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The Beverage Battle: Decoding the PepsiCo-Tropicana Divestiture

In this episode, we dive deep into the PepsiCo's decision to divest Tropicana and other juice brands. We'll explore the negotiation tactics, the reasons behind the move, and the impacts on the beverage industry. Join us as we decode this billion-dollar deal and extract valuable negotiation lessons from it.

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The skinny

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