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Referral Marketing Strategy for Predictable Revenue
Most companies say they want referrals. However, what they actually want is a tool that they can flip a switch on and watch revenue roll in.
That’s not how referral marketing works.
In this episode of Humans of Growth, I sit down with Ben Dixon, CEO of Naxum, to break down what a real referral marketing strategy looks like when you treat it like a true growth channel — not a forgotten link in your website footer.
We talk all about…
• Why referral marketing dies when you treat it like a plugin
• The difference between affiliate marketing, reseller programs, and professional business…
The skinny
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