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Navigating Revenue Growth Pressure · Rev-n-u Unplugged

• James: We get a lot of pressure from the boards and from management to say, we just need to grow. We've to get our ICP. We think this is the ICP. Let's go for it. And we don't really know that. And we don't know the top end or the size of that market may well peak and plateau well before you're ready to peak and the business. So it's really important to understand and appreciate and therefore have the insurance of the variety of opportunities to go for.