowed to have them here.
- 22:24And for me, you know, it's, I don't think it's because, hey,
- 22:29it's 35% cheaper to buy an electric car in China and
- 22:33they're going to ruin our economy.
- 22:34I don't think that's why. I think it's Simply put, because
- 22:39I think if Chinese have cars here in the US and they, they're
- 22:44full of tech, they're tracking every single thing that's
- 22:47happening. They're listening to every
- 22:49conversation that's happening in terms of AI, there's so much
- 22:53more, there's so much farther advanced than than the US is.
- 22:56And most people in the US won't say that.
- 22:58But if you really speak to experts in in the world, they'll
- 23:02all admit that, right? And so I think that's what
- 23:05really what it comes down to, right?
- 23:07You don't want, we don't trust them.
- 23:09We don't trust them. We don't know what they're going
- 23:11to do. We don't know what they're going
- 23:12to use the information for. And so I think it's very
- 23:14important that if you're going to buy a product that that has,
- 23:20what's it called technology in it, if it's connected, that you
- 23:23understand where the technology is being developed and who owns
- 23:28the technology. Now that's very well said.
- 23:31I think nobody is against technology as long as it's
- 23:34trustworthy and it's transparent.
- 23:37Trustworthy meaning you can believe you can trust this
- 23:40company, this country would not misuse my data.
- 23:44That's now trust gets developed over time and then it's
- 23:47transparent saying this is what we collect, this is how we
- 23:50collect. These are your options.
- 23:51You're free to choose if you want to buy or not.
- 23:54So and of course there's a drive towards technology, drive to
- 23:58towards adoption and that will continue.
- 24:00Now based on this conversation, if somebody wants to buy this
- 24:04safe or wants to connect with you, what are their options?
- 24:08Is this already available in the market?
- 24:10It is. But we're sold out at the
- 24:12moment. Yeah, we're, we we're expecting
- 24:16a little more stock in June and July.
- 24:19Right now you could go to our website, www.thespacesafe.com.
- 24:28That's space as in the ceiling SPACE and then safe as in the
- 24:33metal enclosure. So it's the space
- 24:35safe.excuseme.com. If you want to reach out to me
- 24:39or anyone on the team, there's a contact form and you can fill it
- 24:43out. If it's specific to me that you
- 24:45want to ask me questions or anything, just let them know in
- 24:49the contact form and the team will forward it to me.
- 24:55Yeah, yeah, OK. That's good to hear, we will put
- 25:00the link to your website in the what do you say the show notes
- 25:05and people can access it. And for now, I wish you happy
- 25:09protecting data and belonging of people.
- 25:13Thank you. Thank you.
- 25:14Appreciate it. Thank you.
- 25:18Thank you for joining us on the Fit for Privacy podcast.
- 25:21We hope you found today's conversation valuable and
- 25:23thought provoking. Subscribe for more insights like
- 25:26this. If you enjoyed this episode,
- 25:28we'd appreciate that you'd share it and write us a review.
- 25:31For consulting, visit www.fitforprivacy.com.
- 25:36For certifications and training on ISO standards, visit
- 25:39www.growskills.store. You can also contact us for
- 25:44bespoke training for your staff and management.
- 25:46Until next time, stay safe, stay compliant, and grow your skills.