Latest / Mini Scroll / MINI SCROLL: Brooke Schofield racist tweets, Rhegan777 birthday party saga, Tati Westbrook exits Halo Beauty + The Secret Lives of Mormon Wives

Transcript

MINI SCROLL: Brooke Schofield racist tweets, Rhegan777 birthday party saga, Tati Westbrook exits Halo Beauty + The Secret Lives of Mormon Wives · Mini Scroll

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  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space.
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  Every Monday through Thursday. I'm your host, Lauren Meisner,
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  the founder of the youth digital media brand Centennial World.
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  Welcome back to Mini Scroll everyone, and welcome to my
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  cottage bedroom. So right now the camera is
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  propped up on a box that is sitting in my window sill and I
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  had to take out the fly screen. So I recorded this once already
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  and there was like a family that was buzzing around me and like
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  buzzing in front of the viewfinder or like in front of
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  the lens. And it was so distracting and
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  annoying. So I'm hoping that this doesn't
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  happen again. But this is take two.
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  But yes, so welcome to my month of remote recording.
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  I am hoping that all of this goes well.
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  I'm hoping that the sound is OK. I'm sure it's fine for the
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  video, but I am worried about the podcast.
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  Obviously the podcast audio. It's just a different experience
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  having something that is audio first when you're like consuming
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  it versus video. You're like more down for kind
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  of shit audio quality. I did buy this mic, but I don't
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  think it's like the best. So hopefully it's OK.
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  What a few days to have off from the Daily News podcast.
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  There has been so much that happened.
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  I really had to pick and choose my stories.
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  Holy shit. But of course, we have to start
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  with everything going on with Brooke Schofield.
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  OK, so influencer Brooke Schofield is facing intense
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  backlash after her racist past tweets resurfaced this week.
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  So these apparently have resurfaced before.
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  When I was doing research for this, I did see a few articles
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  that were written in like February that were talking about
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  her tweets. So I think this year's the first
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  time that they've ever been covered because obviously this
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  is the first time that Brooke has, you know, been really
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  famous and canceled is so successful her podcast and
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  stuff. So it makes sense that it wasn't
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  really newsworthy, quote UN quote until now.
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  OK, so I'm not going to read the tweets, but all these tweets
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  came out from like 2012 to 2015 of Brooke saying really racist
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  things, you know, supporting Donald Trump, all of these
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  things. And I did want to read one tweet
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  that everyone is kind of saying is like the most telling.
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  So this tweet is about the murder of Trayvon Martin.
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  And it reads from Brooke. Guarantee if Zimmerman shot a
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  white guy, this wouldn't even be a story.
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  News flash, this wasn't a crime of racism.
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  It was self-defense, which is objectively untrue.
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  It was cold blooded murder. So, you know, people are, of
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  course, very upset. They've been calling on her to
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  address these tweets, and after a few days of silence,
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  essentially, she finally addressed them.
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  She made a tick tock. And in it she said, You guys, I.
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  Have had a lot to say about accountability lately and how
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  important it is and how far it can go.
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  And I feel like I'm not taking my own advice.
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  Obviously right now. You guys have seen the tweets
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  that are circulating around. They unfortunately are not fake.
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  Those are real tweets, like real things that I said.
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  She then talked about how she's like not a neppo baby.
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  She said a lot of her comments are like, oh, of course this
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  neppo baby is racist. And she was like, no guys, I had
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  addict parents and I was adopted by my grandparents and my
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  grandpa was like a raging Republican.
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  And that was like just the majority of the video was her
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  defending that she's not a neppo baby and her grandpa was a
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  Republican. And it was such a bizarre
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  deflection, especially because I don't know about you guys, but
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  like I never saw anybody talk about how Brooke is a neppo
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  baby. I have not seen that comment.
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  I think it is fairly well known if you are in the fandom of
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  cancelled or just even like vaguely follow the cancelled
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  podcast and Brooke it all part of her story.
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  Like something that is very pivotal to her story or like
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  very pivotal is not the right word, but like very cemented in
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  her story is that she had attic parents.
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  Like that is a very well known fact.
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  She told that story. And then she also said she was
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  about 17 or 18 at the time of those tweets.
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  Honest to God, you guys, it wasn't until like even after
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  college that I really started telling shift my way of
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  thinking. And there are people in my life
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  who I might have looked up to forever.
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  Who I do not agree with, and I think it's amazing now that
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  people are like learning earlier on about politics and like
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  forming their own opinions outside of like what their
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  parents think or what they're hearing or whatever it is.
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  But I that just wasn't the case for me.
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  Whatever I heard, I passed. On she also started crying,
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  which made me roll my eyes. It was just in general a
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  shockingly bad response, especially for someone whose
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  entire career is built off of being like chronically online
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  and talking about like quote UN quote drama and other creators
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  and things like that. It was truly a shockingly bad
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  response. Obviously did not go over well.
