Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How a Local Dog Groomer Used a Scent-Free Policy to Build Trust
In this episode of Small Business Success with Fexingo, Lucas and Luna look at how a small dog grooming shop in Portland, Oregon, called The Snip & Sniff, turned a controversial policy into a competitive advantage. Owner Jenna Reyes decided to go completely scent-free—no perfumed shampoos, no air fresheners, no scented cleaning products—after noticing that many dogs showed stress signs from strong odors. The move initially cost her some customers who loved the 'fresh laundry' smell, but it attracted a loyal base of owners with sensitive or anxious pets, including those with…
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