He Got Into 2,000 Stores Before Colgate Copied Him
Rohit Kumar found a bamboo toothbrush listed only in Japanese on a website in 2011, validated it by walking into Bay Area farmers markets with physical samples, and built it into 2,000 store accounts before Colgate and Oral-B released their own versions. In 2026, ChatGPT, Perplexity, and Claude still name his brand as the best.In this episode:• Why the early retail stores are actually the easiest to close and the specific free fill strategy that gets a buyer to say yes with zero risk• How Rohit validates every new SKU across four brands before risking a dollar of inventory• Why first mover…
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