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  And a day later, she actually ended up posting a couple of
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  responses because people were like, what the hell is this?
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  So she admitted that her first video quote missed the mark and
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  that her reason for talking so much about her grandpa being a
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  Republican was to provide context and not shift the blame.
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  She talked about how it wasn't until the murder of George Floyd
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  that she started to understand the prevalence of hate crimes.
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  And then she also said that she did her college thesis on racial
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  disparity in public health. And I think that was as a way to
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  explain that she started to do the work once she kind of got
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  better educated. I'm not really sure why she
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  brought that up, but she did. Then she posted two more videos.
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  So the first one was in response to a commenter saying she should
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  donate to the Trayvon Martin Foundation, but she said she
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  already did. And then the other was her
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  responding to a comment asking her why she liked a photo of
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  Donald Trump recently. So I am not kidding.
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  Amid all of this, Brooke liked a photo of Aidan Ross with Trump.
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  So Aidan Ross posted this on Instagram.
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  He was standing with Donald Trump and it was like a photo,
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  like endorsing him. It was a photo of Aidan Ross,
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  like celebrating Trump. I think the caption was like
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  Make America Great Again. Like it was a positive photo of
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  Aidan and Trump. And Brooke liked that within I
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  think like 24 hours of her issuing this apology.
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  The first video, I don't know if the like came before or after,
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  but regardless, that entire video, like I said, was about
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  how her grandpa was like a Republican and she's not a
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  Republican and she doesn't kind of have those same like beliefs
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  or morals. And then she likes that picture.
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  It was just so bizarre. So she said in response to this
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  that she has publicly stated that she is in support of Kamala
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  Harris and that she was just mindlessly scrolling and saw
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  quote, the last person in the entire world that I would think
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  would be in the room with Trump, with Trump.
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  So I was like, this is crazy. And then I guess she liked it.
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  So far, there has been some commercial blowback for Brooke,
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  as far as we know. So she had a collaboration with
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  a clothing brand, Boys Lie that went live last week off the back
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  of like, you know, her viral Clinton Kane series where she
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  exposed him as a liar. And the clothing brand, I'm not
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  sure if they've ever done like true collaborations like this
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  before, but they did send clothes to Ariana Maddox and she
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  did wear them like during scandival.
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  And she did wear them to the reunion where they talked about
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  scandival like she wore them to and from and she was paparazzi
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  photo, you know, photo photographed wearing them.
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  So they do kind of this brand just like capitalize on these
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  moments. So they issued a statement.
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  They wrote, we are in a weird position right now.
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  We didn't want to end the weekend without saying that.
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  We hear you, we see you, and we are adamantly working on a
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  solution. We understand the severity and
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  urgency behind addressing the concerns around our latest
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  collaboration in a way that will align with our values as we have
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  as a brand and our unwavering dedication to all of you.
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  It is an understatement how grateful we are for the Boys.
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  Live fam. We appreciate your patience as
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  we navigate this with the utmost respect, respect, respect.
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  And then they just kind of went on to talk about, you know, how
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  their brand was founded and what they stand for and the
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  organizations. They didn't like name the
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  organizations, but they said they have like a highlight on
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  their Instagram or they talk about different organizations
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  that they support and stuff like that.
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  So yes, that is the Brooke Schofield saga so far.
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  I do think that Brooke and Tana will address this on cancelled.
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  I'm interested to see if they come back this week.
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  I'm not sure what day cancelled drops, but yeah, I wouldn't be
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  surprised if they take a week or two off just to kind of figure
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  out how to deal with this. I feel really fucking bad for
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  her followers who are black and people of color.
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  And it's an understatement to say that this just keeps
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  happening. But like, it just keeps
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  happening. One of my friends said, I don't
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  think I can trust any white influencers anymore.
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  And I feel like that's a completely valid sentiment.
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  OK, the next story that I have for you guys also went wildly
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  viral for the stupidest reason. This is a little bit of a levity
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  after that really heavy story. So Reagan 777 is facing quote UN
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  quote backlash or like drama for having a flop of a birthday
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  party. And it wasn't even really a
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  flop. So influencer Reagan Corsi's
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  birthday party went viral this weekend after a smaller creator
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  named Marina Saavedra said that she didn't have fun at Reagan's
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  birthday party. So if you guys don't remember,
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  Reagan is the one who made that TikTok that went absolutely
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  viral recently. She was already a big
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  influencer, but she went really, really viral when she showed the
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  signs at that pizza slime revolve coach stage coach
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  Stagecoach. Sorry, I'm so jet lagged.
