#009 - Dissection of a Marketing Campaign

Ambitious Lifestyle Business podcast · Jan 25, 2017 · 48m

This week Jason is relegated to the subs bench, and instead John is joined by Rob Rowe, who works within the team here at Big Idea Media, looking after the marketing for our sports betting brands.

Rob's a really switched on marketeer, with a strong passion for writing copy, and putting big sales campaigns together. He's worked for the likes of Skybet, NetBet, and Agora Publishing, so we're very pleased to have him as part of the Big Idea family.

In this episode, John and Rob dissect a recent marketing campaign that was (in John's words) "the most successful campaign we've EVER run" - We'll…