Latest / The Spark Podcast: Nashville
Mariko Hickerson | Storytelling as Strategy: How Brands Win in Search
In this episode of The Spark, host Mark Scrivner sits down with Mariko Hickerson, CEO of Huckleberry Branding, to explore her journey from journalism to entrepreneurship and how storytelling became the foundation of her agency's approach to branding and search marketing. Mariko shares how her early newsroom experience shaped her perspective on clarity, fairness, and extracting meaningful narratives—skills that now drive her SEO and brand strategy work.
The conversation dives into the realities of running a modern agency: narrowing service offerings, building trust with referral partners…
The skinny
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