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  You guys almost didn't do this episode today because I'm like
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  so so jet lagged Stagecoach after party where one of the
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  signs was like go this way if you have over a million
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  followers and the other side was like go this way if you have
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  under a million followers. So that video absolutely blew
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  up. And then recently you guys might
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  remember I talked about it on mini scroll but she was accused
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  of killing her cat like neglecting her cat and it dying
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  when she lived in a creator house years ago.
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  So that's what I know of Reagan. So she had a birthday party this
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  time she is not the drama however.
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  So Marina was a plus one and she did an OOTD like leading up to
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  this birthday party and she seemed really excited for the
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  birthday party and she was like I'm going to Reagan 777's
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  birthday. So for contacts, Reagan has like
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  8 million followers and Marina has 50,000.
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  So someone asked her in the comments basically like, how did
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  the party go? Like how was it 'cause she was
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  obviously excited to go as a + 1 to this huge influencer birthday
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  party. And she responded that it like
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  wasn't great. She didn't have a lot of fun.
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  So she got a lot of comments about that and she decided to
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  make a video explaining why. In this video where she explains
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  it, she put this now notorious clip of like the squeaky
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  sneakers, like that sound effect over the top of a pan of the
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  club. And it looked like a pretty
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  empty club. And she basically talked about
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  how like over 400 people were invited but that it was like
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  nearly empty. And she also said that her
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  expectations were not met. So she said that she used to
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  work for Bumble and when they threw influencer events, they
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  would pay for everyone's food, the bar tab and Ubers.
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  And this is such a wild and like this.
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  It like misses the mark so much. Like this is such a wild
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  comparison because when you go to like a Bumble event, like a
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  brand event, like the point is, it's APR marketing event.
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  Like the point is that they're inviting media and influencers
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  and they're hoping that they have such a good time that they
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  treat them to this like VIP experience that those
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  influencers and that media go back and we'll give them free
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  positive PR, right? So they'll talk about the brand
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  positively or if it's media, they'll write about the brand,
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  they'll mention they're more likely to mention them in
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  articles and things like that. So like that's the point of
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  that. So yes, they do pay for all of
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  your stuff. They're not going to invite you
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  to event that's like for work, like a work event, basically
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  taking time out of your work day that you're not getting paid for
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  that time. Usually some influencers, if
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  they're big enough to get paid, but you know, like you're not
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  typically getting paid. So yeah, they're not going to
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  expect you then to like pay for your own drinks at a party that
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  they're throwing or to pay for your own food and things like
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  that. Whereas like Reagan's birthday
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  party is not like APR event. Like it's not like a marketing
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  initiative for her. Like it's just her birthday
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  party. Like I don't think it's unusual.
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  Maybe if it's someone's like, you know, 30th or 40th or like
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  really, really big birthday, they might have, you know, it
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  might be a sit down dinner that they've paid for or like a bar
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  tab or something. But this was like her random
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  22nd birthday. OK so anyways Reagan started
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  getting bullied in her comments for having a flop birthday party
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  which is how Marina referred to it.
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  So she responded basically in this video and she was like you
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  were a + 1. Like leave me alone.
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  Why are you trying to take away my sparkle on my special day?
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  All I wanted to do was have fun with my friends on my birthday.
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  She also said she tried to reach out to Marina personally and
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  also, of course, called Marina's video clout chasing.
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  So Marina then made another follow up saying that she was
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  getting bullied by Reagan for not liking her birthday party.
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  And she shared these like, quote UN quote receipts to prove like
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  why she had the expectations that she had, which in my
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  opinion just kind of proved like nothing.
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  Like she showed like the poster of her birthday party.
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  And she was like, see, it's like, OK, it's just like the
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  invite. I don't know.
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  And then Marina also said in this final video that Reagan
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  like came into her live. So I guess Marina goes live
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  every day. She said that Reagan like came
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  into her live and saw that all these people were commenting
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  really hateful things to Marina. And instead of asking like
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  Reagan asking her fans to stop or her supporters to stop like
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  bullying her on live, she just started commenting like open my
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  DM, like can you open my DM or whatever?
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  Because like I said in her first video or in Reagan's like follow
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  up video, she had said that she tried to reached out to her.
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  So I guess that's what she was doing.
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  Anyways, so that's that. I think Marina's turned off her
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  comments, at least she had when I most recently checked.
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  It's such a dumb like drama saga, but I can't even stress
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  enough how much this blew up. Like this went everywhere on
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  TikTok. Everyone was making videos
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  responding to this. And I think that's just because
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  it was just like the audacity. Like, you know, birthday parties
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  are like a protected event the same way that, like weddings are
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  almost where it's like you just kind of have to like, grin and
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  bear it and like cop it. Like no matter what the birthday
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  girl wants to do, like you do it.
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  So like if you went to someone's birthday and you didn't like it,
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  you didn't have fun. Like whatever, she had fun.
