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Luke Motto | Marketing for Appraisers: Why Content is the New Referral
What happens when a young appraiser stops waiting for work and builds it instead?In this episode of Appraisers on Purpose, rising appraiser Luke Motto shares how he turned digital visibility into real opportunity, proving that bold action beats tradition every time.Instead of waiting on AMCs or riding out the market downturn, Luke started creating LinkedIn content, publishing a newsletter, and testing out video. One newsletter post landed him a major client. Suddenly, he was appraising hundreds of homes for institutional investors without sending a single cold email.But that’s just the…
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