Building a D2C brand from first principles ft. Bharat Sethi, Founder & CEO, Rage Coffee
The Indian market is seeing several startups offering innovative products in the D2C & FMCG segment.
One such innovative brand is Rage Coffee.
Founder Bharat Sethi launched Rage Coffee in the year 2018. It offers a variety of vegan-friendly, vitamin-infused instant coffee flavours. The brand is currently present in 2,500+ retail outlets pan-India and plans to expand its offline presence 5X within a year by strengthening its distribution channels.
In today’s episode, we talk with Bharat Sethi who has been a serial entrepreneur about his entire journey so far and how does Rage Coffee stands out…
The skinny
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