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  It was her birthday. Why are you trying to go on
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  TikTok and like, quote UN quote, expose her birthday party as a
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  flop? So people took like great
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  offense to this and it really blew up.
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  Anyways, the next story that I have for you guys is that Tati
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  Westbrook has settled her Halo beauty lawsuit and has actually
• 15:14
  exited the brand. So after four years, Tati has
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  officially settled her Halo Beauty lawsuit with former
• 15:20
  business partner Clark Swanson. She revealed this news in an
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  August 1st video, saying that she is also stepping down from
• 15:27
  the brand as part of the settlement.
• 15:29
  The lawsuit came after Swanson accused Tati and her husband
• 15:32
  James of breaching their agreement when she launched Tati
• 15:35
  Beauty. According to Swanson, Tati and
• 15:38
  her husband claimed that any beauty related brands that they
• 15:41
  wanted to launch would be launched under the Halo Beauty
• 15:45
  umbrella. So when Tati launched her makeup
• 15:47
  company Tati Beauty independently, he sued them.
• 15:51
  So Tati Beauty was her makeup brand with like the palette.
• 15:53
  It was like neutrals, volume one or whatever.
• 15:55
  Everybody really liked that. And Halo Beauty was her vitamin
• 16:00
  line that caused by sister. In case you remember just that,
• 16:04
  that little piece of drama by sister, you might, I've heard of
• 16:07
  it. It was definitely like the
• 16:09
  lawsuit situation was more complicated than that.
• 16:11
  We covered it a lot on site on Centennial's website,
• 16:15
  centennialworld.com. But I actually could do a deep
• 16:18
  dive if you guys want, like an Internet history deep dive into
• 16:21
  like Halo Beauty by Sister, this lawsuit, like how that all
• 16:25
  panned out. Let me know if you're interested
• 16:27
  in that. But yes, Tati also revealed in
• 16:30
  this video that she will be bringing Tati Beauty back
• 16:34
  independently. So that is a chapter closed, I
• 16:38
  guess. No more Halo Beauty.
• 16:40
  OK, And the last thing that I wanted to mention, you guys, I
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  don't know if you've seen, but a new reality TV show has been
• 16:47
  announced. It is called The Secret Lives of
• 16:51
  Mormon Wives. And this could not be more on
• 16:55
  brand like this show could not marry my interests more.
• 16:59
  I am so freaking excited. So it's a new Hulu show.
• 17:03
  It's been announced it will follow a group of Mormon
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  influencers who were involved in that TikTok swinging scandal
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  from a couple of years ago. I am so excited.
• 17:12
  I am so fascinated by Mormon influencers.
• 17:15
  And I think that is like a much more common sentiment
• 17:19
  fascination now with TikTok, with the rise of TikTok because
• 17:23
  like that whole crew that like Nissan, TikTok is just so
• 17:27
  popular. But the cast, so the cast will
• 17:30
  be killer. Frankie Paul seems to be like
• 17:33
  the central cast member, which I think is an interesting choice.
• 17:36
  So she's a huge TikTok influencer.
• 17:38
  Like it makes sense on that on one hand.
• 17:41
  And like she was very central to this scandal.
• 17:43
  However, she also, I believe it was just last year, was
• 17:49
  arrested, I think, for something like child abuse, like something
• 17:53
  really, really dark and heavy. I know we did cover it on the
• 17:56
  podcast on viral news, but yeah. So she seems to be kind of like
• 18:00
  the central cast member. And then other members include
• 18:03
  Whitney Leavitt, Layla Wessel, Demi Eggman, Michaela Matthews,
• 18:08
  Jennifer Affleck, Macy Neely and Jesse Naktora.
• 18:13
  I hope I said that right. So I am so freaking excited.
• 18:16
  I think when this releases, I will do probably like a full
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  deep dive the way that we did with, like, baby reindeer.
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  I hope, I hope it comes out all at once.
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  It might not. And it's kind of similar to the
• 18:26
  Skippity toilet stuff where it's like Hollywood tapping into like
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  the TikTok or like, you know, online cultural zeitgeist like
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  the new age media. And I think it's like about
• 18:36
  time. But this is going to, I hope
• 18:39
  it's going to be good. I hope it's going to be good.
• 18:42
  Anyways guys that's it for mini scroll today.
• 18:44
  Thank you so much for listening. Please remember to rate review
• 18:48
  and subscribe. It means so much.
• 18:49
  I really hope that this sound and everything is fine.
• 18:52
  I hope that you couldn't hear outside too much.
• 18:54
  There's like cicadas and birds and whatever 'cause we're you
• 18:57
  know in cottage country here in Canada, but I'm sure it might be
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  like a nice ambient like ASMR vibe.
• 19:03
  Anyways, thank you so much for listening.
• 19:05
  I love you guys and I will talk to you tomorrow.
• 19:07
  Bye.