Purpose Meets Performance: How Brands Win Without Compromise
What if purpose and performance weren't mutually exclusive while building a brand?
In this episode of Adspeak by ADWEEK, host Audrey Kemp brings together R. Ethan Braden, VP and CMCO at Texas A&M University, and Tyler Merrick, Founder and CEO of Joyride, to explore how very different brands can turn authentic storytelling and bold marketing decisions into measurable growth.
Ethan shares how Texas A&M modernized a 150-year-old brand without losing its core values, including the campaign that generated 80 million YouTube views. Tyler reveals how Joyride used product differentiation, cultural…
The skinny
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