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Clear Intent: The Four Statements That Actually Align Your Organization

Most companies trying to get strategic clarity run a marketing exercise. It's like putting racing stripes and a spoiler on a FIAT. The car still won't win any races.

In this episode, Mickey walks through Clear Intent, a methodology she ripped off from the military for building the strategic alignment that actually moves an organization. Four statements, three rules, and a 30-day modeling process that takes you from a draft to a foundation.

The bigger move underneath the framework: shifting from centralized control (where one or two leaders become the bottleneck on every decision) to…

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